PUBLISHER: IDC | PRODUCT CODE: 1370167
PUBLISHER: IDC | PRODUCT CODE: 1370167
IDC FutureScape: Worldwide Future Consumer 2024 Predictions
This IDC study contains IDC's top 10 future consumer predictions for 2024-2029."The consumer market remains vibrant as established digital services, such as video, audio, and social media, continue to grow, and emerging and evolving ones, such as digital wellness, reshape consumer experiences," said Greg Ireland, research director, Consumer Market Model, Future Consumer Agenda, and TV and OTT Video at IDC. "Consumers are poised to spend over $1 trillion a year on digital goods and services by the end of this current predictions period, signaling tremendous opportunities in the consumer market. Generational differences in terms of technology engagement and technology adoption gaps are key market dynamics to watch."
IDC FutureScape Figure
Executive Summary
IDC FutureScape Predictions
- Summary of External Drivers
- Predictions: Impact on Technology Buyers
- Prediction 1: In 2024, Content Creators Who Monetize Their Content Will Be Twice as Likely to Use GenAI for Content Creation Than Those Creators Who Do Not Monetize
- Associated Drivers
- IT Impact
- Guidance
- Prediction 2: In 2024, Consumers Earning Income from Participation in the Digital Economy Will Reach 1.2 Billion
- Associated Drivers
- IT Impact
- Guidance
- Prediction 3: In 2024, Nonbuyer Users Worldwide of Key Digital Content Services Will Reach 66% of All Users
- Associated Drivers
- IT Impact
- Guidance
- Prediction 4: In 2025, More than 50% of Video Content Viewed by Consumers Will Be via Social Media Apps (Inclusive of YouTube), with Streaming Services Trailing and Legacy Pay TV Fading
- Associated Drivers
- IT Impact
- Guidance
- Prediction 5: Despite a Long Tail of Social Media Sites, in 2025, 90% of Consumers Posting to Social Media Will Post to at Least 1 of the Top 4 Sites
- Associated Drivers
- IT Impact
- Guidance
- Prediction 6: In 2026, the Number of Content Creators Who Make Money from Content Will Top 800 Million, up from 500 Million in 2023
- Associated Drivers
- IT Impact
- Guidance
- Prediction 7: In 2026, Two-Thirds of Gen Z Consumers Will Use Social Media Influencer Opinion as a Key Driver of Product and Service Purchase Decision Making
- Associated Drivers
- IT Impact
- Guidance
- Prediction 8: By 2027, 20% of Consumers Will Subscribe to "Owning" at Least One Device as a Service
- Associated Drivers
- IT Impact
- Guidance
- Prediction 9: In 2027, Nearly 60% of Adult Consumers Worldwide Will Engage With at Least One Digital Wellness App or Service
- Associated Drivers
- IT Impact
- Guidance
- Prediction 10: In 2028, Global Consumer Spending on Digital Goods and Services Will Reach $1.1 Trillion, Double Spending in 2023
- Associated Drivers
- IT Impact
- Guidance
- Prediction 1: In 2024, Content Creators Who Monetize Their Content Will Be Twice as Likely to Use GenAI for Content Creation Than Those Creators Who Do Not Monetize
Advice for Technology Buyers
External Drivers: Detail
- AI Everywhere - Generative AI Takes the Spotlight
- Economic Uncertainty - IT Malaise and Market Volatility
- The Digital Business Imperative - Competitiveness and Outcomes
- Everything as a Service Intensifies - Transforming Models to Drive Change
- Dynamic Work and Skills Requirements - New Work Mode Era
Learn More
- Related Research
