U.S. Natural Insect Repellent Market Size, Share & Trends Analysis Report By Product (Sprays/Aerosols, Creams/Lotions, Essential Oils, Candle, Liquid Vaporizers & Diffusers), And Segment Forecasts, 2025 - 2030

PUBLISHED: March 7, 2025

PAGES: 110 Pages

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The U.S. natural insect repellent market size is expected to reach USD 1.13 billion by 2030, growing at a CAGR of 7.9% from 2025 to 2030, according to a new report by Grand View Research, Inc. Increasing consumer awareness and preference for natural and eco-friendly products. As consumers become more health-conscious, they are actively seeking alternatives to chemical-based insect repellents, which can contain harmful substances like DEET. Natural insect repellents, which use ingredients such as essential oils and plant extracts, offer a safer and more environmentally friendly option, appealing to consumers who prioritize their health and the well-being of the planet.

The growing popularity of outdoor activities, such as camping, hiking, and gardening, particularly among Millennials and Gen Z is expected to boost the market. With an increasing number of people participating in these activities, the demand for effective and natural insect repellents has surged. This trend is further amplified by the rise in eco-tourism and a general increase in outdoor recreational activities as people seek to reconnect with nature and embrace a more active lifestyle.

The increasing incidence of vector-borne diseases, such as Lyme disease and West Nile virus, has heightened the demand for effective insect repellents. As people become more aware of the health risks associated with insect bites, they are more likely to invest in reliable and natural solutions to protect themselves and their families. This heightened awareness, coupled with the desire for safer and more sustainable products, is expected to drive the growth of the U.S. natural insect repellent market in the coming years.

U.S. Natural Insect Repellent Market Report Highlights:

Natural sprays are gaining popularity as an effective and eco-friendly alternative to chemical-based repellents. They work by forming a protective barrier with plant-based ingredients like citronella, peppermint, and lemon eucalyptus, which mask human scents that attract insects
Creams and lotions are often preferred in the U.S. due to their controlled application, allowing for precise and even coverage across the skin. Additionally, creams and lotions minimize the potential for inhaling aerosols, making them a safer option for sensitive areas like the face. Their targeted application also makes them ideal for precise use, providing reliable protection while avoiding unintended exposure to non-targeted areas
The increasing use of essential oils for insect repellency in the U.S. is driven by growing awareness of potential allergic reactions and environmental concerns associated with chemical repellents such as DEET. Products combining multiple oils, such as citronella with cedarwood or lemongrass, are particularly popular for their broad-spectrum efficacy
Natural insect-repellent candles, especially those infused with citronella oil, have become a summertime staple in the U.S., combining practicality with aesthetic appeal. Their ability to naturally deter mosquitoes and other pests, coupled with their pleasant citrusy scent, has made them a popular alternative to chemical repellents

Product Code: GVR-4-68040-531-8

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. U.S. Natural Insect Repellent Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. U.S. Natural Insect Repellent Market: Product Estimates & Trend Analysis

5.1. U.S. Natural Insect Repellent Market, Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
- 5.3.1. Sprays/Aerosol
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Creams/Lotions
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Essential Oils
  - 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.4. Candle
  - 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.5. Liquid Vaporizers and Diffusers
  - 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.6. Others
  - 5.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. U.S. Natural Insect Repellent Market: Competitive Analysis

