Towel Warmers Market Size, Share & Trends Analysis Report By Application, By Type (Electric, Hydronic), By Region (North America, Europe, Asia Pacific, Middle East & Africa, Central & South America), And Segment Forecasts, 2025 - 2030

PUBLISHED: February 6, 2025

PAGES: 100 Pages

DELIVERY TIME: 2-10 business days

SELECT AN OPTION

The global towel warmers market size is anticipated to reach USD 1,510.9 million by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 10.0% from 2025 to 2030 Increasing remodeling activities are fueling the growth of the market. Moreover, increasing awareness pertaining to hygiene is acting as a driver for the market.

In order to gain market share, companies are introducing new products to meet the growing demand. In March 2020, Vogue (UK) launched a new aluminum astute towel warmer. The newly launched product is lightweight, thus making it suitable to install on any type of internal wall. Aluminum is used in order to achieve high efficiency.

Moreover, companies are engaging in various partnerships in order to expand reach among consumers. For instance, in May 2019, Amba Products, a distributor of heated towel racks, announced a partnership with Hydrologic, Florida's wholesale distributors of plumbing, indoor and outdoor lighting, fans, and other fine home accents. The partnership will provide Amba with a permanent space in its showrooms as well as increased visibility among a wide range of builders, architects, and interior designers.

In terms of application, the commercial segment dominated the market with the largest revenue share in 2024. The growing commercial sector, coupled with rising wellness tourism, is acting as a driver for higher demand in the commercial sector. Business owners in the sector are demanding portable, easy to use, and durable towel warmers. Owners are more inclined towards the purchase of electric towel warmers owing to ease of installation and low cost.

The electric segment dominated the market with a revenue-based share of 66.4% in 2024. Low energy consumption, ease of installation, and usage are acting as major factors for market growth. The availability of various technologically advanced features, such as auto turn on and off, in order to prevent overheating, is acting as a major driver for the segment.

Increasing product launch in the electric segment is also boosting demand. For instance, in October 2018, WarmlyYours launched a new line of modern towel warmers called "Cosmopolitan Collection". It is a collection of electric wall-mounted towel warmers, featuring 10 unique variants from 8 new models. The collection is available in different options, including sizes, designs, bar-counts, and finishes, making it easy for designers, remodelers, and end-users to find the right option as per their needs. Moreover, the collection is hardwired, making the wires and cords invisible and has built-in TempSmart protection, which prevents the units from overheating. This feature is estimated to boost the demand for electric towel warmers over the forecast period.

Europe dominated the market with a revenue-based share of 46.8% in 2024. The high adoption rate of the product, coupled with the presence of international companies, is acting as a major driver for the market. Moreover, extreme weather conditions, the growing wellness industry, and increasing product launches are fueling the growth of the market in the region.

Towel Warmers Market Report Highlights:

The commercial segment dominated the market with the largest revenue share in 2024 and the residential segment is expected to grow at the highest CAGR over the forecast period
Europe towel warmers industry dominated the global market with the largest revenue share of 46.8% in 2024
Asia Pacific is expected to witness the fastest growth over the forecast period with a revenue-based CAGR of 11.0% from 2025 to 2030.

Product Code: GVR-4-68038-927-2

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Towel Warmers Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. Towel Warmers Market: Type Estimates & Trend Analysis

5.1. Towel Warmers Market, By Type: Key Takeaways
5.2. Type Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Type, 2018 - 2030 (USD Million)
- 5.3.1. Electric
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Hydronic
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Towel Warmers Market: Application Estimates & Trend Analysis

6.1. Towel Warmers Market, By Application: Key Takeaways
6.2. Application Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Application, 2018 - 2030 (USD Million)
- 6.3.1. Residential
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Commercial
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Towel Warmers Market: Regional Estimates & Trend Analysis

7.1. Towel Warmers Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
- 7.3.1. North America
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.2. U.S.
    - 7.3.1.2.1. Key country dynamics
    - 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.3. Canada
    - 7.3.1.3.1. Key country dynamics
    - 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.4. Mexico
    - 7.3.1.4.1. Key country dynamics
    - 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Europe
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.2. UK
    - 7.3.2.2.1. Key country dynamics
    - 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.3. Germany
    - 7.3.2.3.1. Key country dynamics
    - 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.4. France
    - 7.3.2.4.1. Key country dynamics
    - 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.5. Italy
    - 7.3.2.5.1. Key country dynamics
    - 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.6. Spain
    - 7.3.2.6.1. Key country dynamics
    - 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Asia Pacific
  - 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.2. China
    - 7.3.3.2.1. Key country dynamics
    - 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.3. India
    - 7.3.3.3.1. Key country dynamics
    - 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.4. Japan
    - 7.3.3.4.1. Key country dynamics
    - 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.5. South Korea
    - 7.3.3.5.1. Key country dynamics
    - 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.6. Australia
    - 7.3.3.6.1. Key country dynamics
    - 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Latin America
  - 7.3.4.1. Brazil
    - 7.3.4.1.1. Key country dynamics
    - 7.3.4.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Middle East & Africa
  - 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.5.2. UAE
    - 7.3.5.2.1. Key country dynamics
    - 7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Towel Warmers Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Zehnder Group AG
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. KORADO
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. Stelrad Limited
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. RADOX
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Apollo Radiators
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Pitacs Limited
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. Focus Technology Co., Ltd.
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Conde Nast
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. MYSON
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. PORCELANOSA Grupo A.I.E.
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-4-68038-927-2

