PUBLISHER: Grand View Research | PRODUCT CODE: 1654593
PUBLISHER: Grand View Research | PRODUCT CODE: 1654593
Europe Lottery Market Size, Share & Trends Analysis Report By Category (Draw-based Games, Instant Games, Sports Games), By Application (Online, Offline), By Country (UK, Germany, France), And Segment Forecasts, 2025 - 2030
Europe Lottery Market Size & Trends:
The Europe lottery market size was estimated at USD 118.75 billion in 2024 and is expected to grow at a CAGR of 6.5% from 2025 to 2030. The European lottery industry is embracing digital transformation, shifting toward online and mobile platforms, and offering greater accessibility to tech-savvy consumers. Cross-border initiatives like multi-jurisdictional lotteries, such as EuroMillions, are reshaping the lottery landscape by reaching wider markets and offering bigger prize pools. In addition, live data feeds and improved digital experiences further boost player interaction and excitement, driving market growth.
The European lottery industry's growth is further driven by increasing consumer participation, innovation in digital platforms, and the integration of mobile applications, which have made it easier for players to engage in lottery activities. The market is heavily regulated, with each country enforcing its own set of rules regarding the operation of lotteries, particularly concerning responsible gambling and ensuring fairness. The emergence of online and digital lottery systems has significantly facilitated market expansion by appealing to younger, technology-oriented consumers.
Furthermore, with the growing rise of online platforms, there is an increasing emphasis on ensuring secure and transparent transactions for players. Moreover, lotteries are becoming more involved in social responsibility initiatives, where a portion of the proceeds is allocated to funding public good causes such as education, healthcare, and community development. As technology continues to shape the market, innovations such as blockchain for lottery transparency and the use of AI for personalized player experiences are expected to further transform the Europe lottery industry landscape.
Furthermore, integrating influencer marketing into lottery promotions has significantly increased European social media strategies. Influencers, particularly those popular among younger audiences, share personal success stories about lottery winnings, fostering relatability and authentic engagement. For example, OPAP in Greece launched a campaign in collaboration with local influencers, encouraging them to narrate their own experiences with the lottery and how it impacts their lives. This approach effectively targets specific segments of tech-savvy players, thereby driving market growth.
Moreover, European lottery operators effectively utilize social media to enhance two-way communication with players, fostering community and loyalty. Platforms allow players to provide valuable feedback, ask questions, and express their views, receiving prompt responses from the operators. For example, the Finnish National Lottery has used Facebook and Twitter to host Q&A sessions, addressing player concerns about responsible gaming practices and offering guidance on safe play. This trend is expected to further fuel the European lottery industry expansion.
Europe Lottery Market Report Segmentation
This report forecasts revenue growth at regional and country levels and provides an analysis of the latest technology trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Europe lottery market report based on category, application and country:
- Category Outlook (Revenue, USD Billion, 2018 - 2030)
- Draw-based games
- Instant games
- Sports games
- Application Outlook (Revenue, USD Billion, 2018 - 2030)
- Online
- Offline
- Country Outlook (Revenue, USD Billion, 2018 - 2030)
- UK
- Germany
- France
- Italy
- Spain
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Market Definitions
- 1.2.1. Information analysis
- 1.2.2. Market formulation & data visualization
- 1.2.3. Data validation & publishing
- 1.3. Research Scope and Assumptions
- 1.3.1. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. Europe Lottery Market Variables, Trends, & Scope
- 3.1. Market Lineage Outlook
- 3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.2. Market Restraint Analysis
- 3.2.3. Technology Challenge
- 3.3. Europe Lottery Market Analysis Tools
- 3.3.1. Technology Analysis - Porter's
- 3.3.1.1. Bargaining power of the suppliers
- 3.3.1.2. Bargaining power of the buyers
- 3.3.1.3. Threats of substitution
- 3.3.1.4. Threats from new entrants
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
- 3.3.2.1. Political landscape
- 3.3.2.2. Economic and social landscape
- 3.3.2.3. Technological landscape
- 3.3.1. Technology Analysis - Porter's
Chapter 4. Europe Lottery Market: Category Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Europe Lottery Market: Product Movement Analysis, USD Billion, 2024 & 2030
- 4.3. Draw-based games
- 4.3.1. Draw-based games Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 4.4. Instant games
- 4.4.1. Instant Games Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 4.5. Sports games
- 4.5.1. Sports Games Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 5. Europe Lottery Market: Application Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. Europe Lottery Market: Application Movement Analysis, USD Billion, 2024 & 2030
- 5.3. Online
- 5.3.1. Online Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 5.4. Offline
- 5.4.1. Offline Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 6. Country Estimates & Trend Analysis
- 6.1. Europe Lottery Market: Country Outlook
- 6.2. UK
- 6.2.1. UK Lottery Market Estimates & Forecasts (USD Billion)
- 6.3. Germany
- 6.3.1. Germany Lottery Market Estimates & Forecasts (USD Billion)
- 6.4. France
- 6.4.1. France Lottery Market Estimates & Forecasts (USD Billion)
- 6.5. Italy
- 6.5.1. Italy Lottery Market Estimates & Forecasts (USD Billion)
- 6.6. Spain
- 6.6.1. Spain Lottery Market Estimates & Forecasts (USD Billion)
Chapter 7. Competitive Landscape
- 7.1. Company Categorization
- 7.2. Company Market Positioning
- 7.3. Company Heat Map Analysis
- 7.4. Company Profiles/Listing
- 7.4.1. International Game Technology PLC
- 7.4.1.1. Participant's Overview
- 7.4.1.2. Financial Performance
- 7.4.1.3. Product Benchmarking
- 7.4.1.4. Strategic Initiatives
- 7.4.2. Scientific Games, LLC
- 7.4.2.1. Participant's Overview
- 7.4.2.2. Financial Performance
- 7.4.2.3. Product Benchmarking
- 7.4.2.4. Strategic Initiatives
- 7.4.3. Francaise des Jeux (FDJ)
- 7.4.3.1. Participant's Overview
- 7.4.3.2. Financial Performance
- 7.4.3.3. Product Benchmarking
- 7.4.3.4. Strategic Initiatives
- 7.4.4. Lottomatica S.p.A.
