Baby Wipes Market Size, Share & Trends Analysis Report By Product (Dry Wipes, Wet Wipes), By Distribution Channel (Hypermarkets & Supermarkets, E-commerce), By Region, And Segment Forecasts, 2025

The global baby wipes market size is anticipated to reach USD 7.99 billion in 2030 and is expected to expand at a CAGR of 5.2% from 2025 to 2030. An increasing number of working women, rising prevalence of e-commerce retailers, and growing concerns among parents related to baby's skincare and nourishment are among the prominent factors expected to drive the market.

Millennial parents have become more conscious about the product they purchase for their children and do not mind paying higher prices for baby wipes, thus fueling the growth of the market. Infant's skin lacks the maturity of adult skin and requires more caring, especially the skin near the diaper area requires constant cleaning, which makes baby wipes their preferred choice to get rid of irritating effects of urine. In addition, improved functionality of baby wipes, including anti-septic and hypoallergenic properties, is another factor boosting the market growth.

According to the National Retail Federation U.S. report 2018, millennials are parents to 50% of children in the U.S., and hence are making a significant contribution to spending on baby care products related to raising their children. Millennial parents differ from other parents both in their lifestyle and shopping choices. With the availability of easy internet, these parents turn to their smartphones at every point during shopping to consciously examine the product details. According to the aforementioned study, close to 78% of parents use their phones to research about all baby care products before purchasing.

The dry wipes segment dominated the market with the largest revenue share of 58.8% in 2024. Manufacturers of the baby wipes have been offering products with natural ingredients to pique the interest of the informed parent. For instance, Nest Designs, a U.S.-based company, offers organic dry baby wipes made from biodegradable organic cotton, aloe, and camellia sinensis leaf extract, which help in nourishing infant skin and keep it refreshing.

By distribution channel, hypermarkets/supermarkets dominated the market with the largest revenue share in 2024. A wide product range, offers, and discounts attracting a larger number of consumers are the key strategies opted by such channels to increase revenue and footfall in any store. Apart from that, in-store comparison between different products of different brands guided by specialized staff is the physical or in-store experience that consumers prefer, thus helping in making a more effective purchase.

Covid-19 pandemic has affected the sales of baby wipes positively as baby wipes have been one of the prominent products considered by consumers during panic buying conditions. Moreover, the demand and supply of these products have not been fully impacted by the lockdown situation because of considering baby wipes as an essential good under many Government regulations. Baby wipes are among the cheapest wipes available in the market and are used by people for multiple applications, including paper towels, toilet paper, and tissues, which, in turn, is driving the demand for the product.

North America baby wipes market dominated the global industry with the largest revenue share of 29.0% in 2024. Growth of the market is attributed to the strong presence of leading brands including Huggies and Pampers, along with a well-developed supply chain in the region. Moreover, parents in countries, such as the U.S., take extra care of the hygiene and use wipes very frequently when taking care of their baby.

Baby Wipes Market Report Highlights:

The dry wipes segment dominated the market with the largest revenue share of 58.8% in 2024.
The wet wipes segment is expected to grow at the fastest CAGR of 5.4% over the forecast period.
Hypermarkets/supermarkets dominated the market with the largest revenue share in 2024. These retail channels offer a wide range of baby care products under one roof, making it convenient for parents to purchase all their baby essentials in a single trip.
The e-commerce segment is expected to grow at the fastest CAGR over the forecast period.

Product Code: GVR-4-68038-838-1

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Baby Wipes Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. Baby Wipes Market: Product Estimates & Trend Analysis

5.1. Baby Wipes Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
- 5.3.1. Dry Wipes
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Wet Wipes
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Baby Wipes Market: Distribution Channel Estimates & Trend Analysis

6.1. Baby Wipes Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 6.3.1. Hypermarkets/Supermarkets
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Pharmacy and Drug Stores
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3. E-Commerce
  - 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.4. Others
  - 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Baby Wipes Market: Regional Estimates & Trend Analysis

7.1. Baby Wipes Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
- 7.3.1. North America
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.2. U.S.
    - 7.3.1.2.1. Key country dynamics
    - 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.3. Canada
    - 7.3.1.3.1. Key country dynamics
    - 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.4. Mexico
    - 7.3.1.4.1. Key country dynamics
    - 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Europe
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.2. UK
    - 7.3.2.2.1. Key country dynamics
    - 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.3. Germany
    - 7.3.2.3.1. Key country dynamics
    - 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.4. France
    - 7.3.2.4.1. Key country dynamics
    - 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.5. Italy
    - 7.3.2.5.1. Key country dynamics
    - 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.6. Spain
    - 7.3.2.6.1. Key country dynamics
    - 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Asia Pacific
  - 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.2. China
    - 7.3.3.2.1. Key country dynamics
    - 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.3. India
    - 7.3.3.3.1. Key country dynamics
    - 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.4. Japan
    - 7.3.3.4.1. Key country dynamics
    - 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.5. Australia
    - 7.3.3.5.1. Key country dynamics
    - 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.6. South Korea
    - 7.3.3.6.1. Key country dynamics
    - 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Latin America
  - 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.4.2. Brazil
    - 7.3.4.2.1. Key country dynamics
    - 7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Middle East & Africa
  - 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.5.2. South Africa
    - 7.3.5.2.1. Key country dynamics
    - 7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Baby Wipes Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Johnson & Johnson Services, Inc.
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. KCWW
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. Procter & Gamble
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. Unicharm Corporation
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Cotton Babies, Inc.
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Farlin-Global
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. Hengan International Group Company Ltd.
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Himalaya Wellness Company
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Pigeon Corporation
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. BABISIL
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-4-68038-838-1

