Heated Towel Rail Market Size, Share & Trends Analysis Report By Product (Electric, Hydronic), By Application (Commercial, Residential), By Region (North America, Europe, Asia Pacific, Latin America, MEA), And Segment Forecasts, 2025 - 2030

PUBLISHED: January 3, 2025

PAGES: 100 Pages

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The global heated towel rail market size is expected to reach USD 2.23 billion by 2030, registering a CAGR of 11.1% from 2025 to 2030, according to a new report by Grand View Research, Inc. Growing demand for the cozy comfort of warm towels and moist free bathroom environment, particularly in winter season across the globe, is driving the need for heated towel rail among consumers. In addition, increasing technological advancements and improvement in providing more functional fittings for bathrooms and kitchen are helping derive higher penetration of heated towel rails among the residential and commercial sectors.

A heated towel rail offers the benefit of serving dry and warm towels, which are not only useful in humid and cold weather climates but also keeps the bathroom hygienic as dry towel minimizes the chances of a damp breeding ground for germs. There are two main types of highly efficient heated towel rails, which are electric and hydronic. Electric towel rails offer low energy consumption and usually consume the same power as a standard light bulb, and thus the market witnesses higher penetration of these models among consumers.

Hydronic models of towel rail utilize hot water plumbing to produce heat by running hot water through the rail, which requires connectivity to the central heating system or specific hydronic heating system. The increasing emergence of hydronic towel rails has been gaining traction among consumers as a large number of millennials are investing in new houses or home remodeling projects. According to studies by HomeAdvisor, millennials are investing in a greater number of home improvement projects each year compared to other age groups.

Rising trends across design, color, finish, and material in the heated towel rail industry are augmenting the product demand. For instance, the emergence of white, black, and rose gold finishes has been gaining popularity among consumers in the industry. Moreover, higher attraction towards black heated towel rails and bathroom fixtures has popularized the color in the bathroom accessories industry. For instance, in 2019, Warmup expanded its towel warmer collection with the introduction of new towel single bars and a full heated ladder available in brushed, polished, or new matte black finishes.

In terms of product, electric towel rails held a dominant position in the market in 2019. Electric towel rails are available in two formats of hardwired or plug-in both of which provide easier installation processes. Increasing preference of consumers residing in high rise buildings and apartments for electric towel rails owing to lack of central heating system in the buildings is also ramping up the demand for the product.

The commercial sector emerged as the largest application segment with a revenue-based share of 61.0% in 2019. With the increasing expansion of the real estate as well as commercial construction, the market is bound to witness growth in the bathroom fittings industry, which is likely to propel the demand for heated towel rails in these segments. According to the Office of National Statistics, the hospitality industry in the U.K. grew from USD 110.37 billion in 2015 to USD 125.78 billion in 2017.

Europe dominated the market with a revenue-based share of 40.2% in 2019. This region comprises countries with the lowest temperatures, which increases the usage of heated towel rail in the region. Moreover, increasing destructions caused by covid-19 impact in the region have compelled customers to adopt heating products and appliances, which is likely to cause higher growth prospects. According to a blog by World Economic Forum, in June 2020, various home furnishing goods, including electrically heated towel racks, have been gaining higher demand among residential consumers.

Heated Towel Rail Market Report Highlights:

The electric segment dominated the market with a share of 70.7% in 2024. This can be attributed to its convenience and ease of installation.Electric heated towel rails offer quick heating, making them beneficial to consumers seeking immediate comfort in their bathrooms.
The commercial segment dominated the market with the largest revenue share in 2024 due to the significant investments made by the hospitality industry. Hotels, spas, and resorts prioritize the comfort of guests and luxury, making heated towel rails an essential feature in their facilities.
The Europe heated towel rail market held the largest revenue share of 39.3% in 2024 due to the region's cold climate, which drives demand for effective heating solutions in bathrooms.

