U.S. Funeral Homes Market Size, Share & Trends Analysis Report By Service, By Payment Model, By Distribution Channel, And Segment Forecasts, 2025 - 2030

PUBLISHED: February 11, 2025

PAGES: 100 Pages

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The U.S. funeral homes market is anticipated to reach USD 18.29 billion by 2030 and is projected to grow at a CAGR of 5.92% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market is driven by changing cultural norms, economic factors, and technological advancements. Cremation has become the predominant choice. This trend is fueled by its affordability, flexibility, and increasing environmental consciousness. Eco-friendly alternatives, such as biodegradable urns and green burials, are gaining traction alongside innovations such as aquamation.

Moreover, pre-planning funeral services are increasingly popular, reflecting consumer preferences for reduced family burden and cost savings. Leading companies such as Service Corporation International and Park Lawn Corporation dominate the market with comprehensive service portfolios, including traditional funerals, cremation, memorialization products, and cemetery management.

In addition, the market is also witnessing increased consolidation, with smaller family-owned businesses being acquired by larger providers to streamline operations and offer standardized services. For instance, in October 2022, Carriage Services, Inc. announced the acquisition of Heritage Funeral and Cremation Services and Forest Lawn East Cemetery, which includes three independent funeral homes, a cremation service, and a cemetery, all situated in Charlotte, North Carolina area.

"The addition of Heritage, as a leader serving more than 1,200 families a year in one of the fastest-growing markets in the country, aligns well with our focus on partnering with the best remaining independent funeral and cemetery businesses in high-growth strategic markets. We are honored that Harris and Carolyn have selected Carriage, and we look forward to supporting the Heritage team in the years to come."

Steve Metzger, Executive Vice President and Chief Administrative Officer, Carriage Services.

U.S. Funeral Homes Market Report Highlights:

In terms of service, the traditional funeral services segment dominated the market in 2024. The preference for traditional funerals remains strong despite the rising popularity of alternative options like cremation. This is attributed to the emotional significance and established practices associated with traditional services.
Based on payment model, the at-need funeral services segment dominated the market with a share in 2024. This growth can be attributed to the immediate payment for the services provided, requiring families to cover costs for transportation, body preparation, and facility use immediately.
In terms of distribution channel, the offline segment dominated the market with the largest share in 2024. This growth can be attributed to the rising aging population and growing death rate. The major advantage of offline funeral and cremation services is the immediate availability of services, thus boosting the market's growth.
In December 2023, Everstory Partners reported a management transition for 84 properties, including 11 funeral homes, 72 cemeteries, and one crematory, across four states, including North Carolina, Michigan, South Carolina, and Kentucky. A subsidiary of Everstory Partners acquired these properties from Park Lawn Corporation.

Product Code: GVR-4-68040-514-1

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
- 1.1.1. Segment Definitions
1.2. Estimates and Forecast Timeline
1.3. Research Methodology
1.4. Information Procurement
- 1.4.1. Purchased Database
- 1.4.2. GVR's Internal Database
- 1.4.3. Secondary Sources
- 1.4.4. Primary Research
- 1.4.5. Details of Primary Research
- 1.4.6. Research Assumption
1.5. Information or Data Analysis
- 1.5.1. Data Analysis Models
1.6. Market Formulation & Data Visualization
1.7. Model Details
- 1.7.1. Commodity Flow Analysis
1.8. Objectives
- 1.8.1. Objective - 1
- 1.8.2. Objective - 2
- 1.8.3. Objective - 3
1.9. List of Secondary Sources
1.10. List of Abbreviations

Chapter 2. Executive Summary

2.1. U.S. Funeral Homes Market
- 2.1.1. Market Snapshot
- 2.1.2. Segment Snapshot
  - 2.1.2.1. Service
  - 2.1.2.2. Payment Model
  - 2.1.2.3. Distribution Channel
- 2.1.3. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends, & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related/Ancillary Market Outlook
3.2. Market Trends and Outlook
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
  - 3.3.1.1. Cultural shifts towards personalized and eco-friendly funerals
  - 3.3.1.2. Increasing digital transformation
  - 3.3.1.3. Rising demand for funeral planning
- 3.3.2. Market Restraint Analysis
  - 3.3.2.1. High cost associated with funerals
  - 3.3.2.2. Variation in regulations across countries
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges Analysis
3.4. Regulatory Framework
3.5. Business Environment Analysis Tools
- 3.5.1. Industry Analysis - Porter's Five Forces Analysis
  - 3.5.1.1. Supplier power
  - 3.5.1.2. Buyer power
  - 3.5.1.3. Substitution threat
  - 3.5.1.4. Threat of new entrant
  - 3.5.1.5. Competitive rivalry
- 3.5.2. PESTEL Analysis

