Hydrolyzed Wheat Protein Market Size, Share & Trends Analysis Report By Application (Food & Beverages, Personal Care), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2025

The global hydrolyzed wheat protein market size is expected to reach USD 243.93 million by 2030, according to a new report by Grand View Research, Inc., registering a CAGR of 7.5% from 2025 to 2030. Increased use of plant-based products due to changing food habits and rising geriatric population across the globe are some of the key factors driving the market.

Hydrolyzed wheat proteins are plant-based, non-genetically modified products obtained through a process of hydrolysis of wheat germ to extract nutrients, especially proteins and peptides. Wheat is the main ingredient of the final product and is free from unnecessary side-effects; it is hence used by various food and beverage manufacturers. Companies such as Cargill Inc. and Agridient are spending a large portion of their capital on R&D to develop numerous organic food and beverage formulations, especially targeting the growing vegan population around the world. For instance, Cargill Inc. developed a vegetable-protein formulation that could be used in a variety of beverages. The company also launched a soft drink formulation that contains soluble hydrolyzed wheat proteins, thereby witnessing escalating demand from end-consumers looking for newer protein-rich consumables.

Increasing adoption of organic ingredients in personal care products has marked a growing need amongst manufacturers, thereby contributing to the growth of the personal care segment. This segment is expected to register a CAGR of 7.9% over the forecast period. Hydrolyzed wheat proteins are often used as a main ingredient in a number of skincare and hair-care products. The product has properties of hydrating and retaining moisture and also repairs damaged hair follicles, thus nourishing and softening the hair. A key trend that has imparted robust momentum to the market for hydrolyzed wheat protein is the natural and non-toxic claims made by a growing number of personal care product manufacturers like Body Shop, Logona, and Cush, especially in the APAC market.

Easy availability of raw material and supportive government policies are a few other factors driving the market. Surging requirement of plant-based ingredients in food processing has led governments to become proactive in terms of agricultural development. For instance, the Food Safety & Standard Authority of India (FSSAI) introduced new standards in eight categories under food additives, mostly involving wheat proteins. Now with the approval of FSSAI, manufacturers are permitted to use wheat production of food and beverages.

Online channel is the fastest growing segment under distribution channels, exhibiting a CAGR of 8.0% over the forecast period. Increasing mobile penetration, ease of access, 24/7 availability, and multiple options available are some of the factors driving online sales. Moreover, regular availability of discounts and offers on multiple products is a crucial factor fueling online sales over the forecast period.

Asia Pacific accounts for major demand in the personal care industry and is likely to register a CAGR of 8.4% over the forecast period, making it the fastest growing segment in the overall market. Apart from Asian countries, European countries are also known for their beauty trends and innovations, featuring sophisticated ingredients in their personal care regime. For instance, Korres, a Greek brand, manufactures an entire haircare range using organic ingredients like olive oil, where hydrolyzed wheat protein is a main ingredient to repair dull and damaged hair.

Hydrolyzed Wheat Protein Market Report Highlights:

Offline channels include hypermarkets and supermarkets, drug stores, and direct-to-customer services. All these constituted about 53.8% of the total market in 2024. The segment, however, is projected to exhibit a slight decline in the coming years due to increased number of mobile phone users across the global
North America hydrolyzed wheat protein industry dominated the global market with the largest revenue share of 39.9% in 2024
Asia Pacific is a key contender in the global hydrolyzed wheat protein market and is anticipated to be the fastest growing regional segment with a CAGR of 8.4%. This trend is projected to continue over the next few years due to rise in geriatric population and increased disposable income of people in this region
With increased vegan population in countries like Italy and Germany, a positive trend is seen in terms of purchase of wheat protein products in these regions

Product Code: GVR-3-68038-091-0

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Hydrolyzed Wheat Protein Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. Hydrolyzed Wheat Protein Market: Application Estimates & Trend Analysis

5.1. Hydrolyzed Wheat Protein Market, By Application: Key Takeaways
5.2. Application Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Application, 2018 - 2030 (USD Million)
- 5.3.1. Food & Beverages
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Personal Care
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Animal Feed
  - 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Hydrolyzed Wheat Protein Market: Distribution Channel Estimates & Trend Analysis

6.1. Hydrolyzed Wheat Protein Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 6.3.1. Offline
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Online
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Hydrolyzed Wheat Protein Market: Regional Estimates & Trend Analysis

