Synbiotic Product Market Size, Share & Trends Analysis Report By Product (Functional Food & Beverages, Dietary Supplements), By Distribution Channel (Offline, Online), By Region (North America, Europe, APAC), And Segment Forecasts, 2025

The global synbiotic product market size is anticipated to reach USD 1.68 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 8.3% from 2025 to 2030. Increasing consumption of functional food and beverages around the world is the main factor expected to boost the demand for synbiotic products over the forecast period. In addition, rise in the consumption of probiotics and prebiotics owing to widespread awareness regarding health benefits in India, China, and Japan is expected to provide growth opportunity for the market in the near future.

Growing trend of fortifying functional food and beverages with prebiotics and probiotic ingredients to enhance nutritional content and product offerings will open new avenues for the market in coming years. For instance, in February 2020, Asmara, a Singapore brand owned by F&B consultancy company NU3x, will launch six functional powders containing synbiotics by the end of March, 2020. The products are designed to enhance immunity, cognitive health, energy, and vitality. Major vendors are adopting merger & acquisition strategies to enhance product offerings. For instance, in November 2019, Synbiotic Health entered into a licensing agreement with NUtech Ventures, the nonprofit technology commercialization affiliate of the University of Nebraska, to develop innovative synergistic synbiotics.

Functional food and beverage emerged as the largest product segment with a share of 84.1% in 2019. Growing awareness among consumers regarding associated benefits of fortified functional food and beverages for the enhancement of gut health is projected to be a key factor for the segment growth. Additionally, increasing application of fortified food and beverages to improve immunity, cardiovascular health, and cognitive health is expected to provide growth opportunity for the segment over the forecast period. Dietary supplement is expected to witness the fastest growth over the forecast period. Increasing number of health conscious consumers is expected to support the growth of dietary supplements in coming years.

The offline segment held a leading market share in 2019. High availability at supermarket and hypermarket and pharmacy stores is the main factor expected to favor the sales of synbiotic products through the offline channel in coming years. While the popularity of online sales channel is steadily growing, around 83% of consumers prefer the offline channel as it provides the leverage of feel, touch, and taste, thus driving the sales of synbiotic products through offline channel.

Europe emerged as the largest regional market with a share of 37% in 2019. This is attributed to high awareness regarding health benefits, coupled with the availability of synbiotic products. Asia Pacific is expected to expand at the fastest CAGR of 9.5% from 2020 to 2027. Growing middle class population and rapid urbanization, along with growing awareness regarding health benefits of synbiotics, are the major factors expected to drive the regional market over the forecast period. Shifting consumer inclination towards functional food and beverages on account of rising incidence of cardiovascular disorders and surge in the number of weight management programs is expected to propel the demand for synbiotic products in coming years.

Synbiotic Product Market Report Highlights:

Based on product, functional food & beverages dominated the market with the largest revenue share of 83.4% in 2024. Increasing fortification of food and beverages to enhance nutritional value is the main factor propelling the segment growth.
Online channel is expected to grow at the fastest CAGR over the forecast period. This is attributed to increasing consumer preferences for e-commerce and dependence of generation X, millennials, and generation Z parents on internet.
Europe dominated the synbiotic products market with a share of exceeding 35.1% in 2024 due to increasing consumption of functional food and beverages, along with growing awareness regarding health benefits of prebiotics and probiotics among the consumers.
Asia Pacific is expected to expand at the fastest CAGR of 9.5% over the forecast period on account of rising consumption of functional drinks in countries, like Japan, China, India, and New Zealand.

Product Code: GVR-4-68038-207-5

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Synbiotic Product Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. Synbiotic Product Market: Product Estimates & Trend Analysis

5.1. Synbiotic Product Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
- 5.3.1. Functional Food & Beverages
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Dietary Supplements
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Others
  - 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Synbiotic Product Market: Distribution Channel Estimates & Trend Analysis

6.1. Synbiotic Product Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 6.3.1. Offline
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Online
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Synbiotic Product Market: Regional Estimates & Trend Analysis

7.1. Synbiotic Product Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
- 7.3.1. North America
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.2. U.S.
    - 7.3.1.2.1. Key country dynamics
    - 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.3. Canada
    - 7.3.1.3.1. Key country dynamics
    - 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.4. Mexico
    - 7.3.1.4.1. Key country dynamics
    - 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Europe
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.2. UK
    - 7.3.2.2.1. Key country dynamics
    - 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.3. Germany
    - 7.3.2.3.1. Key country dynamics
    - 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.4. France
    - 7.3.2.4.1. Key country dynamics
    - 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.5. Italy
    - 7.3.2.5.1. Key country dynamics
    - 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.6. Spain
    - 7.3.2.6.1. Key country dynamics
    - 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Asia Pacific
  - 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.2. China
    - 7.3.3.2.1. Key country dynamics
    - 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.3. India
    - 7.3.3.3.1. Key country dynamics
    - 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.4. Japan
    - 7.3.3.4.1. Key country dynamics
    - 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.5. Australia
    - 7.3.3.5.1. Key country dynamics
    - 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.6. South Africa
    - 7.3.3.6.1. Key country dynamics
    - 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Latin America
  - 7.3.4.1. Brazil
    - 7.3.4.1.1. Key country dynamics
    - 7.3.4.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Middle East & Africa
  - 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.5.2. South Africa
    - 7.3.5.2.1. Key country dynamics
    - 7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Synbiotic Product Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Daflorn Ltd
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. Danone
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. Sabinsa
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. Yakult Honsha Co.,Ltd
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Probiotical S.p.A
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. United Naturals
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. Pfizer Inc.
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Synbiotic Health
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. NUtech Ventures
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. Asmara (NU3x)
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-4-68038-207-5

