PUBLISHER: Grand View Research | PRODUCT CODE: 1679612
PUBLISHER: Grand View Research | PRODUCT CODE: 1679612
The global IoT enabled packaging market is anticipated to reach USD 25.02 billion by 2030 and is anticipated to expand at a CAGR of 4.4% during the forecast period, according to a new report by Grand View Research, Inc. The increasing demand for real-time inventory management and anti-theft solutions drives market growth. Companies across industries, particularly in retail and e-commerce, leverage IoT-enabled packaging to gain better visibility into their inventory, minimize stock discrepancies and enhance security. RFID (Radio Frequency Identification) and smart sensors embedded in packaging allow businesses to track inventory levels accurately and receive alerts when items are misplaced or stolen. For example, leading fashion retailers integrate RFID tags into product packaging to monitor stock levels and prevent theft in warehouses and stores, significantly reducing losses and operational inefficiencies.
The rapid expansion of the cold chain logistics sector is driving the market. Industries such as food, pharmaceuticals, and biotechnology require precise temperature control during transportation and storage to prevent spoilage and ensure product efficacy. IoT-enabled packaging solutions with temperature and humidity sensors provide real-time monitoring and alerts if storage conditions deviate from the required range. For example, the seafood industry is implementing smart packaging with IoT sensors that alert suppliers and distributors in case of temperature fluctuations. This ensures that perishable products remain fresh from the point of origin to the end consumer.
Growing concerns over product authentication and brand protection are also fueling the adoption of IoT-enabled packaging. Counterfeiting is a significant challenge in industries such as pharmaceuticals, luxury goods, and electronics. IoT-enabled packaging helps combat this issue by incorporating unique digital identities, QR codes, or NFC chips that allow consumers and businesses to verify product authenticity. In the high-end spirits industry, brands are using NFC-enabled bottle seals that enable consumers to check the authenticity of their purchase by simply scanning the bottle with a smartphone, preventing counterfeit products from entering the market and enhancing brand trust.