Market Size & Trends:
The U.S. powder dietary supplements market size was valued at USD 9.27 billion in 2024 and is anticipated to grow at a CAGR of 9.7% from 2025 to 2030. The market growth is attributed to the increasing consumer awareness about the importance of proactive health management, coupled with an aging population seeking to maintain vitality, is a key driver. This has led to a surge in demand for convenient and customizable supplement formats, which powders readily offer. Furthermore, the rising popularity of fitness and active lifestyles, particularly among younger demographics, contributes to the market's expansion, as these groups increasingly incorporate protein, performance, and electrolyte powders into their daily routines. The availability of diverse flavors, ingredient combinations, and targeted formulations also plays a significant role in attracting a wider consumer base.
Consumers are becoming more sensitive about ingredients, seeking natural, organic, and sustainably sourced options. This shift has led to increased demand for vegan protein powders, superfood blends, and powders free from artificial colors, flavors, and sweeteners. Transparency in labeling and ingredient sourcing is also becoming crucial for brands to gain consumer trust and loyalty. Additionally, there's a rising trend towards personalized nutrition, with consumers seeking powders tailored to their specific health goals, dietary restrictions, and lifestyle needs. This is leading to the development of customized powder supplement blends and subscription services.
Powders are easy to transport, mix, and consume, making them ideal for on-the-go lifestyles. Their adaptability allows consumers to easily incorporate them into smoothies, shakes, baking recipes, and even simple water, further contributing to their appeal. The ability to customize dosages and flavor profiles is another advantage that fuels consumer demand, as individuals can tailor their supplement intake to their specific requirements and preferences. This ease of use and personalization is contributing significantly to the broader adoption of powder supplements across various demographics. Moreover, concerns surrounding artificial ingredients, additives, and synthetic compounds are driving consumers towards powder supplements formulated with natural sources and transparent labeling. This includes an increased interest in plant-based proteins, such as pea, soy, and rice protein, as well as botanicals, herbs, and adaptogens.
Technological advancements are also influencing the U.S. dietary supplements market. E-commerce platforms have become a dominant sales channel, offering consumers easy access to a broader range of products and brands. The rise of social media and influencer marketing further drives demand, as these channels effectively promote the benefits of powder supplements and build brand awareness. Moreover, advancements in formulation and manufacturing technologies enable the creation of more palatable and effective powder supplements, such as improved flavor masking and enhanced bioavailability of key ingredients. The use of AI and data analytics to understand consumer preferences and optimize product development is also emerging.
U.S. Powder Dietary Supplements Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. powder dietary supplements market report on the basis of ingredient, type, application, end-user, distribution channel, and ingredient- application:
- Ingredient Outlook (Revenue, USD Million, 2018 - 2030)
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others
- Proteins & Amino Acids
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Type Outlook (Revenue, USD Million, 2018 - 2030)
- OTC
- Prescribed
- Application Outlook (Revenue, USD Million, 2018 - 2030)
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- End-use Outlook (Revenue, USD Million, 2018 - 2030)
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Geriatric
- Children
- Infants
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- Offline
- Hypermarkets/Supermarkets
- Pharmacies
- Specialty Stores
- Practioner
- Others
- Online
- Amazon
- Other Online Retail Stores
- Ingredient-Application Outlook (Revenue, USD Million, 2018 - 2030)
- Vitamin
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Multivitamin
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Vitamin A
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Vitamin B
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Vitamin C
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Vitamin D
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Vitamin K
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Vitamin E
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Botanicals
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Minerals
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Calcium
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Potassium
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Magnesium
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Iron
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Zinc
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Others
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Proteins & Amino Acids
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Collagen
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Others
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Fibers & Specialty Carbohydrates
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Omega Fatty Acids
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Probiotics
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Prebiotics & Postbiotics
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Others
- Energy & Weight Management
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others