PUBLISHER: Grand View Research | PRODUCT CODE: 1631169
PUBLISHER: Grand View Research | PRODUCT CODE: 1631169
The global organic tea market size is estimated to reach USD 1,770.0 million by 2030, registering to grow at a CAGR of 16.6% from 2025 to 2030 according to a new report by Grand View Research, Inc. The rising importance of a healthy lifestyle among the consumers in light of increased awareness regarding wellness nutrition through social media and satellite television channels is expected to expand the market scope. Furthermore, growing concerns related to adverse effects associated with synthetic ingredients in packaged food and beverages are expected to compel the buyers to increase spending on consuming organic tea as a key alternative to conventional drinks.
Product launches have been playing a crucial role in shaping the industry dynamics. For instance, in October 2019, Celestial Seasonings launched TeaWell, a product line that includes organic wellness tea, which provides a vigorous combination of health benefits, along with pleasant flavors. The line offers a large number of flavors formed using a blend of herbs and botanicals that improve the shape of both mind and body. These products contain "Daily Wellness Core", which is a combination of four essential ingredients, including panax ginseng, dandelion root, elderberry, and green rooibos.
It is claimed that panax ginseng improves mental vitality, dandelion root enhances digestion, elderberry boosts immunity, and green rooibos acts as antioxidants. Some of the popular products being offered under the product line are Organic Green Tea with Grapefruit, Organic Moringa Lemon Ginger, and Organic Hibiscus with Lime. These products are available for USD 4.99.