Product Code: GVR-4-68038-917-3

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Heated Towel Rail Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. Heated Towel Rail Market: Product Estimates & Trend Analysis

5.1. Heated Towel Rail Market, by Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
- 5.3.1. Electric
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Hydronic
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Heated Towel Rail Market: Application Estimates & Trend Analysis

6.1. Heated Towel Rail Market, by Application: Key Takeaways
6.2. Application Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Application, 2018 - 2030 (USD Million)
- 6.3.1. Residential
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Commercial
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Heated Towel Rail Market: Regional Estimates & Trend Analysis

7.1. Heated Towel Rail Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by region, 2018 - 2030 (USD Million)
- 7.3.1. North America
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.2. U.S.
    - 7.3.1.2.1. Key country dynamics
    - 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.3. Canada
    - 7.3.1.3.1. Key country dynamics
    - 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.4. Mexico
    - 7.3.1.4.1. Key country dynamics
    - 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Europe
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.2. UK
    - 7.3.2.2.1. Key country dynamics
    - 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.3. Germany
    - 7.3.2.3.1. Key country dynamics
    - 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.4. France
    - 7.3.2.4.1. Key country dynamics
    - 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.5. Italy
    - 7.3.2.5.1. Key country dynamics
    - 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.6. Spain
    - 7.3.2.6.1. Key country dynamics
    - 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Asia Pacific
  - 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.2. China
    - 7.3.3.2.1. Key country dynamics
    - 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.3. India
    - 7.3.3.3.1. Key country dynamics
    - 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.4. Japan
    - 7.3.3.4.1. Key country dynamics
    - 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.5. Australia & Netherlands
    - 7.3.3.5.1. Key country dynamics
    - 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.6. South Korea
    - 7.3.3.6.1. Key country dynamics
    - 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Latin America
  - 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.4.2. Brazil
    - 7.3.4.2.1. Key country dynamics
    - 7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Middle East & Africa
  - 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.5.2. UAE
    - 7.3.5.2.1. Key country dynamics
    - 7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Heated Towel Rail Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Heat Map Analysis
8.7. Strategy Mapping
8.8. Company Profiles
- 8.8.1. Amba Products
  - 8.8.1.1. Company Overview
  - 8.8.1.2. Financial Performance
  - 8.8.1.3. Product Portfolios
  - 8.8.1.4. Strategic Initiatives
- 8.8.2. WarmlyYours.com, Inc.
  - 8.8.2.1. Company Overview
  - 8.8.2.2. Financial Performance
  - 8.8.2.3. Product Portfolios
  - 8.8.2.4. Strategic Initiatives
- 8.8.3. Stelrad Limited
  - 8.8.3.1. Company Overview
  - 8.8.3.2. Financial Performance
  - 8.8.3.3. Product Portfolios
  - 8.8.3.4. Strategic Initiatives
- 8.8.4. Vogue (UK) LTD
  - 8.8.4.1. Company Overview
  - 8.8.4.2. Financial Performance
  - 8.8.4.3. Product Portfolios
  - 8.8.4.4. Strategic Initiatives
- 8.8.5. MARGAROLI SRL
  - 8.8.5.1. Company Overview
  - 8.8.5.2. Financial Performance
  - 8.8.5.3. Product Portfolios
  - 8.8.5.4. Strategic Initiatives
- 8.8.6. Zehnder Group AG
  - 8.8.6.1. Company Overview
  - 8.8.6.2. Financial Performance
  - 8.8.6.3. Product Portfolios
  - 8.8.6.4. Strategic Initiatives
- 8.8.7. Ecolec
  - 8.8.7.1. Company Overview
  - 8.8.7.2. Financial Performance
  - 8.8.7.3. Product Portfolios
  - 8.8.7.4. Strategic Initiatives
- 8.8.8. Kudox
  - 8.8.8.1. Company Overview
  - 8.8.8.2. Financial Performance
  - 8.8.8.3. Product Portfolios
  - 8.8.8.4. Strategic Initiatives
- 8.8.9. PORCELANOSA Grupo A.I.E.
  - 8.8.9.1. Company Overview
  - 8.8.9.2. Financial Performance
  - 8.8.9.3. Product Portfolios
  - 8.8.9.4. Strategic Initiatives
- 8.8.10. Bathroom Butler
  - 8.8.10.1. Company Overview
  - 8.8.10.2. Financial Performance
  - 8.8.10.3. Product Portfolios
  - 8.8.10.4. Strategic Initiatives

