PUBLISHER: Grand View Research | PRODUCT CODE: 1679625
PUBLISHER: Grand View Research | PRODUCT CODE: 1679625
U.S. Small Kitchen Appliances Market Size, Share & Trends Analysis Report By Product (Coffee Makers, Toasters, Deep Fryers), By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030
Market Size & Trends:
The U.S. small kitchen appliances market size was estimated at USD 5.32 billion in 2024 and is expected to expand at a CAGR of 4.3% from 2025 to 2030. Consumers are increasingly seeking appliances that streamline meal preparation, driving the growing popularity of multi-functional and automated kitchen appliances in the region. Moreover, the rising number of single-person households and the prevalence of smaller living spaces are fueling demand for compact, space-efficient appliances designed to fit within limited kitchen areas. As lifestyles continue to evolve and technological advancements reshape the market, the demand for small kitchen appliances is expected to experience steady growth in the coming years.
The market for small kitchen appliances in the U.S. is experiencing significant growth due to evolving consumer preferences and lifestyle changes. With Americans leading increasingly busy lives, the demand for convenient and time-saving kitchen solutions has surged. Small appliances such as air fryers, coffee makers, and multi-functional cookers have become essential for quick meal preparation, allowing consumers to cook efficiently without spending excessive time in the kitchen. As a result, convenience remains one of the primary factors driving market expansion.
Another key reason behind the rising demand is the growing trend of home cooking and health-conscious eating. Many Americans are opting to prepare meals at home to maintain a balanced diet and save money compared to dining out. Appliances such as blenders, juicers, and food processors facilitate the preparation of nutritious meals and beverages, encouraging healthier lifestyles. The rising popularity of plant-based diets and specialty beverages like smoothies and fresh juices has further fueled the demand for these appliances.
Technological advancements have also played a crucial role in shaping the market. Smart and connected kitchen appliances equipped with features like Wi-Fi connectivity, app control, and voice assistance have attracted a tech-savvy consumer base. Devices such as smart coffee makers and programmable pressure cookers provide greater ease of use and enhanced cooking precision, making them highly desirable among modern consumers. In addition, multi-functional appliances that save space and serve multiple purposes, such as toaster ovens with air-frying capabilities, are gaining traction, especially in urban homes with compact kitchens.
A significant trend in the industry is the rising popularity of cordless appliances. These devices operate without the need for direct power connections, relying instead on rechargeable batteries for power. This trend is driven by consumers' desire for convenience, mobility, and safety in the kitchen. Manufacturers are launching new products aligning with this trend. For instance, in January 2024, Drew Barrymore's kitchenware line "Beautiful" launched new affordable appliances, featuring a single-serve coffee maker with a built-in grinder (USD 99), a 12-piece personal blender set (USD 30), and a compact 3-quart air fryer (USD 30). The collection emphasizes style and functionality, with appliances featuring signature pearly finishes and gold accents. The line also includes established products like a water filtration pitcher (USD 40), electric kettle (USD 40), stand mixer (USD 99), and various cookware sets, all designed to make kitchen routines easier while adding aesthetic appeal to countertops.
The rise of e-commerce and subscription-based shopping has also made small kitchen appliances more accessible to consumers. Online retail platforms offer competitive prices, extensive product reviews, and fast delivery options, making it easier for Americans to purchase these appliances from the comfort of their homes. Furthermore, growing environmental awareness has led consumers to seek energy-efficient and sustainable kitchen appliances that minimize electricity consumption and waste, further shaping purchasing decisions.
