PUBLISHER: IDC | PRODUCT CODE: 1432304
PUBLISHER: IDC | PRODUCT CODE: 1432304
IDC PeerScape: Best Practices for Using Frontline Workforce Engagement Technology in Retail
This IDC PeerScape looks at how leading retail brands have been successfully using frontline workforce engagement technology to retain, train, and empower their employees and solve operational problems. Retailers should use this document to understand how to approach implementing employee engagement tools, from understanding the problems that need solving to choosing a technology partner who best addresses what the retailer needs. "Retailers aren't just looking for a technology solution - they are looking for tech partners that can help them empower employees. And not every retailer culture is the same - look for partners that can help you adapt a tool to the unique needs of your workforce while strengthening the shared purpose and connection of your brand and work environment," says Leslie Hand, group vice president, IDC Retail and Financial Insights.
IDC PeerScape Figure
Executive Summary
Peer Insights
- Practice 1: Use Frontline Employee Engagement Applications and Platforms to Create or Reinforce a Strong Associate Value Proposition and Retain Employees Longer
- Challenge
- Example
- Guidance
- Practice 2: Leverage Handheld and Mobile Devices to Give Employees Access to the Inventory and Fulfillment Tools They Need on the Store Floor to Deliver on Customer Promises
- Challenge
- Example
- Guidance
- Practice 3: Aggregate Data and Allow It to Be Surfaced and Shared Seamlessly, to Drive Down Operations Costs, Engage Employees with New Experiences, and Foster Growth Overall
- Challenge
- Example
- Guidance
- Practice 4: Leverage Existing Vendor Partnerships to Test GenAI Applications That Create Learning Modules, Drive Tasking and Task Management, and Engage Associates
- Challenge
- Example
- Guidance
- Disclaimer