7.1. Hydrolyzed Wheat Protein Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
- 7.3.1. North America
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.2. U.S.
    - 7.3.1.2.1. Key country dynamics
    - 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.3. Canada
    - 7.3.1.3.1. Key country dynamics
    - 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.4. Mexico
    - 7.3.1.4.1. Key country dynamics
    - 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Europe
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.2. UK
    - 7.3.2.2.1. Key country dynamics
    - 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.3. Germany
    - 7.3.2.3.1. Key country dynamics
    - 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.4. France
    - 7.3.2.4.1. Key country dynamics
    - 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.5. Italy
    - 7.3.2.5.1. Key country dynamics
    - 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.6. Spain
    - 7.3.2.6.1. Key country dynamics
    - 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Asia Pacific
  - 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.2. China
    - 7.3.3.2.1. Key country dynamics
    - 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.3. India
    - 7.3.3.3.1. Key country dynamics
    - 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.4. Japan
    - 7.3.3.4.1. Key country dynamics
    - 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.5. Australia
    - 7.3.3.5.1. Key country dynamics
    - 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.6. South Korea
    - 7.3.3.6.1. Key country dynamics
    - 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Latin America
  - 7.3.4.1. Brazil
    - 7.3.4.1.1. Key country dynamics
    - 7.3.4.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Middle East & Africa
  - 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.5.2. UAE
    - 7.3.5.2.1. Key country dynamics
    - 7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Hydrolyzed Wheat Protein Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. ADM
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. Agridient B.V
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. MGP
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. ROQUETTE AMILINA
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Cargill, Incorporated
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Manildra Group
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. Crespel & Deiters GmbH & Co. KG
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. CropEnergies AG
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Kroener-Staerke GmbH
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. Roquette Freres
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-3-68038-091-0

List of Tables

Table 1 Global hydrolyzed wheat protein market: Key market driver analysis
Table 2 Global hydrolyzed wheat protein market: Key market restraint analysis
Table 3 Global hydrolyzed wheat protein market estimates & forecast, by application (USD Million)
Table 4 Global hydrolyzed wheat protein market estimates & forecast, by distribution channel (USD Million)
Table 5 Global hydrolyzed wheat protein market estimates & forecast, by region (USD Million)
Table 6 North America hydrolyzed wheat protein market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 7 North America hydrolyzed wheat protein market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 8 North America hydrolyzed wheat protein market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 9 U.S. macro-economic outlay
Table 10 U.S. hydrolyzed wheat protein market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 11 U.S. hydrolyzed wheat protein market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 12 Canada macro-economic outlay
Table 13 Canada hydrolyzed wheat protein market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 14 Canada hydrolyzed wheat protein market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 15 Mexico macro-economic outlay
Table 16 Mexico hydrolyzed wheat protein market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 17 Mexico hydrolyzed wheat protein market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 18 Europe hydrolyzed wheat protein market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 19 Europe hydrolyzed wheat protein market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 20 Europe hydrolyzed wheat protein market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 21 UK macro-economic outlay
Table 22 UK hydrolyzed wheat protein market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 23 UK hydrolyzed wheat protein market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 24 Germany macro-economic outlay
Table 25 Germany hydrolyzed wheat protein market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 26 Germany hydrolyzed wheat protein market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 27 France macro-economic outlay
Table 28 France hydrolyzed wheat protein market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 29 France hydrolyzed wheat protein market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 30 Italy macro-economic outlay
Table 31 Italy hydrolyzed wheat protein market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 32 Italy hydrolyzed wheat protein market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 33 Spain macro-economic outlay
Table 34 Spain hydrolyzed wheat protein market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 35 Spain hydrolyzed wheat protein market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 36 Asia Pacific hydrolyzed wheat protein market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 37 Asia Pacific hydrolyzed wheat protein market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 38 Asia Pacific hydrolyzed wheat protein market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 39 China macro-economic outlay
Table 40 China hydrolyzed wheat protein market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 41 China hydrolyzed wheat protein market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 42 India macro-economic outlay
Table 43 India hydrolyzed wheat protein market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 44 India hydrolyzed wheat protein market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 45 Japan macro-economic outlay
Table 46 Japan hydrolyzed wheat protein market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 47 Japan hydrolyzed wheat protein market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 48 Australia macro-economic outlay
Table 49 Australia hydrolyzed wheat protein market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 50 Australia hydrolyzed wheat protein market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 51 South Korea macro-economic outlay
Table 52 South Korea hydrolyzed wheat protein market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 53 South Korea hydrolyzed wheat protein market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 54 Latin America hydrolyzed wheat protein market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 55 Latin America hydrolyzed wheat protein market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 56 Latin America hydrolyzed wheat protein market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 57 Argentina macro-economic outlay
Table 58 Argentina hydrolyzed wheat protein market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 59 Argentina hydrolyzed wheat protein market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 60 Middle East & Africa hydrolyzed wheat protein market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 61 Middle East & Africa hydrolyzed wheat protein market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 62 Middle East & Africa hydrolyzed wheat protein market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 63 UAE macro-economic outlay
Table 64 UAE hydrolyzed wheat protein market estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 65 UAE hydrolyzed wheat protein market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 66 Recent developments & impact analysis, by key market participants
Table 67 Company market share, 2024 (%)
Table 68 Company heat map analysis, 2024
Table 69 Companies implementing key strategies

