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PUBLISHER: Grand View Research | PRODUCT CODE: 1633741

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PUBLISHER: Grand View Research | PRODUCT CODE: 1633741

Online Food Delivery Services Market Size, Share & Trends Analysis Report By Type (Restaurant-to-Consumer, Platform-to-Consumer), By Channel (Website/Desktop, Mobile Applications), By Payment Method, By Region, And Segment Forecasts, 2025 - 2030

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Online Food Delivery Services Market Growth & Trends:

The global online food delivery services market size is anticipated to reach USD 618.36 billion in 2030 and is projected to grow at a CAGR of 9.0% from 2025 to 2030, according to a new study by Grand View Research Inc. The increasing use of smartphones and internet penetration contributes to the industry's growth. Moreover, the growth of the overall food delivery industry that allows customers to order food from a variety of restaurants is playing a pivotal role in driving the growth. The expansion of delivery aggregators, such as Zomato and Swiggy, in the Indian market over the last couple of years has further contributed to the industry's growth. The growing number of dual-income families and changing lifestyles & eating patterns are anticipated to favor the industry growth over the forecast period.

Furthermore, the growing demand for quick access to food at affordable prices is driving the growth. Benefits offered by online delivery services include heavy discounts, rewards & cashback offers, doorstep delivery, and multiple payment options. Furthermore, providers of food services are setting up large warehouses to store fresh produce for offering high-quality food, encouraging the adoption of online delivery services. In addition, infrastructural advancements in emerging economies offer growth opportunities to vendors operating in the industry. They enable companies to expand their restaurant partner network and delivery network in different cities. IoT integration enables users to opt for online food delivery services through voice commands, further easing the delivery process.

Such technological advancements are anticipated to drive industry growth. Due to the COVID-19 pandemic, some leading players like Domino's Pizza Inc., McDonald's Corp., and Zomato have introduced contactless delivery services, which are expected to continue over the coming years. Cloud kitchens witnessed a surge in popularity during the COVID-19 pandemic due to the closure of several dine-in restaurants. The trend is expected to remain strong post-pandemic, owing to people getting accustomed to online ordering. This rapidly rising number of cloud kitchens is expected to boost the online food ordering trend, which bodes well for the industry's growth.

Online Food Delivery Services Market Report Highlights:

  • The platform-to-consumer segment held a market share of over 73% in 2024 and is expected to continue the trend over the forecast period. It deals with the logistics and resource aspects of food delivery while simultaneously offering shipment services to restaurants that do not have in-house delivery resources. A rise in the number of investments in this model drives segment growth in capital cities
  • The mobile channel segment held the largest market share in 2024 due to the growing smartphone penetration, coupled with technological advancements, such as 3G and 4G networks. Moreover, many restaurants offer various discounts to end-users ordering food via mobile applications
  • Asia Pacific is anticipated to grow at the fastest growth rate during the forecast period. This growth is attributable to the increasing per capita income levels and millennials' changing preferences
  • Since the pandemic, key players have been focusing on introducing products that can improve product quality. Food delivery companies are increasingly investing in technologies and making them a part of food delivery supply chains, ensuring quick and contactless deliveries
  • For instance, Postmates, Inc., a food delivery company based in California, U.S., has used delivery robots to help deliver food in Los Angeles since the beginning of the COVID-19 pandemic
Product Code: GVR-3-68038-735-3

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Research Methodology
    • 1.2.1. Information Procurement
  • 1.3. Information or Data Analysis
  • 1.4. Methodology
  • 1.5. Research Scope and Assumptions
  • 1.6. Market Formulation & Validation
  • 1.7. Country Based Segment Share Calculation
  • 1.8. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Online Food Delivery Services Market Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Industry Challenge
  • 3.3. Online Food Delivery Services Market Analysis Tools
    • 3.3.1. Industry Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic and social landscape
      • 3.3.2.3. Technological landscape
  • 3.4. Pain Point Analysis

