Natural Hair Care Products Market Size, Share & Trends Analysis Report By End-use (Men, Women), By Distribution Channel (Offline, Online), By Region (North America, Europe, Asia Pacific, MEA), And Segment Forecasts, 2025 - 2030

PUBLISHED: December 17, 2024

PAGES: 80 Pages

DELIVERY TIME: 2-10 business days

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The global natural hair care products market size is expected to reach USD 16.99 billion by 2030, registering a CAGR of 9.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. Growing concerns related to hair issues, such as hair fall, dandruff, dull hair, and split ends, and acceptance of natural hair care products because of their naturally hydrating, protecting, and strengthening properties, have been some of the crucial factors driving the market.

Millennials who are among the prominent consumers of natural cosmetics and personal care products have been surging the demand for natural hair care products. These consumers take a holistic approach to the ingredients when it comes to choosing personal care products and opting for naturally derived ingredients.

Additionally, customized solutions offering and new product launches in the market place are expected to boost the product demand. For instance, Perse Beauty INC. brand Prose provides customized product selection criteria to consumers by asking questions related to hair type and hair care habits to every individual as it believes that every individual has different hair needs and requires consultation for the same. It offers customized shampoo, hair oil, and conditioner.

The COVID-19 (coronavirus) outbreak is likely to reduce the demand for natural hair care products across the globe. Consumers have become more conscious of their spending habits and they tend to avoid buying premium products, such as organic and natural products, which is a major challenge for the market. It is also expected that customers would avoid visiting retail stores and brick and mortar stores post-pandemic as they are conscious about their health and avoid going to crowded places. This might impact the sales of cosmetic products, including natural hair care products.

The women end-user segment led the market and accounted for 72.6% share of the global revenue in 2019. Increasing participation of women in buying natural hair care products because of strict hair care routines and concerns related to dull hair, coloring, and damaged hair is a key factor fueling segment growth. Novel innovations are expected to attract new consumers in this segment. For instance, in May 2019, Kocostar, a South Korean beauty skincare brand, launched Luster hair Capsules containing natural essential oils for damaged hair.

Offline distribution channels dominated the market and accounted for 79.1% share of the global revenue in 2019. Many retail stores offer a facility to provide all types of cosmetic and beauty related products at the same place with considerable discount and seasonal offers. This is a crucial reason fueling the segment growth. For instance, in 2017, Target's offline store added a separate section for natural beauty and personal care products, such as skin care, hair care, and cosmetics range.

The online distribution channel is expected to witness the fastest growth over the forecast period. The rising popularity of e-commerce channels among the manufacturers and high consumer penetration has been driving the sale through this channel. In addition, an increasing number of natural products private sales websites, such as nykaa.com, mamaearth.com, and wowshampoo.com, has been boosting the segment growth.

Europe dominated the market for natural hair care products and accounted for 38.2% share of the global revenue in 2019. The growth of the regional market is powered by the strong presence of beauty and cosmetic manufacturers in the region. In addition, increased product scrutiny and standardization have been increasing the consumer confidence to try out new products. There are close to different 25 certifications in Europe, including NATRUE and COSMOS, which a company needs to have suited their product categories. This is expected to drive demand and gain traction among consumers.

Natural Hair Care Products Market Report Highlights:

Women dominated the market, with the largest revenue share of 71.4% in 2024. Women are increasingly seeking natural and organic hair care solutions that are free from harmful chemicals and synthetic ingredients.
The men segment is expected to grow at the fastest CAGR of 9.7% over the forecast period owing to the increasing awareness among men about the importance of using natural and organic products for hair care, leading to a rising demand for these products.
The offline channel dominated the market with the largest revenue share in 2024. Physical retail stores, such as supermarkets, health food stores, and specialty shops, provide consumers with the opportunity to physically inspect and purchase natural hair care products.
The online channel is expected to grow at the fastest CAGR of 9.7% over the forecast period. Online platforms provide a wide variety of options, detailed product descriptions, customer reviews, and ratings, helping consumers make informed decisions.
Europe natural hair care products market dominated the global market with the largest revenue share of 38.0% in 2024.

Product Code: GVR-4-68038-955-5

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Natural Hair Care Product Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. Natural Hair Care Product Market: End Use Estimates & Trend Analysis

5.1. Natural Hair Care Product Market, By End Use: Key Takeaways
5.2. End Use Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By End Use, 2018 - 2030 (USD Million)
- 5.3.1. Men
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Women
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Natural Hair Care Product Market: Distribution Channel Estimates & Trend Analysis

6.1. Natural Hair Care Product Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 6.3.1. Offline
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Online
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Natural Hair Care Product Market: Regional Estimates & Trend Analysis

