Anti Stretch Mark Products Market Size, Share & Trends Analysis Report By Product (Creams, Body Butter, Lotions, Serum, Massage Oil), By Distribution Channel (Specialty Stores, Online), By Region, And Segment Forecasts, 2025

The global anti stretch mark products market size is expected to reach USD 1.95 billion by 2030, registering a CAGR of 5.1% from 2025 to 2030, according to a new report by Grand View Research, Inc. Anti stretch mark products contain active ingredients formulations that help in reducing the appearance of stretch marks. Increasing product acceptance and application by consumers are driving the demand.

Furthermore, brands have been incorporating social media awareness campaigns concerning stretch marks. For instance, in August 2019, Bio-Oil marketed by Union Swiss launched the #LoveYourMarks campaign on Instagram to promote its line of skincare oil to treat scars, stretch marks, and uneven skin tone and celebrate their imperfections while caring for their skin.

Moreover, companies have been launching new products and targeting every demographic with different products. For instance, the COLLISTAR-skincare brand offers Pure Actives Anti stretch Marks cream formulated with elastin, hyaluronic acid, and collagen, which helps to reduce, soften, and improve the appearance of the unsightly color of existing stretch marks.

The market witnessed a decline in the wake of the COVID-19 pandemic as there has been a sharp decline in beauty and skincare products globally. Factors such as shelter-at-home, social distancing, and lockdowns have drastically impacted the urge to buy skincare items including anti stretch mark products as consumers have become more conscious about the spending habits to buy essential and daily routine products.

The creams product segment held the largest revenue share in 2020 and is expected to maintain its lead over the forecast period. Consumer preferences are shifting toward eco-friendly and green products that do not contain synthetic fragrances or harsh chemicals.

Growing brands and mergers in the industry with plant-based, vegan, and organic ingredients are expected to favor the segment growth. For instance, in 2017, Derme&Co group acquired Laboratoires Druide, an organic certified brand in order to design the best products.

The online distribution channel is projected to witness significant growth from 2021 to 2028. Consumers are switching from offline to online channels owing to the change in their purchasing patterns and a considerable shift in lifestyles. E-commerce platforms offer high levels of convenience, increased product visibility, and at-home delivery features, which are boosting the segment growth.

Asia Pacific held the largest revenue share in 2020 and is anticipated to maintain its lead over the forecast period owing to increasing disposable income and changing lifestyles of consumers. Additionally, emerging online shopping portals is one major trend witnessed in the market.

Anti Stretch Mark Products Market Report Highlights:

Creams dominated the market with the largest revenue share of 37.3% in 2024. The segment growth is driven by the widespread preference for cream-based formulations among consumers due to their ease of application, effective moisturizing properties, and ability to penetrate deeply into the skin.
Serum is expected to grow at the fastest CAGR of 5.5% over the forecast period. Serums are increasingly popular among consumers due to their lightweight formulation, quick absorption, and high concentration of active ingredients, which enhance their effectiveness in reducing the appearance of stretch marks.
Hypermarkets and supermarkets dominated the market with the largest revenue share in 2024. They offer a wide variety of anti-stretch mark products from numerous brands, providing consumers with ample choice and convenience.
Specialty store is expected to grow at the fastest CAGR over the forecast period. Specialty stores provide a curated selection of products, often focusing on high-quality and niche brands that cater to specific skincare needs, such as anti-stretch mark treatments.
Asia Pacific anti-stretch mark products industry dominated the global market with the largest revenue share of 33.1% in 2024.

Product Code: GVR-4-68039-663-5

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Anti Stretch Mark Products Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. Anti Stretch Mark Products Market: Product Estimates & Trend Analysis

5.1. Anti Stretch Mark Products Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
- 5.3.1. Creams
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Body Butter
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Lotions
  - 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.4. Serum
  - 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.5. Massage Oil
  - 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Anti Stretch Mark Products Market: Distribution Channel Estimates & Trend Analysis

6.1. Anti Stretch Mark Products Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 6.3.1. Hypermarkets & Supermarkets
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Pharmacy & Drug Stores
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3. Specialty Stores
  - 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.4. Online
  - 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.5. Others
  - 6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Anti Stretch Mark Products Market: Regional Estimates & Trend Analysis