- 7.4.4.1. Participant's Overview
- 7.4.4.2. Financial Performance
- 7.4.4.3. Product Benchmarking
- 7.4.4.4. Strategic Initiatives
- 7.4.5. Allwyn UK (Camelot Group)
- 7.4.5.1. Participant's Overview
- 7.4.5.2. Financial Performance
- 7.4.5.3. Product Benchmarking
- 7.4.5.4. Strategic Initiatives
- 7.4.6. INTRALOT
- 7.4.6.1. Participant's Overview
- 7.4.6.2. Financial Performance
- 7.4.6.3. Product Benchmarking
- 7.4.6.4. Strategic Initiatives
- 7.4.7. Toto-Lotto Niedersachsen GmbH (Deutsche Lotto- und Totoblock)
- 7.4.7.1. Participant's Overview
- 7.4.7.2. Financial Performance
- 7.4.7.3. Product Benchmarking
- 7.4.7.4. Strategic Initiatives
- 7.4.8. Sociedad Estatal Loterias y Apuestas del Estado, S.A. (SELAE)
- 7.4.8.1. Participant's Overview
- 7.4.8.2. Financial Performance
- 7.4.8.3. Product Benchmarking
- 7.4.8.4. Strategic Initiatives
- 7.4.9. Veikkaus Oy
- 7.4.9.1. Participant's Overview
- 7.4.9.2. Financial Performance
- 7.4.9.3. Product Benchmarking
- 7.4.9.4. Strategic Initiatives
- 7.4.10. Norsk Tipping AS.
- 7.4.10.1. Participant's Overview
- 7.4.10.2. Financial Performance
- 7.4.10.3. Product Benchmarking
- 7.4.10.4. Strategic Initiatives
- 7.4.1. International Game Technology PLC
List of Tables
- Table 1 Europe lottery market size estimates & forecasts 2018 - 2030 (USD Billion)
- Table 2 Europe lottery market, by category 2018 - 2030 (USD Billion)
- Table 3 Europe lottery market, by application 2018 - 2030 (USD Billion)
- Table 4 Draw-based games market estimates & forecasts, 2018 - 2030 (USD Billion)
- Table 5 Instant games market estimates & forecasts, 2018 - 2030 (USD Billion)
- Table 6 Sports games market estimates & forecasts, 2018 - 2030 (USD Billion)
- Table 7 Online market estimates & forecasts, 2018 - 2030 (USD Billion)
- Table 8 Offline market estimates & forecasts, 2018 - 2030 (USD Billion)
- Table 9 UK lottery market, by category 2018 - 2030 (USD Billion)
- Table 10 UK lottery market, by application 2018 - 2030 (USD Billion)
- Table 11 Germany lottery market, by category 2018 - 2030 (USD Billion)
- Table 12 Germany lottery market, by application 2018 - 2030 (USD Billion)
- Table 13 France lottery market, by category 2018 - 2030 (USD Billion)
- Table 14 France lottery market, by application 2018 - 2030 (USD Billion)
- Table 15 Italy lottery market, by category 2018 - 2030 (USD Billion)
- Table 16 Italy lottery market, by application 2018 - 2030 (USD Billion)
- Table 17 Spain lottery market, by category 2018 - 2030 (USD Billion)
- Table 18 Spain lottery market, by application 2018 - 2030 (USD Billion)
List of Figures
- Fig. 1 Europe lottery market segmentation
- Fig. 2 Information procurement
- Fig. 3 Data analysis models
- Fig. 4 Market formulation and validation
- Fig. 5 Data validating & publishing
- Fig. 6 Europe lottery market snapshot
- Fig. 7 Europe lottery market segment snapshot
- Fig. 8 Europe lottery market competitive landscape snapshot
- Fig. 9 Market research process
- Fig. 10 Market driver relevance analysis (current & future impact)
- Fig. 11 Market restraint relevance analysis (current & future impact)
- Fig. 12 Europe lottery market, by category, key takeaways
- Fig. 13 Europe lottery market, by category, market share, 2024 & 2030
- Fig. 14 Draw-based games market estimates & forecasts, 2018 - 2030 (USD Billion)
- Fig. 15 Instant games market estimates & forecasts, 2018 - 2030 (USD Billion)
- Fig. 16 Sports games market estimates & forecasts, 2018 - 2030 (USD Billion)
- Fig. 17 Europe lottery market, by application, key takeaways
- Fig. 18 Europe lottery market, by application, market share, 2024 & 2030
- Fig. 19 Online market estimates & forecasts, 2018 - 2030 (USD Billion)
- Fig. 20 Offline market estimates & forecasts, 2018 - 2030 (USD Billion)
- Fig. 21 Europe lottery market estimates & forecasts, 2018 - 2030 (USD Billion)
- Fig. 22 UK lottery market estimates & forecasts, 2018 - 2030 (USD Billion)
- Fig. 23 Germany lottery market estimates & forecasts, 2018 - 2030 (USD Billion)
- Fig. 24 France lottery market estimates & forecasts, 2018 - 2030 (USD Billion)
- Fig. 25 Italy lottery market estimates & forecasts, 2018 - 2030 (USD Billion)
- Fig. 26 Spain lottery market estimates & forecasts, 2018 - 2030 (USD Billion)
- Fig. 27 Strategic Framework
