Thailand Bot Market Size, Share & Trends Analysis Report By Offering (Solution, Services), By Technology (AI-powered Bots, Rule-based Bots), By Deployment, By Enterprise Size, By Sales Channel, By Vertical, And Segment Forecasts, 2025

The Thailand bot market size was valued at USD 125.5 million in 2024 and is projected to grow at a CAGR of 23.6% from 2025 to 2030. This growth is influenced by factors such as the increasing adoption of digital technologies and the growing demand for AI-powered solutions. The integration of AI technologies in various sectors, including customer service and support functions, is contributing to the growth of Thailand's bot industry. Additionally, the use of chatbots in platforms such as LINE, a popular messaging app in Thailand, further supports this growth by enabling businesses to engage with customers more effectively through personalized and automated interactions.

Government initiatives and investments in research and development have significantly influenced the market. For instance, the Thai government is proactively implementing policies to foster a favorable investment environment and stimulate domestic consumption. The Thailand Board of Investment (BOI) plays a crucial role by offering a range of incentives to investors, including tax benefits and targeted support for specific sectors. Moreover, the rapid advancements in AI technologies, including machine learning and natural language processing, are enhancing the efficiency and performance of chatbots. This technological progress is expected to boost the adoption of AI-powered chatbots and virtual assistants across various sectors.

Furthermore, this growth is supported by the broader economic trends in Thailand, including the recovery of key sectors such as tourism and private consumption. As the economy continues to grow, driven by fiscal stimulus measures and technological advancements, the demand for AI-powered solutions is likely to increase. This trend aligns with the overall digital transformation and innovation strategies being implemented across various industries in Thailand. In addition, initiatives like Thailand's 4.0 strategy and the National AI Strategy are fostering a conducive environment for AI adoption by enhancing data governance, infrastructure development, and human resource capacity, further bolstering the integration of AI technologies across the country.

Thailand Bot Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the Thailand bot market report based on offerings, technology, deployment, enterprise size, sales channel, and vertical.

Offerings Outlook (Revenue, USD Million, 2017 - 2030)
Solution
- Chatbots
- Voice Bots
- Virtual Assistants
- AI Chatbot Platforms
- Omnichannel Bots
- Others
Services
- Integration Services
- Consulting Services
- Training and Onboarding Services
- Support and Maintenance Services
- Others
Technology Outlook (Revenue, USD Million, 2017 - 2030)
AI-powered Bots
Rule-based Bots
Hybrid Bots
Deployment Outlook (Revenue, USD Million, 2017 - 2030)
Cloud
On-premises
Distributed Recipient Deployments
Enterprise Size Outlook (Revenue, USD Million, 2017 - 2030)
Small and Medium Enterprises (SMEs)
Large Enterprises
Sales Channel Outlook (Revenue, USD Million, 2017 - 2030)
B2B (Business-to-Business)
- Customer Support
- Sales Enablement
- IT Support
- HR Automation
- Training Assistance
- E-commerce Support
- Others
B2C (Business-to-Consumer)
- Customer Service
- E-commerce
- Healthcare
- Travel and Hospitality
- Education
- Entertainment
- Others
Vertical Outlook (Revenue, USD Million, 2017 - 2030)
Retail & E-commerce
BFSI
IT & Telecommunication
Healthcare
Education
Travel & Tourism
Media & Entertainment
Transportation & Logistics
Other

Product Code: GVR-4-68040-534-8

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources and Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation and Data Visualization
1.6. Data Validation and Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Thailand Bot Market Variables, Trends and Scope

3.1. Market Lineage Outlook
3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.2. Market Restraint Analysis
- 3.2.3. Industry Challenge
3.3. Industry Analysis Tools
- 3.3.1. PORTER's Analysis
  - 3.3.1.1. Bargaining power of the suppliers
  - 3.3.1.2. Bargaining power of the buyers
  - 3.3.1.3. Threats of substitution
  - 3.3.1.4. Threats from new entrants
  - 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
  - 3.3.2.1. Political landscape
  - 3.3.2.2. Economic landscape
  - 3.3.2.3. Social landscape
  - 3.3.2.4. Technological landscape
  - 3.3.2.5. Environmental landscape
  - 3.3.2.6. Legal landscape

