Perfumes And Deodorants Market Size, Share & Trends Analysis Report By Type (Perfumes, Deodorants), By Distribution Channel (Supermarkets & Hypermarkets, Pharmacies), By Region, And Segment Forecasts, 2025

The global perfumes and deodorants market size is estimated to reach USD 96.66 billion by 2030, expanding at a CAGR of 3.1% from 2025 to 2030, according to a new report by Grand View Research, Inc. Market growth is attributed to rising global demand for high-end and premium branded perfumes and deodorants. At the macro level, rising consumer disposable income, along with their increasing willingness to pay a premium for perfumes and deodorants, is a key factor favoring market growth.

Recent years have witnessed a significant demand for organic and natural products worldwide, with consumers becoming increasingly aware of the contents in the personal care products they use, most notably in the perfumes space. Organic perfumes are manufactured using 100% naturally-sourced ingredients, typically plant-based. To be classed as organic, a natural perfume should contain at least 80% certified organic ingredients.

Prominent perfume and deodorant brands usually deploy the scent marketing strategy to influence customers' buying decisions. Scent marketing (also called olfactory marketing or aroma marketing) refers to the technique of using a pleasant scent/aroma to improve the customer experience in retail outlets. Scent marketing is known to significantly increase customer foot traffic while influencing them to spend on the products they value.

Although perfume and deodorant brands have traditionally been introducing dissimilar products for men and women, recent years have witnessed rising instances of numerous brands launching genderless products to target both the male and female segments alike. For instance, in August 2019, Gucci, an Italian luxury fashion brand, launched its new line of genderless or unisex perfume under the label Mineral Aromatic. Such trends are likely to surface over the forecast period, given the increasing need among brands to innovate their products to stay competitive.

North America dominated the market for perfumes and deodorants in 2019, led by U.S. and Canada. Rising consumer awareness regarding hygiene, along with increasing availability of varied perfumes and deodorants across all distribution channels, is positively impacting the growth of the North America market. Furthermore, rising popularity of performance-driven or functional products, most notably among U.S. consumers, has been encouraging manufacturers to broaden their product portfolio to include antiperspirants that are effective on the human body for an extended period.

The market is characterized by intense competitive rivalry, with both domestic and international players sharing the market space. Product innovation and capacity expansion are among the key competitive strategies deployed by prominent market players over the years. In this regard, product innovation within the industry also includes development of products in convenient or user-friendly packages. For instance, in April 2020, Yardley, a U.K.-based personal care brand, introduced its new line of pocket-sized sanitizer perfumes under the label Eau De Cologne. These perfumes were designed to act both as a perfume and as a sanitizer. Other prominent brands are likely to follow suit, given the rising demand for hand sanitizers on account of the COVID-19 pandemic.

Perfumes And Deodorants Market Report Highlights:

In terms of distribution channel, the supermarkets and hypermarkets segment accounted for the largest share in 2024
By type, the perfumes segment is expected to witness the fastest growth over the forecast period. The growth of this segment is attributed to rising demand for premium perfumes over the forecast period
North America perfumes and deodorants market held a revenue share of 33.4% in 2024.

Product Code: GVR-4-68038-617-2

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Perfumes and Deodorants Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Ingredient Adoption
4.5. Observations & Recommendations

Chapter 5. Perfumes and Deodorants Market: Type Estimates & Trend Analysis

5.1. Perfumes and Deodorants Market, By Type: Key Takeaways
5.2. Type Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Type, 2018 - 2030 (USD Million)
- 5.3.1. Perfumes
  - 5.3.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 5.3.2. Deodorants
  - 5.3.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)

Chapter 6. Perfumes and Deodorants Market: Distribution Channel Estimates & Trend Analysis

6.1. Perfumes and Deodorants Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 6.3.1. Supermarkets & Hypermarkets
  - 6.3.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.3.2. Specialty Stores
  - 6.3.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.3.3. Pharmacies
  - 6.3.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.3.4. E-commerce
  - 6.3.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.3.5. Others
  - 6.3.5.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)

