Immersive Entertainment Market Size, Share & Trends Analysis Report By Technology Type (Virtual Reality, Augmented Reality, Mixed Reality), By Application (Gaming, Museum And Cultural Experiences), By Region, And Segment Forecasts, 2025

The global immersive entertainment market size is expected to reach USD 442.11 billion by 2030, growing at a CAGR of 26.3% from 2025 to 2030, according to a new study by Grand View Research, Inc. The primary driver propelling the growth of the market is the widespread adoption of immersive technology in a wide range of entertainment industries, including gaming, movies, music, sports, and live events. The widespread application enhances immersive entertainment's attractiveness and its audience base, which is anticipated to drive market expansion throughout the forecast period.

The widespread application of immersive technologies across the entertainment industry is expected further to fuel the market growth in the coming years. Moreover, the trend of virtual tourism is expanding, enabling users to explore destinations through virtual reality. The ongoing emergence of these trends focuses on the dynamic and continually evolving nature of immersive technologies across the entertainment spectrum. This signifies a broader movement within the market, where the incorporation of virtual tourism reflects a growing inclination for diverse and engaging immersive experiences, reshaping the way audiences interact with entertainment offerings.

The application of immersive technologies to enhance live performances and events is one of the major trends fueling the immersive entertainment sector. The market is experiencing growth by a wide range of live entertainment events, virtual concerts, and theater experiences which employ virtual reality (VR) and augmented reality (AR) to create engaging and interactive experiences for the audience

Launching new products and services is one of the main strategies used by companies to increase their market share in the immersive entertainment sector Several companies operating in the market are focused on expanding their market presence to cater to the larger customer base and to strengthen their foothold in the industry. For instance, Meta, formerly known as Facebook, is actively engaged in partnerships to promote mixed reality experiences. In December 2023, Meta partnered with Telefonica to enhance mixed reality experiences for elderly individuals, showcasing its commitment to immersive technologies and expanding its market reach through strategic collaborations.

Immersive Entertainment Market Report Highlights:

Based on the technology type segment, the virtual reality (VR) segment dominated the market in 2024. The combination of increasing adoption, technological advancements, diverse applications, competitive advantage, and consumer demand has propelled the virtual reality (VR) segment.
Based on the application segment, the gaming segment dominated the market in 2024. The growth in the segment is attributed to its widespread popularity, technological advancements, diverse content offerings, high levels of engagement, strong community building initiatives, and enhanced cross-platform accessibility.
Based on the region, North America dominated the market in 2024, owing to technological advancements, a strong ecosystem, consumer demand, and strategic partnerships by companies in North America.
In December 2024, Sony Pictures Entertainment, a subsidiary of Sony Group Corporation, launched Wonderverse, an innovative immersive entertainment destination in Oak Brook, Chicago. This innovative space transports visitors beyond the confines of the screen, immersing them in fantastical realms inspired by beloved films, television series, and video games like Ghostbusters, Jumanji, Uncharted, and Zombieland.

Product Code: GVR-4-68040-166-6

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definitions
1.3. Information Procurement
- 1.3.1. Information analysis
- 1.3.2. Market formulation & data visualization
- 1.3.3. Data validation & publishing
1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Immersive Entertainment Market Snapshot
2.2. Immersive Entertainment Market - Segment Snapshot (1/2)
2.3. Immersive Entertainment Market - Segment Snapshot (2/2)
2.4. Immersive Entertainment Market - Competitive Landscape Snapshot

Chapter 3. Immersive Entertainment Market - Industry Outlook

3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenges
- 3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
- 3.4.1. Porter's five forces analysis
- 3.4.2. Macroeconomic analysis

Chapter 4. Immersive Entertainment Market: Technology Type Estimates & Trend Analysis

4.1. Segment Dashboard
4.2. Immersive Entertainment Market: Technology Type Movement Analysis, 2024 & 2030 (USD Million)
4.3. Virtual Reality (VR)
- 4.3.1. Virtual Reality (VR) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.4. Augmented Reality (AR)
- 4.4.1. Augmented Reality (AR) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.5. Mixed Reality (MR)
- 4.5.1. Mixed Reality (MR) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.6. Others
- 4.6.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Immersive Entertainment Market: Application Estimates & Trend Analysis