Chapter 4. Online Food Delivery Services Market: Type Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Online Food Delivery Services Market: Type Movement Analysis, 2024 & 2030 (USD Billion)
  • 4.3. Restaurant-to-Consumer
    • 4.3.1. Restaurant-to-Consumer Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.4. Platform-to-Consumer
    • 4.4.1. Platform-to-Consumer Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Online Food Delivery Services Market: Channel Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Online Food Delivery Services Market: Channel Movement Analysis, 2024 & 2030 (USD Billion)
  • 5.3. Websites/Desktop
    • 5.3.1. Websites/Desktop Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4. Mobile Applications
    • 5.4.1. Mobile Applications Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Online Food Delivery Services Market: Payment Method Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Online Food Delivery Services Market: Payment Method Movement Analysis, 2024 & 2030 (USD Billion)
  • 6.3. Cash on Delivery
    • 6.3.1. Cash on Delivery Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.4. Online
    • 6.4.1. Online Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Online Food Delivery Services Market: Regional Estimates & Trend Analysis

  • 7.1. Online Food Delivery Services Market Share, By Region, 2024 & 2030 (USD Billion)
  • 7.2. North America
    • 7.2.1. North America Online Food Delivery Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.2.2. U.S.
      • 7.2.2.1. U.S. Online Food Delivery Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.2.3. Canada
      • 7.2.3.1. Canada Online Food Delivery Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.2.4. Mexico
      • 7.2.4.1. Mexico Online Food Delivery Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.3. Europe
    • 7.3.1. Europe Online Food Delivery Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.3.2. UK
      • 7.3.2.1. UK Online Food Delivery Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.3.3. Germany
      • 7.3.3.1. Germany Online Food Delivery Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.3.4. France
      • 7.3.4.1. France Online Food Delivery Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific Online Food Delivery Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.2. China
      • 7.4.2.1. China Online Food Delivery Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.3. Japan
      • 7.4.3.1. Japan Online Food Delivery Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.4. India
      • 7.4.4.1. India Online Food Delivery Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.5. South Korea
      • 7.4.5.1. South Korea Online Food Delivery Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.6. Australia
      • 7.4.6.1. Australia Online Food Delivery Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.5. Latin America
    • 7.5.1. Latin America Online Food Delivery Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.5.2. Brazil
      • 7.5.2.1. Brazil Online Food Delivery Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.6. Middle East and Africa
    • 7.6.1. Middle East and Africa Online Food Delivery Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.2. UAE
      • 7.6.2.1. UAE Online Food Delivery Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.3. KSA
      • 7.6.3.1. KSA Online Food Delivery Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.4. South Africa
      • 7.6.4.1. South Africa Online Food Delivery Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Competitive Landscape