7.1. Anti Stretch Mark Products Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
- 7.3.1. North America
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.2. U.S.
    - 7.3.1.2.1. Key country dynamics
    - 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.3. Canada
    - 7.3.1.3.1. Key country dynamics
    - 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.4. Mexico
    - 7.3.1.4.1. Key country dynamics
    - 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Europe
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.2. UK
    - 7.3.2.2.1. Key country dynamics
    - 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.3. Germany
    - 7.3.2.3.1. Key country dynamics
    - 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.4. France
    - 7.3.2.4.1. Key country dynamics
    - 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.5. Italy
    - 7.3.2.5.1. Key country dynamics
    - 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.6. Spain
    - 7.3.2.6.1. Key country dynamics
    - 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Asia Pacific
  - 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.2. China
    - 7.3.3.2.1. Key country dynamics
    - 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.3. India
    - 7.3.3.3.1. Key country dynamics
    - 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.4. Japan
    - 7.3.3.4.1. Key country dynamics
    - 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.5. Australia & New Zealand
    - 7.3.3.5.1. Key country dynamics
    - 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.6. South Korea
    - 7.3.3.6.1. Key country dynamics
    - 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Latin America
  - 7.3.4.1. Brazil
    - 7.3.4.1.1. Key country dynamics
    - 7.3.4.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Middle East & Africa
  - 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.5.2. South Africa
    - 7.3.5.2.1. Key country dynamics
    - 7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Anti Stretch Mark Products Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. L'Oreal S.A.
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. Beiersdorf AG
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. Mustela
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. Bio Oil
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Clarins
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. The Clorox Company
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. The Estee Lauder Companies Inc.
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Himalaya Global Holdings Ltd.
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Crown
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. The Natural Baby Company
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-4-68039-663-5

List of Tables

Table 1. Global anti stretch mark products market: Key market driver analysis
Table 2. Global anti stretch mark products market: Key market restraint analysis
Table 3. Global anti stretch mark products market estimates & forecast, by product (USD Million)
Table 4. Global anti stretch mark products market estimates & forecast, by distribution channel (USD Million)
Table 5. Global anti stretch mark products market estimates & forecast, by region (USD Million)
Table 6. North America anti stretch mark products market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 7. North America anti stretch mark products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 8. North America anti stretch mark products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 9. U.S. macro-economic outlay
Table 10. U.S. anti stretch mark products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 11. U.S. anti stretch mark products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 12. Canada macro-economic outlay
Table 13. Canada anti stretch mark products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 14. Canada anti stretch mark products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 15. Mexico macro-economic outlay
Table 16. Mexico anti stretch mark products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 17. Mexico anti stretch mark products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 18. Europe anti stretch mark products market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 19. Europe anti stretch mark products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 20. Europe anti stretch mark products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 21. UK macro-economic outlay
Table 22. UK anti stretch mark products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 23. UK anti stretch mark products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 24. Germany macro-economic outlay
Table 25. Germany anti stretch mark products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 26. Germany anti stretch mark products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 27. France macro-economic outlay
Table 28. France anti stretch mark products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 29. France anti stretch mark products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 30. Italy macro-economic outlay
Table 31. Italy anti stretch mark products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 32. Italy anti stretch mark products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 33. Spain macro-economic outlay
Table 34. Spain anti stretch mark products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 35. Spain anti stretch mark products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 36. Asia Pacific anti stretch mark products market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 37. Asia Pacific anti stretch mark products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 38. Asia Pacific anti stretch mark products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 39. China macro-economic outlay
Table 40. China anti stretch mark products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 41. China anti stretch mark products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 42. India macro-economic outlay
Table 43. India anti stretch mark products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 44. India anti stretch mark products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 45. Japan macro-economic outlay
Table 46. Japan anti stretch mark products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 47. Japan anti stretch mark products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 48. Australia & New Zealand macro-economic outlay
Table 49. Australia & New Zealand anti stretch mark products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 50. Australia & New Zealand anti stretch mark products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 51. South Korea macro-economic outlay
Table 52. South Korea anti stretch mark products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 53. South Korea anti stretch mark products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 54. Latin America anti stretch mark products market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 55. Latin America anti stretch mark products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 56. Latin America anti stretch mark products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 57. Brazil macro-economic outlay
Table 58. Brazil anti stretch mark products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 59. Brazil anti stretch mark products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 60. Middle East & Africa anti stretch mark products market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 61. Middle East & Africa anti stretch mark products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 62. Middle East & Africa anti stretch mark products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 63. South Africa macro-economic outlay
Table 64. South Africa anti stretch mark products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 65. South Africa anti stretch mark products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 66. Recent developments & impact analysis, by key market participants
Table 67. Company market share, 2024 (%)
Table 68. Company heat map analysis, 2024
Table 69. Companies implementing key strategies

