North America Athletic Wear Market Size, Share & Trends Analysis Report By Product (Top Wear, Bottom Wear, Underwear/ Base Layers), By Price Range (Mass, Premium), By Distribution Channel, By Country, And Segment Forecasts, 2025

The North America athletic wear market size is estimated to reach USD 38.61 billion in 2030, registering a CAGR of 6.8% from 2025 to 2030, according to a new report by Grand View Research, Inc. The growth of the market can be attributed to a combination of factors, including shifting consumer lifestyles, the rising focus on health and fitness, advancements in fabric technology, and the growing popularity of athleisure wear.

One of the primary drivers is the increasing consumer awareness and adoption of healthier lifestyles. With more people becoming health-conscious, there has been a notable surge in participation in fitness activities such as running, yoga, gym workouts, cycling, and outdoor sports. This trend is coupled with a growing interest in wellness and mental health, which has led to greater demand for clothing that supports an active lifestyle. As fitness becomes integrated into daily routines, consumers are investing in high-performance athletic wear designed for comfort, flexibility, and durability, further fueling market growth.

The rise in athleisure, a trend where athletic wear is worn beyond exercise settings, has significantly expanded the scope of the market. Athleisure has become a fashion statement, with consumers wearing these garments for everyday activities, including commuting, shopping, and casual outings. This shift has led to athletic wear becoming more mainstream and has attracted a broader demographic, including individuals who do not regularly engage in physical activity. As a result, brands have increasingly designed products that are not only functional but also stylish, catering to both the performance and fashion needs of consumers.

The influence of social media and celebrity endorsements has also played a significant role in driving growth of the athletic wear market in the region. Influencers, fitness enthusiasts, and athletes often promote activewear brands, creating a sense of community and aspiration. These marketing strategies not only increase brand visibility but also encourage consumer spending, particularly among millennials and Gen Z, who are highly active on social platforms and are more likely to invest in brands that align with their values.

Additionally, the convenience of e-commerce platforms has made it easier for consumers to purchase athletic wear, especially in the wake of the COVID-19 pandemic, which shifted more shopping online. The ability to browse a wide variety of products, read reviews, and easily compare prices has made it easier for consumers to access athletic wear brands, further boosting sales of athletic wear in North America during the forecast period.

North America Athletic Wear Market Report Highlights:

Based on product, top wear is expected to growth with a CAGR of 7.0% from 2025 to 2030. Products like compression shirts, tank tops, and sweat-resistant fabrics are gaining traction among fitness enthusiasts and athletes. The popularity of athleisure has expanded the use of top-wear beyond workouts, creating demand for versatile designs suitable for casual settings.
Based on price range, the premium-priced segment is expected to growth with a CAGR of 7.8% from 2025 to 2030. Premium brands invest in advanced technologies, such as smart fabrics and temperature-regulating materials, to cater to discerning buyers. Sustainability is another driver driving the market for premium athletic wear, as eco-conscious consumers increasingly seek ethically produced apparel made from recycled or organic materials.
The sales of athletic wear through online channel are expected to grow at a CAGR of 8.0% from 2024 to 2030. Consumers increasingly prefer online channels for access to extensive product catalogs, competitive pricing, and exclusive collections. Enhanced digital tools, such as virtual try-ons, personalized recommendations, and AI-powered shopping assistants, improve the online shopping experience.

Product Code: GVR-4-68040-492-6

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Product Outlook
2.3. Price Range Outlook
2.4. Distribution Channel Outlook
2.5. U.S. Competitive Landscape Outlook
2.6. Canada Competitive Landscape Outlook

Chapter 3. North America Athletic Wear Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Global Athletic Wear Market Size, 2018 - 2030 (USD Million)
- 3.1.2. North America Athletic Wear Market Size, 2018 - 2030 (USD Million)
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends Outlooks
- 3.3.2. Manufacturing and Technology Trends
- 3.3.3. Sales/ Retail Channel Analysis
- 3.3.4. Profit Margin Analysis
3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
3.5. Industry Analysis - Porter's Five Forces Analysis
3.6. Market Entry Strategies

Chapter 4. North America Athletic Wear Market: Consumer Behavior Analysis

4.1. Demographic Analysis
- 4.1.1. Number of Participants, 2018 - 2023 (Million)
- 4.1.2. Participants, by Age
- 4.1.3. Participants, by Gender
- 4.1.4. Participants, by Household Income
- 4.1.5. Participants, by Region
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Product Adoption Trends
4.5. Key Observations & Findings

