PUBLISHER: Grand View Research | PRODUCT CODE: 1679549
PUBLISHER: Grand View Research | PRODUCT CODE: 1679549
The U.S. alternative protein ingredients market size was estimated at USD 7.70 billion in 2024 and is projected to grow at a CAGR of 13.5% from 2025 to 2030. A growing shift toward high-protein diets, driven by the rising popularity of fitness culture, weight management, and muscle-building trends, has led to higher demand for protein-based products. Consumers are increasingly opting for protein-enriched foods and beverages, including protein powders, bars, plant-based meat alternatives, and functional dairy products. The influence of social media and fitness influencers has further boosted awareness regarding the benefits of protein consumption, fueling market expansion.
Plant-based protein ingredients are witnessing robust growth due to increasing veganism, flexitarian diets, and sustainability concerns. Soy, pea, rice, and hemp protein have gained traction as alternatives to animal-based proteins, with food manufacturers investing in plant-based product development. This trend is further amplified by concerns over environmental sustainability and animal welfare, prompting food and beverage companies to expand their plant-based protein offerings. Large-scale food manufacturers and startups alike are investing in plant-based innovations, leading to a surge in new product launches.
A 2022 survey conducted by CFANS Insights, affiliated with the University of Minnesota's College of Food, Agricultural, and Natural Resource Sciences, revealed that 80% of adults in the U.S. currently favor protein sources like pork, beef, poultry, and fish. However, 31% of respondents expressed their intention to consume more plant-based protein over the next five years, highlighting its growing trend.
In the same survey, Gen Xers stood out with the highest current preference for plant protein at 26%, surpassing the 20% preference in other consumer segments. Meanwhile, 44% of Gen Z expressed their willingness to pay a premium for plant-based protein options. This data suggests evolving consumer preferences and a shift towards incorporating more plant-based protein sources into diets, especially among younger generations.
U.S. Alternative Protein Ingredients Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. alternative protein ingredients market report based on product and application
Note: A similar analysis will be provided for the above-mentioned applications (This data will be provided in only Excel format)
Note: A similar analysis will be provided for each country mentioned in the scope (This data will be provided in Excel format)
Note: A similar analysis will be provided for the above-mentioned applications
(This data will be provided in Excel format)