5.1. Segment Dashboard
5.2. Immersive Entertainment Market: Application Movement Analysis, 2024 & 2030 (USD Million)
5.3. Gaming
- 5.3.1. Gaming Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.4. Live Events
- 5.4.1. Live Events Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.5. Museum and Cultural Experiences
- 5.5.1. Museum and Cultural Experiences Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.6. Music and Concerts
- 5.6.1. Music and Concerts Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.7. Sports
- 5.7.1. Sports Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.8. Arcade Studios
- 5.8.1. Arcade Studios Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.9. Immersive Theater
- 5.9.1. Immersive Theater Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.10. Others
- 5.10.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Regional Estimates & Trend Analysis

6.1. Immersive Entertainment Market by Region, 2024 & 2030
6.2. North America
- 6.2.1. North America Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030, (USD Million)
- 6.2.2. U.S.
  - 6.2.2.1. U.S. Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.2.3. Canada
  - 6.2.3.1. Canada Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.2.4. Mexico
  - 6.2.4.1. Mexico Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
6.3. Europe
- 6.3.1. Europe Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.3.2. U.K.
  - 6.3.2.1. U.K. Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.3.3. Germany
  - 6.3.3.1. Germany Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.3.4. France
  - 6.3.4.1. France Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
6.4. Asia Pacific
- 6.4.1. Asia Pacific Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4.2. China
  - 6.4.2.1. China Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4.3. Japan
  - 6.4.3.1. Japan Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4.4. India
  - 6.4.4.1. India Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4.5. South Korea
  - 6.4.5.1. South Korea Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4.6. Australia
  - 6.4.6.1. Australia Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
6.5. Latin America
- 6.5.1. Latin America Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.5.2. Brazil
  - 6.5.2.1. Brazil Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
6.6. Middle East and Africa
- 6.6.1. Middle East and Africa Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.6.2. UAE
  - 6.6.2.1. UAE Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.6.3. Saudi Arabia
  - 6.6.3.1. Saudi Arabia Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.6.4. South Africa
  - 6.6.4.1. South Africa Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Immersive Entertainment Market - Competitive Landscape

7.1. Recent Developments & Impact Analysis, By Key Market Participants
7.2. Company Categorization
7.3. Participant's Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Positioning
7.7. Company Market Share Analysis, 2024
7.8. Company Heat Map Analysis
7.9. Strategy Mapping
- 7.9.1. Partnerships
- 7.9.2. New Product Launches
- 7.9.3. Merger & Acquisition
- 7.9.4. Expansion
7.10. Company Profiles
- 7.10.1. Meta Platforms Inc.
  - 7.10.1.1. Participant's Overview
  - 7.10.1.2. Financial Performance
  - 7.10.1.3. Product Benchmarking
  - 7.10.1.4. Recent Developments
- 7.10.2. Microsoft Corporation
  - 7.10.2.1. Participant's Overview
  - 7.10.2.2. Financial Performance
  - 7.10.2.3. Product Benchmarking
  - 7.10.2.4. Recent Developments
- 7.10.3. HTC Corporation
  - 7.10.3.1. Participant's Overview
  - 7.10.3.2. Financial Performance
  - 7.10.3.3. Product Benchmarking
  - 7.10.3.4. Recent Developments
- 7.10.4. Barco NV
  - 7.10.4.1. Participant's Overview
  - 7.10.4.2. Financial Performance
  - 7.10.4.3. Product Benchmarking
  - 7.10.4.4. Recent Developments
- 7.10.5. Magic Leap Inc
  - 7.10.5.1. Participant's Overview
  - 7.10.5.2. Financial Performance
  - 7.10.5.3. Product Benchmarking
  - 7.10.5.4. Recent Developments
- 7.10.6. Samsung Electronics Co., Ltd.
  - 7.10.6.1. Participant's Overview
  - 7.10.6.2. Financial Performance
  - 7.10.6.3. Product Benchmarking
  - 7.10.6.4. Recent Developments
- 7.10.7. Apple Inc
  - 7.10.7.1. Participant's Overview
  - 7.10.7.2. Financial Performance
  - 7.10.7.3. Product Benchmarking
  - 7.10.7.4. Recent Developments
- 7.10.8. Sony Group Corporation
  - 7.10.8.1. Participant's Overview
  - 7.10.8.2. Financial Performance
  - 7.10.8.3. Product Benchmarking
  - 7.10.8.4. Recent Developments
- 7.10.9. Qualcomm Technologies, Inc
  - 7.10.9.1. Participant's Overview
  - 7.10.9.2. Financial Performance
  - 7.10.9.3. Product Benchmarking
  - 7.10.9.4. Recent Developments
- 7.10.10. Unity Technologies
  - 7.10.10.1. Participant's Overview
  - 7.10.10.2. Financial Performance
  - 7.10.10.3. Product Benchmarking
  - 7.10.10.4. Recent Developments