Chapter 5. North America Athletic Wear Market: Product Estimates & Trend Analysis

5.1. North America Athletic Wear Market, by Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
- 5.3.1. Top Wear
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 5.3.1.2. T-Shirts & Tops
    - 5.3.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 5.3.1.3. Hoodies & Sweatshirts
    - 5.3.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 5.3.1.4. Jackets
    - 5.3.1.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 5.3.1.5. Others
    - 5.3.1.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Bottom Wear
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 5.3.2.2. Pants & Leggings
    - 5.3.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 5.3.2.3. Shorts & Skorts
    - 5.3.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Underwear/ Base Layers
  - 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. North America Athletic Wear Market: Price Range Estimates & Trend Analysis

6.1. North America Athletic Wear Market, by Price Range: Key Takeaways
6.2. Price Range Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Price Range, 2018 - 2030 (USD Million)
- 6.3.1. Mass
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Premium
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. North America Athletic Wear Market: Distribution Channel Estimates & Trend Analysis

7.1. North America Athletic Wear Market, by Distribution Channel: Key Takeaways
7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 7.3.1. Online
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Sporting Goods Retailers
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Supermarkets & Hypermarkets
  - 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Exclusive Brand Outlets
  - 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Others
  - 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. North America Athletic Wear Market: Country Estimates & Trend Analysis

8.1. North America Athletic Wear Market: Country Outlook
8.2. Country Movement Analysis & Market Share, 2024 & 2030
8.3. Market Estimates & Forecasts, by Country, 2018 - 2030 (USD Million)
- 8.3.1. U.S.
  - 8.3.1.1. Key country dynamics
  - 8.3.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.2. Canada
  - 8.3.2.1. Key country dynamics
  - 8.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 9. Competitive Analysis