Product Code: GVR-4-68038-917-3

List of Tables

Table 1 Global heated towel rail market: Key market driver analysis
Table 2 Global heated towel rail market: Key market restraint analysis
Table 3 Global heated towel rail market estimates & forecast, by region (USD Million)
Table 4 Global heated towel rail market estimates & forecast, by product (USD Million)
Table 5 Global heated towel rail market estimates & forecast, by application (USD Million)
Table 6 North America heated towel rail market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 7 North America heated towel rail market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 8 North America heated towel rail market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 9 U.S. macro-economic outlay
Table 10 U.S. heated towel rail market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 11 U.S. heated towel rail market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 12 Canada macro-economic outlay
Table 13 Canada heated towel rail market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 14 Canada heated towel rail market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 15 Mexico macro-economic outlay
Table 16 Mexico heated towel rail market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 17 Mexico heated towel rail market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 18 Europe heated towel rail market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 19 Europe heated towel rail market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 20 Europe heated towel rail market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 21 UK macro-economic outlay
Table 22 UK heated towel rail market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 23 UK heated towel rail market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 24 Germany macro-economic outlay
Table 25 Germany heated towel rail market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 26 Germany heated towel rail market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 27 France macro-economic outlay
Table 28 France heated towel rail market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 29 France heated towel rail market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 30 Italy macro-economic outlay
Table 31 Italy heated towel rail market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 32 Italy heated towel rail market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 33 Spain macro-economic outlay
Table 34 Spain heated towel rail market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 35 Spain heated towel rail market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 36 Asia Pacific heated towel rail market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 37 Asia Pacific heated towel rail market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 38 Asia Pacific heated towel rail market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 39 China macro-economic outlay
Table 40 China heated towel rail market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 41 China heated towel rail market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 42 India macro-economic outlay
Table 43 India heated towel rail market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 44 India heated towel rail market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 45 Japan macro-economic outlay
Table 46 Japan heated towel rail market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 47 Japan heated towel rail market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 48 Australia & Netherlands macro-economic outlay
Table 49 Australia & Netherlands heated towel rail market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 50 Australia & Netherlands heated towel rail market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 51 South Korea macro-economic outlay
Table 52 South Korea heated towel rail market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 53 South Korea heated towel rail market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 54 Latin America heated towel rail market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 55 Latin America heated towel rail market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 56 Brazil macro-economic outlay
Table 57 Brazil heated towel rail market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 58 Brazil heated towel rail market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 59 Middle East & Africa heated towel rail market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 60 Middle East & Africa heated towel rail market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 61 Middle East & Africa heated towel rail market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 62 UAE macro-economic outlay
Table 63 UAE heated towel rail market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 64 UAE heated towel rail market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 65 Recent developments & impact analysis, by key market participants
Table 66 Company heat map analysis, 2024
Table 67 Companies implementing key strategies

List of Figures

Fig. 1 Heated towel rail market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Global parent industry and heated towel rail size (USD Million)
Fig. 11 Global heated towel rail size, 2018 to 2030 (USD Million)
Fig. 12 Heated towel rail market: Penetration & growth prospect mapping
Fig. 13 Heated towel rail market: Value chain analysis
Fig. 14 Heated towel rail market: Dynamics
Fig. 15 Heated towel rail market: Porter's five forces analysis
Fig. 16 Heated towel rail market estimates & forecast, by product (USD Million)
Fig. 17 Electric market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 18 Hydronic market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 19 Heated towel rail market estimates & forecast, by application (USD Million)
Fig. 20 Residential market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 21 Commercial market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 22 Heated towel rail market: Regional outlook, 2024 & 2030 (USD Million)
Fig. 23 Regional marketplace: Key takeaways
Fig. 24 North America heated towel rail market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 25 U.S. heated towel rail market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 26 Canada heated towel rail market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 27 Mexico heated towel rail market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 28 Europe heated towel rail market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 29 Germany heated towel rail market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 30 UK heated towel rail market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 31 France heated towel rail market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 32 Italy heated towel rail market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 33 Spain heated towel rail market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 34 Asia Pacific heated towel rail market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 35 China heated towel rail market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 36 India heated towel rail market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 37 Japan heated towel rail market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 38 Australia & Netherlands heated towel rail market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 39 South Korea heated towel rail market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 40 Latin America heated towel rail market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 41 Brazil heated towel rail market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 42 Middle East & Africa heated towel rail market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 43 UAE heated towel rail market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 44 Key company categorization
Fig. 45 Strategic framework of heated towel rail