List of Tables

Table 1 Global baby wipes market: Key market driver analysis
Table 2 Global baby wipes market: Key market restraint analysis
Table 3 Global baby wipes market estimates & forecast, by product (USD Million)
Table 4 Global baby wipes market estimates & forecast, by distribution channel (USD Million)
Table 5 Global baby wipes market estimates & forecast, by region (USD Million)
Table 6 North America baby wipes market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 7 North America baby wipes market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 8 North America baby wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 9 U.S. macro-economic outlay
Table 10 U.S. baby wipes market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 11 U.S. baby wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 12 Canada macro-economic outlay
Table 13 Canada baby wipes market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 14 Canada baby wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 15 Mexico macro-economic outlay
Table 16 Mexico baby wipes market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 17 Mexico baby wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 18 Europe baby wipes market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 19 Europe baby wipes market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 20 Europe baby wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 21 UK macro-economic outlay
Table 22 UK baby wipes market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 23 UK baby wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 24 Germany macro-economic outlay
Table 25 Germany baby wipes market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 26 Germany baby wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 27 France macro-economic outlay
Table 28 France baby wipes market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 29 France baby wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 30 Italy macro-economic outlay
Table 31 Italy baby wipes market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 32 Italy baby wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 33 Spain macro-economic outlay
Table 34 Spain baby wipes market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 35 Spain baby wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 36 Asia Pacific baby wipes market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 37 Asia Pacific baby wipes market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 38 Asia Pacific baby wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 39 China macro-economic outlay
Table 40 China baby wipes market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 41 China baby wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 42 India macro-economic outlay
Table 43 India baby wipes market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 44 India baby wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 45 Japan macro-economic outlay
Table 46 Japan baby wipes market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 47 Japan baby wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 48 Australia macro-economic outlay
Table 49 Australia baby wipes market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 50 Australia baby wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 51 South Korea macro-economic outlay
Table 52 South Korea baby wipes market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 53 South Korea baby wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 54 Latin America baby wipes market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 55 Latin America baby wipes market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 56 Latin America baby wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 57 Brazil macro-economic outlay
Table 58 Brazil baby wipes market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 59 Brazil baby wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 60 Middle East & Africa baby wipes market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 61 Middle East & Africa baby wipes market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 62 Middle East & Africa baby wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 63 South Africa macro-economic outlay
Table 64 South Africa baby wipes market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 65 South Africa baby wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 66 Recent developments & impact analysis, by key market participants
Table 67 Company market share, 2024 (%)
Table 68 Company heat map analysis, 2024
Table 69 Companies implementing key strategies

List of Figures

Fig. 1 Baby wipes market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Global parent industry and baby wipes size (USD Million)
Fig. 11 Global baby wipes size, 2018 to 2030 (USD Million)
Fig. 12 Baby wipes market: Penetration & growth prospect mapping
Fig. 13 Baby wipes market: Value chain analysis
Fig. 14 Baby wipes market: Dynamics
Fig. 15 Baby wipes market: Porter's five forces analysis
Fig. 16 Baby wipes market estimates & forecast, by product (USD Million)
Fig. 17 Dry wipes market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 18 Wet wipes market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 19 Baby wipes market estimates & forecast, by distribution channel (USD Million)
Fig. 20 Baby wipes market estimates & forecasts for hypermarkets/supermarkets, 2018 - 2030 (USD Million)
Fig. 21 Baby wipes market estimates & forecasts for pharmacy and drug stores, 2018 - 2030 (USD Million)
Fig. 22 Baby wipes market estimates & forecasts for e-commerce, 2018 - 2030 (USD Million)
Fig. 23 Baby wipes market estimates & forecasts for others, 2018 - 2030 (USD Million)
Fig. 24 Baby wipes market: Regional outlook, 2024 & 2030, (USD Million)
Fig. 25 Regional marketplace: Key takeaways
Fig. 26 North America baby wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 27 US baby wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 28 Canada baby wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 29 Mexico baby wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 30 Europe baby wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 31 Germany baby wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 32 UK baby wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 33 France baby wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 34 Italy baby wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 35 Spain baby wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 36 Asia Pacific baby wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 37 China baby wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 38 India baby wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 39 Japan baby wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 40 Australia baby wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 41 South Korea baby wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 42 Latin America baby wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 43 Brazil baby wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 44 Middle East & Africa baby wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 45 South Africa baby wipes market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 46 Key company categorization
Fig. 47 Company market share analysis, 2024
Fig. 48 Strategic framework of baby wipes

Baby Wipes Market Size, Share & Trends Analysis Report By Product (Dry Wipes, Wet Wipes), By Distribution Channel (Hypermarkets & Supermarkets, E-commerce), By Region, And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

Baby Wipes Market Growth & Trends:

Baby Wipes Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Baby Wipes Market Variables, Trends & Scope

Chapter 4. Consumer Behavior Analysis

Chapter 5. Baby Wipes Market: Product Estimates & Trend Analysis

Chapter 6. Baby Wipes Market: Distribution Channel Estimates & Trend Analysis

Chapter 7. Baby Wipes Market: Regional Estimates & Trend Analysis

Chapter 8. Baby Wipes Market: Competitive Analysis

List of Tables

List of Figures