PUBLISHER: Grand View Research | PRODUCT CODE: 1630965
PUBLISHER: Grand View Research | PRODUCT CODE: 1630965
Menthol Cigarette Market Size, Share & Trends Analysis Report By Capsule (Single Capsule, Double Capsule), By End-use (Male, Female), By Region (North America, Europe, APAC, Latin America, MEA), And Segment Forecasts, 2025 - 2030
Menthol Cigarette Market Growth & Trends:
The global menthol cigarette market size is expected to reach USD 124.38 billion by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.3% from 2025 to 2030. The market growth is attributed to factors like fresh, clean, cooling, and anesthetic (pain killing) effect, ability to reduce harshness of smoke, and growing popularity among younger generation. Moreover, menthol cigarettes make the smoke smooth and easier to inhale by reducing harshness of smoke, thereby making it more popular among women, young generation, and beginner smokers.
The number of menthol cigarette smokers is increasing owing to the consumers who cannot tolerate the irritation and harshness of non-menthol cigarettes and those who seek specific flavor and sensation associated with menthol flavor. The mild property of menthol cigarettes is gaining popularity among occasional smokers, younger generation, and beginners.
Consumers who are trying to quit cigarettes are more inclined towards consumption of menthol cigarettes owing to the less harshness and less negative effect they feel while smoking. On the other side, established menthol smokers having strong sensory attributes are actively seeking for higher menthol concentration level as a remedy for burn, dryness, and throat irritation caused by smoking of non-menthol cigarettes.
The menthol cigarette smokers are constant whereas there is a decline in the smokers of non-menthol products, as menthol decreases the metabolism of nicotine and increases the amount of addictive substance in the body, making it more difficult to quit. Along with these factors, the positive association such as cooling sensation, sensory excitation, and minty taste makes it more difficult to quit.
However, FDA proposal regarding ban on menthol cigarettes is expected to create hurdles for the market growth in the forecast period. As a result, the illicit cigarette market is expected to fuel the market growth in the forecast period. Alongside ban, governments across the globe are increasing taxes on cigarettes and introducing new taxation policies to reduce their consumption. This factors are expected to hamper the growth of market in the forecast period.
By capsule, the market is segmented as single capsule and double capsule. Single capsule accounted for the largest share of 88.8% in 2018. It allows the consumers to vary the strength of the flavor by bursting liquid ball inside the product. This innovation has given consumers a choice to burst the capsule for the flavor.
Double capsule is expected to register the fastest CAGR of 3.3% over the forecast period. Consumers are rapidly favoring for this type as it comes in two flavors, giving consumers an opportunity to experience two different flavors. Rapid growth in the demand is attributed to rising consumption among younger generation and women.
By end user, the menthol cigarette market is segmented into male and female. Male accounted for the largest share of 57.3% in 2018. Among males, younger generation holds the largest share in the overall consumption. Among all high school students cigarette smokers, 54.5% were menthol cigarette smokers and among all middle school students, the share was 48.4%. In U.S., 89% of all African American cigarette smokers consume menthol cigarettes. Whereas, 26% of the total white smokers consume them.
The female segment is expected to register a CAGR of 2.9% over the forecast period. In regions like North America, Europe, and Central and South America, female holds a significant share in the market. In Europe, female accounted for 57.5% share in 2018. Among all women, 40% of women prefer menthol cigarettes, whereas only 31% of male prefer these over others.
Asia Pacific accounted for the largest share of 64.2% in 2018 and is expected to witness the fastest growth over the forecast period. China alone accounted for approx. 50.0% of the APAC market in 2019 owing to rapid innovation in the products and increasing disposable income and purchasing power, nullifying the negative impact of taxation. The number of product launches from the year 2016 - 2017 were close to 300 new products, accounting for 50% of the product launches from the year 2012 - 2017.
Major market players include Philip Morris International Inc.; Imperial Brands plc; Korea Tobacco & Ginseng Corporation; Alfred Dunhill, Ltd.; R.J. Reynolds Tobacco Company; British American Tobacco; Commonwealth Brands; Liggett Group; Lorillard Tobacco; and Essentra plc.