List of Figures

Fig. 1 Hydrolyzed wheat protein market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Global parent industry and hydrolyzed wheat protein size (USD Million)
Fig. 11 Global hydrolyzed wheat protein size, 2018 to 2030 (USD Million)
Fig. 12 Hydrolyzed wheat protein market: Penetration & growth prospect mapping
Fig. 13 Hydrolyzed wheat protein market: Value chain analysis
Fig. 14 Hydrolyzed wheat protein market: Dynamics
Fig. 15 Hydrolyzed wheat protein market: Porter's five forces analysis
Fig. 16 Hydrolyzed wheat protein market estimates & forecast, by product (USD Million)
Fig. 17 Food & beverages market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 18 Personal care market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 19 Animal feed market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 20 Hydrolyzed wheat protein market estimates & forecast, by distribution channel (USD Million)
Fig. 21 Hydrolyzed wheat protein market estimates & forecasts for offline, 2018 - 2030 (USD Million)
Fig. 22 Hydrolyzed wheat protein market estimates & forecasts for online, 2018 - 2030 (USD Million)
Fig. 23 Hydrolyzed wheat protein market: Regional outlook, 2024 & 2030, (USD Million)
Fig. 24 Regional marketplace: Key takeaways
Fig. 25 North America hydrolyzed wheat protein market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 26 U.S. hydrolyzed wheat protein market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 27 Canada hydrolyzed wheat protein market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 28 Mexico hydrolyzed wheat protein market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 29 Europe hydrolyzed wheat protein market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 30 Germany hydrolyzed wheat protein market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 31 UK hydrolyzed wheat protein market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 32 France hydrolyzed wheat protein market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 33 Italy hydrolyzed wheat protein market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 34 Spain hydrolyzed wheat protein market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 35 Asia Pacific hydrolyzed wheat protein market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 36 China hydrolyzed wheat protein market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 37 India hydrolyzed wheat protein market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 38 Japan hydrolyzed wheat protein market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 39 Australia hydrolyzed wheat protein market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 40 South Korea hydrolyzed wheat protein market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 41 Latin America hydrolyzed wheat protein market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 42 Brazil hydrolyzed wheat protein market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 43 Middle East & Africa hydrolyzed wheat protein market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 44 UAE hydrolyzed wheat protein market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 45 Key company categorization
Fig. 46 Company market share analysis, 2024
Fig. 47 Strategic framework of hydrolyzed wheat protein

Hydrolyzed Wheat Protein Market Size, Share & Trends Analysis Report By Application (Food & Beverages, Personal Care), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

Hydrolyzed Wheat Protein Market Growth & Trends:

Hydrolyzed Wheat Protein Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Hydrolyzed Wheat Protein Market Variables, Trends & Scope

Chapter 4. Consumer Behavior Analysis

Chapter 5. Hydrolyzed Wheat Protein Market: Application Estimates & Trend Analysis

Chapter 6. Hydrolyzed Wheat Protein Market: Distribution Channel Estimates & Trend Analysis

Chapter 7. Hydrolyzed Wheat Protein Market: Regional Estimates & Trend Analysis

Chapter 8. Hydrolyzed Wheat Protein Market: Competitive Analysis

List of Tables

List of Figures