Bathroom Accessories Market Size, Share & Trends Analysis Report By Product (Towel Rack/Ring, Hook, Paper Holder, Grab Bars), By Application (Residential, Commercial), By Region, And Segment Forecasts, 2025

The global bathroom accessories market size is expected to reach USD 46.23 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 11.2% from 2025 to 2030. The rising instances of home remodeling projects across countries are revamping the growth of the overall market. With the rising home prices, consumers are increasingly investing in home improvement or home remodeling projects rather than buying new homes. The U.S. economy steadily expanded with rising home prices and low unemployment from mid-2009 to 2019, thereby putting more equity in the pockets of homeowners and downward pressure on the number of homes in negative equity.

According to a report published by Houzz, Inc., the average expenditure on bathroom interior renovations in the U.K. was 4,000 Euros in 2018. In the U.S., the average expenditure on guest/other bathrooms was USD 3,500 and for the master bedroom, it was USD 8,000 in the same year. The report also showed that 51% of consumers hired plumbers for various tasks and with consumers looking to add professional touches to their bathrooms, this trend is estimated to rise over the forecast period. This is likely to boost the sales of bathroom accessories.

According to the Home Improvement Research Institute (HIRI), home improvement spending by Americans was estimated to reach USD 439.9 billion in 2020, registering a rise of 8.7%. Moreover, homeowners have been investing in lifestyle-enhancing projects against merely necessary maintenance activities.

In addition, the rising commercial sector, along with the expansion projects in the hospitality industry, is helping paint a positive scenario for the market. According to Hospitalitynet.org, in 2019, with 435 new hotels with 58,202 rooms opened throughout Europe, the region is expected to contribute majorly to the growth of the European market for bathroom accessories. According to TOPHOTELNEWS, Europe leads on a region-by-region basis with 185 hotels and 31,814 rooms, followed by North America with 136 new properties and 23,742 keys in January 2021.

The towel rack/ring product segment held the largest share of 41.4% in 2020. The growing popularity of heated towels in various colors and forms is expected to keep the market growth high over the coming years. Innovation by manufacturers in terms of product design aimed at widening product portfolio to gain competitive advantage is expected to be a key market trend. For instance, Vogue UK introduced 'Towel Warmers' that dry wet napkins and towels. The warmer or heated rails keep the towel fabric soft during the drying process.

Bathroom Accessories Market Report Highlights:

Towel rack/ring sales accounted for a revenue share of 38.6% in 2024. The increasing demand for stylish and functional bathroom accessories in residential and commercial spaces played a significant role
The demand for bathroom accessories in residential applications accounted for a revenue share of 64.7% in 2024
The demand for bathroom accessories in commercial applications is expected to grow at the CAGR of 11.8% from 2025 to 2030
Asia Pacific bathroom accessories industry dominated the global market with the largest revenue share of 37.0% in 2024. This growth is attributed to several factors, including the rapid urbanization and economic growth in countries such as China and India

Product Code: GVR-4-68039-418-0

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Bathroom Accessories Market: Industry Outlook

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Sales/Retail Channel Analysis
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Product Adoption Trends
4.5. Observations & Recommendations

Chapter 5. Bathroom Accessories Market: Product Estimates & Trend Analysis

5.1. Bathroom Accessories Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
- 5.3.1. Towel Rack/Ring
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Hook
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Paper Holder
  - 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.4. Grab Bars
  - 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.5. Others
  - 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Bathroom Accessories Market: Application Estimates & Trend Analysis

6.1. Bathroom Accessories Market, By Application: Key Takeaways
6.2. Application Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Application, 2018 - 2030 (USD Million)
- 6.3.1. Residential
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Commercial
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Bathroom Accessories Market: Regional Estimates & Trend Analysis

7.1. Bathroom Accessories Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
- 7.3.1. North America
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.2. U.S.
    - 7.3.1.2.1. Key country dynamics
    - 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.3. Canada
    - 7.3.1.3.1. Key country dynamics
    - 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.4. Mexico
    - 7.3.1.4.1. Key country dynamics
    - 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Europe
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.2. UK
    - 7.3.2.2.1. Key country dynamics
    - 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.3. Germany
    - 7.3.2.3.1. Key country dynamics
    - 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.4. France
    - 7.3.2.4.1. Key country dynamics
    - 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.5. Italy
    - 7.3.2.5.1. Key country dynamics
    - 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.6. Spain
    - 7.3.2.6.1. Key country dynamics
    - 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Asia Pacific
  - 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.2. China
    - 7.3.3.2.1. Key country dynamics
    - 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.3. India
    - 7.3.3.3.1. Key country dynamics
    - 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.4. Japan
    - 7.3.3.4.1. Key country dynamics
    - 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.5. Australia & New Zealand
    - 7.3.3.5.1. Key country dynamics
    - 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.6. South Korea
    - 7.3.3.6.1. Key country dynamics
    - 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Latin America
  - 7.3.4.1. Brazil
    - 7.3.4.1.1. Key country dynamics
    - 7.3.4.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Middle East & Africa
  - 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.5.2. South Africa
    - 7.3.5.2.1. Key country dynamics
    - 7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Bathroom Accessories Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. LIXIL Corporation
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. TOTO Ltd.
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. Kohler Co.
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. Roca Sanitario S.A.U.
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Moen Incorporated
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Hansgrohe
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. Gerber Plumbing Fixtures Llc
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Monarch Bath Pvt. Ltd.
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Bolina Holding Co Ltd
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. American Specialties, Inc.
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-4-68039-418-0