According to Adtaxi's 2024 E-commerce Consumer Survey, 78% of Americans are now comfortable purchasing major appliances online, an increase from 73% reported the previous year. This growing acceptance reflects broader trends in online shopping, where convenience and the ability to compare products and prices easily have become paramount. With 93% of American adults engaging in online shopping and a notable increase in daily online shoppers, the online channel has become a critical platform for household appliances, including small appliances, offering an efficient way to reach a vast audience. For instance, in November 2024, PowerXL announced the launch of their innovative Stirmax Multi-Cooker, which became available at Walmart stores and Walmart.com. This advanced kitchen appliance features automatic stirring and shredding technology for hands-free cooking. It combines multiple cooking functions, including stirring, shredding, and searing capabilities. The product aims to revolutionize home cooking by offering enhanced convenience and efficiency in meal preparation.
U.S. Small Kitchen Appliances Market Report Segmentation
This report forecasts volume & revenue growth at the country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. small kitchen appliances market report based on product, and distribution channel:
- Product Outlook (Volume, Thousand Units; Revenue, USD Million, 2018 - 2030)
- Coffee Makers
- Toasters
- Juicers, Blenders & Food Processors
- Deep Fryers
- Rice Cookers & Steamers
- Air Fryers
- Waffle Irons
- Egg Cookers
- Distribution Channel Outlook (Volume, Thousand Units; Revenue, USD Million, 2018 - 2030)
- Hypermarkets & Supermarkets
- Electronic Stores
- Exclusive Brand Outlets
- Online
- Others
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Distribution Channel Outlook
- 2.4. Competitive Landscape Outlook
Chapter 3. U.S. Small Kitchen Appliances Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. U.S. Small Kitchen Appliances Market Size, 2018 - 2030 (USD Million)
- 3.1.2. U.S. Small Kitchen Appliances Market Size, 2018 - 2030 (Thousand Units)
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends Outlooks
- 3.3.2. Manufacturing and Technology Trends
- 3.3.3. Sales/ Retail Channel Analysis
- 3.3.4. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis - Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. U.S. Small Kitchen Appliances Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Influencing Buying Behavior
- 4.4. Consumer Product Adoption Trends
- 4.4.1. Average Consumer Spending, by Product, 2024 (USD)
- 4.4.2. Incremental Penetration Rate, by Product, 2024 (in %)
- 4.5. Key Observations & Findings
Chapter 5. U.S. Small Kitchen Appliances Market: Product Estimates & Trend Analysis
- 5.1. U.S. Small Kitchen Appliances Market, by Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 ( Thousand Units, USD Million)
- 5.3.1. Coffee Maker
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1.2. Market estimates and forecast, 2018 - 2030 (Thousand Units)
- 5.3.2. Waffle Irons
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2.2. Market estimates and forecast, 2018 - 2030 (Thousand Units)
- 5.3.3. Juicers, Blenders, & Food Processors
- 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3.2. Market estimates and forecast, 2018 - 2030 (Thousand Units)
- 5.3.4. Deep Fryers
- 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.4.2. Market estimates and forecast, 2018 - 2030 (Thousand Units)
- 5.3.5. Air Fryers
- 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.5.2. Market estimates and forecast, 2018 - 2030 (Thousand Units)
- 5.3.6. Toasters
- 5.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.6.2. Market estimates and forecast, 2018 - 2030 (Thousand Units)
- 5.3.7. Rice Cookers & Steamers
- 5.3.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.7.2. Market estimates and forecast, 2018 - 2030 (Thousand Units)