7.1. Natural Hair Care Product Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
- 7.3.1. North America
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.2. U.S.
    - 7.3.1.2.1. Key country dynamics
    - 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.3. Canada
    - 7.3.1.3.1. Key country dynamics
    - 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.4. Mexico
    - 7.3.1.4.1. Key country dynamics
    - 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Europe
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.2. UK
    - 7.3.2.2.1. Key country dynamics
    - 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.3. Germany
    - 7.3.2.3.1. Key country dynamics
    - 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.4. France
    - 7.3.2.4.1. Key country dynamics
    - 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.5. Italy
    - 7.3.2.5.1. Key country dynamics
    - 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.6. Spain
    - 7.3.2.6.1. Key country dynamics
    - 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Asia Pacific
  - 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.2. China
    - 7.3.3.2.1. Key country dynamics
    - 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.3. India
    - 7.3.3.3.1. Key country dynamics
    - 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.4. Japan
    - 7.3.3.4.1. Key country dynamics
    - 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.5. Australia
    - 7.3.3.5.1. Key country dynamics
    - 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.6. South Korea
    - 7.3.3.6.1. Key country dynamics
    - 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Latin America
  - 7.3.4.1. Brazil
    - 7.3.4.1.1. Key country dynamics
    - 7.3.4.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Middle East & Africa
  - 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.5.2. UAE
    - 7.3.5.2.1. Key country dynamics
    - 7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Natural Hair Care Product Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Estee Lauder Companies
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. Procter & Gamble
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. NatureLab. TOKYO
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. Honasa Consumer Limited
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. ST.BOTANICA
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Davines S.p.A
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. John Masters Organics
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Organic Harvest
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Rahua Beauty
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. Laboratoire Native
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-4-68038-955-5

List of Tables

Table 1 Global natural hair care product market: Key market driver analysis
Table 2 Global natural hair care product market: Key market restraint analysis
Table 3 Global natural hair care product market estimates & forecast, by end use (USD Million)
Table 4 Global natural hair care product market estimates & forecast, by distribution channel (USD Million)
Table 5 Global natural hair care product market estimates & forecast, by region (USD Million)
Table 6 North America natural hair care product market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 7 North America natural hair care product market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 8 North America natural hair care product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 9 U.S. macro-economic outlay
Table 10 U.S. natural hair care product market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 11 U.S. natural hair care product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 12 Canada macro-economic outlay
Table 13 Canada natural hair care product market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 14 Canada natural hair care product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 15 Mexico macro-economic outlay
Table 16 Mexico natural hair care product market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 17 Mexico natural hair care product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 18 Europe natural hair care product market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 19 Europe natural hair care product market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 20 Europe natural hair care product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 21 UK macro-economic outlay
Table 22 UK natural hair care product market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 23 UK natural hair care product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 24 Germany macro-economic outlay
Table 25 Germany natural hair care product market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 26 Germany natural hair care product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 27 France macro-economic outlay
Table 28 France natural hair care product market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 29 France natural hair care product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 30 Italy macro-economic outlay
Table 31 Italy natural hair care product market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 32 Italy natural hair care product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 33 Spain macro-economic outlay
Table 34 Spain natural hair care product market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 35 Spain natural hair care product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 36 Asia Pacific natural hair care product market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 37 Asia Pacific natural hair care product market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 38 Asia Pacific natural hair care product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 39 China macro-economic outlay
Table 40 China natural hair care product market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 41 China natural hair care product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 42 India macro-economic outlay
Table 43 India natural hair care product market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 44 India natural hair care product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 45 Japan macro-economic outlay
Table 46 Japan natural hair care product market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 47 Japan natural hair care product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 48 Australia macro-economic outlay
Table 49 Australia natural hair care product market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 50 Australia natural hair care product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 51 South Korea macro-economic outlay
Table 52 South Korea natural hair care product market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 53 South Korea natural hair care product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 54 Latin America natural hair care product market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 55 Latin America natural hair care product market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 56 Latin America natural hair care product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 57 Brazil macro-economic outlay
Table 58 Brazil natural hair care product market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 59 Brazil natural hair care product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 60 Middle East & Africa natural hair care product market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 61 Middle East & Africa natural hair care product market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 62 Middle East & Africa natural hair care product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 63 UAE macro-economic outlay
Table 64 UAE natural hair care product market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 65 UAE natural hair care product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 66 Recent developments & impact analysis, by key market participants
Table 67 Company market share, 2024 (%)
Table 68 Company heat map analysis, 2024
Table 69 Companies implementing key strategies

List of Figures

Fig. 1 Natural hair care product market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Global parent industry and natural hair care product size (USD Million)
Fig. 11 Global natural hair care product size, 2018 to 2030 (USD Million)
Fig. 12 Natural hair care product market: Penetration & growth prospect mapping
Fig. 13 Natural hair care product market: Value chain analysis
Fig. 14 Natural hair care product market: Dynamics
Fig. 15 Natural hair care product market: Porter's five forces analysis
Fig. 16 Natural hair care product market estimates & forecast, by end use (USD Million)
Fig. 17 Men market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 18 Women market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 19 Natural hair care product market estimates & forecast, by distribution channel (USD Million)
Fig. 20 Natural hair care product market estimates & forecasts for offline, 2018 - 2030 (USD Million)
Fig. 21 Natural hair care product market estimates & forecasts for online, 2018 - 2030 (USD Million)
Fig. 22 Natural hair care product market: Regional outlook, 2024 & 2030 (USD Million)
Fig. 23 Regional marketplace: Key takeaways
Fig. 24 North America natural hair care product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 25 U.S. natural hair care product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 26 Canada natural hair care product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 27 Mexico natural hair care product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 28 Europe natural hair care product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 29 Germany natural hair care product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 30 UK natural hair care product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 31 France natural hair care product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 32 Italy natural hair care product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 33 Spain natural hair care product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 34 Asia Pacific natural hair care product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 35 China natural hair care product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 36 India natural hair care product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 37 Japan natural hair care product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 38 Australia natural hair care product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 39 South Korea natural hair care product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 40 Latin America natural hair care product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 41 Brazil natural hair care product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 42 Middle East & Africa natural hair care product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 43 UAE natural hair care product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 44 Key company categorization
Fig. 45 Company market share analysis, 2024
Fig. 46 Strategic framework of natural hair care product