PUBLISHER: Grand View Research | PRODUCT CODE: 1678752
PUBLISHER: Grand View Research | PRODUCT CODE: 1678752
The global facial tissues market size is expected to reach USD 10.28 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 4.4% from 2025 to 2030. This growth is attributed to various factors, including increasing consumer awareness about hygiene and cleanliness, which has led to a surge in demand for personal care products like facial tissues.
The growth of the market is significantly driven by rising disposable incomes, particularly in emerging economies. As consumers experience increased purchasing power, there is a notable shift towards premium and convenience-oriented products, including facial tissues.
Furthermore, the heightened prevalence of allergies and respiratory conditions has amplified the demand for facial tissues as an essential hygiene solution to mitigate exposure to allergens and maintain cleanliness. The market also benefits from continuous product innovations, such as the development of tissues with enhanced attributes, including superior softness, lotion infusion, and antibacterial properties. These advancements not only elevate the user experience but also broaden the functional applications of facial tissues beyond conventional uses.
Another contributing factor is the growing urbanization and changing lifestyles, which have led to an increased preference for on-the-go and disposable hygiene products. The convenience offered by facial tissues makes them a popular choice for people leading busy lives. Furthermore, the COVID-19 pandemic has heightened the importance of hygiene and cleanliness, further boosting the demand for facial tissues as essential items for personal and public health.