List of Tables

Table 1. Global bathroom accessories market: Key market driver analysis
Table 2. Global bathroom accessories market: Key market restraint analysis
Table 3. Global bathroom accessories market estimates & forecast, by product (USD Million)
Table 4. Bathroom towel rack/rings market estimates & forecasts, 2018 - 2030 (USD Million)
Table 5. Bathroom hooks market estimates & forecasts, 2018 - 2030 (USD Million)
Table 6. Bathroom paper holders market estimates & forecasts, 2018 - 2030 (USD Million)
Table 7. Bathroom grab bars market estimates & forecasts, 2018 - 2030 (USD Million)
Table 8. Others bathroom accessories market estimates & forecasts, 2018 - 2030 (USD Million)
Table 9. Global bathroom accessories market estimates & forecast, by application (USD Million)
Table 10. Bathroom accessories market estimates & forecasts, for residential, 2018 - 2030 (USD Million)
Table 11. Bathroom accessories market estimates & forecasts, for commercial, 2018 - 2030 (USD Million)
Table 12. Global bathroom accessories market estimates & forecast, by region (USD Million)
Table 13. North America bathroom accessories market estimates and forecast, 2018 - 2030 (USD Million)
Table 14. North America bathroom accessories market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 15. North America bathroom accessories market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 16. U.S. macro-economic outlay
Table 17. U.S. bathroom accessories market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 18. U.S. bathroom accessories market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 19. Canada macro-economic outlay
Table 20. Canada bathroom accessories market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 21. Canada bathroom accessories market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 22. Mexico macro-economic outlay
Table 23. Mexico bathroom accessories market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 24. Mexico bathroom accessories market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 25. Europe bathroom accessories market estimates and forecast, 2018 - 2030 (USD Million)
Table 26. Europe bathroom accessories market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 27. Europe bathroom accessories market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 28. UK macro-economic outlay
Table 29. UK bathroom accessories market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 30. UK bathroom accessories market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 31. Germany macro-economic outlay
Table 32. Germany bathroom accessories market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 33. Germany bathroom accessories market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 34. France macro-economic outlay
Table 35. France bathroom accessories market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 36. France bathroom accessories market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 37. Italy macro-economic outlay
Table 38. Italy bathroom accessories market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 39. Italy bathroom accessories market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 40. Spain macro-economic outlay
Table 41. Spain bathroom accessories market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 42. Spain bathroom accessories market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 43. Asia Pacific bathroom accessories market estimates and forecast, 2018 - 2030 (USD Million)
Table 44. Asia Pacific bathroom accessories market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 45. Asia Pacific bathroom accessories market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 46. China macro-economic outlay
Table 47. China bathroom accessories market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 48. China bathroom accessories market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 49. India macro-economic outlay
Table 50. India bathroom accessories market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 51. India bathroom accessories market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 52. Japan macro-economic outlay
Table 53. Japan bathroom accessories market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 54. Japan bathroom accessories market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 55. Australia & New Zealand macro-economic outlay
Table 56. Australia & New Zealand bathroom accessories market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 57. Australia & New Zealand bathroom accessories market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 58. South Korea macro-economic outlay
Table 59. South Korea bathroom accessories market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 60. South Korea bathroom accessories market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 61. Latin America bathroom accessories market estimates and forecast, 2018 - 2030 (USD Million)
Table 62. Latin America bathroom accessories market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 63. Latin America bathroom accessories market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 64. Brazil macro-economic outlay
Table 65. Brazil bathroom accessories market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 66. Brazil bathroom accessories market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 67. Middle East & Africa bathroom accessories market estimates and forecast, 2018 - 2030 (USD Million)
Table 68. Middle East & Africa bathroom accessories market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 69. Middle East & Africa bathroom accessories market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 70. South Africa macro-economic outlay
Table 71. South Africa bathroom accessories market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 72. South Africa bathroom accessories market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 73. Recent developments & impact analysis, by key market participants
Table 74. Company market share, 2024 (%)
Table 75. Company heat map analysis, 2024
Table 76. Companies implementing key strategies

