PUBLISHER: Grand View Research | PRODUCT CODE: 1654470
PUBLISHER: Grand View Research | PRODUCT CODE: 1654470
The global pet calming products market size is expected to reach USD 24.34 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 6.1% from 2025 to 2030. The pet calming products industry has witnessed significant growth, driven by rising pet ownership and increased awareness of pet well-being. As of 2024, 66% of U.S. households owned pets, with many treating them as family members. This emotional connection is fostering demand for calming products to address anxiety and stress in pets. Natural ingredient-based solutions, such as chamomile, valerian root, and L-theanine, are popular, reflecting a broader shift toward holistic pet care.
Brands are innovating to cater to growing demand. In October 2022, Pet Honesty launched all-natural cat health supplements, including a calming formula with chamomile, thiamine, and L-theanine to reduce destructive behavior. Similarly, Pets Choice introduced a CBD-based calming spray in January 2023, using CBD isolate oil to alleviate anxiety in pets. These launches highlight the industry's focus on safe, effective solutions using scientifically backed ingredients.
The pheromone-based pet calming segment is thriving, driven by consumer preference for non-pharmaceutical options. Products like SENTRY's portable calming diffuser and pheromone sprays are gaining popularity for their ease of use and effectiveness. This market presents opportunities for brands to develop premium, eco-friendly solutions using organic pheromones. Manufacturers leveraging this trend can capture a significant share of the growing premium pet care segment.
The rise of smart technology offers a new frontier in pet calming products. IoT-enabled devices allow pet owners to monitor behavior and adjust pheromone settings via smartphone apps, providing a personalized experience. These innovations align with the increasing adoption of pet technology, enabling brands to enhance product functionality and cater to tech-savvy consumers. This trend underscores the potential for connected solutions in the pet calming ecosystem.
The market is expanding with diverse offerings tailored to different regions. In Spain, companies focus on herbal supplements and treats containing chamomile, L-tryptophan, and ginger, addressing specific stressors like fireworks. Products like MediPaws' organic hemp oil demonstrate innovation in calming and health maintenance solutions. As pet ownership grows globally, including among senior pets, the market for calming products is poised for sustained growth.