Menthol Cigarette Market Report Highlights:
- Single capsule accounted for the largest share of 88.1% in 2024
- By end user, the male segment accounted for the largest share of 57.3% in 2024
- Asia Pacific dominated the global menthol cigarette market with a revenue share of 67.2% in 2024.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
Chapter 3. Menthol Cigarette Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Ingredient Adoption
- 4.5. Observations & Recommendations
Chapter 5. Menthol Cigarette Market: Capsule Estimates & Trend Analysis
- 5.1. Menthol Cigarette Market, By Capsule: Key Takeaways
- 5.2. Capsule Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, By Capsule, 2018 - 2030 (USD Million)
- 5.3.1. Single Capsule
- 5.3.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 5.3.2. Double Capsule
- 5.3.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 5.3.1. Single Capsule
Chapter 6. Menthol Cigarette Market: End Use Estimates & Trend Analysis
- 6.1. Menthol Cigarette Market, By End Use: Key Takeaways
- 6.2. End Use Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by End Use, 2018 - 2030 (USD Million)
- 6.3.1. Male
- 6.3.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.3.2. Female
- 6.3.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.3.1. Male
Chapter 7. Menthol Cigarette Market: Regional Estimates & Trend Analysis
- 7.1. menthol cigarette Market: Regional Outlook
- 7.2. Regional Marketplaces: Key Takeaways
- 7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
- 7.3.1. North America
- 7.3.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.1.2. U.S.
- 7.3.1.2.1. Key Country Dynamics
- 7.3.1.2.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.1.3. Canada
- 7.3.1.3.1. Key Country Dynamics
- 7.3.1.3.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.1.4. Mexico
- 7.3.1.4.1. Key Country Dynamics
- 7.3.1.4.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.2. Europe
- 7.3.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.2.2. Russia
- 7.3.2.2.1. Key Country Dynamics
- 7.3.2.2.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.2.3. Germany
- 7.3.2.3.1. Key Country Dynamics
- 7.3.2.3.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.2.4. U.K.
- 7.3.2.4.1. Key Country Dynamics
- 7.3.2.4.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.2.5. France
- 7.3.2.5.1. Key Country Dynamics
- 7.3.2.5.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.2.6. Italy
- 7.3.2.6.1. Key Country Dynamics
- 7.3.2.6.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.3. Asia Pacific
- 7.3.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.3.2. China
- 7.3.3.2.1. Key Country Dynamics
- 7.3.3.2.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.3.3. India
- 7.3.3.3.1. Key Country Dynamics
- 7.3.3.3.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.3.4. Japan
- 7.3.3.4.1. Key Country Dynamics
- 7.3.3.4.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.3.5. Australia
- 7.3.3.5.1. Key Country Dynamics
- 7.3.3.5.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.3.6. South Korea
- 7.3.3.6.1. Key Country Dynamics
- 7.3.3.6.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.4. Latin America
- 7.3.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.4.2. Brazil
- 7.3.4.2.1. Key Country Dynamics
- 7.3.4.2.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.5. Middle East
- 7.3.5.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.5.2. South Africa
- 7.3.5.2.1. Key Country Dynamics
- 7.3.5.2.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 7.3.1. North America
Chapter 8. Menthol Cigarette Market: Competitive Analysis
- 8.1. Recent Developments & Impact Analysis, By Key Market Participants
- 8.2. Company Categorization
- 8.3. Participant's Overview
- 8.4. Financial Performance
- 8.5. Ingredient Benchmarking
- 8.6. Company Heat Map Analysis
- 8.7. Strategy Mapping
- 8.8. Company Profiles
- 8.8.1. Philip Morris Products S.A.
- 8.8.1.1. Company Overview
- 8.8.1.2. Financial Performance
- 8.8.1.3. Ingredient Portfolios
- 8.8.1.4. Strategic Initiatives
- 8.8.2. Imperial Brands plc
- 8.8.2.1. Company Overview
- 8.8.2.2. Financial Performance
- 8.8.2.3. Ingredient Portfolios
- 8.8.2.4. Strategic Initiatives
- 8.8.3. KT&G Corp.
- 8.8.3.1. Company Overview
- 8.8.3.2. Financial Performance
- 8.8.3.3. Ingredient Portfolios
- 8.8.3.4. Strategic Initiatives
- 8.8.4. Alfred Dunhill, Ltd.