  • 8.1. Company Categorization
  • 8.2. Company Market Positioning
  • 8.3. Company Heat Map Analysis
  • 8.4. Company Profiles/Listing
    • 8.4.1. Deliveroo PLC
      • 8.4.1.1. Participant's Overview
      • 8.4.1.2. Financial Performance
      • 8.4.1.3. Product Benchmarking
      • 8.4.1.4. Strategic Initiatives
    • 8.4.2. DoorDash Inc.
      • 8.4.2.1. Participant's Overview
      • 8.4.2.2. Financial Performance
      • 8.4.2.3. Product Benchmarking
      • 8.4.2.4. Strategic Initiatives
    • 8.4.3. Delivery Hero Group
      • 8.4.3.1. Participant's Overview
      • 8.4.3.2. Financial Performance
      • 8.4.3.3. Product Benchmarking
      • 8.4.3.4. Strategic Initiatives
    • 8.4.4. Just Eat Limited
      • 8.4.4.1. Participant's Overview
      • 8.4.4.2. Financial Performance
      • 8.4.4.3. Product Benchmarking
      • 8.4.4.4. Strategic Initiatives
    • 8.4.5. Uber Technologies Inc.
      • 8.4.5.1. Participant's Overview
      • 8.4.5.2. Financial Performance
      • 8.4.5.3. Product Benchmarking
      • 8.4.5.4. Strategic Initiatives
    • 8.4.6. Swiggy
      • 8.4.6.1. Participant's Overview
      • 8.4.6.2. Financial Performance
      • 8.4.6.3. Product Benchmarking
      • 8.4.6.4. Strategic Initiatives
    • 8.4.7. Zomato
      • 8.4.7.1. Participant's Overview
      • 8.4.7.2. Financial Performance
      • 8.4.7.3. Product Benchmarking
      • 8.4.7.4. Strategic Initiatives
    • 8.4.8. Delivery.com LLC
      • 8.4.8.1. Participant's Overview
      • 8.4.8.2. Financial Performance
      • 8.4.8.3. Product Benchmarking
      • 8.4.8.4. Strategic Initiatives
    • 8.4.9. Yelp Inc.
      • 8.4.9.1. Participant's Overview
      • 8.4.9.2. Financial Performance
      • 8.4.9.3. Product Benchmarking
      • 8.4.9.4. Strategic Initiatives
    • 8.4.10. Amazon.com Inc.
      • 8.4.10.1. Participant's Overview
      • 8.4.10.2. Financial Performance
      • 8.4.10.3. Product Benchmarking
      • 8.4.10.4. Strategic Initiatives
    • 8.4.11. Rappi Inc
      • 8.4.11.1. Participant's Overview
      • 8.4.11.2. Financial Performance
      • 8.4.11.3. Product Benchmarking
      • 8.4.11.4. Strategic Initiatives
Product Code: GVR-3-68038-735-3

