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PUBLISHER: Grand View Research | PRODUCT CODE: 1654361

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PUBLISHER: Grand View Research | PRODUCT CODE: 1654361

U.S. Manga Market Size, Share & Trends Analysis Report By Content Type (Printed, Digital), By Gender (Male, Female), By Distribution Channel, By Genre, By Audience, And Segment Forecasts, 2025 - 2030

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Description

Table of Contents

List of Tables

U.S. Manga Market Growth & Trends:

The U.S. Manga market size is estimated to reach USD 3.73 billion by 2030, registering a CAGR of 24.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. The regional market growth is attributed to several factors, such as the presence of several retail stores, high consumer spending capacity, and increasing use of social media to create, share, view, and discuss content related to manga. Social media has had a significant impact on the manga industry. It has opened the genre to a much larger audience, allowing for a more diverse range of opinions and perspectives. In addition, social media has made it easier for publishers to promote their manga to potential readers.

Before social media, publishers had difficulty reaching out to potential readers. Publishers can easily connect with potential readers by creating accounts on various platforms and sharing their content. According to Global Statistics, in 2024, 72.5% of the U.S. population (246.0 million people) were active social media users. In recent years, numerous manga titles have been adapted into anime, making them even more popular among fans, leading to higher sales of the original Manga. Manga covers a wide range of genres that cater to a growing audience, including children, teenagers, and adults. The inclusion of manga and graphic novels in primary and secondary education, as well as academic libraries, is further boosting market growth.

They cover relevant topics for mature audiences and can support students' literacy, comprehension, and language development. Moreover, activities involving manga and graphic novels have been found to stimulate engagement, enjoyment, and critical thinking in learning across various disciplines. They have also been used to develop professionalism and professional values in medical and business education fields. A survey by the School Library Journal, published in October 2023, has shown that the popularity of manga has increased significantly in school libraries in recent years. According to the librarians who responded to the survey, manga works now make up 43% of high school graphic novel purchases.

U.S. Manga Market Report Highlights:

  • The digital segment accounted for the largest revenue share of 80% in 2024 and is anticipated to witness the fastest growth rate from 2024 to 2030 due to a rise in digital penetration and e-commerce growth
  • The offline segment is anticipated to witness the fastest CAGR over the forecast period, due to complementing digital platforms by providing physical access to manga titles through brick-and-mortar retailers, specialty bookstores, comic shops, and libraries
  • The action and adventure segment accounted for the largest revenue share in 2024, as collaborations and crossovers with other forms of media, such as video games, movies, and television series, are used to promote manga
  • The female gender segment is anticipated to witness the fastest CAGR during the forecast period, due to the increasing number of influential female manga creators
  • The adult audience segment accounted for the largest revenue share in 2024, due to the adaptation and popularity of manga through series and movies on platforms, such as Netflix and Crunchyroll.
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Product Code: GVR-4-68040-203-7

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Information Procurement
    • 1.3.1. Information analysis
    • 1.3.2. Market formulation & data visualization
    • 1.3.3. Data validation & publishing
  • 1.4. 1.4 Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. U.S. Manga Market Snapshot
  • 2.2. U.S. Manga Market- Segment Snapshot (1/2)
  • 2.3. U.S. Manga Market- Segment Snapshot (2/2)
  • 2.4. U.S. Manga Market- Competitive Landscape Snapshot

Chapter 3. U.S. Manga Market - Industry Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
    • 3.3.4. Industry Opportunities
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's five forces analysis
    • 3.4.2. Macroeconomic analysis
  • 3.5. U.S. Manga Market- COVID-19 Impact Analysis

Chapter 4. U.S. Manga Market: Content Type Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. U.S. Manga Market: Content Type Movement Analysis, 2024 & 2030 (USD Million)
  • 4.3. Printed
    • 4.3.1. Printed Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4. Digital
    • 4.4.1. Digital Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. U.S. Manga Market: Distribution Channel Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. U.S. Manga Market: Distribution Channel Movement Analysis, 2024 & 2030 (USD Million)
  • 5.3. Offline
    • 5.3.1. Offline Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.4. Online
    • 5.4.1. Online Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. U.S. Manga Market: Genre Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. U.S. Manga Market: Genre Movement Analysis, 2024 & 2030 (USD Million)
  • 6.3. Action & Adventure
    • 6.3.1. Action & Adventure Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4. Sci-Fi & Fantasy
    • 6.4.1. Sci-Fi & Fantasy Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5. Sports
    • 6.5.1. Sports Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6. Romance & Drama
    • 6.6.1. Romance & Drama Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.7. Others
    • 6.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. U.S. Manga Market: Gender Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. U.S. Manga Market: Gender Movement Analysis, 2024 & 2030 (USD Million)
  • 7.3. Male
    • 7.3.1. Offline Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4. Female
    • 7.4.1. Online Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. U.S. Manga Market: Audience Estimates & Trend Analysis

  • 8.1. Segment Dashboard
  • 8.2. U.S. Manga Market: Audience Movement Analysis, 2024 & 2030 (USD Million)
  • 8.3. Children & Kids
    • 8.3.1. Children & Kids Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4. Teenagers
    • 8.4.1. Teenagers Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.5. Adults
    • 8.5.1. Adults Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. U.S. Manga Market - Competitive Landscape

