Tea Market Size, Share & Trends Analysis Report By Product (Black, Green, Oolong, Herbal) By Distribution Channel (Hypermarkets, Convenience Stores, Specialty Stores), By Region, And Segment Forecasts, 2025

The global tea market size is expected to reach USD 24.61 billion in 2030 and is projected to grow at a CAGR of 6.0% from 2025 to 2030. Rising popularity of carbonated drinks coupled with rise in consumer disposable income, especially in emerging economies such as India, China, and Brazil will create robust product demand.

Tea, being a widely consumed beverage especially across Asia Pacific (APAC) and Middle East and Africa (MEA). It has gained immense popularity in other parts of the world as well, owing to its antioxidant properties. Presence of polyphenols, antioxidants, vitamins, and a variety of amino acids make it help strengthen the immune system. Additionally, it helps lower cholesterol levels, increase metabolism, and may help prevent cancer. It also contains a small amount of caffeine, which boosts its consumption as a mild stimulant.

Changing demographics, rise in disposable income of middle class population, especially in urban areas is anticipated to drive the product consumption and in turn drive the market. Millennials are anticipated to register the strongest growth, especially in countries such as China, Japan, Brazil, and India. Rising awareness regarding the benefits of drinking tea coupled with willingness to shell out money on the product is anticipated to bode well for the demand. Hence, to leverage this trend, a number of manufacturers are repositioning the product like a lifestyle brand to reach more consumers. They engage in social media campaigns and celebrity advertising to promote their new and premium flavors.

In 2018, black tea held the largest market share of about 39%. The product is predominantly produced and consumed in countries like India, China, Sri Lanka, and Kenya. Green tea is also anticipated to hold a significant market share over the forecast period. The product is a natural and organic detoxifying agent and hence, along with food and beverage, it also finds application in skin care and wellness products. It that has therapeutic properties to cure scars, helps manage weight, and to improves skin texture.

Oolong is a premium-quality product that apart from being used as a weight loss remedy, has innate properties to help prevent type 2 diabetes. Herbal tea includes hibiscus, tulsi, jasmine, and chamomile among numerous other flavors. These products are popular among consumers from European countries such as Germany and U.K. Typhoo, the British packaged tea brand currently owned by Kolkata, India-based, Apeejay Surrendra Group, which manufactures non-tea infusions, including organic herbal mixes due to declining black tea market, especially in the European countries.

Hypermarkets and supermarkets distribution channel segment held the market share of more than 38% in 2018, while convenience stores held the market share of around 32% in the same year. Specialty stores, such as Fabindia and Teafloor provide consumers with premium and exquisite brands and flavors. On the other hand, online channel is expected to expand at the fastest CAGR of 5.9% over the forecast period due to ease of payment methods and availability of a wide variety of products.

Most companies operating in the market engage in product innovation and R&D. They also focus on innovative advertising and social media campaigns to attract more target consumers. Tata Global Beverages entered into Ready-to-Drink segment with the introduction of green tea based drink, led by Tata Tea in India and Tetley in Canada.

Tea Market Report Highlights:

Black tea dominated the market with the largest revenue share of 38.8% in 2024. Black tea is one of the most popular types of tea worldwide, appreciated for its strong flavor and versatility.
The hypermarkets & supermarkets channel dominated the market with the largest revenue share in 2024. Hypermarkets and supermarkets offer a wide variety of tea products, providing consumers with the convenience of one-stop shopping.
Asia Pacific tea industry dominated the global industry with a revenue share of 34.7% in 2024.

Product Code: GVR-3-68038-434-5

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Tea Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. Tea Market: Product Estimates & Trend Analysis

5.1. Tea Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Billion)
- 5.3.1. Black
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.2. Green
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.3. Oolong
  - 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.4. Herbal
  - 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Tea Market: Distribution Channel Estimates & Trend Analysis

6.1. Tea Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Billion)
- 6.3.1. Hypermarkets & Supermarkets
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.2. Convenience Stores
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.3. Specialty Stores
  - 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.4. Online
  - 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Tea Market: Regional Estimates & Trend Analysis

7.1. Tea Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)
- 7.3.1. North America
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.1.2. U.S.
    - 7.3.1.2.1. Key country dynamics
    - 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.1.3. Canada
    - 7.3.1.3.1. Key country dynamics
    - 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.1.4. Mexico
    - 7.3.1.4.1. Key country dynamics
    - 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.2. Europe
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.2.2. UK
    - 7.3.2.2.1. Key country dynamics
    - 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.2.3. Germany
    - 7.3.2.3.1. Key country dynamics
    - 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.2.4. France
    - 7.3.2.4.1. Key country dynamics
    - 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.2.5. Italy
    - 7.3.2.5.1. Key country dynamics
    - 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.2.6. Ireland
    - 7.3.2.6.1. Key country dynamics
    - 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.3. Asia Pacific
  - 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.3.2. China
    - 7.3.3.2.1. Key country dynamics
    - 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.3.3. India
    - 7.3.3.3.1. Key country dynamics
    - 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.3.4. Japan
    - 7.3.3.4.1. Key country dynamics
    - 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.3.5. Australia
    - 7.3.3.5.1. Key country dynamics
    - 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.3.6. South Korea
    - 7.3.3.6.1. Key country dynamics
    - 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.4. Latin America
  - 7.3.4.1. Argentina
    - 7.3.4.1.1. Key country dynamics
    - 7.3.4.1.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.5. Middle East & Africa
  - 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.5.2. South Africa
    - 7.3.5.2.1. Key country dynamics
    - 7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.5.3. Turkey
    - 7.3.5.3.1. Key country dynamics
    - 7.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. Tea Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. R. Twining and Company Limited
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. Dilmah Ceylon Tea Company PLC.
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. Bigelow Tea
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. PepsiCo
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. YORKSHIRE TEA
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Starbucks Coffee Company
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. Unilever
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Caraway Tea
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Harris Freeman
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. The Republic of Tea
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-3-68038-434-5