- 8.8.4.1. Company Overview
- 8.8.4.2. Financial Performance
- 8.8.4.3. Ingredient Portfolios
- 8.8.4.4. Strategic Initiatives
- 8.8.5. BAT (British American Tobacco)
- 8.8.5.1. Company Overview
- 8.8.5.2. Financial Performance
- 8.8.5.3. Ingredient Portfolios
- 8.8.5.4. Strategic Initiatives
- 8.8.6. Japan Tobacco Inc.
- 8.8.6.1. Company Overview
- 8.8.6.2. Financial Performance
- 8.8.6.3. Ingredient Portfolios
- 8.8.6.4. Strategic Initiatives
- 8.8.7. China National Tobacco Corporation (CNTC)
- 8.8.7.1. Company Overview
- 8.8.7.2. Financial Performance
- 8.8.7.3. Ingredient Portfolios
- 8.8.7.4. Strategic Initiatives
- 8.8.8. Gudang Garam Tbk
- 8.8.8.1. Company Overview
- 8.8.8.2. Financial Performance
- 8.8.8.3. Ingredient Portfolios
- 8.8.8.4. Strategic Initiatives
- 8.8.9. PT Djarum
- 8.8.9.1. Company Overview
- 8.8.9.2. Financial Performance
- 8.8.9.3. Ingredient Portfolios
- 8.8.9.4. Strategic Initiatives
- 8.8.1. Philip Morris Products S.A.
List of Tables
- Table 1 Global Menthol cigarette market: Key market driver analysis
- Table 2 Global Menthol cigarette market: Key market restraint analysis
- Table 3 Global menthol cigarette market estimates & forecast, by region (USD Million)
- Table 4 Global menthol cigarette market estimates & forecast, by capsule (USD Million)
- Table 5 Global menthol cigarette market estimates & forecast, by end use (USD Million)
- Table 6 North America menthol cigarette market estimates and forecast, by country, 2018 - 2030 (USD Million)
- Table 7 North America menthol cigarette market estimates and forecast, by capsule, 2018 - 2030 (USD Million)
- Table 8 North America menthol cigarette market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 9 U.S. macro-economic outlay
- Table 10 U.S menthol cigarette market estimates and forecast, by capsule, 2018 - 2030 (USD Million)
- Table 11 U.S menthol cigarette market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 12 Canada macro-economic outlay
- Table 13 Canada menthol cigarette market estimates and forecast, by capsule, 2018 - 2030 (USD Million)
- Table 14 Canada menthol cigarette market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 15 Mexico macro-economic outlay
- Table 16 Mexico menthol cigarette market estimates and forecast, by capsule, 2018 - 2030 (USD Million)
- Table 17 Mexico menthol cigarette market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 18 Europe menthol cigarette market estimates and forecast, by country, 2018 - 2030 (USD Million)
- Table 19 Europe menthol cigarette market estimates and forecast, by capsule, 2018 - 2030 (USD Million)
- Table 20 Europe menthol cigarette market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 21 Russia macro-economic outlay
- Table 22 Russia menthol cigarette market estimates and forecast, by capsule, 2018 - 2030 (USD Million)
- Table 23 Russia menthol cigarette market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 24 U.K. macro-economic outlay
- Table 25 U.K. menthol cigarette market estimates and forecast, by capsule, 2018 - 2030 (USD Million)
- Table 26 U.K. menthol cigarette market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 27 Germany macro-economic outlay
- Table 28 Germany menthol cigarette market estimates and forecast, by capsule, 2018 - 2030 (USD Million)
- Table 29 Germany menthol cigarette market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 30 France macro-economic outlay
- Table 31 France menthol cigarette market estimates and forecast, by capsule, 2018 - 2030 (USD Million)
- Table 32 France menthol cigarette market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 33 Italy macro-economic outlay
- Table 34 Italy menthol cigarette market estimates and forecast, by capsule, 2018 - 2030 (USD Million)
- Table 35 Italy menthol cigarette market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 36 Asia Pacific menthol cigarette market estimates and forecast, by country, 2018 - 2030 (USD Million)
- Table 37 Asia Pacific menthol cigarette market estimates and forecast, by capsule, 2018 - 2030 (USD Million)
- Table 38 Asia Pacific menthol cigarette market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 39 China macro-economic outlay
- Table 40 China menthol cigarette market estimates and forecast, by capsule, 2018 - 2030 (USD Million)
- Table 41 China menthol cigarette market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 42 India macro-economic outlay
- Table 43 India menthol cigarette market estimates and forecast, by capsule, 2018 - 2030 (USD Million)
- Table 44 India menthol cigarette market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 45 Japan macro-economic outlay
- Table 46 Japan menthol cigarette market estimates and forecast, by capsule, 2018 - 2030 (USD Million)
- Table 47 Japan menthol cigarette market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 48 Australia macro-economic outlay