Chapter 7. Perfumes and Deodorants Market: Regional Estimates & Trend Analysis

7.1. Perfumes and Deodorants Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
- 7.3.1. North America
  - 7.3.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
  - 7.3.1.2. U.S.
    - 7.3.1.2.1. Key Country Dynamics
    - 7.3.1.2.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
  - 7.3.1.3. Canada
    - 7.3.1.3.1. Key Country Dynamics
    - 7.3.1.3.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
  - 7.3.1.4. Mexico
    - 7.3.1.4.1. Key Country Dynamics
    - 7.3.1.4.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.2. Europe
  - 7.3.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
  - 7.3.2.2. Germany
    - 7.3.2.2.1. Key Country Dynamics
    - 7.3.2.2.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
  - 7.3.2.3. U.K.
    - 7.3.2.3.1. Key Country Dynamics
    - 7.3.2.3.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
  - 7.3.2.4. France
    - 7.3.2.4.1. Key Country Dynamics
    - 7.3.2.4.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
  - 7.3.2.5. Italy
    - 7.3.2.5.1. Key Country Dynamics
    - 7.3.2.5.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
  - 7.3.2.6. Spain
    - 7.3.2.6.1. Key Country Dynamics
    - 7.3.2.6.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.3. Asia Pacific
  - 7.3.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
  - 7.3.3.2. China
    - 7.3.3.2.1. Key Country Dynamics
    - 7.3.3.2.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
  - 7.3.3.3. India
    - 7.3.3.3.1. Key Country Dynamics
    - 7.3.3.3.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
  - 7.3.3.4. Japan
    - 7.3.3.4.1. Key Country Dynamics
    - 7.3.3.4.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
  - 7.3.3.5. Australia
    - 7.3.3.5.1. Key Country Dynamics
    - 7.3.3.5.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
  - 7.3.3.6. South Korea
    - 7.3.3.6.1. Key Country Dynamics
    - 7.3.3.6.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.4. Latin America
  - 7.3.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
  - 7.3.4.2. Brazil
    - 7.3.4.2.1. Key Country Dynamics
    - 7.3.4.2.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.5. Middle East
  - 7.3.5.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
  - 7.3.5.2. UAE
    - 7.3.5.2.1. Key Country Dynamics
    - 7.3.5.2.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)

Chapter 8. Perfumes and Deodorants Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, By Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Ingredient Benchmarking
8.6. Company Heat Map Analysis
8.7. Strategy Mapping
8.8. Company Profiles
- 8.8.1. REVLON
  - 8.8.1.1. Company Overview
  - 8.8.1.2. Financial Performance
  - 8.8.1.3. Ingredient Portfolios
  - 8.8.1.4. Strategic Initiatives
- 8.8.2. The Estee Lauder Companies Inc.
  - 8.8.2.1. Company Overview
  - 8.8.2.2. Financial Performance
  - 8.8.2.3. Ingredient Portfolios
  - 8.8.2.4. Strategic Initiatives
- 8.8.3. L'Oreal Group
  - 8.8.3.1. Company Overview
  - 8.8.3.2. Financial Performance
  - 8.8.3.3. Ingredient Portfolios
  - 8.8.3.4. Strategic Initiatives
- 8.8.4. Beiersdorf
  - 8.8.4.1. Company Overview
  - 8.8.4.2. Financial Performance
  - 8.8.4.3. Ingredient Portfolios
  - 8.8.4.4. Strategic Initiatives
- 8.8.5. DIOR
  - 8.8.5.1. Company Overview
  - 8.8.5.2. Financial Performance
  - 8.8.5.3. Ingredient Portfolios
  - 8.8.5.4. Strategic Initiatives
- 8.8.6. Calvin Klein, Inc.
  - 8.8.6.1. Company Overview
  - 8.8.6.2. Financial Performance
  - 8.8.6.3. Ingredient Portfolios
  - 8.8.6.4. Strategic Initiatives
- 8.8.7. BURBERRY
  - 8.8.7.1. Company Overview
  - 8.8.7.2. Financial Performance
  - 8.8.7.3. Ingredient Portfolios
  - 8.8.7.4. Strategic Initiatives
- 8.8.8. Giorgio Armani S.p.A.
  - 8.8.8.1. Company Overview
  - 8.8.8.2. Financial Performance
  - 8.8.8.3. Ingredient Portfolios
  - 8.8.8.4. Strategic Initiatives
- 8.8.9. Unilever
  - 8.8.9.1. Company Overview
  - 8.8.9.2. Financial Performance
  - 8.8.9.3. Ingredient Portfolios
  - 8.8.9.4. Strategic Initiatives
- 8.8.10. Proctor & Gamble
  - 8.8.10.1. Company Overview
  - 8.8.10.2. Financial Performance
  - 8.8.10.3. Ingredient Portfolios
  - 8.8.10.4. Strategic Initiatives