Product Code: GVR-4-68040-166-6

List of Tables

Table 1 Immersive Entertainment Market 2018 - 2030 (USD Million)
Table 2 Immersive Entertainment , By Region, 2018 - 2030 (USD Million)
Table 3 Immersive Entertainment , By Component, 2018 - 2030 (USD Million)
Table 4 Immersive Entertainment , By Location, 2018 - 2030 (USD Million)
Table 5 Virtual Reality Market by Region, 2018 - 2030 (USD Million)
Table 6 Augmented Reality Market by Region, 2018 - 2030 (USD Million)
Table 7 Mixed Reality Market by Region, 2018 - 2030 (USD Million)
Table 8 Others Market by Region, 2018 - 2030 (USD Million)
Table 9 Gaming Market by Region, 2018 - 2030 (USD Million)
Table 10 Live Events Market by Region, 2018 - 2030 (USD Million)
Table 11 Museum and Cultural Experiences Market by Region, 2018 - 2030 (USD Million)
Table 12 Music and Concerts Market by Region, 2018 - 2030 (USD Million)
Table 13 Sports Market by Region, 2018 - 2030 (USD Million)
Table 14 Arcade Studios Market by Region, 2018 - 2030 (USD Million)
Table 15 Immersive Theater Market by Region, 2018 - 2030 (USD Million)
Table 16 Others Market by Region, 2018 - 2030 (USD Million)
Table 17 North America Immersive Entertainment Market by Technology Type, 2018 - 2030 (USD Million)
Table 18 North America Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 19 U.S. Immersive Entertainment Market by Technology Type, 2018 - 2030 (USD Million)
Table 20 U.S. Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 21 Canada Immersive Entertainment Market by Technology Type, 2018 - 2030 (USD Million)
Table 22 Canada Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 23 Mexico Immersive Entertainment Market by Technology Type, 2018 - 2030 (USD Million)
Table 24 Mexico Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 25 Europe Immersive Entertainment Market by Technology Type, 2018 - 2030 (USD Million)
Table 26 Europe Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 27 Germany Immersive Entertainment Market by Technology Type, 2018 - 2030 (USD Million)
Table 28 Germany Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 29 U.K. Immersive Entertainment Market by Technology Type, 2018 - 2030 (USD Million)
Table 30 U.K. Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 31 France Immersive Entertainment Market by Technology Type, 2018 - 2030 (USD Million)
Table 32 France Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 33 Italy Immersive Entertainment Market by Technology Type, 2018 - 2030 (USD Million)
Table 34 Italy Immersive Entertainment Market by Application , (USD Million), 2018 - 2030
Table 35 Spain Immersive Entertainment Market by Technology Type, 2018 - 2030 (USD Million)
Table 36 Spain Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 37 Asia Pacific Immersive Entertainment Market by Technology Type, 2018 - 2030 (USD Million)
Table 38 Asia Pacific Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 39 China Immersive Entertainment Market by Technology Type, 2018 - 2030 (USD Million)
Table 40 China Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 41 Japan Immersive Entertainment Market by Technology Type, 2018 - 2030 (USD Million)
Table 42 Japan Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 43 India Immersive Entertainment Market by Technology Type, 2018 - 2030 (USD Million)
Table 44 India Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 45 South Korea Immersive Entertainment Market by Technology Type, 2018 - 2030 (USD Million)
Table 46 South Korea Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 47 Latin America Immersive Entertainment Market by Technology Type, 2018 - 2030 (USD Million)
Table 48 Latin America Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 49 Brazil Immersive Entertainment Market by Technology Type, 2018 - 2030 (USD Million)
Table 50 Brazil Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 51 Middle East and Africa Immersive Entertainment Market by Technology Type, 2018 - 2030 (USD Million)
Table 52 Middle East and Africa Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 53 South Africa Immersive Entertainment Market by Technology Type, 2018 - 2030 (USD Million)
Table 54 South Africa Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 55 UAE Immersive Entertainment Market by Technology Type, 2018 - 2030 (USD Million)
Table 56 UAE Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)