- Table 49 Australia menthol cigarette market estimates and forecast, by capsule, 2018 - 2030 (USD Million)
- Table 50 Australia menthol cigarette market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 51 South Korea macro-economic outlay
- Table 52 South Korea menthol cigarette market estimates and forecast, by capsule, 2018 - 2030 (USD Million)
- Table 53 South Korea menthol cigarette market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 54 Latin America menthol cigarette market estimates and forecast, by country, 2018 - 2030 (USD Million)
- Table 55 Latin America menthol cigarette market estimates and forecast, by capsule, 2018 - 2030 (USD Million)
- Table 56 Latin America menthol cigarette market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 57 Brazil macro-economic outlay
- Table 58 Brazil menthol cigarette market estimates and forecast, by capsule, 2018 - 2030 (USD Million)
- Table 59 Brazil menthol cigarette market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 60 Middle East & Africa menthol cigarette market estimates and forecast, by country, 2018 - 2030 (USD Million)
- Table 61 Middle East & Africa menthol cigarette market estimates and forecast, by capsule, 2018 - 2030 (USD Million)
- Table 62 Middle East & Africa menthol cigarette market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 63 South Africa macro-economic outlay
- Table 64 South Africa menthol cigarette market estimates and forecast, by capsule, 2018 - 2030 (USD Million)
- Table 65 South Africa menthol cigarette market estimates and forecast, by end use, 2018 - 2030 (USD Million)
- Table 66 Recent developments & impact analysis, by key market participants
- Table 67 Company heat map analysis, 2024
- Table 68 Companies implementing key strategies
List of Figures
- Fig. 1 Menthol cigarette market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Segment snapshot
- Fig. 8 Regional snapshot
- Fig. 9 Competitive landscape snapshot
- Fig. 10 Global parent industry and menthol cigarette market size (USD Million)
- Fig. 11 Global menthol cigarette market size, 2018 to 2030 (USD Million)
- Fig. 12 Global menthol cigarette market: Penetration & growth prospect mapping
- Fig. 13 Global menthol cigarette market: Value chain analysis
- Fig. 14 Global menthol cigarette market: Dynamics
- Fig. 15 Global menthol cigarette market: Porter's five forces analysis
- Fig. 16 Global menthol cigarette market estimates & forecast, by capsule (USD Million)
- Fig. 17 Single capsule menthol cigarette market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 18 Double capsule menthol cigarette market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 19 Global menthol cigarette market estimates & forecast, by end use (USD Million)
- Fig. 20 Male users menthol cigarette market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 21 Female users menthol cigarette market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 22 Global menthol cigarette market: Regional outlook, 2024 & 2030 (USD Million)
- Fig. 23 Regional marketplace: Key takeaways
- Fig. 24 North America menthol cigarette market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 25 U.S. menthol cigarette market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 26 Canada menthol cigarette market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 27 Mexico menthol cigarette market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 28 Europe menthol cigarette market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 29 Russia menthol cigarette market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 30 U.K. menthol cigarette market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 31 Germany menthol cigarette market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 32 France menthol cigarette market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 33 Italy menthol cigarette market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 34 Asia Pacific menthol cigarette market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 35 China menthol cigarette market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 36 India menthol cigarette market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 37 Japan menthol cigarette market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 38 Australia menthol cigarette market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 39 South Korea menthol cigarette market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 40 Latin America menthol cigarette market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 41 Brazil menthol cigarette market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 42 Middle East menthol cigarette market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 43 South Africa menthol cigarette market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 44 Key company categorization
- Fig. 45 Strategic framework of menthol cigarette industry