Chapter 4. U.S. Funeral Homes Market: Service Estimates & Trend Analysis

4.1. U.S. Funeral Homes Market: Service Movement Analysis
4.2. U.S. Funeral Homes Market: Service Segment Dashboard
4.3. Service Movement & Market Share Analysis, 2024 & 2030
4.4. U.S. Funeral Homes Market Estimates & Forecast, by Service
4.5. Traditional Funeral Services
- 4.5.1. Traditional funeral services market, 2018 - 2030 (USD Million)
4.6. Cremation services
- 4.6.1. Cremation services market, 2018 - 2030 (USD Million)
4.7. Green/Environmental funerals
- 4.7.1. Green/Environmental funerals market, 2018 - 2030 (USD Million)
4.8. Pre-planned/Pre-paid Funeral Services
- 4.8.1. Pre-planned/Pre-paid funeral services market, 2018 - 2030 (USD Million)

Chapter 5. U.S. Funeral Homes Market: Payment Model Estimates & Trend Analysis

5.1. U.S. Funeral Homes Market: Payment Model Movement Analysis
5.2. U.S. Funeral Homes Market: Payment Model Segment Dashboard
5.3. Payment Model Movement & Market Share Analysis, 2024 & 2030
5.4. U.S. Funeral Homes Market Estimates & Forecast, by Payment Model
5.5. Pre-paid Funeral Plans
- 5.5.1. Pre-paid funeral plans market, 2018 - 2030 (USD Million)
5.6. At-need Funeral Services
- 5.6.1. At-need funeral services market, 2018 - 2030 (USD Million)

Chapter 6. U.S. Funeral Homes Market: Distribution Channel Estimates & Trend Analysis

6.1. U.S. Funeral Homes Market: Distribution Channel Movement Analysis
6.2. U.S. Funeral Homes Market: Distribution Channel Segment Dashboard
6.3. Distribution Channel Movement & Market Share Analysis, 2024 & 2030
6.4. U.S. Funeral Homes Market Estimates & Forecast, by Distribution Channel
6.5. Online
- 6.5.1. Online market, 2018 - 2030 (USD Million)
6.6. Offline
- 6.6.1. Offline market, 2018 - 2030 (USD Million)

Chapter 7. Competitive Landscape

7.1. Company Categorization
7.2. Company Market Position Analysis
7.3. Company Share Analysis
7.4. Strategy Mapping
- 7.4.1. Partnership/Collaboration/Alliance
- 7.4.2. New Service Launch
- 7.4.3. Mergers & Acquisitions
- 7.4.4. Others
7.5. Company Profiles/Listing
- 7.5.1. Service Corporation International
  - 7.5.1.1. Overview
  - 7.5.1.2. Financial performance
  - 7.5.1.3. Service benchmarking
  - 7.5.1.4. Strategic initiatives
- 7.5.2. StoneMor
  - 7.5.2.1. Overview
  - 7.5.2.2. Financial performance
  - 7.5.2.3. Service benchmarking
  - 7.5.2.4. Strategic initiatives
- 7.5.3. Carriage Services, Inc.
  - 7.5.3.1. Overview
  - 7.5.3.2. Financial performance
  - 7.5.3.3. Service benchmarking
  - 7.5.3.4. Strategic initiatives
- 7.5.4. Foundation Partners Group, LLC
  - 7.5.4.1. Overview
  - 7.5.4.2. Financial performance
  - 7.5.4.3. Service benchmarking
  - 7.5.4.4. Strategic initiatives
- 7.5.5. Everstory Partners
  - 7.5.5.1. Overview
  - 7.5.5.2. Financial performance
  - 7.5.5.3. Service benchmarking
  - 7.5.5.4. Strategic initiatives
- 7.5.6. NorthStar Memorial Group
  - 7.5.6.1. Overview
  - 7.5.6.2. Financial performance
  - 7.5.6.3. Service benchmarking
  - 7.5.6.4. Strategic initiatives
- 7.5.7. Sollon Funeral and Cremation Services Ltd.
  - 7.5.7.1. Overview
  - 7.5.7.2. Financial performance
  - 7.5.7.3. Service benchmarking
  - 7.5.7.4. Strategic initiatives
- 7.5.8. Wilbert Funeral Services
  - 7.5.8.1. Overview
  - 7.5.8.2. Financial performance
  - 7.5.8.3. Service benchmarking
  - 7.5.8.4. Strategic initiatives
- 7.5.9. Dignity Memorial
  - 7.5.9.1. Overview
  - 7.5.9.2. Financial performance
  - 7.5.9.3. Service benchmarking
  - 7.5.9.4. Strategic initiatives
- 7.5.10. Neptune Society
  - 7.5.10.1. Overview
  - 7.5.10.2. Financial performance
  - 7.5.10.3. Service benchmarking
  - 7.5.10.4. Strategic initiatives

Product Code: GVR-4-68040-514-1

List of Tables

Table 1. List of secondary sources
Table 2. List of abbreviations
Table 3. U.S. funeral homes market revenue estimates and forecast, by service, 2018 - 2030 (USD Million)
Table 4. U.S. funeral homes market revenue estimates and forecast, by payment model, 2018 - 2030 (USD Million)
Table 5. U.S. funeral homes market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)