- 5.3.8. Others
- 5.3.8.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.8.2. Market estimates and forecast, 2018 - 2030 (Thousand Units)
- 5.3.1. Coffee Maker
Chapter 6. U.S. Small Kitchen Appliances Market: Distribution Channel Estimates & Trend Analysis
- 6.1. U.S. Small Kitchen Appliances Market, by Distribution Channel: Key Takeaways
- 6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 ( Thousand Units, USD Million)
- 6.3.1. Hypermarkets & Supermarkets
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.1.2. Market estimates and forecast, 2018 - 2030 (Thousand Units)
- 6.3.2. Electronic Stores
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2.2. Market estimates and forecast, 2018 - 2030 (Thousand Units)
- 6.3.3. Exclusive Brand Outlets
- 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3.2. Market estimates and forecast, 2018 - 2030 (Thousand Units)
- 6.3.4. Online
- 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.4.2. Market estimates and forecast, 2018 - 2030 (Thousand Units)
- 6.3.5. Others
- 6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.5.2. Market estimates and forecast, 2018 - 2030 (Thousand Units)
- 6.3.1. Hypermarkets & Supermarkets
Chapter 7. Competitive Analysis
- 7.1. Recent Developments & Impact Analysis by Key Market Participants
- 7.2. Company Categorization
- 7.3. Participant's Overview
- 7.4. Financial Performance
- 7.5. Product Portfolios
- 7.6. Company Market Share Analysis, 2024 (%)
- 7.7. Company Heat Map Analysis
- 7.8. Strategy Mapping
- 7.9. Company Profiles
- 7.9.1. Ninja (SharkNinja, LLC)
- 7.9.1.1. Company Overview
- 7.9.1.2. Financial Performance
- 7.9.1.3. Product Portfolios
- 7.9.1.4. Strategic Initiatives
- 7.9.2. Hamilton Beach
- 7.9.2.1. Company Overview
- 7.9.2.2. Financial Performance
- 7.9.2.3. Product Portfolios
- 7.9.2.4. Strategic Initiatives
- 7.9.3. GE Appliances (a Haier Company)
- 7.9.3.1. Company Overview
- 7.9.3.2. Financial Performance
- 7.9.3.3. Product Portfolios
- 7.9.3.4. Strategic Initiatives
- 7.9.4. Panasonic Corporation
- 7.9.4.1. Company Overview
- 7.9.4.2. Financial Performance
- 7.9.4.3. Product Portfolios
- 7.9.4.4. Strategic Initiatives
- 7.9.5. Cuisinart
- 7.9.5.1. Company Overview
- 7.9.5.2. Financial Performance
- 7.9.5.3. Product Portfolios
- 7.9.5.4. Strategic Initiatives
- 7.9.6. SMEG USA, Inc.
- 7.9.6.1. Company Overview
- 7.9.6.2. Financial Performance
- 7.9.6.3. Product Portfolios
- 7.9.6.4. Strategic Initiatives
- 7.9.7. Tefal S.A.S. (T-fal)
- 7.9.7.1. Company Overview
- 7.9.7.2. Financial Performance
- 7.9.7.3. Product Portfolios
- 7.9.7.4. Strategic Initiatives
- 7.9.8. Bella Housewares (Gather)
- 7.9.8.1. Company Overview
- 7.9.8.2. Financial Performance
- 7.9.8.3. Product Portfolios
- 7.9.8.4. Strategic Initiatives
- 7.9.9. Bella Housewares (Gather)
- 7.9.9.1. Company Overview
- 7.9.9.2. Financial Performance
- 7.9.9.3. Product Portfolios
- 7.9.9.4. Strategic Initiatives
- 7.9.10. Kenmore (Transform Holdco LLC)
- 7.9.10.1. Company Overview
- 7.9.10.2. Financial Performance
- 7.9.10.3. Product Portfolios
- 7.9.10.4. Strategic Initiatives
- 7.9.1. Ninja (SharkNinja, LLC)
List of Tables
- Table 1 U.S. small kitchen appliances market - Key market driver analysis
- Table 2 U.S. small kitchen appliances market - Key market restraint analysis
- Table 3 U.S. small kitchen appliances market estimates & forecast, by product (USD Million)
- Table 4 U.S. small kitchen appliances market estimates & forecast, by product (Thousand Units)
- Table 5 U.S. small kitchen appliances market estimates & forecast, by distribution channel (USD Million)
- Table 6 U.S. small kitchen appliances market estimates & forecast, by distribution channel (Thousand Units)
- Table 7 Recent developments & impact analysis by key market participants
- Table 8 Company market share, 2024
- Table 9 Company heat map analysis
- Table 10 Companies undergoing key strategies
