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PUBLISHER: Grand View Research | PRODUCT CODE: 1611702

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PUBLISHER: Grand View Research | PRODUCT CODE: 1611702

Virtual Influencer Market Size, Share & Trends Analysis Report By Type (Non-human, Human Avatar), By Offering (Solution, Services), By End-use (Food & Entertainment, Sports & Fitness, Banking & Finance), By Region, And Segment Forecasts, 2025 - 2030

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Virtual Influencer Market Growth & Trends:

The global virtual influencer market size is expected to reach USD 45.88 billion by 2030, registering a CAGR of 40.8% from 2025 to 2030, according to a new report by Grand View Research, Inc. Increasing preference from brands to adopt unique marketing strategies that can reach a large potential customer base while generating higher returns on investment is expected to fuel the growth of the market over the forecast period. Moreover, technological progress, particularly in areas such as artificial intelligence and 3D modeling, enhances the realism and functionalities of virtual influencers. With ongoing advancements, it is anticipated that virtual influencers will continue to evolve, becoming increasingly sophisticated and attractive to audiences.

Virtual influencers improve investment returns as they help brands reach out to specific audiences. Brands focus on creating virtual influencers to target specific demographics. They are cost-effective compared to real-life influencers because brands can save on accommodation, travel, and other expenses while working with virtual influencers. In addition, the interactive and immersive experience offered to the audience helps brands build stronger connections with customers, which can augment the market over the forecast period.

Furthermore, virtual influencers provide a higher degree of creative freedom and affordable scalability, which helps to target the right customer. Popular brands, including Prada S.p.A., Puma SE, YOOX Net-a-Porter Group S.p.A., Alibaba.com, and Samsung Electronics Co., Ltd., have developed virtual influencers to promote their products on various social media platforms. In February 2023, Maybelline New York, a cosmetics company, launched their virtual influencer named May to promote their series of Mascara and will assist in future product launches.

Virtual Influencer Market Report Highlights:

  • Based on type, the human avatar segment recorded the largest revenue share of over 68% in 2024. This growth can be attributed to the increasing demand for realistic and relatable virtual influencers that can connect with consumers on an emotional level.
  • In terms of offering, the solution segment dominated the virtual influencer industry and accounted for the largest revenue share in 2024, owing to the increasing demand for comprehensive and innovative marketing solutions that integrate virtual influencers into brand strategies.
  • Based on end-use, the fashion & lifestyle segment accounted for the largest revenue share 2024, primarily driven by the increasing popularity of virtual influencers as trendsetters and brand ambassadors in these industries.
  • North America virtual influencer market dominated the industry with a revenue share of over 42% in 2024. This growth is driven by rapid advancements in artificial intelligence (AI) and computer-generated imagery (CGI), which enable the creation of highly realistic and engaging digital personas.
Product Code: GVR-4-68040-175-0

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Information Procurement
    • 1.3.1. Information analysis
    • 1.3.2. Market formulation & data visualization
    • 1.3.3. Data validation & publishing
  • 1.4. 1.4 Research Scope and Assumptions
    • 1.4.1. List to Data Sources

Chapter 2. Executive Summary

  • 2.1. Virtual Influencer Market Snapshot
  • 2.2. Segment Snapshot (1/2)
  • 2.3. Segment Snapshot (2/2)
  • 2.4. Competitive Landscape Snapshot

Chapter 3. Virtual Influencer Market - Industry Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
    • 3.3.4. Industry Opportunities
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's five forces analysis
    • 3.4.2. Macroeconomic analysis
  • 3.5. Virtual Influencer Market - Covid-19 Impact Analysis

Chapter 4. Virtual Influencer Market: Type Estimates & Trend Analysis

  • 4.1. Type Movement Analysis & Market Share, 2024 & 2030
  • 4.2. Virtual Influencer Market Estimates & Forecast, By Type (USD Million)
    • 4.2.1. Non-human
    • 4.2.2. Human Avatar

Chapter 5. Virtual Influencer Market: Offering Estimates & Trend Analysis

  • 5.1. Offering Movement Analysis & Market Share, 2024 & 2030
  • 5.2. Virtual Influencer Market Estimates & Forecast, By Offering (USD Million)
    • 5.2.1. Solutions
    • 5.2.2. Services

Chapter 6. Virtual Influencer Market: End Use Estimates & Trend Analysis

  • 6.1. End Use Movement Analysis & Market Share, 2024 & 2030
  • 6.2. Virtual Influencer Market Estimates & Forecast, By End Use (USD Million)
    • 6.2.1. Food & Entertainment
    • 6.2.2. Sports & Fitness
    • 6.2.3. Banking & Finance
    • 6.2.4. Travel & Holiday
    • 6.2.5. Fashion & Lifestyle
    • 6.2.6. Others