Product Code: GVR-4-68038-617-2

List of Tables

Table 1 Global perfumes and deodorants market: Key market driver analysis
Table 2 Global perfumes and deodorants market: Key market restraint analysis
Table 3 Global perfumes and deodorants market estimates & forecast, by region (USD Million)
Table 4 Global perfumes and deodorants market estimates & forecast, by type (USD Million)
Table 5 Global perfumes and deodorants market estimates & forecast, by distribution channel (USD Million)
Table 6 North America perfumes and deodorants market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 7 North America perfumes and deodorants market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 8 North America perfumes and deodorants market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 9 U.S. macro-economic outlay
Table 10 U.S. perfumes and deodorants market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 11 U.S. perfumes and deodorants market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 12 Canada macro-economic outlay
Table 13 Canada perfumes and deodorants market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 14 Canada perfumes and deodorants market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 15 Mexico macro-economic outlay
Table 16 Mexico perfumes and deodorants market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 17 Mexico perfumes and deodorants market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 18 Europe perfumes and deodorants market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 19 Europe perfumes and deodorants market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 20 Europe perfumes and deodorants market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 21 U.K. macro-economic outlay
Table 22 U.K. perfumes and deodorants market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 23 U.K. perfumes and deodorants market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 24 Germany macro-economic outlay
Table 25 Germany perfumes and deodorants market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 26 Germany perfumes and deodorants market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 27 France macro-economic outlay
Table 28 France perfumes and deodorants market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 29 France perfumes and deodorants market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 30 Italy macro-economic outlay
Table 31 Italy perfumes and deodorants market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 32 Italy perfumes and deodorants market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 33 Spain macro-economic outlay
Table 34 Spain perfumes and deodorants market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 35 Spain perfumes and deodorants market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 36 Asia Pacific perfumes and deodorants market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 37 Asia Pacific perfumes and deodorants market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 38 Asia Pacific perfumes and deodorants market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 39 China macro-economic outlay
Table 40 China perfumes and deodorants market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 41 China perfumes and deodorants market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 42 Japan macro-economic outlay
Table 43 Japan perfumes and deodorants market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 44 Japan perfumes and deodorants market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 45 India macro-economic outlay
Table 46 India perfumes and deodorants market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 47 India perfumes and deodorants market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 48 Australia macro-economic outlay
Table 49 Australia perfumes and deodorants market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 50 Australia perfumes and deodorants market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 51 South Korea macro-economic outlay
Table 52 South Korea perfumes and deodorants market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 53 South Korea perfumes and deodorants market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 54 Latin America perfumes and deodorants market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 55 Latin America perfumes and deodorants market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 56 Latin America perfumes and deodorants market estimates & forecast, by distribution channel, (USD Million)
Table 57 Brazil macro-economic outlay
Table 58 Brazil perfumes and deodorants market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 59 Brazil perfumes and deodorants market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 60 Middle East & Africa perfumes and deodorants market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 61 Middle East & Africa perfumes and deodorants market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 62 Middle East perfumes and deodorants market estimates & forecast, by distribution channel, (USD Million)
Table 63 UAE macro-economic outlay
Table 64 UAE perfumes and deodorants market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 65 UAE perfumes and deodorants market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 66 Recent developments & impact analysis, by key market participants
Table 67 Company heat map analysis, 2024
Table 68 Companies implementing key strategies