List of Tables

Table 1. Global towel warmers market: Key market driver analysis
Table 2. Global towel warmers market: Key market restraint analysis
Table 3. Global towel warmers market estimates & forecast, by type (USD Million)
Table 4. Global towel warmers market estimates & forecast, by application (USD Million)
Table 5. Global towel warmers market estimates & forecast, by region (USD Million)
Table 6. North America towel warmers market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 7. North America towel warmers market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 8. North America towel warmers market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 9. U.S. macro-economic outlay
Table 10. U.S. towel warmers market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 11. U.S. towel warmers market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 12. Canada macro-economic outlay
Table 13. Canada towel warmers market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 14. Canada towel warmers market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 15. Mexico macro-economic outlay
Table 16. Mexico towel warmers market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 17. Mexico towel warmers market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 18. Europe towel warmers market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 19. Europe towel warmers market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 20. Europe towel warmers market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 21. UK macro-economic outlay
Table 22. UK towel warmers market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 23. UK towel warmers market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 24. Germany macro-economic outlay
Table 25. Germany towel warmers market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 26. Germany towel warmers market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 27. France macro-economic outlay
Table 28. France towel warmers market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 29. France towel warmers market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 30. Italy macro-economic outlay
Table 31. Italy towel warmers market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 32. Italy towel warmers market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 33. Spain macro-economic outlay
Table 34. Spain towel warmers market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 35. Spain towel warmers market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 36. Asia Pacific towel warmers market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 37. Asia Pacific towel warmers market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 38. Asia Pacific towel warmers market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 39. China macro-economic outlay
Table 40. China towel warmers market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 41. China towel warmers market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 42. India macro-economic outlay
Table 43. India towel warmers market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 44. India towel warmers market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 45. Japan macro-economic outlay
Table 46. Japan towel warmers market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 47. Japan towel warmers market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 48. South Korea macro-economic outlay
Table 49. South Korea towel warmers market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 50. South Korea towel warmers market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 51. Australia macro-economic outlay
Table 52. Australia towel warmers market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 53. Australia towel warmers market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 54. Latin America towel warmers market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 55. Latin America towel warmers market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 56. Latin America towel warmers market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 57. Brazil macro-economic outlay
Table 58. Brazil towel warmers market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 59. Brazil towel warmers market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 60. Middle East & Africa towel warmers market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 61. Middle East & Africa towel warmers market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 62. Middle East & Africa towel warmers market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 63. UAE macro-economic outlay
Table 64. UAE towel warmers market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 65. UAE towel warmers market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 66. Recent developments & impact analysis, by key market participants
Table 67. Company market share, 2024 (%)
Table 68. Company heat map analysis, 2024
Table 69. Companies implementing key strategies

List of Figures

Fig. 1 Towel warmers market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Global parent industry and towel warmers size (USD Million)
Fig. 11 Global towel warmers size, 2018 to 2030 (USD Million)
Fig. 12 Towel warmers market: Penetration & growth prospect mapping
Fig. 13 Towel warmers market: Value chain analysis
Fig. 14 Towel warmers market: Dynamics
Fig. 15 Towel warmers market: Porter's five forces analysis
Fig. 16 Towel warmers market estimates & forecast, by type (USD Million)
Fig. 17 Electric towel warmers market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 18 Hydronic towel warmers products market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 19 Towel warmers market estimates & forecast, by application (USD Million)
Fig. 20 Towel warmers market estimates & forecasts for residential, 2018 - 2030 (USD Million)
Fig. 21 Towel warmers market estimates & forecasts for commercial, 2018 - 2030 (USD Million)
Fig. 22 Towel warmers market: Regional outlook, 2024 & 2030 (USD Million)
Fig. 23 Regional marketplace: Key takeaways
Fig. 24 North America towel warmers market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 25 US towel warmers market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 26 Canada towel warmers market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 27 Mexico towel warmers market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 28 Europe towel warmers market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 29 Germany towel warmers market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 30 UK towel warmers market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 31 France towel warmers market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 32 Italy towel warmers market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 33 Spain towel warmers market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 34 Asia Pacific towel warmers market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 35 China towel warmers market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 36 India towel warmers market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 37 Japan towel warmers market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 38 South Korea towel warmers market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 39 Australia towel warmers market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 40 Latin America towel warmers market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 41 Brazil towel warmers market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 42 Middle East & Africa towel warmers market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 43 South Africa towel warmers market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 44 Key company categorization
Fig. 45 Company market share analysis, 2024
Fig. 46 Strategic framework of towel warmers