U.S. Shower Heads Market Size, Share & Trends Analysis Report By Type (Handheld, Fixed, Dual-Purpose), By Application (Residential, Commercial), By Distribution Channel (Online, Offline), And Segment Forecasts, 2025 - 2030

PUBLISHED: March 27, 2025

PAGES: 110 Pages

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The U.S. shower heads market size was estimated at USD 2.00 billion in 2024 and is projected to grow at a CAGR of 7.1% from 2025 to 2030. The U.S. market growth is attributed to the increased consumer demand for water-efficient and technologically advanced shower heads, fueled by growing environmental awareness, which plays a significant role. The rising adoption of smart home solutions has also increased the popularity of features such as temperature control, customizable spray patterns, and energy-saving designs.

The increased surge in home remodeling and renovation projects, improved living standards, and enhanced aesthetic preferences are boosting market expansion. Furthermore, favorable government regulations and incentives promoting water conservation encourage the uptake of innovative shower head products. In addition, the rapid expansion of the hospitality sector is likely to contribute to the demand for shower head applications.

For instance, according to Lodging Econometrics' (LE) Q4 2022 U.S. Construction Pipeline Trend Report, the U.S. construction pipeline was expected to have 5,465 hotels and 650,626 rooms at the end of the fourth quarter of 2022, up 14% in terms of projects and 12% in terms of rooms year-over-year. Such trends in the hotel industry are anticipated to boost the demand for high-end shower heads over the coming years.

According to the Census Bureau's latest Survey of Construction (SOC) in 2022, 4.4% of new single-family homes started had one full bathroom or less, 62.3% had two full bathrooms, 25.8% had three full bathrooms, and 7.5% had four or more full bathrooms. Moreover, Companies are focusing on unique designs and smart technology in shower heads. Hansgrohe and Delta, leading companies in the U.S., focus on smart technology such as multi-functional designs, filtration, H2Okinetic technology, and MagnaTite docking.

The 2024 U.S. Houzz Bathroom Trends Study highlights the growing emphasis on functionality in remodeling, with accommodating designs rising from 23% in 2023 to 27% in 2024. Meanwhile, resale value considerations declined from 31% to 26%. Median spending on bathroom remodels increased by 11% overall, with minor remodel costs rising across bathroom sizes.

U.S. Shower Heads Market Report Segmentation

This report forecasts revenue growth at the country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. shower heads market report based on type, application, and distribution channel:

Type Outlook (Revenue, USD Million, 2018 - 2030)
Fixed
Handheld
Dual-purpose
Application Outlook (USD Million, 2018 - 2030)
Residential
Commercial
Distribution Channel Outlook (USD Million, 2018 - 2030)
Offline
Online

Product Code: GVR-4-68040-543-7

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. U.S. Shower Heads Market: Industry Outlook

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Material Trends & Outlook
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption Trends
4.5. Observations & Recommendations

Chapter 5. U.S. Shower Heads Market: Type Estimates & Trend Analysis

5.1. U.S. Shower Heads Market, By Type: Key Takeaways
5.2. Type Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Type, 2018 - 2030 (USD Million)
- 5.3.1. Fixed
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Handheld
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Dual-purpose
  - 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. U.S. Shower Heads Market: Application Estimates & Trend Analysis

6.1. U.S. Shower Heads Market, By Application: Key Takeaways
6.2. Application Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Application, 2018 - 2030 (USD Million)
- 6.3.1. Commercial
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Residential
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. U.S. Shower Heads Market: Distribution Channel Estimates & Trend Analysis

7.1. U.S. Shower Heads Market, By Distribution Channel: Key Takeaways
7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, By Distribution Channel, 2018 - 2030 (USD Million)
- 7.3.1. Offline
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Online
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. U.S. Shower Heads Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Kohler Co.
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. Masco Corporation
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. Moen, Inc.
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. Fortune Brands Innovations Inc.
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Delta Faucet
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. American Standard
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. Grohe
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Hansgrohe USA
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Jacuzzi Brands LLC
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. TOTO
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-4-68040-543-7

List of Tables

Table 1. U.S. shower heads market: Key market driver analysis
Table 2. U.S. shower heads market: Key market restraint analysis
Table 3. U.S. shower heads market estimates & forecast, 2018 - 2030, by type, 2018 - 2030 (USD Million)
Table 4. U.S. fixed shower heads market estimates & forecast, 2018 - 2030 (USD Million)
Table 5. U.S. handheld shower heads market estimates & forecast, 2018 - 2030 (USD Million)
Table 6. U.S. dual-purpose shower heads market estimates & forecast, 2018 - 2030 (USD Million)
Table 7. U.S. shower heads market estimates & forecast, 2018 - 2030, by application (USD Million)
Table 8. U.S. shower heads market estimates & forecast, for residential applications, 2018 - 2030 (USD Million)
Table 9. U.S. shower heads market estimates & forecast, for commercial applications, 2018 - 2030 (USD Million)
Table 10. U.S. shower heads market estimates & forecast, 2018 - 2030, by distribution channel (USD Million)
Table 11. U.S. shower heads market estimates & forecast, through offline channel, 2018 - 2030 (USD Million)
Table 12. U.S. shower heads market estimates & forecast, through online channel, 2018 - 2030 (USD Million)
Table 13. Recent developments & impact analysis by key market participants
Table 14. Company market share, 2024 (%)
Table 15. Company heat map analysis, 2024
Table 16. Companies implementing key strategies

List of Figures

Fig. 1 U.S. shower heads market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Parent industry and U.S. shower heads services market size, 2024 (USD Million)
Fig. 11 U.S. shower heads services market: Value chain analysis
Fig. 12 U.S. shower heads services market: Dynamics
Fig. 13 U.S. shower heads services market: Porter's five forces analysis
Fig. 14 U.S. shower heads services market, by type: Key takeaways
Fig. 15 U.S. shower heads services market: Type movement analysis, 2024 & 2030 (%)
Fig. 16 U.S. fixed shower heads market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 17 U.S. handheld shower heads market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 18 U.S. dual-purpose shower heads market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 19 U.S. shower heads market, by application: Key takeaways
Fig. 20 U.S. shower heads market: Application movement analysis, 2024 & 2030 (%)
Fig. 21 U.S. shower heads market estimates & forecast, for residential applications, 2018 - 2030 (USD Million)
Fig. 22 U.S. shower heads market estimates & forecast, for commercial applications, 2018 - 2030 (USD Million)
Fig. 23 U.S. shower heads market, by distribution channel: Key takeaways
Fig. 24 U.S. shower heads market: Distribution Channel movement analysis, 2024 & 2030 (%)
Fig. 25 U.S. shower heads market estimates & forecast, through offline channel, 2018 - 2030 (USD Million)
Fig. 26 U.S. shower heads market estimates & forecast, through online channel, 2018 - 2030 (USD Million)
Fig. 27 Key company categorization
Fig. 28 Company market share analysis, 2024
Fig. 29 Strategic framework of U.S. shower heads