List of Figures

Fig. 1 Immersive Entertainment Market Segmentation
Fig. 2 Information Procurement
Fig. 3 Data Analysis Models
Fig. 4 Market Formulation and Validation
Fig. 5 Data Validating & Publishing
Fig. 6 Market Snapshot
Fig. 7 Segment Snapshot (1/2)
Fig. 8 Segment Snapshot (2/2)
Fig. 9 Competitive Landscape Snapshot
Fig. 10 Immersive Entertainment Market Value, 2024 (USD Million)
Fig. 11 Immersive Entertainment - Industry Value Chain Analysis
Fig. 12 Immersive Entertainment Market Dynamics
Fig. 13 Immersive Entertainment Market: PORTER's Five Forces Analysis
Fig. 14 Immersive Entertainment Market: PESTEL Analysis
Fig. 15 Immersive Entertainment Market share by Technology Type, 2024 & 2030 (USD Million)
Fig. 16 Immersive Entertainment Market, by Technology Type: Market Share, 2024 & 2030
Fig. 17 Virtual reality market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 18 Augmented reality market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 19 Mixed reality market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 20 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 21 Immersive Entertainment Market share by Application, 2024 & 2030 (USD Million)
Fig. 22 Immersive Entertainment Market, by Application: Market Share, 2024 & 2030
Fig. 23 Gaming market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 24 Live events market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 25 Museum and cultural experiences market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 26 Music and concerts market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 27 Sports market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 28 Arcade studios market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 29 Immersive theater market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 30 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 31 Immersive Entertainment Market Revenue, by Region, 2024 & 2030 (USD Million)
Fig. 32 Regional Marketplace: Key Takeaways (1/2)
Fig. 33 Regional Marketplace: Key Takeaways (2/2)
Fig. 34 North America Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 35 U.S. Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 36 Canada Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 37 Mexico Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 38 Europe Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 39 Germany Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 40 U.K. Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 41 France Immersive Entertainment Market Estimates and Forecas, 2018 - 2030 (USD Million)
Fig. 42 Italy Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 43 Spain Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 44 Asia Pacific Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 45 China Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 46 Japan Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 47 India Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 48 South Korea Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 49 Latin America Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 50 Brazil Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 51 MEA Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD million)
Fig. 52 UAE Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 53 South Africa Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 54 Key Company Categorization
Fig. 55 Company Market Positioning
Fig. 56 Strategic framework

Immersive Entertainment Market Size, Share & Trends Analysis Report By Technology Type (Virtual Reality, Augmented Reality, Mixed Reality), By Application (Gaming, Museum And Cultural Experiences), By Region, And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

Immersive Entertainment Market Growth & Trends:

Immersive Entertainment Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Immersive Entertainment Market - Industry Outlook

Chapter 4. Immersive Entertainment Market: Technology Type Estimates & Trend Analysis

Chapter 5. Immersive Entertainment Market: Application Estimates & Trend Analysis

Chapter 6. Regional Estimates & Trend Analysis

Chapter 7. Immersive Entertainment Market - Competitive Landscape

List of Tables

List of Figures