6.1. Recent Developments & Impact Analysis, by Key Market Participants
6.2. Company Categorization
6.3. Participant's Overview
6.4. Financial Performance
6.5. Product Benchmarking
6.6. Company Market Share Analysis, 2024 (%)
6.7. Company Heat Map Analysis
6.8. Strategy Mapping
6.9. Company Profiles
- 6.9.1. Wondercide LLC.
  - 6.9.1.1. Company Overview
  - 6.9.1.2. Financial Performance
  - 6.9.1.3. Product Portfolios
  - 6.9.1.4. Strategic Initiatives
- 6.9.2. Murphy's Naturals
  - 6.9.2.1. Company Overview
  - 6.9.2.2. Financial Performance
  - 6.9.2.3. Product Portfolios
  - 6.9.2.4. Strategic Initiatives
- 6.9.3. California Baby.
  - 6.9.3.1. Company Overview
  - 6.9.3.2. Financial Performance
  - 6.9.3.3. Product Portfolios
  - 6.9.3.4. Strategic Initiatives
- 6.9.4. W. S. Badger Company
  - 6.9.4.1. Company Overview
  - 6.9.4.2. Financial Performance
  - 6.9.4.3. Product Portfolios
  - 6.9.4.4. Strategic Initiatives
- 6.9.5. Thistle Farms
  - 6.9.5.1. Company Overview
  - 6.9.5.2. Financial Performance
  - 6.9.5.3. Product Portfolios
  - 6.9.5.4. Strategic Initiatives
- 6.9.6. SallyeAnde
  - 6.9.6.1. Company Overview
  - 6.9.6.2. Financial Performance
  - 6.9.6.3. Product Portfolios
  - 6.9.6.4. Strategic Initiatives
- 6.9.7. Earthley.com
  - 6.9.7.1. Company Overview
  - 6.9.7.2. Financial Performance
  - 6.9.7.3. Product Portfolios
  - 6.9.7.4. Strategic Initiatives
- 6.9.8. 3 Moms Organics
  - 6.9.8.1. Company Overview
  - 6.9.8.2. Financial Performance
  - 6.9.8.3. Product Portfolios
  - 6.9.8.4. Strategic Initiatives
- 6.9.9. Primally Pure
  - 6.9.9.1. Company Overview
  - 6.9.9.2. Financial Performance
  - 6.9.9.3. Product Portfolios
  - 6.9.9.4. Strategic Initiatives
- 6.9.10. Repel
  - 6.9.10.1. Company Overview
  - 6.9.10.2. Financial Performance
  - 6.9.10.3. Product Portfolios
  - 6.9.10.4. Strategic Initiatives

Product Code: GVR-4-68040-531-8

List of Tables

Table 1 U.S. natural insect repellent market: Key market driver analysis
Table 2 U.S. natural insect repellent market: Key market restraint analysis
Table 3 U.S. natural insect repellent market estimates & forecast, by product (USD Million)
Table 4 U.S. natural insect repellent sprays/aerosols market estimates & forecast, 2018 - 2030 (USD Million)
Table 5 U.S. natural insect repellent creams/lotions market estimates & forecast, 2018 - 2030 (USD Million)
Table 6 U.S. natural insect repellent essential oils market estimates & forecast, 2018 - 2030 (USD Million)
Table 7 U.S. natural insect repellent candles market estimates & forecast, 2018 - 2030 (USD Million)
Table 8 U.S. natural insect repellent liquid vaporizers and diffusers market estimates & forecast, 2018 - 2030 (USD Million)
Table 9 Other U.S. natural insect repellent products market estimates & forecast, 2018 - 2030 (USD Million)
Table 10 Recent developments & impact analysis, by key market participants
Table 11 Company market share, 2024 (%)
Table 12 Company heat map analysis, 2024
Table 13 Companies implementing key strategies

List of Figures

Fig. 1 U.S. natural insect repellent market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Parent industry and U.S. natural insect repellent market size, 2024 (USD Million)
Fig. 11 U.S. natural insect repellent market: Value chain analysis
Fig. 12 U.S. natural insect repellent market: Dynamics
Fig. 13 U.S. natural insect repellent market: Porter's five forces analysis
Fig. 14 U.S. natural insect repellent market, by product: Key takeaways
Fig. 15 U.S. natural insect repellent market: Product movement analysis, 2024 & 2030 (%)
Fig. 16 U.S. natural insect repellent sprays/aerosols market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 17 U.S. natural insect repellent creams/lotions market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 18 U.S. natural insect repellent essential oils market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 19 U.S. natural insect repellent candles market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 20 U.S. natural insect repellent liquid vaporizers and diffusers market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 21 Other U.S. natural insect repellent products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 22 Key company categorization
Fig. 23 Company market share analysis, 2024
Fig. 24 Strategic framework of U.S. natural insect repellent