PUBLISHER: Grand View Research | PRODUCT CODE: 1679473
PUBLISHER: Grand View Research | PRODUCT CODE: 1679473
The U.S. wedding services market size is expected to reach USD 95.35 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 6.8% from 2025 to 2030. As couples seek more personalized experiences, high-quality services, and seamless planning solutions, the demand for wedding service providers is increasing. From innovative venue designs to digital planning tools, the industry is rapidly transforming to cater to modern couples who prioritize customization, convenience, and creativity.
Couples want their weddings to reflect their personalities, values, and love stories, moving away from traditional, cookie-cutter ceremonies. This has led to increased demand for customized themes, unique decor, and tailor-made experiences that require professional planning and execution. From handcrafted floral arrangements to bespoke wedding attire and curated entertainment, couples are investing in specialized services to create one-of-a-kind celebrations.
Platforms such as Instagram, Pinterest, and TikTok have transformed how couples approach wedding planning, exposing them to global trends and high-end aesthetics. Many couples now aspire to create visually stunning weddings that align with viral trends, fueling demand for professional photographers, stylists, and creative event designers. In addition, wedding influencers and online communities play a significant role in shaping wedding expectations, encouraging couples to explore new themes, luxury venues, and experiential elements.
The expansion of wedding venue options has also contributed to market growth. While traditional banquet halls and hotels remain popular, there is a rising demand for unconventional wedding venues such as vineyards, historic estates, botanical gardens, and beachfront resorts. These unique locations require specialized planning, logistics, and decor, driving demand for wedding coordinators, caterers, and event designers who can bring these distinctive visions to life. In addition, outdoor and destination weddings have gained traction as couples look for breathtaking backdrops and immersive experiences for their guests.