Maternity Wear Market Size, Share & Trends Analysis Report By Product (Outerwear, Innerwear, Nightwear), By Distribution Channel (Store-based, Online), By Region, And Segment Forecasts, 2025

The global maternity wear market size is expected to reach USD 30.87 billion by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.7% from 2025 to 2030. Growing focus on pregnancy fashion and rising number of pregnant working women in developing and emerging countries are likely to create robust demand for the market over the anticipated years.

Maternity clothing had been used in olden times, to hide the baby bump, regardless of the fit. But recently, women have become aware regarding the fitting of the clothes even when they are gestating. Augmenting fashion consciousness among new mothers has led to the boost in demand for outerwear under both the casual and office wear segments. Hence, companies such as Lifestyle and Fabindia have a reserved section for maternity wear that provides t-shirts, kurtis, palazzos, camis, jeans, and sweatpants with the classic, clean lines for women of all sizes.

Maternity wear is generally intended using a loose, suitable cut that could expand as the stomach of the woman grows. Most designs include elastic, tabs, stretchable fabric such as elastane, and spandex that allows the consumer extra-comfort in her gestating days. After pregnancy, many women also wear maternity clothes until they have lost the weight of pregnancy and can fit back into normal clothing. This is a major reason why the demand for such segment is prominent for a mother even after her maternity period.

The outerwear category held the largest share of 35.9% in 2024 owing to a wide variety of sub-segments such as tops, tunics, overalls, jeans, and dresses available under various brands. Additionally, the innerwear segment in the maternity section has been growing substantially over the years as it caters to the needs of pregnant women undergoing several bodily changes during and also, after their pregnancy. Night shirts are a popular product under the innerwear category apart from lingerie. Clothing such as pajamas and night shirts from brands like Zara and Mom Store have been a popular choice amongst new moms and women who are telecommuting after a month or two of their deliveries.

Online shops and applications such as Myntra and Ebay are anticipated to expand at a CAGR of 5.3% from 2025 to 2030. Increasing amount of web customers, 24/7 accessibility, discounts and accessible deals, and easy access are the main variables influencing online business revenues. For example, Asos offers a variety of trendy and sensible maternity garments that addresses fresh moms' modern requirements.In addition, it provides boutique brands such as Mamalicious and New Look Maternity. The concept behind this partnership is to present its own in-house label for both small and large moms-to-be with specialty size ranges.

North America held the largest share of 27.42% in 2024 and is anticipated to witness significant growth over the expected years. This growth is attributed to increasing celebrity influence over social media such as Instagram and Facebook, along with the presence of big labels, such as Seraphine and Thyme Maternity, operating exclusively to cater to the needs of pregnant women across this region. Hence, an increase in the demand for plus sizes in formal wear under the outerwear section is a major factor contributing to the market growth.

Additionally, growing popularity of fashionable maternity apparels due to Kate Middleton's pregnancy is expected to boost the maternity sales, especially in European countries such as France and U.K. Additionally, many celebrities and bloggers such as Kayla Itsines are documenting their pregnancies through workout videos and posts via social media to market a specific brand of maternity wear.

A number of key players such as Seraphine, Firstcry, Asos, H&M, Amoralia, Arcadia Group, Mamacouture, Gap, Mothercare, and Isabella Oliver, are operating in this market.For instance, Marks and Spencer launched their Spring Collection 2019, catering to the demands of the millennial mothers across the globe.

Maternity Wear Market Report Highlights:

The innerwear product segment accounted for 33.93% share of the total revenue in 2024 and is projected to exhibit a significant increase over the coming years
North America led the maternity wear market and held the largest share of 27.42% in 2024
APAC is the fastest growing region, expanding at a CAGR of 5.5% over the forecast period
Countries such as China, India, and Brazil have observed over the past few years due to fashion consciousness among new mothers, along with rising purchasing power parity of consumers
The industry is highly competitive in nature with the major players including Seraphine, Firstcry, Asos, H&M, Amoralia, Arcadia Group, Mamacouture, Gap, and Mothercare.

Product Code: GVR-3-68038-382-9

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Maternity Wear Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. Maternity Wear Market: Product Estimates & Trend Analysis

5.1. Maternity Wear Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
- 5.3.1. Outerwear
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Innerwear
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Nightwear
  - 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Maternity Wear Market: Distribution Channel Estimates & Trend Analysis

6.1. Maternity Wear Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 6.3.1. Store-based
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Online
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Maternity Wear Market: Regional Estimates & Trend Analysis

7.1. Maternity Wear Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
- 7.3.1. North America
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.2. U.S.
    - 7.3.1.2.1. Key country dynamics
    - 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.3. Canada
    - 7.3.1.3.1. Key country dynamics
    - 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.4. Mexico
    - 7.3.1.4.1. Key country dynamics
    - 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Europe
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.2. UK
    - 7.3.2.2.1. Key country dynamics
    - 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.3. Germany
    - 7.3.2.3.1. Key country dynamics
    - 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.4. France
    - 7.3.2.4.1. Key country dynamics
    - 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.5. Ireland
    - 7.3.2.5.1. Key country dynamics
    - 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.6. Spain
    - 7.3.2.6.1. Key country dynamics
    - 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Asia Pacific
  - 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.2. China
    - 7.3.3.2.1. Key country dynamics
    - 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.3. India
    - 7.3.3.3.1. Key country dynamics
    - 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.4. Japan
    - 7.3.3.4.1. Key country dynamics
    - 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.5. Australia
    - 7.3.3.5.1. Key country dynamics
    - 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.6. South Korea
    - 7.3.3.6.1. Key country dynamics
    - 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Latin America
  - 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.4.2. Brazil
    - 7.3.4.2.1. Key country dynamics
    - 7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Middle East & Africa
  - 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.5.2. Saudi Arabia
    - 7.3.5.2.1. Key country dynamics
    - 7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Maternity Wear Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Seraphine
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. FirstCry
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. H&M Group
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. ASOS
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Mamacouture
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. House of Napius
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. The Gap, Inc.
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Hotmilk Lingerie
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Pinkblush Maternity
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. Belabumbum
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-3-68038-382-9