List of Figures

Fig. 1 Anti stretch mark products market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Global parent industry and anti stretch mark products size (USD Million)
Fig. 11 Global anti stretch mark products size, 2018 to 2030 (USD Million)
Fig. 12 Anti stretch mark products market: Penetration & growth prospect mapping
Fig. 13 Anti stretch mark products market: Value chain analysis
Fig. 14 Anti stretch mark products market: Dynamics
Fig. 15 Anti stretch mark products market: Porter's five forces analysis
Fig. 16 Anti stretch mark products market estimates & forecast, by product (USD Million)
Fig. 17 Creams market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 18 Body butter market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 19 Lotions market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 20 Serum market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 21 Massage oil market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 22 Anti stretch mark products market estimates & forecast, by distribution channel (USD Million)
Fig. 23 Anti stretch mark products market estimates & forecasts for supermarkets & hypermarkets, 2018 - 2030 (USD Million)
Fig. 24 Anti stretch mark products market estimates & forecasts for pharmacy & drug stores, 2018 - 2030 (USD Million)
Fig. 25 Anti stretch mark products market estimates & forecasts for specialty stores, 2018 - 2030 (USD Million)
Fig. 26 Anti stretch mark products market estimates & forecasts for online, 2018 - 2030 (USD Million)
Fig. 27 Anti stretch mark products market estimates & forecasts for others, 2018 - 2030 (USD Million)
Fig. 28 Anti stretch mark products market: Regional outlook, 2024 & 2030, (USD Million)
Fig. 29 Regional marketplace: Key takeaways
Fig. 30 North America anti stretch mark products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 31 US anti stretch mark products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 32 Canada anti stretch mark products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 33 Mexico anti stretch mark products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 34 Europe anti stretch mark products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 35 Germany anti stretch mark products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 36 UK anti stretch mark products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 37 France anti stretch mark products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 38 Italy anti stretch mark products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 39 Spain anti stretch mark products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 40 Asia Pacific anti stretch mark products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 41 China anti stretch mark products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 42 India anti stretch mark products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 43 Japan anti stretch mark products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 44 Australia & New Zealand anti stretch mark products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 45 South Korea anti stretch mark products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 46 Latin America anti stretch mark products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 47 Brazil anti stretch mark products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 48 Middle East & Africa anti stretch mark products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 49 South Africa anti stretch mark products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 50 Key company categorization
Fig. 51 Company market share analysis, 2024
Fig. 52 Strategic framework of anti stretch mark products

Anti Stretch Mark Products Market Size, Share & Trends Analysis Report By Product (Creams, Body Butter, Lotions, Serum, Massage Oil), By Distribution Channel (Specialty Stores, Online), By Region, And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

Anti Stretch Mark Products Market Growth & Trends:

Anti Stretch Mark Products Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Anti Stretch Mark Products Market Variables, Trends & Scope

Chapter 4. Consumer Behavior Analysis

Chapter 5. Anti Stretch Mark Products Market: Product Estimates & Trend Analysis

Chapter 6. Anti Stretch Mark Products Market: Distribution Channel Estimates & Trend Analysis

Chapter 7. Anti Stretch Mark Products Market: Regional Estimates & Trend Analysis

Chapter 8. Anti Stretch Mark Products Market: Competitive Analysis

List of Tables

List of Figures