List of Tables

Table 1. Global tea market: Key market driver analysis
Table 2. Global tea market: Key market restraint analysis
Table 3. Global tea market estimates & forecast, by product (USD Billion)
Table 4. Global tea market estimates & forecast, by distribution channel (USD Billion)
Table 5. Global tea market estimates & forecast, by region (USD Billion)
Table 6. North America tea market estimates and forecast, by country, 2018 - 2030 (USD Billion)
Table 7. North America tea market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 8. North America tea market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 9. U.S. macro-economic outlay
Table 10. U.S. tea market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 11. U.S. tea market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 12. Canada macro-economic outlay
Table 13. Canada tea market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 14. Canada tea market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 15. Mexico macro-economic outlay
Table 16. Mexico tea market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 17. Mexico tea market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 18. Europe tea market estimates and forecast, by country, 2018 - 2030 (USD Billion)
Table 19. Europe tea market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 20. Europe tea market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 21. UK macro-economic outlay
Table 22. UK tea market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 23. UK tea market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 24. Germany macro-economic outlay
Table 25. Germany tea market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 26. Germany tea market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 27. France macro-economic outlay
Table 28. France tea market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 29. France tea market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 30. Italy macro-economic outlay
Table 31. Italy tea market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 32. Italy tea market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 33. Ireland macro-economic outlay
Table 34. Ireland tea market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 35. Ireland tea market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 36. Asia Pacific tea market estimates and forecast, by country, 2018 - 2030 (USD Billion)
Table 37. Asia Pacific tea market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 38. Asia Pacific tea market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 39. China macro-economic outlay
Table 40. China tea market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 41. China tea market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 42. India macro-economic outlay
Table 43. India tea market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 44. India tea market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 45. Japan macro-economic outlay
Table 46. Japan tea market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 47. Japan tea market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 48. Australia macro-economic outlay
Table 49. Australia tea market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 50. Australia tea market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 51. South Korea macro-economic outlay
Table 52. South Korea tea market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 53. South Korea tea market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 54. Latin America tea market estimates and forecast, by country, 2018 - 2030 (USD Billion)
Table 55. Latin America tea market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 56. Latin America tea market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 57. Argentina macro-economic outlay
Table 58. Argentina tea market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 59. Argentina tea market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 60. Middle East & Africa tea market estimates and forecast, by country, 2018 - 2030 (USD Billion)
Table 61. Middle East & Africa tea market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 62. Middle East & Africa tea market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 63. South Africa macro-economic outlay
Table 64. South Africa tea market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 65. South Africa tea market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 66. Turkey macro-economic outlay
Table 67. Turkey tea market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 68. Turkey tea market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 69. Recent developments & impact analysis, by key market participants
Table 70. Company market share, 2024 (%)
Table 71. Company heat map analysis, 2024
Table 72. Companies implementing key strategies

List of Figures

Fig. 1 Tea market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Global parent industry and tea size (USD Billion)
Fig. 11 Global tea size, 2018 to 2030 (USD Billion)
Fig. 12 Tea market: Penetration & growth prospect mapping
Fig. 13 Tea market: Value chain analysis
Fig. 14 Tea market: Dynamics
Fig. 15 Tea market: Porter's five forces analysis
Fig. 16 Tea market estimates & forecast, by product (USD Billion)
Fig. 17 Black market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 18 Green market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 19 Oolong market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 20 Herbal market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 21 Tea market estimates & forecast, by distribution channel (USD Billion)
Fig. 22 Tea market estimates & forecasts for supermarkets & hypermarkets, 2018 - 2030 (USD Billion)
Fig. 23 Tea market estimates & forecasts for convenience stores, 2018 - 2030 (USD Billion)
Fig. 24 Tea market estimates & forecasts for specialty stores, 2018 - 2030 (USD Billion)
Fig. 25 Tea market estimates & forecasts for online, 2018 - 2030 (USD Billion)
Fig. 26 Tea market: Regional outlook, 2024 & 2030, (USD Billion)
Fig. 27 Regional marketplace: Key takeaways
Fig. 28 North America tea market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 29 US tea market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 30 Canada tea market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 31 Mexico tea market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 32 Europe tea market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 33 Germany tea market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 34 UK tea market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 35 France tea market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 36 Italy tea market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 37 Ireland tea market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 38 Asia Pacific tea market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 39 China tea market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 40 India tea market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 41 Japan tea market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 42 Australia tea market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 43 South Korea tea market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 44 Latin America tea market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 45 Argentina tea market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 46 Middle East & Africa tea market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 47 South Africa tea market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 48 Turkey tea market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 49 Key company categorization
Fig. 50 Company market share analysis, 2024
Fig. 51 Strategic framework of tea

Tea Market Size, Share & Trends Analysis Report By Product (Black, Green, Oolong, Herbal) By Distribution Channel (Hypermarkets, Convenience Stores, Specialty Stores), By Region, And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

Tea Market Growth & Trends:

Tea Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Tea Market Variables, Trends & Scope

Chapter 4. Consumer Behavior Analysis

Chapter 5. Tea Market: Product Estimates & Trend Analysis

Chapter 6. Tea Market: Distribution Channel Estimates & Trend Analysis

Chapter 7. Tea Market: Regional Estimates & Trend Analysis

Chapter 8. Tea Market: Competitive Analysis

List of Tables

List of Figures