List of Figures

Figure 1. Bathroom accessories market segmentation
Figure 2. Information procurement
Figure 3. Primary research pattern
Figure 4. Primary research approaches
Figure 5. Primary research process
Figure 6. Market snapshot
Figure 7. Segment snapshot
Figure 8. Regional snapshot
Figure 9. Competitive landscape snapshot
Figure 10. Global parent industry and bathroom accessories size (USD Million)
Figure 11. Global bathroom accessories size, 2018 to 2030 (USD Million)
Figure 12. Bathroom accessories market: Penetration & growth prospect mapping
Figure 13. Bathroom accessories market: Value chain analysis
Figure 14. Bathroom accessories market: Dynamics
Figure 15. Bathroom accessories market: Porter's five forces analysis
Figure 16. Bathroom accessories market, by product: Key takeaways
Figure 17. Bathroom accessories market: Product movement analysis, 2024 & 2030 (%)
Figure 18. Bathroom towel rack/rings market estimates & forecasts, 2018 - 2030 (USD Million)
Figure 19. Bathroom hooks market estimates & forecasts, 2018 - 2030 (USD Million)
Figure 20. Bathroom paper holders market estimates & forecasts, 2018 - 2030 (USD Million)
Figure 21. Bathroom grab bars market estimates & forecasts, 2018 - 2030 (USD Million)
Figure 22. Others bathroom accessories market estimates & forecasts, 2018 - 2030 (USD Million)
Figure 23. Bathroom accessories market, by application: Key takeaways
Figure 24. Bathroom accessories market: Application movement analysis, 2024 & 2030 (%)
Figure 25. Bathroom accessories market estimates & forecasts, for residential, 2018 - 2030 (USD Million)
Figure 26. Bathroom accessories market estimates & forecasts, for commercial, 2018 - 2030 (USD Million)
Figure 27. Bathroom accessories market: Regional outlook, 2024 & 2030, (USD Million)
Figure 28. Regional marketplace: Key takeaways
Figure 29. North America bathroom accessories market estimates & forecast, 2018 - 2030 (USD Million)
Figure 30. U.S. bathroom accessories market estimates & forecast, 2018 - 2030 (USD Million)
Figure 31. Canada bathroom accessories market estimates & forecast, 2018 - 2030 (USD Million)
Figure 32. Mexico bathroom accessories market estimates & forecast, 2018 - 2030 (USD Million)
Figure 33. Europe bathroom accessories market estimates & forecast, 2018 - 2030 (USD Million)
Figure 34. Germany bathroom accessories market estimates & forecast, 2018 - 2030 (USD Million)
Figure 35. UK bathroom accessories market estimates & forecast, 2018 - 2030 (USD Million)
Figure 36. France bathroom accessories market estimates & forecast, 2018 - 2030 (USD Million)
Figure 37. Italy bathroom accessories market estimates & forecast, 2018 - 2030 (USD Million)
Figure 38. Spain bathroom accessories market estimates & forecast, 2018 - 2030 (USD Million)
Figure 39. Asia Pacific bathroom accessories market estimates & forecast, 2018 - 2030 (USD Million)
Figure 40. China bathroom accessories market estimates & forecast, 2018 - 2030 (USD Million)
Figure 41. India bathroom accessories market estimates & forecast, 2018 - 2030 (USD Million)
Figure 42. Japan bathroom accessories market estimates & forecast, 2018 - 2030 (USD Million)
Figure 43. Australia & New Zealand bathroom accessories market estimates & forecast, 2018 - 2030 (USD Million)
Figure 44. South Korea bathroom accessories market estimates & forecast, 2018 - 2030 (USD Million)
Figure 45. Latin America bathroom accessories market estimates & forecast, 2018 - 2030 (USD Million)
Figure 46. Brazil bathroom accessories market estimates & forecast, 2018 - 2030 (USD Million)
Figure 47. Middle East & Africa bathroom accessories market estimates & forecast, 2018 - 2030 (USD Million)
Figure 48. South Africa bathroom accessories market estimates & forecast, 2018 - 2030 (USD Million)
Figure 49. Key company categorization
Figure 50. Company market share analysis, 2024
Figure 51. Strategic framework of bathroom accessories

Bathroom Accessories Market Size, Share & Trends Analysis Report By Product (Towel Rack/Ring, Hook, Paper Holder, Grab Bars), By Application (Residential, Commercial), By Region, And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

Bathroom Accessories Market Growth & Trends:

Bathroom Accessories Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Bathroom Accessories Market: Industry Outlook

Chapter 4. Consumer Behavior Analysis

Chapter 5. Bathroom Accessories Market: Product Estimates & Trend Analysis

Chapter 6. Bathroom Accessories Market: Application Estimates & Trend Analysis

Chapter 7. Bathroom Accessories Market: Regional Estimates & Trend Analysis

Chapter 8. Bathroom Accessories Market: Competitive Analysis

List of Tables

List of Figures