List of Tables

Table 1. Global maternity wear market: Key market driver analysis
Table 2. Global maternity wear market: Key market restraint analysis
Table 3. Global maternity wear market estimates & forecast, by product (USD Million)
Table 4. Global maternity wear market estimates & forecast, by distribution channel (USD Million)
Table 5. Global maternity wear market estimates & forecast, by region (USD Million)
Table 6. North America maternity wear market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 7. North America maternity wear market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 8. North America maternity wear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 9. U.S. macro-economic outlay
Table 10. U.S. maternity wear market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 11. U.S. maternity wear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 12. Canada macro-economic outlay
Table 13. Canada maternity wear market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 14. Canada maternity wear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 15. Mexico macro-economic outlay
Table 16. Mexico maternity wear market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 17. Mexico maternity wear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 18. Europe maternity wear market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 19. Europe maternity wear market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 20. Europe maternity wear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 21. UK macro-economic outlay
Table 22. UK maternity wear market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 23. UK maternity wear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 24. Germany macro-economic outlay
Table 25. Germany maternity wear market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 26. Germany maternity wear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 27. France macro-economic outlay
Table 28. France maternity wear market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 29. France maternity wear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 30. Ireland macro-economic outlay
Table 31. Ireland maternity wear market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 32. Ireland maternity wear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 33. Spain macro-economic outlay
Table 34. Spain maternity wear market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 35. Spain maternity wear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 36. Asia Pacific maternity wear market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 37. Asia Pacific maternity wear market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 38. Asia Pacific maternity wear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 39. China macro-economic outlay
Table 40. China maternity wear market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 41. China maternity wear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 42. India macro-economic outlay
Table 43. India maternity wear market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 44. India maternity wear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 45. Japan macro-economic outlay
Table 46. Japan maternity wear market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 47. Japan maternity wear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 48. Australia macro-economic outlay
Table 49. Australia maternity wear market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 50. Australia maternity wear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 51. South Korea macro-economic outlay
Table 52. South Korea maternity wear market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 53. South Korea maternity wear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 54. Latin America maternity wear market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 55. Latin America maternity wear market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 56. Latin America maternity wear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 57. Brazil macro-economic outlay
Table 58. Brazil maternity wear market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 59. Brazil maternity wear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 60. Middle East & Africa maternity wear market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 61. Middle East & Africa maternity wear market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 62. Middle East & Africa maternity wear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 63. Saudi Arabia macro-economic outlay
Table 64. Saudi Arabia maternity wear market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 65. Saudi Arabia maternity wear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 66. Recent developments & impact analysis, by key market participants
Table 67. Company market share, 2024 (%)
Table 68. Company heat map analysis, 2024
Table 69. Companies implementing key strategies

List of Figures

Fig. 1 Maternity wear market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Global parent industry and maternity wear size (USD Million)
Fig. 11 Global maternity wear size, 2018 to 2030 (USD Million)
Fig. 12 Maternity wear market: Penetration & growth prospect mapping
Fig. 13 Maternity wear market: Value chain analysis
Fig. 14 Maternity wear market: Dynamics
Fig. 15 Maternity wear market: Porter's five forces analysis
Fig. 16 Maternity wear market estimates & forecast, by product (USD Million)
Fig. 17 Outerwear market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 18 Innerwear market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 19 Nightwear estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 20 Maternity wear market estimates & forecast, by distribution channel (USD Million)
Fig. 21 Maternity wear market estimates & forecasts for store-based, 2018 - 2030 (USD Million)
Fig. 22 Maternity wear market estimates & forecasts for online, 2018 - 2030 (USD Million)
Fig. 23 Maternity wear market: Regional outlook, 2024 & 2030 (USD Million)
Fig. 24 Regional marketplace: Key takeaways
Fig. 25 North America maternity wear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 26 US maternity wear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 27 Canada maternity wear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 28 Mexico maternity wear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 29 Europe maternity wear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 30 Germany maternity wear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 31 UK maternity wear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 32 France maternity wear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 33 Ireland maternity wear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 34 Spain maternity wear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 35 Asia Pacific maternity wear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 36 China maternity wear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 37 India maternity wear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 38 Japan maternity wear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 39 Australia maternity wear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 40 South Korea maternity wear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 41 Latin America maternity wear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 42 Brazil maternity wear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 43 Middle East & Africa maternity wear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 44 Saudi Arabia maternity wear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 45 Key company categorization
Fig. 46 Company market share analysis, 2024
Fig. 47 Strategic framework of maternity wear

Maternity Wear Market Size, Share & Trends Analysis Report By Product (Outerwear, Innerwear, Nightwear), By Distribution Channel (Store-based, Online), By Region, And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

Maternity Wear Market Growth & Trends:

Maternity Wear Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Maternity Wear Market Variables, Trends & Scope

Chapter 4. Consumer Behavior Analysis

Chapter 5. Maternity Wear Market: Product Estimates & Trend Analysis

Chapter 6. Maternity Wear Market: Distribution Channel Estimates & Trend Analysis

Chapter 7. Maternity Wear Market: Regional Estimates & Trend Analysis

Chapter 8. Maternity Wear Market: Competitive Analysis

List of Tables

List of Figures