Chapter 4. Thailand Bot Market: Offerings Estimates and Trend Analysis

4.1. Thailand Bot Market, By Offerings: Key Takeaways
4.2. Offerings Movement Analysis and Market Share, 2024 and 2030
4.3. Market Estimates and Forecasts, By Offerings, 2017 - 2030 (USD Million)
- 4.3.1. Solution
  - 4.3.1.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 4.3.1.2. Chatbots
    - 4.3.1.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 4.3.1.3. Voice Bots
    - 4.3.1.3.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 4.3.1.4. Virtual Assistants
    - 4.3.1.4.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 4.3.1.5. AI Chatbot Platforms
    - 4.3.1.5.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 4.3.1.6. Omnichannel Bots
    - 4.3.1.6.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 4.3.1.7. Others
    - 4.3.1.7.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 4.3.2. Services
  - 4.3.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 4.3.2.2. Integration Services
    - 4.3.2.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 4.3.2.3. Consulting Services
    - 4.3.2.3.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 4.3.2.4. Training and Onboarding Services
    - 4.3.2.4.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 4.3.2.5. Support and Maintenance Services
    - 4.3.2.5.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 4.3.2.6. Others
    - 4.3.2.6.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 5. Thailand Bot Market: Technology Estimates and Trend Analysis

5.1. Thailand Bot Market, By Technology: Key Takeaways
5.2. Technology Movement Analysis and Market Share, 2024 and 2030
5.3. Market Estimates and Forecasts, By Technology, 2017 - 2030 (USD Million)
- 5.3.1. AI-powered Bots
  - 5.3.1.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 5.3.2. Rule-based Bots
  - 5.3.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 5.3.3. Hybrid Bots
  - 5.3.3.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 6. Thailand Bot Market: Deployment Estimates and Trend Analysis

6.1. Thailand Bot Market, By Deployment: Key Takeaways
6.2. Deployment Movement Analysis and Market Share, 2024 and 2030
6.3. Market Estimates and Forecasts, By Deployment, 2017 - 2030 (USD Million)
- 6.3.1. Cloud
  - 6.3.1.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 6.3.2. On-premises
  - 6.3.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 7. Thailand Bot Market: Enterprise Size Estimates and Trend Analysis

7.1. Thailand Bot Market, By Enterprise Size: Key Takeaways
7.2. Enterprise Size Movement Analysis and Market Share, 2024 and 2030
7.3. Market Estimates and Forecasts, By Enterprise Size, 2017 - 2030 (USD Million)
- 7.3.1. Small and Medium Enterprises (SMEs)
  - 7.3.1.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.3.2. Large Enterprises
  - 7.3.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 8. Thailand Bot Market: Sales Channel Estimates and Trend Analysis

8.1. Thailand Bot Market, By Sales Channel: Key Takeaways
8.2. Enterprise Size Movement Analysis and Market Share, 2024 and 2030
8.3. Market Estimates and Forecasts, By Enterprise Size, 2017 - 2030 (USD Million)
- 8.3.1. B2B (Business-to-Business)
  - 8.3.1.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 8.3.1.2. Customer Support
    - 8.3.1.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 8.3.1.3. Sales Enablement
    - 8.3.1.3.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 8.3.1.4. IT Support
    - 8.3.1.4.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 8.3.1.5. HR Automation
    - 8.3.1.5.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 8.3.1.6. Training Assistance
    - 8.3.1.6.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 8.3.1.7. E-commerce Support
    - 8.3.1.7.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 8.3.1.8. Others
    - 8.3.1.8.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.2. B2C (Business-to-Consumer)
  - 8.3.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 8.3.2.2. Customer Service
    - 8.3.2.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 8.3.2.3. E-commerce
    - 8.3.2.3.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 8.3.2.4. Healthcare
    - 8.3.2.4.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 8.3.2.5. Travel and Hospitality
    - 8.3.2.5.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 8.3.2.6. Education
    - 8.3.2.6.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 8.3.2.7. Entertainment
    - 8.3.2.7.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 8.3.2.8. Others
    - 8.3.2.8.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 9. Thailand Bot Market: Vertical Estimates and Trend Analysis

9.1. Thailand Bot Market, By Vertical: Key Takeaways
9.2. Vertical Movement Analysis and Market Share, 2024 and 2030
9.3. Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
- 9.3.1. Retail & E-commerce
  - 9.3.1.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.3.2. BFSI
  - 9.3.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.3.3. IT & Telecommunication
  - 9.3.3.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.3.4. Healthcare
  - 9.3.4.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.3.5. Education
  - 9.3.5.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.3.6. Travel & Tourism
  - 9.3.6.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.3.7. Media & Entertainment
  - 9.3.7.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.3.8. Transportation & Logistics
  - 9.3.8.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.3.9. Other
  - 9.3.9.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 10. Competitive Landscape