Chapter 7. Virtual Influencer Market: Regional Estimates & Trend Analysis

  • 7.1. Virtual Influencer Market by Region, 2024 & 2030
  • 7.2. North America
    • 7.2.1. North America Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.2.2. U.S.
    • 7.2.3. Canada
  • 7.3. Europe
    • 7.3.1. Europe Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.3.2. UK
    • 7.3.3. Germany
    • 7.3.4. France
    • 7.3.5. Italy
    • 7.3.6. Spain
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.4.2. China
    • 7.4.3. Japan
    • 7.4.4. India
    • 7.4.5. South Korea
  • 7.5. Latin America
    • 7.5.1. Latin America Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.5.2. Brazil
    • 7.5.3. Mexico
  • 7.6. Middle East & Africa (MEA)
    • 7.6.1. MEA Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.6.2. UAE
    • 7.6.3. Saudi Arabia
    • 7.6.4. South Africa

Chapter 8. Virtual Influencer Market - Competitive Landscape

  • 8.1. Company Categorization
  • 8.2. Company Market Positioning
  • 8.3. Company Heat Map Analysis
  • 8.4. Company Profiles/Listing
    • 8.4.1. Epic Games, Inc.
      • 8.4.1.1. Participant's Overview
      • 8.4.1.2. Financial Performance
      • 8.4.1.3. Product Benchmarking
      • 8.4.1.4. Recent Developments
    • 8.4.2. Pinscreen Inc.
      • 8.4.2.1. Participant's Overview
      • 8.4.2.2. Financial Performance
      • 8.4.2.3. Product Benchmarking
      • 8.4.2.4. Recent Developments
    • 8.4.3. Soul Machines
      • 8.4.3.1. Participant's Overview
      • 8.4.3.2. Financial Performance
      • 8.4.3.3. Product Benchmarking
      • 8.4.3.4. Recent Developments
    • 8.4.4. NEON
      • 8.4.4.1. Participant's Overview
      • 8.4.4.2. Financial Performance
      • 8.4.4.3. Product Benchmarking
      • 8.4.4.4. Recent Developments
    • 8.4.5. Superplastic
      • 8.4.5.1. Participant's Overview
      • 8.4.5.2. Financial Performance
      • 8.4.5.3. Product Benchmarking
      • 8.4.5.4. Recent Developments
    • 8.4.6. Dapper Labs, Inc.
      • 8.4.6.1. Participant's Overview
      • 8.4.6.2. Financial Performance
      • 8.4.6.3. Product Benchmarking
      • 8.4.6.4. Recent Developments
    • 8.4.7. UneeQ Limited
      • 8.4.7.1. Participant's Overview
      • 8.4.7.2. Financial Performance
      • 8.4.7.3. Product Benchmarking
      • 8.4.7.4. Recent Developments
    • 8.4.8. Didimo Inc.
      • 8.4.8.1. Participant's Overview
      • 8.4.8.2. Financial Performance
      • 8.4.8.3. Product Benchmarking
      • 8.4.8.4. Recent Developments
    • 8.4.9. Spatial Systems, Inc.
      • 8.4.9.1. Participant's Overview
      • 8.4.9.2. Financial Performance
      • 8.4.9.3. Product Benchmarking
      • 8.4.9.4. Recent Developments
    • 8.4.10. DeepBrain AI Inc.
      • 8.4.10.1. Participant's Overview
      • 8.4.10.2. Financial Performance
      • 8.4.10.3. Product Benchmarking
      • 8.4.10.4. Recent Developments
    • 8.4.11. REBLIKA
      • 8.4.11.1. Participant's Overview
      • 8.4.11.2. Financial Performance
      • 8.4.11.3. Product Benchmarking
      • 8.4.11.4. Recent Developments
    • 8.4.12. Ogilvy
      • 8.4.12.1. Participant's Overview
      • 8.4.12.2. Financial Performance
      • 8.4.12.3. Product Benchmarking
      • 8.4.12.4. Recent Developments
    • 8.4.13. Cafegroup
      • 8.4.13.1. Participant's Overview
      • 8.4.13.2. Financial Performance
      • 8.4.13.3. Product Benchmarking
      • 8.4.13.4. Recent Developments
    • 8.4.14. Cognex Corporation
      • 8.4.14.1. Participant's Overview
      • 8.4.14.2. Financial Performance
      • 8.4.14.3. Product Benchmarking
      • 8.4.14.4. Recent Developments
Product Code: GVR-4-68040-175-0

