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PUBLISHER: Grand View Research | PRODUCT CODE: 1630975
PUBLISHER: Grand View Research | PRODUCT CODE: 1630975
Electric Toothbrush Market Size, Share & Trends Analysis Report By Technology (Vibrational, Rotational), By End Use, By Region (North America, Europe, Asia Pacific, Latin America, MEA), And Segment Forecasts, 2025 - 2030
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Electric Toothbrush Market Growth & Trends:
The global electric toothbrush market size is estimated to reach USD 4.70 billion by 2030, expanding at a CAGR of 5.3% from 2025 to 2030, according to a new report by Grand View Research, Inc. This can be attributed to increasing disposable income and growing awareness regarding oral hygiene. In addition, technological advancements in electric toothbrushes is expected to fuel market growth. Continued efforts to improve awareness levels among the global population is another key factor driving the market. For instance, The American Dental Association (ADA) conducts a National Children's Dental Health Month (NCDHM) campaign every year, which is aimed at increasing awareness regarding oral hygiene among children with the help of dental professionals.
High prevalence of oral health diseases has also benefited the market. Dental plaque affects nearly 11.0% of the population worldwide and is the chief cause of gingivitis and tooth decay. Plaque removal and reduction of gingivitis plays a critical role in maintenance of good dental health. Electric toothbrushes offer superior reduction of plaque and gingivitis when compared to manual variants. According to the Cochrane Review, which analyzed nearly 56 trials with around 5068 participants, electric toothbrushes demonstrated nearly 21.0% more reduction in plaque and around 11.0% higher reduction in gingivitis after three months of use as compared to manual ones.
The global electric toothbrush market is highly competitive with players actively involved in development of innovative and technologically advanced products to withstand competition. For inctance, in 2016, Procter & Gamble launched the Oral-B GENIUS electric toothbrush. This product was equipped with position detection technology, coupled with triple pressure control, and also included a professional timer, which enabled individuals to brush as per dentist recommendations.
Electric Toothbrush Market Report Highlights:
- The rotational segment dominated the electric toothbrush industry with the largest revenue share of 55.2% in 2024. This can be attributed to better dental clean-up provided by rotating/oscillating brush heads By end use, the children segment is anticipated to witness lucrative growth over forecast period. Ease of use offered by electric toothbrushes, especially for kids who find manual burshing difficult, is one of the key growth drivers. Children's ethusiam to use these devices also contributes to segment growth
- The North American electric toothbrush market dominated, with a revenue share of 35.4% in 2024. This can be attributed to the availability of advanced product variants, high emphasis on maintenance of good oral health, and comparatively higher disposable income in the region
- Some of the key players in this vertical are Den-Mat Holdings, LLC; Colgate Palmolive; Water Pik, Inc.; Procter and Gamble Co.; Koninklijke Philips N.V; and FOREO.
Product Code: GVR-3-68038-163-4
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
Chapter 3. Electric Toothbrush Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
Chapter 5. Electric Toothbrush Market: Technology Estimates & Trend Analysis
- 5.1. Electric Toothbrush Market, By Technology: Key Takeaways
- 5.2. Technology Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, By Technology, 2018 - 2030 (USD Million)
- 5.3.1. Vibrational
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Rotational
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1. Vibrational
Chapter 6. Electric Toothbrush Market: End Use Estimates & Trend Analysis
- 6.1. Electric Toothbrush Market, By End Use: Key Takeaways
- 6.2. End Use Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, By End Use, 2018 - 2030 (USD Million)
- 6.3.1. Adults
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Children
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.1. Adults
Chapter 7. Electric Toothbrush Market: Regional Estimates & Trend Analysis
- 7.1. Electric Toothbrush Market: Regional Outlook
- 7.2. Regional Marketplaces: Key Takeaways
- 7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
- 7.3.1. North America
- 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.1.2. U.S.