List of Tables

  • Table 1 Global Online Food Delivery Services market size estimates & forecasts 2018 - 2030 (USD Billion)
  • Table 2 Global Online Food Delivery Services market, by region 2018 - 2030 (USD Billion)
  • Table 3 Global Online Food Delivery Services market, by Type 2018 - 2030 (USD Billion)
  • Table 4 Global Online Food Delivery Services market, by Channel 2018 - 2030 (USD Billion)
  • Table 5 Global Online Food Delivery Services market, by Payment Method 2018 - 2030 (USD Billion)
  • Table 6 Restaurant-to-Consumer Online Food Delivery Services market, by region 2018 - 2030 (USD Billion)
  • Table 7 Platform-to-Consumer Online Food Delivery Services market, by region 2018 - 2030 (USD Billion)
  • Table 8 Mobile Applications Online Food Delivery Services market, by region 2018 - 2030 (USD Billion)
  • Table 9 Websites/Desktop Online Food Delivery Services market, by region 2018 - 2030 (USD Billion)
  • Table 10 Cash on Delivery Online Food Delivery Services market, by region 2018 - 2030 (USD Billion)
  • Table 11 Online Food Delivery Services market, by region 2018 - 2030 (USD Billion)
  • Table 12 North America Online Food Delivery Services market, by Type 2018 - 2030 (USD Billion)
  • Table 13 North America Online Food Delivery Services market, by Channel 2018 - 2030 (USD Billion)
  • Table 14 North America Online Food Delivery Services market, by Payment Method 2018 - 2030 (USD Billion)
  • Table 15 U.S. Online Food Delivery Services market, by Type 2018 - 2030 (USD Billion)
  • Table 16 U.S. Online Food Delivery Services market, by Channel 2018 - 2030 (USD Billion)
  • Table 17 U.S. Online Food Delivery Services market, by Payment Method 2018 - 2030 (USD Billion)
  • Table 18 Canada Online Food Delivery Services market, by Type 2018 - 2030 (USD Billion)
  • Table 19 Canada Online Food Delivery Services market, by Channel 2018 - 2030 (USD Billion)
  • Table 20 Canada Online Food Delivery Services market, by Payment Method 2018 - 2030 (USD Billion)
  • Table 21 Mexico Online Food Delivery Services market, by Type 2018 - 2030 (USD Billion)
  • Table 22 Mexico Online Food Delivery Services market, by Channel 2018 - 2030 (USD Billion)
  • Table 23 Mexico Online Food Delivery Services market, by Payment Method 2018 - 2030 (USD Billion)
  • Table 24 Europe Online Food Delivery Services market, by Type 2018 - 2030 (USD Billion)
  • Table 25 Europe Online Food Delivery Services market, by Channel 2018 - 2030 (USD Billion)
  • Table 26 Europe Online Food Delivery Services market, by Payment Method 2018 - 2030 (USD Billion)
  • Table 27 UK Online Food Delivery Services market, by Type 2018 - 2030 (USD Billion)
  • Table 28 UK Online Food Delivery Services market, by Channel 2018 - 2030 (USD Billion)
  • Table 29 UK Online Food Delivery Services market, by Payment Method 2018 - 2030 (USD Billion)
  • Table 30 Germany Online Food Delivery Services market, by Type 2018 - 2030 (USD Billion)
  • Table 31 Germany Online Food Delivery Services market, by Channel 2018 - 2030 (USD Billion)
  • Table 32 Germany Online Food Delivery Services market, by Payment Method 2018 - 2030 (USD Billion)
  • Table 33 France Online Food Delivery Services market, by Type 2018 - 2030 (USD Billion)
  • Table 34 France Online Food Delivery Services market, by Channel 2018 - 2030 (USD Billion)
  • Table 35 France Online Food Delivery Services market, by Payment Method 2018 - 2030 (USD Billion)
  • Table 36 Asia Pacific Online Food Delivery Services market, by Type 2018 - 2030 (USD Billion)
  • Table 37 Asia Pacific Online Food Delivery Services market, by Channel 2018 - 2030 (USD Billion)
  • Table 38 Asia Pacific Online Food Delivery Services market, by Payment Method 2018 - 2030 (USD Billion)
  • Table 39 China Online Food Delivery Services market, by Type 2018 - 2030 (USD Billion)
  • Table 40 China Online Food Delivery Services market, by Channel 2018 - 2030 (USD Billion)
  • Table 41 China Online Food Delivery Services market, by Payment Method 2018 - 2030 (USD Billion)
  • Table 42 India Online Food Delivery Services market, by Type 2018 - 2030 (USD Billion)
  • Table 43 India Online Food Delivery Services market, by Channel 2018 - 2030 (USD Billion)
  • Table 44 India Online Food Delivery Services market, by Payment Method 2018 - 2030 (USD Billion)
  • Table 45 Japan Online Food Delivery Services market, by Type 2018 - 2030 (USD Billion)
  • Table 46 Japan Online Food Delivery Services market, by Channel 2018 - 2030 (USD Billion)
  • Table 47 Japan Online Food Delivery Services market, by Payment Method 2018 - 2030 (USD Billion)
  • Table 48 Australia Online Food Delivery Services market, by Type 2018 - 2030 (USD Billion)
  • Table 49 Australia Online Food Delivery Services market, by Channel 2018 - 2030 (USD Billion)
  • Table 50 Australia Online Food Delivery Services market, by Payment Method 2018 - 2030 (USD Billion)
  • Table 51 South Korea Online Food Delivery Services market, by Type 2018 - 2030 (USD Billion)
  • Table 52 South Korea Online Food Delivery Services market, by Channel 2018 - 2030 (USD Billion)
  • Table 53 South Korea Online Food Delivery Services market, by Payment Method 2018 - 2030 (USD Billion)
  • Table 54 Latin America Online Food Delivery Services market, by Type 2018 - 2030 (USD Billion)
  • Table 55 Latin America Online Food Delivery Services market, by Channel 2018 - 2030 (USD Billion)
  • Table 56 Latin America Online Food Delivery Services market, by Payment Method 2018 - 2030 (USD Billion)
  • Table 57 Brazil Online Food Delivery Services market, by Type 2018 - 2030 (USD Billion)
  • Table 58 Brazil Online Food Delivery Services market, by Channel 2018 - 2030 (USD Billion)
  • Table 59 Brazil Online Food Delivery Services market, by Payment Method 2018 - 2030 (USD Billion)
  • Table 60 MEA Online Food Delivery Services market, by Type 2018 - 2030 (USD Billion)
  • Table 61 MEA Online Food Delivery Services market, by Channel 2018 - 2030 (USD Billion)
  • Table 62 MEA Online Food Delivery Services market, by Payment Method 2018 - 2030 (USD Billion)
  • Table 63 UAE Online Food Delivery Services market, by Type 2018 - 2030 (USD Billion)
  • Table 64 UAE Online Food Delivery Services market, by Channel 2018 - 2030 (USD Billion)
  • Table 65 UAE Online Food Delivery Services market, by Payment Method 2018 - 2030 (USD Billion)
  • Table 66 KSA Online Food Delivery Services market, by Type 2018 - 2030 (USD Billion)
  • Table 67 KSA Online Food Delivery Services market, by Channel 2018 - 2030 (USD Billion)
  • Table 68 KSA Online Food Delivery Services market, by Payment Method 2018 - 2030 (USD Billion)
  • Table 69 South Africa Online Food Delivery Services market, by Type 2018 - 2030 (USD Billion)
  • Table 70 South Africa Online Food Delivery Services market, by Channel 2018 - 2030 (USD Billion)
  • Table 71 South Africa Online Food Delivery Services market, by Payment Method 2018 - 2030 (USD Billion)