List of Tables

Table 1 Global synbiotic product market: Key market driver analysis
Table 2 Global synbiotic product market: Key market restraint analysis
Table 3 Global synbiotic product market estimates & forecast, by product (USD Million)
Table 4 Global synbiotic product market estimates & forecast, by distribution channel (USD Million)
Table 5 Global synbiotic product market estimates & forecast, by region (USD Million)
Table 6 North America synbiotic product market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 7 North America synbiotic product market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 8 North America synbiotic product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 9 U.S. macro-economic outlay
Table 10 U.S. synbiotic product market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 11 U.S. synbiotic product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 12 Canada macro-economic outlay
Table 13 Canada synbiotic product market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 14 Canada synbiotic product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 15 Mexico macro-economic outlay
Table 16 Mexico synbiotic product market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 17 Mexico synbiotic product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 18 Europe synbiotic product market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 19 Europe synbiotic product market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 20 Europe synbiotic product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 21 UK macro-economic outlay
Table 22 UK synbiotic product market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 23 UK synbiotic product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 24 Germany macro-economic outlay
Table 25 Germany synbiotic product market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 26 Germany synbiotic product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 27 France macro-economic outlay
Table 28 France synbiotic product market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 29 France synbiotic product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 30 Italy macro-economic outlay
Table 31 Italy synbiotic product market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 32 Italy synbiotic product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 33 Spain macro-economic outlay
Table 34 Spain synbiotic product market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 35 Spain synbiotic product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 36 Asia Pacific synbiotic product market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 37 Asia Pacific synbiotic product market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 38 Asia Pacific synbiotic product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 39 China macro-economic outlay
Table 40 China synbiotic product market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 41 China synbiotic product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 42 India macro-economic outlay
Table 43 India synbiotic product market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 44 India synbiotic product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 45 Japan macro-economic outlay
Table 46 Japan synbiotic product market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 47 Japan synbiotic product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 48 Australia macro-economic outlay
Table 49 Australia synbiotic product market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 50 Australia synbiotic product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 51 South Korea macro-economic outlay
Table 52 South Korea synbiotic product market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 53 South Korea synbiotic product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 54 Latin America synbiotic product market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 55 Latin America synbiotic product market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 56 Latin America synbiotic product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 57 Brazil macro-economic outlay
Table 58 Brazil synbiotic product market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 59 Brazil synbiotic product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 60 Middle East & Africa synbiotic product market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 61 Middle East & Africa synbiotic product market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 62 Middle East & Africa synbiotic product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 63 South Africa macro-economic outlay
Table 64 South Africa synbiotic product market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 65 South Africa synbiotic product market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 66 Recent developments & impact analysis, by key market participants
Table 67 Company market share, 2024 (%)
Table 68 Company heat map analysis, 2024
Table 69 Companies implementing key strategies

List of Figures

Fig. 1 Synbiotic product market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Global parent industry and synbiotic product size (USD Million)
Fig. 11 Global synbiotic product size, 2018 to 2030 (USD Million)
Fig. 12 Synbiotic product market: Penetration & growth prospect mapping
Fig. 13 Synbiotic product market: Value chain analysis
Fig. 14 Synbiotic product market: Dynamics
Fig. 15 Synbiotic product market: Porter's five forces analysis
Fig. 16 Synbiotic product market estimates & forecast, by product (USD Million)
Fig. 17 Food & beverages market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 18 Dietary supplements market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 19 Others market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 20 Synbiotic product market estimates & forecast, by distribution channel (USD Million)
Fig. 21 Synbiotic product market estimates & forecasts for offline, 2018 - 2030 (USD Million)
Fig. 22 Synbiotic product market estimates & forecasts for online, 2018 - 2030 (USD Million)
Fig. 23 Synbiotic product market: Regional outlook, 2024 & 2030, (USD Million)
Fig. 24 Regional marketplace: Key takeaways
Fig. 25 North America synbiotic product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 26 US synbiotic product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 27 Canada synbiotic product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 28 Mexico synbiotic product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 29 Europe synbiotic product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 30 Germany synbiotic product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 31 UK synbiotic product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 32 France synbiotic product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 33 Italy synbiotic product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 34 Spain synbiotic product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 35 Asia Pacific synbiotic product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 36 China synbiotic product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 37 India synbiotic product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 38 Japan synbiotic product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 39 Australia synbiotic product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 40 South Korea synbiotic product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 41 Latin America synbiotic product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 42 Brazil synbiotic product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 43 Middle East & Africa synbiotic product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 44 South Africa synbiotic product market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 45 Key company categorization
Fig. 46 Company market share analysis, 2024
Fig. 47 Strategic framework of synbiotic product

Synbiotic Product Market Size, Share & Trends Analysis Report By Product (Functional Food & Beverages, Dietary Supplements), By Distribution Channel (Offline, Online), By Region (North America, Europe, APAC), And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

Synbiotic Product Market Growth & Trends:

Synbiotic Product Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Synbiotic Product Market Variables, Trends & Scope

Chapter 4. Consumer Behavior Analysis

Chapter 5. Synbiotic Product Market: Product Estimates & Trend Analysis

Chapter 6. Synbiotic Product Market: Distribution Channel Estimates & Trend Analysis

Chapter 7. Synbiotic Product Market: Regional Estimates & Trend Analysis

Chapter 8. Synbiotic Product Market: Competitive Analysis

List of Tables

List of Figures