- 7.3.1.2.1. Key country dynamics
- 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.1.3. Canada
- 7.3.1.3.1. Key country dynamics
- 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Europe
- 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2.2. UK
- 7.3.2.2.1. Key country dynamics
- 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2.3. Germany
- 7.3.2.3.1. Key country dynamics
- 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2.4. France
- 7.3.2.4.1. Key country dynamics
- 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2.5. Italy
- 7.3.2.5.1. Key country dynamics
- 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2.6. Spain
- 7.3.2.6.1. Key country dynamics
- 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Asia Pacific
- 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3.2. China
- 7.3.3.2.1. Key country dynamics
- 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3.3. India
- 7.3.3.3.1. Key country dynamics
- 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3.4. Japan
- 7.3.3.4.1. Key country dynamics
- 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3.5. Thailand
- 7.3.3.5.1. Key country dynamics
- 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3.6. South Korea
- 7.3.3.6.1. Key country dynamics
- 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Latin America
- 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4.2. Brazil
- 7.3.4.2.1. Key country dynamics
- 7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4.3. Mexico
- 7.3.4.3.1. Key country dynamics
- 7.3.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4.4. Argentina
- 7.3.4.4.1. Key country dynamics
- 7.3.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4.5. Colombia
- 7.3.4.5.1. Key country dynamics
- 7.3.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Middle East & Africa
- 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5.2. South Africa
- 7.3.5.2.1. Key country dynamics
- 7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5.3. Saudi Arabia
- 7.3.5.3.1. Key country dynamics
- 7.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5.4. UAE
- 7.3.5.4.1. Key country dynamics
- 7.3.5.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.1. North America
Chapter 8. Electric Toothbrush Market: Competitive Analysis
- 8.1. Recent Developments & Impact Analysis, by Key Market Participants
- 8.2. Company Categorization
- 8.3. Participant's Overview
- 8.4. Financial Performance
- 8.5. Product Benchmarking
- 8.6. Company Heat Map Analysis
- 8.7. Strategy Mapping
- 8.8. Company Profiles
- 8.8.1. Colgate-Palmolive Company
- 8.8.1.1. Company Overview
- 8.8.1.2. Financial Performance
- 8.8.1.3. Product Portfolios
- 8.8.1.4. Strategic Initiatives
- 8.8.2. Koninklijke Philips N.V
- 8.8.2.1. Company Overview
- 8.8.2.2. Financial Performance
- 8.8.2.3. Product Portfolios
- 8.8.2.4. Strategic Initiatives
- 8.8.3. Procter & Gamble
- 8.8.3.1. Company Overview
- 8.8.3.2. Financial Performance
- 8.8.3.3. Product Portfolios
- 8.8.3.4. Strategic Initiatives
- 8.8.4. FOREO
- 8.8.4.1. Company Overview
- 8.8.4.2. Financial Performance
- 8.8.4.3. Product Portfolios
- 8.8.4.4. Strategic Initiatives
- 8.8.5. Den-Mat Holdings, LLC
- 8.8.5.1. Company Overview
- 8.8.5.2. Financial Performance
- 8.8.5.3. Product Portfolios
- 8.8.5.4. Strategic Initiatives
- 8.8.6. SONIC Chic
- 8.8.6.1. Company Overview
- 8.8.6.2. Financial Performance
- 8.8.6.3. Product Portfolios
- 8.8.6.4. Strategic Initiatives
- 8.8.7. Water Pik, Inc.
- 8.8.7.1. Company Overview
- 8.8.7.2. Financial Performance
- 8.8.7.3. Product Portfolios
- 8.8.7.4. Strategic Initiatives
- 8.8.8. Church & Dwight Co. Inc.
- 8.8.8.1. Company Overview
- 8.8.8.2. Financial Performance
- 8.8.8.3. Product Portfolios
- 8.8.8.4. Strategic Initiatives
- 8.8.9. Dr. Fresh Inc.