List of Figures

  • Fig. 1 Online Food Delivery Services market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Value chain-based sizing & forecasting
  • Fig. 7 Parent market analysis
  • Fig. 8 Market formulation & validation
  • Fig. 9 Online Food Delivery Services market snapshot
  • Fig. 10 Online Food Delivery Services market segment snapshot
  • Fig. 11 Online Food Delivery Services market competitive landscape snapshot
  • Fig. 12 Market research process
  • Fig. 13 Market driver relevance analysis (Current & future impact)
  • Fig. 14 Market restraint relevance analysis (Current & future impact)
  • Fig. 15 Online Food Delivery Services market: Type outlook key takeaways (USD Billion)
  • Fig. 16 Online Food Delivery Services market: Type movement analysis 2024 & 2030 (USD Billion)
  • Fig. 17 Restaurant-to-Consumer Market, Market Size estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 18 Platform-to-Consumer Market, Market Size estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 19 Online Food Delivery Services market: Channel outlook key takeaways (USD Billion)
  • Fig. 20 Online Food Delivery Services market: Channel movement analysis 2024 & 2030 (USD Billion)
  • Fig. 21 Websites/Desktop Market, Market Size estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 22 Mobile Applications Market, Market Size estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 23 Online Food Delivery Services market: Payment Method outlook key takeaways (USD Billion)
  • Fig. 24 Online Food Delivery Services market: Payment Method movement analysis 2024 & 2030 (USD Billion)
  • Fig. 25 Cash on Delivery Market, Market Size estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 26 Online Market, Market Size estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 27 Regional marketplace: Key takeaways
  • Fig. 28 Online Food Delivery Services market: Regional outlook, 2024 & 2030 (USD Billion)
  • Fig. 29 North America Online Food Delivery Services market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 30 U.S. Online Food Delivery Services market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 31 Canada Online Food Delivery Services market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 32 Mexico Online Food Delivery Services market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 33 Europe Online Food Delivery Services market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 34 UK Online Food Delivery Services market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 35 Germany Online Food Delivery Services market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 36 France Online Food Delivery Services market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 37 Asia Pacific Online Food Delivery Services market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 38 Japan Online Food Delivery Services market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 39 China Online Food Delivery Services market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 40 India Online Food Delivery Services market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 41 Australia Online Food Delivery Services market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 42 South Korea Online Food Delivery Services market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 43 Latin America Online Food Delivery Services market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 44 Brazil Online Food Delivery Services market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 45 MEA Online Food Delivery Services market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 46 KSA Online Food Delivery Services market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 47 UAE Online Food Delivery Services market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 48 South Africa Online Food Delivery Services market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 49 Strategy framework
  • Fig. 50 Company Categorization
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