PUBLISHER: Grand View Research | PRODUCT CODE: 1654531
PUBLISHER: Grand View Research | PRODUCT CODE: 1654531
The global spa services market size is expected to reach USD 147.11 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 7.5% from 2025 to 2030. The spa services industry plays a vital role in promoting health and wellness while contributing to local and global economies. Italy, with its rich spa culture, boasts 380 thermal baths across its regions, supported by significant government initiatives like the 2021 USD 56 million funding for spa treatments. Globally, the demand for spas has grown due to increased awareness of mental health and stress management, with services expanding beyond traditional therapies to include innovative, holistic well-being solutions.
Modern spas are transforming to cater to diverse consumer preferences. Immersive spa experiences, such as those simulating natural environments, are gaining popularity, as highlighted by a 566% surge in searches in 2023. In addition, niche offerings like pet-friendly spas and private or gender-specific wellness services have seen significant growth. This reflects a shift towards unique and inclusive wellness experiences, supported by consumer demand for personalization and exclusivity in spa services.
Technology is reshaping the spa market, with advancements in AI, AR, and DNA analysis driving personalized beauty and wellness solutions. Brands like Proven Skincare and Function of Beauty leverage these innovations to provide tailored treatments for skin and hair care. This trend underscores a shift from generic solutions to customized experiences, aligning with consumer demand for efficacy and personalization, making spas increasingly appealing to a tech-savvy audience.
Sustainability has emerged as a key driver in the spa products segment, with consumers prioritizing eco-friendly, cruelty-free, and ethically sourced items. Brands like Biossance and Lush lead the way with sustainable practices and transparent sourcing. The growing preference for clean beauty, biodegradable packaging, and carbon-neutral products is shaping the industry, pushing brands to align with consumer values of health and environmental responsibility.
Gen Z's growing spending power and emphasis on health and wellness are reshaping the spa market. Teenagers, in particular, are driving demand for skincare and stress-relief therapies, with their annual spa spending averaging USD 185, according to Piper Sandler Companies' 45th "Taking Stock With Teens" survey, published in 2023. Spas are tailoring services like teen-specific facials and group wellness packages combined with targeted social media marketing. This demographic shift highlights the importance of catering to younger audiences to sustain growth in the wellness sector.