10.1. Company Categorization
10.2. Company Market Positioning
10.3. Company Heat Map Analysis
10.4. Company Profiles/Listing
- 10.4.1. Amazon Web Services, Inc.
  - 10.4.1.1. Company Overview
  - 10.4.1.2. Financial Performance
  - 10.4.1.3. Offerings Portfolio
  - 10.4.1.4. Recent Developments/ Strategic Initiatives
- 10.4.2. Botnoi Group
  - 10.4.2.1. Company Overview
  - 10.4.2.2. Financial Performance
  - 10.4.2.3. Offerings Portfolio
  - 10.4.2.4. Recent Developments/ Strategic Initiatives
- 10.4.3. Cloudee Thailand
  - 10.4.3.1. Company Overview
  - 10.4.3.2. Financial Performance
  - 10.4.3.3. Offerings Portfolio
  - 10.4.3.4. Recent Developments/ Strategic Initiatives
- 10.4.4. ConvoLab
  - 10.4.4.1. Company Overview
  - 10.4.4.2. Financial Performance
  - 10.4.4.3. Offerings Portfolio
  - 10.4.4.4. Recent Developments/ Strategic Initiatives
- 10.4.5. Dialogflow
  - 10.4.5.1. Company Overview
  - 10.4.5.2. Financial Performance
  - 10.4.5.3. Offerings Portfolio
  - 10.4.5.4. Recent Developments/ Strategic Initiatives
- 10.4.6. Google LLC
  - 10.4.6.1. Company Overview
  - 10.4.6.2. Financial Performance
  - 10.4.6.3. Offerings Portfolio
  - 10.4.6.4. Recent Developments/ Strategic Initiatives
- 10.4.7. KORE Group Holdings, Inc.
  - 10.4.7.1. Company Overview
  - 10.4.7.2. Financial Performance
  - 10.4.7.3. Offerings Portfolio
  - 10.4.7.4. Recent Developments/ Strategic Initiatives
- 10.4.8. Mampu A
  - 10.4.8.1. Company Overview
  - 10.4.8.2. Financial Performance
  - 10.4.8.3. Offerings Portfolio
  - 10.4.8.4. Recent Developments/ Strategic Initiatives
- 10.4.9. Microsoft
  - 10.4.9.1. Company Overview
  - 10.4.9.2. Financial Performance
  - 10.4.9.3. Offerings Portfolio
  - 10.4.9.4. Recent Developments/ Strategic Initiatives
- 10.4.10. Nuance Communications Inc.
  - 10.4.10.1. Company Overview
  - 10.4.10.2. Financial Performance
  - 10.4.10.3. Offerings Portfolio
  - 10.4.10.4. Recent Developments/ Strategic Initiatives
- 10.4.11. YourGPT
  - 10.4.11.1. Company Overview
  - 10.4.11.2. Financial Performance
  - 10.4.11.3. Offerings Portfolio
  - 10.4.11.4. Recent Developments/ Strategic Initiatives
- 10.4.12. ZWIZ.AI
  - 10.4.12.1. Company Overview
  - 10.4.12.2. Financial Performance
  - 10.4.12.3. Offerings Portfolio
  - 10.4.12.4. Recent Developments/ Strategic Initiatives

Product Code: GVR-4-68040-534-8

List of Tables

Table 1 Thailand bot- Industry snapshot & key buying criteria, 2017 - 2030
Table 2 Thailand bot market, 2017 - 2030 (USD Million)
Table 3 Thailand bot market estimates and forecast, by offering (USD Million)
Table 4 Thailand bot market estimates and forecast, by technology (USD Million)
Table 5 Thailand bot market estimates and forecast, by deployment (USD Million)
Table 6 Thailand bot market estimates and forecast, by enterprise size (USD Million)
Table 7 Thailand bot market estimates and forecast, by sales channels (USD Million)
Table 8 Thailand bot market estimates and forecast, by vertical (USD Million)
Table 9 Recent developments and impact analysis, by key market participants
Table 10 Company heat map analysis, 2024
Table 11 Companies implementing key strategies