9.1. U.S. Competitive Landscape
- 9.1.1. Recent Developments & Impact Analysis by Key Market Participants
- 9.1.2. Company Categorization
- 9.1.3. Participant's Overview
- 9.1.4. Financial Performance
- 9.1.5. Product Benchmarking
- 9.1.6. Retail/ Wholesale Partners; by Company
- 9.1.7. Sales Channel Revenue Share; by Company, 2024 (in %)
- 9.1.8. Company Market Share Analysis, 2024 (%)
- 9.1.9. Company Heat Map Analysis
- 9.1.10. Strategy Mapping
- 9.1.11. Company Profiles
  - 9.1.11.1. NIKE, Inc.
    - 9.1.11.1.1. Company Overview
    - 9.1.11.1.2. Financial Performance
    - 9.1.11.1.3. Product Portfolios
    - 9.1.11.1.4. Strategic Initiatives
  - 9.1.11.2. Under Armour, Inc.
    - 9.1.11.2.1. Company Overview
    - 9.1.11.2.2. Financial Performance
    - 9.1.11.2.3. Product Portfolios
    - 9.1.11.2.4. Strategic Initiatives
  - 9.1.11.3. Lululemon Athletica Inc.
    - 9.1.11.3.1. Company Overview
    - 9.1.11.3.2. Financial Performance
    - 9.1.11.3.3. Product Portfolios
    - 9.1.11.3.4. Strategic Initiatives
  - 9.1.11.4. adidas Group
    - 9.1.11.4.1. Company Overview
    - 9.1.11.4.2. Financial Performance
    - 9.1.11.4.3. Product Portfolios
    - 9.1.11.4.4. Strategic Initiatives
  - 9.1.11.5. Patagonia, Inc.
    - 9.1.11.5.1. Company Overview
    - 9.1.11.5.2. Financial Performance
    - 9.1.11.5.3. Product Portfolios
    - 9.1.11.5.4. Strategic Initiatives
  - 9.1.11.6. The North Face, Inc.
    - 9.1.11.6.1. Company Overview
    - 9.1.11.6.2. Financial Performance
    - 9.1.11.6.3. Product Portfolios
    - 9.1.11.6.4. Strategic Initiatives
  - 9.1.11.7. Alo, LLC
    - 9.1.11.7.1. Company Overview
    - 9.1.11.7.2. Financial Performance
    - 9.1.11.7.3. Product Portfolios
    - 9.1.11.7.4. Strategic Initiatives
  - 9.1.11.8. PUMA SE
    - 9.1.11.8.1. Company Overview
    - 9.1.11.8.2. Financial Performance
    - 9.1.11.8.3. Product Portfolios
    - 9.1.11.8.4. Strategic Initiatives
  - 9.1.11.9. Columbia Sportswear Company
    - 9.1.11.9.1. Company Overview
    - 9.1.11.9.2. Financial Performance
    - 9.1.11.9.3. Product Portfolios
    - 9.1.11.9.4. Strategic Initiatives
  - 9.1.11.10. New Balance Athletics, Inc.
    - 9.1.11.10.1. Company Overview
    - 9.1.11.10.2. Financial Performance
    - 9.1.11.10.3. Product Portfolios
    - 9.1.11.10.4. Strategic Initiatives
9.2. Canada Competitive Landscape
- 9.2.1. Recent Developments & Impact Analysis by Key Market Participants
- 9.2.2. Company Categorization
- 9.2.3. Participant's Overview
- 9.2.4. Financial Performance
- 9.2.5. Product Benchmarking
- 9.2.6. Retail/ Wholesale Partners; by Company
- 9.2.7. Sales Channel Revenue Share; by Company, 2024 (in %)
- 9.2.8. Company Market Share Analysis, 2024 (%)
- 9.2.9. Company Heat Map Analysis
- 9.2.10. Strategy Mapping
- 9.2.11. Company Profiles
  - 9.2.11.1. NIKE, Inc.
    - 9.2.11.1.1. Company Overview
    - 9.2.11.1.2. Financial Performance
    - 9.2.11.1.3. Product Portfolios
    - 9.2.11.1.4. Strategic Initiatives
  - 9.2.11.2. Under Armour, Inc.
    - 9.2.11.2.1. Company Overview
    - 9.2.11.2.2. Financial Performance
    - 9.2.11.2.3. Product Portfolios
    - 9.2.11.2.4. Strategic Initiatives
  - 9.2.11.3. Lululemon Athletica Inc.
    - 9.2.11.3.1. Company Overview
    - 9.2.11.3.2. Financial Performance
    - 9.2.11.3.3. Product Portfolios
    - 9.2.11.3.4. Strategic Initiatives
  - 9.2.11.4. adidas Group
    - 9.2.11.4.1. Company Overview
    - 9.2.11.4.2. Financial Performance
    - 9.2.11.4.3. Product Portfolios
    - 9.2.11.4.4. Strategic Initiatives
  - 9.2.11.5. Patagonia, Inc.
    - 9.2.11.5.1. Company Overview
    - 9.2.11.5.2. Financial Performance
    - 9.2.11.5.3. Product Portfolios
    - 9.2.11.5.4. Strategic Initiatives
  - 9.2.11.6. The North Face, Inc.
    - 9.2.11.6.1. Company Overview
    - 9.2.11.6.2. Financial Performance
    - 9.2.11.6.3. Product Portfolios
    - 9.2.11.6.4. Strategic Initiatives
  - 9.2.11.7. Reigning Champ
    - 9.2.11.7.1. Company Overview
    - 9.2.11.7.2. Financial Performance
    - 9.2.11.7.3. Product Portfolios
    - 9.2.11.7.4. Strategic Initiatives
  - 9.2.11.8. PUMA SE
    - 9.2.11.8.1. Company Overview
    - 9.2.11.8.2. Financial Performance
    - 9.2.11.8.3. Product Portfolios
    - 9.2.11.8.4. Strategic Initiatives
  - 9.2.11.9. Roots Corporation
    - 9.2.11.9.1. Company Overview
    - 9.2.11.9.2. Financial Performance
    - 9.2.11.9.3. Product Portfolios
    - 9.2.11.9.4. Strategic Initiatives
  - 9.2.11.10. Sugoi Performance Apparel
    - 9.2.11.10.1. Company Overview
    - 9.2.11.10.2. Financial Performance
    - 9.2.11.10.3. Product Portfolios
    - 9.2.11.10.4. Strategic Initiatives