List of Tables

  • Table 1 Global virtual influencer market size estimates & forecasts 2018 - 2030 (USD Million)
  • Table 2 Global virtual influencer market, by region 2018 - 2030 (USD Million)
  • Table 3 Global virtual influencer market, by type 2018 - 2030 (USD Million)
  • Table 4 Global virtual influencer market, by offering 2018 - 2030 (USD Million)
  • Table 5 Global virtual influencer market, by end use2018 - 2030 (USD Million)
  • Table 6 Non-human virtual influencer market, by region 2018 - 2030 (USD Million)
  • Table 7 Human Avatar virtual influencer market, by region 2018 - 2030 (USD Million)
  • Table 8 Solution virtual influencer market, by region 2018 - 2030 (USD Million)
  • Table 9 Services virtual influencer market, by region 2018 - 2030 (USD Million)
  • Table 10 Food & entertainment virtual influencer market, by region 2018 - 2030 (USD Million)
  • Table 11 Sports & fitness virtual influencer market, by region 2018 - 2030 (USD Million)
  • Table 12 Banking & finance virtual influencer market, by region 2018 - 2030 (USD Million)
  • Table 13 Travel & holiday virtual influencer market, by region 2018 - 2030 (USD Million)
  • Table 14 Fashion & lifestyle virtual influencer market, by region 2018 - 2030 (USD Million)
  • Table 15 Others virtual influencer market, by region 2018 - 2030 (USD Million)
  • Table 16 North America virtual influencer market, by type 2018 - 2030 (USD Million)
  • Table 17 North America virtual influencer market, by offering 2018 - 2030 (USD Million)
  • Table 18 North America virtual influencer market, by end use 2018 - 2030 (USD Million)
  • Table 19 U.S. virtual influencer market, by type 2018 - 2030 (USD Million)
  • Table 20 U.S. virtual influencer market, by offering 2018 - 2030 (USD Million)
  • Table 21 U.S. virtual influencer market, by end use 2018 - 2030 (USD Million)
  • Table 22 Canada virtual influencer market, by type 2018 - 2030 (USD Million)
  • Table 23 Canada virtual influencer market, by offering 2018 - 2030 (USD Million)
  • Table 24 Canada virtual influencer market, by end use 2018 - 2030 (USD Million)
  • Table 25 Europe virtual influencer market, by type 2018 - 2030 (USD Million)
  • Table 26 Europe virtual influencer market, by offering 2018 - 2030 (USD Million)
  • Table 27 Europe virtual influencer market, by end use 2018 - 2030 (USD Million)
  • Table 28 UK virtual influencer market, by type 2018 - 2030 (USD Million)
  • Table 29 UK virtual influencer market, by offering 2018 - 2030 (USD Million)
  • Table 30 UK virtual influencer market, by end use 2018 - 2030 (USD Million)
  • Table 31 Germany virtual influencer market, by type 2018 - 2030 (USD Million)
  • Table 32 Germany virtual influencer market, by offering 2018 - 2030 (USD Million)
  • Table 33 Germany virtual influencer market, by end use 2018 - 2030 (USD Million)
  • Table 34 France virtual influencer market, by type 2018 - 2030 (USD Million)
  • Table 35 France virtual influencer market, by offering 2018 - 2030 (USD Million)
  • Table 36 France virtual influencer market, by end use 2018 - 2030 (USD Million)
  • Table 37 Italy virtual influencer market, by type 2018 - 2030 (USD Million)
  • Table 38 Italy virtual influencer market, by offering 2018 - 2030 (USD Million)
  • Table 39 Italy virtual influencer market, by end use 2018 - 2030 (USD Million)
  • Table 40 Spain virtual influencer market, by type 2018 - 2030 (USD Million)
  • Table 41 Spain virtual influencer market, by offering 2018 - 2030 (USD Million)
  • Table 42 Spain virtual influencer market, by end use 2018 - 2030 (USD Million)
  • Table 43 Asia pacific virtual influencer market, by type 2018 - 2030 (USD Million)
  • Table 44 Asia pacific virtual influencer market, by offering 2018 - 2030 (USD Million)
  • Table 45 Asia pacific virtual influencer market, by end use 2018 - 2030 (USD Million)
  • Table 46 China virtual influencer market, by type 2018 - 2030 (USD Million)
  • Table 47 China virtual influencer market, by offering 2018 - 2030 (USD Million)
  • Table 48 China virtual influencer market, by end use 2018 - 2030 (USD Million)
  • Table 49 India virtual influencer market, by type 2018 - 2030 (USD Million)
  • Table 50 India virtual influencer market, by offering 2018 - 2030 (USD Million)
  • Table 51 India virtual influencer market, by end use 2018 - 2030 (USD Million)
  • Table 52 Japan virtual influencer market, by type 2018 - 2030 (USD Million)
  • Table 53 Japan virtual influencer market, by offering 2018 - 2030 (USD Million)
  • Table 54 Japan virtual influencer market, by end use 2018 - 2030 (USD Million)
  • Table 55 South Korea virtual influencer market, by type 2018 - 2030 (USD Million)
  • Table 56 South Korea virtual influencer market, by offering 2018 - 2030 (USD Million)
  • Table 57 South Korea virtual influencer market, by end use 2018 - 2030 (USD Million)
  • Table 58 Latin America virtual influencer market, by type 2018 - 2030 (USD Million)
  • Table 59 Latin America virtual influencer market, by offering 2018 - 2030 (USD Million)
  • Table 60 Latin America virtual influencer market, by end use 2018 - 2030 (USD Million)