List of Figures

Figure 1 Thailand bot market segmentation
Figure 2 Market research process
Figure 3 Information procurement
Figure 4 Primary research pattern
Figure 5 Market research approaches
Figure 6 Value chain-based sizing and forecasting
Figure 7 Parent market analysis
Figure 8 Market formulation and validation
Figure 9 Thailand bot market snapshot
Figure 10 Thailand bot market segment snapshot
Figure 11 Thailand bot market competitive landscape snapshot
Figure 12 Market research process
Figure 13 Market driver relevance analysis (Current and future impact)
Figure 14 Market restraint relevance analysis (Current and future impact)
Figure 15 Thailand bot market: Offering outlook key takeaways (USD Million)
Figure 16 Thailand bot market: Offering movement analysis 2024 & 2030 (USD Million)
Figure 17 Solution market estimates & forecasts, 2017 - 2030 (USD Million)
Figure 18 Services market estimates & forecasts, 2017 - 2030 (USD Million)
Figure 19 Thailand bot market: Technology outlook key takeaways (USD Million)
Figure 20 Thailand bot market: Technology movement analysis 2024 & 2030 (USD Million)
Figure 21 AI-powered bots market estimates & forecasts, 2017 - 2030 (USD Million)
Figure 22 Rule-based bots market estimates & forecasts, 2017 - 2030 (USD Million)
Figure 23 Hybrid bots market estimates & forecasts, 2017 - 2030 (USD Million)
Figure 24 Thailand bot market: Deployment outlook key takeaways (USD Million)
Figure 25 Thailand bot market: Deployment movement analysis 2024 & 2030 (USD Million)
Figure 26 Cloud market estimates & forecasts, 2017 - 2030 (USD Million)
Figure 27 On-premises market estimates & forecasts, 2017 - 2030 (USD Million)
Figure 28 Thailand bot market: Enterprise Size outlook key takeaways (USD Million)
Figure 29 Thailand bot market: Enterprise Size movement analysis 2024 & 2030 (USD Million)
Figure 30 Small and medium-sized enterprises (SMEs) market estimates & forecasts, 2017 - 2030 (USD Million)
Figure 31 Large enterprises market estimates & forecasts, 2017 - 2030 (USD Million)
Figure 32 Thailand bot market: Offering outlook key takeaways (USD Million)
Figure 33 Thailand bot market: Offering movement analysis 2024 & 2030 (USD Million)
Figure 34 B2B (Business-to-Business) market estimates & forecasts, 2017 - 2030 (USD Million)
Figure 35 B2C (Business-to-Consumer) market estimates & forecasts, 2017 - 2030 (USD Million)
Figure 36 Thailand bot market: Vertical outlook key takeaways (USD Million)
Figure 37 Thailand bot market: Vertical movement analysis 2024 & 2030 (USD Million)
Figure 38 Retail & e-commerce market estimates & forecasts, 2017 - 2030 (USD Million)
Figure 39 BFSI market estimates & forecasts, 2017 - 2030 (USD Million)
Figure 40 IT & telecommunication market estimates & forecasts, 2017 - 2030 (USD Million)
Figure 41 Healthcare market estimates & forecasts, 2017 - 2030 (USD Million)
Figure 42 Education market estimates & forecasts, 2017 - 2030 (USD Million)
Figure 43 Travel & tourism market estimates & forecasts, 2017 - 2030 (USD Million)
Figure 44 Media & entertainment market estimates & forecasts, 2017 - 2030 (USD Million)
Figure 45 Transportation & logistics market estimates & forecasts, 2017 - 2030 (USD Million)
Figure 46 Other market estimates & forecasts, 2017 - 2030 (USD Million)
Figure 47 Strategy framework
Figure 48 Company categorization

Thailand Bot Market Size, Share & Trends Analysis Report By Offering (Solution, Services), By Technology (AI-powered Bots, Rule-based Bots), By Deployment, By Enterprise Size, By Sales Channel, By Vertical, And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

Thailand Bot Market Size & Trends:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Thailand Bot Market Variables, Trends and Scope

Chapter 4. Thailand Bot Market: Offerings Estimates and Trend Analysis

Chapter 5. Thailand Bot Market: Technology Estimates and Trend Analysis

Chapter 6. Thailand Bot Market: Deployment Estimates and Trend Analysis

Chapter 7. Thailand Bot Market: Enterprise Size Estimates and Trend Analysis

Chapter 8. Thailand Bot Market: Sales Channel Estimates and Trend Analysis

Chapter 9. Thailand Bot Market: Vertical Estimates and Trend Analysis

Chapter 10. Competitive Landscape

List of Tables

List of Figures