  • 9.1. Company Categorization
  • 9.2. Company Market Positioning
  • 9.3. Company Heat Map Analysis
  • 9.4. Company Profiles/Listing
    • 9.4.1. Dark Horse Comics
      • 9.4.1.1. Participant's Overview
      • 9.4.1.2. Financial Performance
      • 9.4.1.3. Product Benchmarking
      • 9.4.1.4. Recent Developments
    • 9.4.2. Square Enix
      • 9.4.2.1. Participant's Overview
      • 9.4.2.2. Financial Performance
      • 9.4.2.3. Product Benchmarking
      • 9.4.2.4. Recent Developments
    • 9.4.3. Webtoon Unscrolled
      • 9.4.3.1. Participant's Overview
      • 9.4.3.2. Financial Performance
      • 9.4.3.3. Product Benchmarking
      • 9.4.3.4. Recent Developments
    • 9.4.4. Vertical, Inc.
      • 9.4.4.1. Participant's Overview
      • 9.4.4.2. Financial Performance
      • 9.4.4.3. Product Benchmarking
      • 9.4.4.4. Recent Developments
    • 9.4.5. IDW Publishing
      • 9.4.5.1. Participant's Overview
      • 9.4.5.2. Financial Performance
      • 9.4.5.3. Product Benchmarking
      • 9.4.5.4. Recent Developments
    • 9.4.6. Kadokawa Corporation
      • 9.4.6.1. Participant's Overview
      • 9.4.6.2. Financial Performance
      • 9.4.6.3. Product Benchmarking
      • 9.4.6.4. Recent Developments
    • 9.4.7. Kodansha Comics
      • 9.4.7.1. Participant's Overview
      • 9.4.7.2. Financial Performance
      • 9.4.7.3. Product Benchmarking
      • 9.4.7.4. Recent Developments
    • 9.4.8. Seven Seas Entertainment, Inc.
      • 9.4.8.1. Participant's Overview
      • 9.4.8.2. Financial Performance
      • 9.4.8.3. Product Benchmarking
      • 9.4.8.4. Recent Developments
    • 9.4.9. VIZ Media LLC
      • 9.4.9.1. Participant's Overview
      • 9.4.9.2. Financial Performance
      • 9.4.9.3. Product Benchmarking
      • 9.4.9.4. Recent Developments
    • 9.4.10. Yen Press LLC
      • 9.4.10.1. Participant's Overview
      • 9.4.10.2. Financial Performance
      • 9.4.10.3. Product Benchmarking
      • 9.4.10.4. Recent Developments
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Product Code: GVR-4-68040-203-7

List of Tables

  • Table 1 U.S. manga market size estimates & forecasts 2018 - 2030 (USD Million)
  • Table 2 U.S. manga market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 3 U.S. manga market, by content type 2018 - 2030 (USD Million)
  • Table 4 U.S. manga market, by distribution channel 2018 - 2030 (USD Million)
  • Table 5 U.S. manga market, by genre 2018 - 2030 (USD Million)
  • Table 6 U.S. manga market, by gender 2018 - 2030 (USD Million)
  • Table 7 U.S. manga market, by audience 2018 - 2030 (USD Million)
  • Table 8 Printed U.S. manga market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 9 Digital U.S. manga market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 10 Online U.S. manga market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 11 Offline U.S. manga market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 12 Action and Adventure U.S. manga market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 13 Sci-Fi and Fantasy U.S. manga market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 14 Sports U.S. manga market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 15 Romance & Drama U.S. manga market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 16 Other U.S. manga market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 17 Male U.S. manga market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 18 Female U.S. manga market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 19 Children and Kids U.S. manga market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 20 Teenagers U.S. manga market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 21 Adults U.S. manga market estimates & forecasts, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 U.S. manga market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 U.S. manga market snapshot
  • Fig. 7 U.S. manga market segment snapshot
  • Fig. 8 U.S. manga market competitive landscape snapshot
  • Fig. 9 Market research process
  • Fig. 10 Market driver relevance analysis (current & future impact)
  • Fig. 11 Market restraint relevance analysis (current & future impact)
  • Fig. 12 U.S. manga market, by content type, key takeaways, 2018 - 2030 (USD Million)
  • Fig. 13 U.S. manga market, by content type: market share, 2024 & 2030
  • Fig. 14 Digital market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 15 Printed market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 16 U.S. manga market, by distribution channel, key takeaways, 2018 - 2030 (USD Million)
  • Fig. 17 U.S. manga market, by distribution channel: market share, 2024 & 2030
  • Fig. 18 Online console market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Offline market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 U.S. manga market, by genre, key takeaways, 2018 - 2030 (USD Million)
  • Fig. 21 U.S. manga market, by genre: market share, 2024 & 2030
  • Fig. 22 Action & adventure market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 SCI-FI & fantasy market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 24 Romance & drama market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 25 Sports market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 Others market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 U.S. manga market, by gender, key takeaways, 2018 - 2030 (USD Million)
  • Fig. 28 U.S. manga market, by gender: market share, 2024 & 2030
  • Fig. 29 Male market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 30 Female market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 31 U.S. manga market, by audience, key takeaways, 2018 - 2030 (USD Million)
  • Fig. 32 U.S. manga market, by audience: market share, 2024 & 2030
  • Fig. 33 Adults market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 34 Teenagers market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 Children & kids market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Key company categorization
  • Fig. 37 Strategy framework
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