  • Table 61 Brazil virtual influencer market, by type 2018 - 2030 (USD Million)
  • Table 62 Brazil virtual influencer market, by offering 2018 - 2030 (USD Million)
  • Table 63 Brazil virtual influencer market, by end use 2018 - 2030 (USD Million)
  • Table 64 Mexico virtual influencer market, by type 2018 - 2030 (USD Million)
  • Table 65 Mexico virtual influencer market, by offering 2018 - 2030 (USD Million)
  • Table 66 Mexico virtual influencer market, by end use 2018 - 2030 (USD Million)
  • Table 67 Middle East & Africa virtual influencer market, by type 2018 - 2030 (USD Million)
  • Table 68 Middle East & Africa virtual influencer market, by offering 2018 - 2030 (USD Million)
  • Table 69 Middle East & Africa virtual influencer market, by end use 2018 - 2030 (USD Million)
  • Table 70 South Africa virtual influencer market, by type 2018 - 2030 (USD Million)
  • Table 71 South Africa virtual influencer market, by offering 2018 - 2030 (USD Million)
  • Table 72 South Africa virtual influencer market, by end use 2018 - 2030 (USD Million)
  • Table 73 Saudi Arabia virtual influencer market, by type 2018 - 2030 (USD Million)
  • Table 74 Saudi Arabia virtual influencer market, by offering 2018 - 2030 (USD Million)
  • Table 75 Saudi Arabia virtual influencer market, by end use 2018 - 2030 (USD Million)
  • Table 76 UAE virtual influencer market, by type 2018 - 2030 (USD Million)
  • Table 77 UAE virtual influencer market, by offering 2018 - 2030 (USD Million)
  • Table 78 UAE virtual influencer market, by end use 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Virtual influencer market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Virtual influencer market snapshot
  • Fig. 7 Virtual influencer market segment snapshot
  • Fig. 8 Virtual influencer market competitive landscape snapshot
  • Fig. 9 Market research process
  • Fig. 10 Market driver relevance analysis (current & future impact)
  • Fig. 11 Market restraint relevance analysis (current & future impact)
  • Fig. 12 Virtual influencer market, by type, key takeaways
  • Fig. 13 Virtual influencer market, by type, market share, 2024 & 2030
  • Fig. 14 Non-human market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 15 Human market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 16 Virtual influencer market, by offering, key takeaways
  • Fig. 17 Virtual influencer market, by offering, market share, 2024 & 2030
  • Fig. 18 Solution market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Services market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 Virtual influencer market, by end use, key takeaways
  • Fig. 21 Virtual influencer market, by end use, market share, 2024 & 2030
  • Fig. 22 Food & entertainment market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 Sports & fitness market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 24 Banking & finance market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 25 Travel & holiday market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 Fashion & lifestyle market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Others market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 North America virtual influencer market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 29 U.S. virtual influencer market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 30 Canada virtual influencer market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 31 Europe virtual influencer market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 32 UK virtual influencer market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 33 Germany virtual influencer market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 34 France virtual influencer market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 35 Italy virtual influencer market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 36 Spain virtual influencer market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 37 Asia pacific virtual influencer market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 38 China virtual influencer market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 39 Japan virtual influencer market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 40 South Korea virtual influencer market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 41 India virtual influencer market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 42 Latin America virtual influencer market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 43 Brazil virtual influencer market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 44 Mexico virtual influencer market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 45 MEA virtual influencer market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 46 South Africa virtual influencer market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 47 Saudi Arabia virtual influencer market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 48 UAE virtual influencer market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 49 Strategic framework
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