- 8.8.9.1. Company Overview
- 8.8.9.2. Financial Performance
- 8.8.9.3. Product Portfolios
- 8.8.9.4. Strategic Initiatives
- 8.8.10. Pierre Fabre Laboratories
- 8.8.10.1. Company Overview
- 8.8.10.2. Financial Performance
- 8.8.10.3. Product Portfolios
- 8.8.10.4. Strategic Initiatives
- 8.8.1. Colgate-Palmolive Company
Product Code: GVR-3-68038-163-4
List of Tables
- Table 1 Global electric toothbrush market: Key market driver analysis
- Table 2 Global electric toothbrush market: Key market restraint analysis
- Table 3 Global electric toothbrush market estimates & forecast, by region (USD Million)
- Table 4 Global electric toothbrush market estimates & forecast, by technology (USD Million)
- Table 5 Global electric toothbrush market estimates & forecast, by end use (USD Million)
- Table 6 North America electric toothbrush market estimates and forecast, by country, 2018 - 2030 (USD Million)
- Table 7 North America electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 8 North America electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 9 U.S. macro-economic outlay
- Table 10 U.S. electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 11 U.S. electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 12 Canada macro-economic outlay
- Table 13 Canada electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 14 Canada electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 15 Europe electric toothbrush market estimates and forecast, by country, 2018 - 2030 (USD Million)
- Table 16 Europe electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 17 Europe electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 18 UK macro-economic outlay
- Table 19 UK electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 20 UK electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 21 Germany macro-economic outlay
- Table 22 Germany electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 23 Germany electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 24 France macro-economic outlay
- Table 25 France electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 26 France electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 27 Italy macro-economic outlay
- Table 28 Italy electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 29 Italy electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 30 Spain macro-economic outlay
- Table 31 Spain electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 32 Spain electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 33 Asia Pacific electric toothbrush market estimates and forecast, by country, 2018 - 2030 (USD Million)
- Table 34 Asia Pacific electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 35 Asia Pacific electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 36 China macro-economic outlay
- Table 37 China electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 38 China electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 39 India macro-economic outlay
- Table 40 India electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 41 India electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 42 Japan macro-economic outlay
- Table 43 Japan electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 44 Japan electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 45 Thailand macro-economic outlay
- Table 46 Thailand electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 47 Thailand electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 48 South Korea macro-economic outlay
- Table 49 South Korea electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 50 South Korea electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 51 Latin America electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 52 Latin America electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 53 Brazil macro-economic outlay
- Table 54 Brazil electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 55 Brazil electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 56 Mexico macro-economic outlay
- Table 57 Mexico electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 58 Mexico electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 59 Argentina macro-economic outlay
- Table 60 Argentina electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 61 Argentina electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 62 Colombia macro-economic outlay
- Table 63 Colombia electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 64 Colombia electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 65 Middle East & Africa electric toothbrush market estimates and forecast, by country, 2018 - 2030 (USD Million)
- Table 66 Middle East & Africa electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 67 Middle East & Africa electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 68 South Africa macro-economic outlay
- Table 69 South Africa electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 70 South Africa electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 71 Saudi Arabia macro-economic outlay
- Table 72 Saudi Arabia electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 73 Saudi Arabia electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 74 UAE macro-economic outlay
- Table 75 UAE electric toothbrush market estimates and forecast, by technology, 2018 - 2030 (USD Million)
- Table 76 UAE electric toothbrush market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 77 Recent developments & impact analysis, by key market participants
- Table 78 Company heat map analysis, 2024
- Table 79 Companies implementing key strategies
List of Figures
- Fig. 1 Electric toothbrush market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Segment snapshot
- Fig. 8 Regional snapshot
- Fig. 9 Competitive landscape snapshot
- Fig. 10 Global parent industry and electric toothbrush market size (USD Million)
- Fig. 11 Global electric toothbrush size, 2018 to 2030 (USD Million)
- Fig. 12 Electric toothbrush market: Penetration & growth prospect mapping
- Fig. 13 Electric toothbrush market: Value chain analysis
- Fig. 14 Electric toothbrush market: Dynamics
- Fig. 15 Electric toothbrush market: Porter's five forces analysis
- Fig. 16 Electric toothbrush market estimates & forecast, by technology (USD Million)
- Fig. 17 Vibrational market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 18 Rotational market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 19 Electric toothbrush market estimates & forecast, by end use (USD Million)
- Fig. 20 Electric toothbrush market estimates & forecasts for adults, 2018 - 2030 (USD Million)
- Fig. 21 Electric toothbrush market estimates & forecasts for children, 2018 - 2030 (USD Million)
- Fig. 22 Electric toothbrush market: Regional outlook, 2024 & 2030, (USD Million)
- Fig. 23 Regional marketplace: Key takeaways
- Fig. 24 North America electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 25 US electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 26 Canada electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 27 Europe electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 28 Germany electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 29 UK electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 30 France electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 31 Italy electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 32 Spain electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 33 Asia Pacific electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 34 China electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 35 India electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 36 Japan electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 37 Thailand electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 38 South Korea electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 39 Latin America electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 40 Brazil electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 41 Mexico electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 42 Argentina electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 43 Colombia electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 44 Middle East & Africa electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 45 South Africa electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 46 Saudi Arabia electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 47 UAE electric toothbrush market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 48 Key company categorization
- Fig. 49 Strategic framework of electric toothbrush
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