List of Figures
- Fig. 1 U.S. small kitchen appliances market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Product snapshot
- Fig. 8 Distribution channel snapshot
- Fig. 9 Competitive landscape snapshot
- Fig. 10 U.S. small kitchen appliances market size, 2018 to 2030 (USD Million)
- Fig. 11 U.S. small kitchen appliances market size, 2018 to 2030 (Thousand Units)
- Fig. 12 U.S. small kitchen appliances market: Penetration & growth prospect mapping
- Fig. 13 U.S. small kitchen appliances market: Value chain analysis
- Fig. 14 U.S. small kitchen appliances market: Profit margin analysis
- Fig. 15 U.S. small kitchen appliances market: Market dynamics
- Fig. 16 U.S. small kitchen appliances market: Porter's five forces analysis
- Fig. 17 Factors influencing buying decisions for U.S. small kitchen appliances
- Fig. 18 U.S. small kitchen appliances market, by product: Key Takeaways
- Fig. 19 U.S. small kitchen appliances market: product movement analysis, 2024 & 2030 (%)
- Fig. 20 Coffee makers market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 21 Coffee makers market estimates and forecast, 2018 - 2030 (Thousand Units)
- Fig. 22 Toasters market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 23 Toasters market estimates and forecast, 2018 - 2030 (Thousand Units)
- Fig. 24 Juicers, blenders & food processors market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 25 Juicers, blenders & food processors market estimates and forecasts, 2018 - 2030 (Thousand Units)
- Fig. 26 Deep fryers market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 27 Deep fryers market estimates and forecast, 2018 - 2030 (Thousand Units)
- Fig. 28 Rice cookers & steamers market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 29 Rice cookers & steamers market estimates and forecast, 2018 - 2030 (Thousand Units)
- Fig. 30 Air fryers market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 31 Air fryers market estimates and forecast, 2018 - 2030 (Thousand Units)
- Fig. 32 Waffle Irons market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 33 Waffle Irons market estimates and forecast, 2018 - 2030 (Thousand Units)
- Fig. 34 Egg cookers market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 35 Egg cookers market estimates and forecast, 2018 - 2030 (Thousand Units)
- Fig. 36 U.S. small kitchen appliances market, by distribution channel: Key Takeaways
- Fig. 37 U.S. small kitchen appliances market: distribution channel movement analysis, 2024 & 2030 (%)
- Fig. 38 U.S. small kitchen appliances market estimates and forecast through supermarkets & hypermarkets, 2018 - 2030 (USD Million)
- Fig. 39 U.S. small kitchen appliances market estimates and forecast through supermarkets & hypermarkets, 2018 - 2030 (Thousand Units)
- Fig. 40 U.S. small kitchen appliances market estimates and forecast through electronic stores, 2018 - 2030 (USD Million)
- Fig. 41 U.S. small kitchen appliances market estimates and forecast through electronic stores, 2018 - 2030 (Thousand Units)
- Fig. 42 U.S. small kitchen appliances market estimates and forecast through exclusive brand outlets, 2018 - 2030 (USD Million)
- Fig. 43 U.S. small kitchen appliances market estimates and forecast through exclusive brand outlets, 2018 - 2030 (Thousand Units)
- Fig. 44 U.S. small kitchen appliances market estimates and forecast through online, 2018 - 2030 (USD Million)
- Fig. 45 U.S. small kitchen appliances market estimates and forecast through online, 2018 - 2030 (Thousand Units)
- Fig. 46 U.S. small kitchen appliances market estimates and forecast through others, 2018 - 2030 (USD Million)
- Fig. 47 U.S. small kitchen appliances market estimates and forecast through others, 2018 - 2030 (Thousand Units)
- Fig. 48 Key company categorization
- Fig. 49 Company market share analysis, 2024
- Fig. 50 Strategic framework of U.S. small kitchen appliances market