Product Code: GVR-4-68040-492-6

List of Tables

Table 1 North America athletic wear market - Key market driver analysis
Table 2 North America athletic wear market - Key market restraint analysis
Table 3 North America athletic wear market estimates & forecast, by product (USD Million)
Table 4 North America athletic wear market estimates & forecast, by price range (USD Million)
Table 5 North America athletic wear market estimates & forecast, by distribution channel (USD Million)
Table 6 U.S. macro-economic outlay
Table 7 U.S. athletic wear market estimates and forecast, 2018 - 2030 (USD Million)
Table 8 U.S. athletic wear market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 9 U.S. athletic wear market revenue estimates and forecast by price range, 2018 - 2030 (USD Million)
Table 10 US athletic wear market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 11 Canada macro-economic outlay
Table 12 Canada athletic wear market estimates and forecast, 2018 - 2030 (USD Million)
Table 13 Canada athletic wear market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 14 Canada athletic wear market revenue estimates and forecast by price range, 2018 - 2030 (USD Million)
Table 15 Canada athletic wear market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 16 Recent developments & impact analysis by key market participants
Table 17 US company market share, 2024
Table 18 US company heat map analysis
Table 19 US companies undergoing key strategies
Table 20 Canada company market share, 2024
Table 21 Canada company heat map analysis
Table 22 Canada companies undergoing key strategies

List of Figures

Fig. 1 North America athletic wear market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Product snapshot
Fig. 8 Price range snapshot
Fig. 9 Distribution channel snapshot
Fig. 10 Country snapshot
Fig. 11 Competitive landscape snapshot
Fig. 12 Global athletic wear market size (USD Million)
Fig. 13 North America athletic wear market size, 2018 to 2030 (USD Million)
Fig. 14 North America athletic wear market: Penetration & growth prospect mapping
Fig. 15 North America athletic wear market: Value chain analysis
Fig. 16 North America athletic wear market: Profit margin analysis
Fig. 17 North America athletic wear market: Market dynamics
Fig. 18 North America athletic wear market: Porter's five forces analysis
Fig. 19 Factors influencing buying decisions for athletic wear
Fig. 20 North America athletic wear market, by product: Key Takeaways
Fig. 21 North America athletic wear market: Product movement analysis, 2024 & 2030 (%)
Fig. 22 Athletic top wear market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 23 Athletic t-shirts & tops market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 24 Athletic hoodies & sweatshirts market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 25 Athletic jackets market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 26 Other athletic top wear market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 27 Athletic bottom wear market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 28 Athletic pants & leggings market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 29 Athletic shorts & skorts market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 30 Athletic underwear/ base layer market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 31 North America athletic wear market, by price range: Key Takeaways
Fig. 32 North America athletic wear market: Price Range movement analysis, 2024 & 2030 (%)
Fig. 33 Mass-priced athletic wear market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 34 Premium-priced athletic wear market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 35 North America athletic wear market, by distribution channel: Key Takeaways
Fig. 36 North America athletic wear market: Distribution channel movement analysis, 2024 & 2030 (%)
Fig. 37 North America athletic wear market estimates and forecast, through online, 2018 - 2030 (USD Million)
Fig. 38 North America athletic wear market estimates and forecast, through sporting goods retailers, 2018 - 2030 (USD Million)
Fig. 39 North America athletic wear market estimates and forecast, through supermarkets & hypermarkets, 2018 - 2030 (USD Million)
Fig. 40 North America athletic wear market estimates and forecast, through exclusive brand outlets, 2018 - 2030 (USD Million)
Fig. 41 North America athletic wear market estimates and forecast, through other channels, 2018 - 2030 (USD Million)
Fig. 42 North America athletic wear market: Country outlook, 2024 & 2030, (USD Million)
Fig. 43 Country marketplace: Key takeaways
Fig. 44 US athletic wear market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 45 Canada athletic wear market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 46 US Key company categorization
Fig. 47 US company market share analysis, 2024
Fig. 48 Strategic framework of the US athletic wear market
Fig. 49 Canada Key company categorization
Fig. 50 Canada company market share analysis, 2024
Fig. 51 Strategic framework of Canada athletic wear market

North America Athletic Wear Market Size, Share & Trends Analysis Report By Product (Top Wear, Bottom Wear, Underwear/ Base Layers), By Price Range (Mass, Premium), By Distribution Channel, By Country, And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

North America Athletic Wear Market Growth & Trends:

North America Athletic Wear Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. North America Athletic Wear Market Variables, Trends & Scope

Chapter 4. North America Athletic Wear Market: Consumer Behavior Analysis

Chapter 5. North America Athletic Wear Market: Product Estimates & Trend Analysis

Chapter 6. North America Athletic Wear Market: Price Range Estimates & Trend Analysis

Chapter 7. North America Athletic Wear Market: Distribution Channel Estimates & Trend Analysis

Chapter 8. North America Athletic Wear Market: Country Estimates & Trend Analysis

Chapter 9. Competitive Analysis

List of Tables

List of Figures