List of Figures

Fig. 1 Perfumes and deodorants market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Global parent industry and perfumes and deodorants market size (USD Million)
Fig. 11 Global perfumes and deodorants market size, 2018 to 2030 (USD Million)
Fig. 12 Global perfumes and deodorants market: Penetration & growth prospect mapping
Fig. 13 Global perfumes and deodorants market: Value chain analysis
Fig. 14 Global perfumes and deodorants market: Dynamics
Fig. 15 Global perfumes and deodorants market: Porter's five forces analysis
Fig. 16 Global perfumes and deodorants market estimates & forecast, by type (USD Million)
Fig. 17 Perfumes market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 18 Deodorants market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 19 Global perfumes and deodorants market estimates & forecast, by distribution channel (USD Million)
Fig. 20 Perfumes and deodorants market estimates & forecasts for supermarkets & hypermarkets, 2018 - 2030 (USD Million)
Fig. 21 Perfumes and deodorants market estimates & forecasts for specialty stores, 2018 - 2030 (USD Million)
Fig. 22 Perfumes and deodorants market estimates & forecasts for pharmacies, 2018 - 2030 (USD Million)
Fig. 23 Perfumes and deodorants market estimates & forecasts for e-commerce, 2018 - 2030 (USD Million)
Fig. 24 Perfumes and deodorants market estimates & forecasts for others, 2018 - 2030 (USD Million)
Fig. 25 Perfumes and deodorants market: Regional outlook, 2024 & 2030 (USD Million)
Fig. 26 Regional marketplace: Key takeaways
Fig. 27 North America perfumes and deodorants market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 28 U.S. perfumes and deodorants market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 29 Canada perfumes and deodorants market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 30 Mexico perfumes and deodorants market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 31 Europe perfumes and deodorants market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 32 U.K. perfumes and deodorants market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 33 Germany perfumes and deodorants market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 34 France perfumes and deodorants market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 35 Italy perfumes and deodorants market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 36 Spain perfumes and deodorants market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 37 Asia Pacific perfumes and deodorants market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 38 China perfumes and deodorants market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 39 India perfumes and deodorants market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 40 Japan perfumes and deodorants market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 41 Australia perfumes and deodorants market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 42 South Korea perfumes and deodorants market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 43 Latin America perfumes and deodorants market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 44 Brazil perfumes and deodorants market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 45 Middle East perfumes and deodorants market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 46 UAE perfumes and deodorants market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 47 Key company categorization
Fig. 48 Strategic framework of perfumes and deodorants

Perfumes And Deodorants Market Size, Share & Trends Analysis Report By Type (Perfumes, Deodorants), By Distribution Channel (Supermarkets & Hypermarkets, Pharmacies), By Region, And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

Perfumes And Deodorants Market Growth & Trends:

Perfumes And Deodorants Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Perfumes and Deodorants Market Variables, Trends & Scope

Chapter 4. Consumer Behavior Analysis

Chapter 5. Perfumes and Deodorants Market: Type Estimates & Trend Analysis

Chapter 6. Perfumes and Deodorants Market: Distribution Channel Estimates & Trend Analysis

Chapter 7. Perfumes and Deodorants Market: Regional Estimates & Trend Analysis

Chapter 8. Perfumes and Deodorants Market: Competitive Analysis

List of Tables

List of Figures