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PUBLISHER: Grand View Research | PRODUCT CODE: 1611660
PUBLISHER: Grand View Research | PRODUCT CODE: 1611660
Influencer Marketing Platform Market Size, Share & Trends Analysis Report By Application, By Organization Size (Large Enterprises, SME's), By End-use, By Region, And Segment Forecasts, 2025 - 2030
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PAGES: 150 Pages
DELIVERY TIME: 2-10 business days
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Influencer Marketing Platform Market Growth & Trends:
The global influencer marketing platform market size is estimated to reach USD 97.55 billion by 2030, registering a CAGR of 23.3% from 2025 to 2030, according to a new report by Grand View Research, Inc. The growth can be attributed to the increasing need for end-to-end solutions for managing influencer-generated content, identifying social influencers, and analyzing influencer marketing campaigns. The elevating demand for these solutions across the industries, such as fashion, retail, cosmetics, and e-commerce, is expected to provide promising growth prospects to the influencer marketing platform market.
The market statistics are being further strengthened by the high adoption rate of virtual influencers based on Computer-Generated Imagery. Virtual influencers use demographic and audience data obtained from various platforms and consumer forums to provide more accurate results. In this regard, the fashion and lifestyle industry offers a wide scope for virtual influencers owing to their ability to stay abreast with fast fashion trends and higher creativity.
The changing content consumption trends are expected to drive the growth of the influencer marketing platform market in the upcoming years. For instance, the increasing demand for Over-The-Top (OTT) media services and their collaboration with influencers for to advertise and promote their content are opening new growth avenues for the influencer marketing platform market.
Apart from the aforementioned factors, the emergence of 5G technologies is also expected to provide an impetus to the influencer marketing platform market. The 5G technology offers improved connectivity and enhances automation of marketing practices, which, in turn, increases media consumption. Besides, 5G will also significantly increase the demand for digital video advertising due to greater bandwidth and connectivity. This will allow influencers to deliver high-resolution 4K video content, faster page loading, and a better click-through rate to the brands.
Influencer Marketing Platform Market Report Highlights:
- The influencer management segment is anticipated to observe fastest growth during the forecast period, owing to the increased adoption of influencer marketing strategies by the corporations
- The SME segment is expected to grow at the fastest CAGR over the forecast period, owing to the increased adoption in SMEs to implement more efficient and cost-effective marketing strategies
- The Asia Pacific is estimated to capture a sizeable revenue share, expanding at a CAGR of over 27.0% during the forecast period due to the entry of numerous influencer marketing startups in China and India.
Product Code: GVR-4-68038-159-7
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Market Definitions
- 1.2.1. Information analysis
- 1.2.2. Market formulation & data visualization
- 1.2.3. Data validation & publishing
- 1.3. Research Scope and Assumptions
- 1.3.1. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. Influencer Marketing Platform Market Variables, Trends, & Scope
- 3.1. Market Lineage Outlook
- 3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.2. Market Restraint Analysis
- 3.2.3. Organization Size Challenge
- 3.3. Influencer Marketing Platform Market Analysis Tools
- 3.3.1. Organization Size Analysis - Porter's
- 3.3.1.1. Bargaining power of the suppliers
- 3.3.1.2. Bargaining power of the buyers
- 3.3.1.3. Threats of substitution
- 3.3.1.4. Threats from new entrants
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
- 3.3.2.1. Political landscape
- 3.3.2.2. Economic and social landscape
- 3.3.2.3. Technological landscape
- 3.3.1. Organization Size Analysis - Porter's
Chapter 4. Influencer Marketing Platform Market: Application Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Influencer Marketing Platform Market: Application Movement Analysis, 2024 & 2030 (USD Billion)
- 4.3. Campaign Management
- 4.3.1. Campaign Management Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 4.4. Search & Discovery
- 4.4.1. Search & Discovery Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 4.5. Analytics & Reporting
- 4.5.1. Analytics & Reporting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 4.6. Influencer Management
- 4.6.1. Influencer Management Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 5. Influencer Marketing Platform Market: Organization Size Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. Influencer Marketing Platform Market: Organization Size Movement Analysis, 2024 & 2030 (USD Billion)
- 5.3. Large Enterprises
- 5.3.1. Large Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 5.4. SME's
- 5.4.1. SME's Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 6. Influencer Marketing Platform Market: End Use Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. Influencer Marketing Platform Market: End Use Movement Analysis, 2024 & 2030 (USD Billion)
- 6.3. Food & Entertainment
- 6.3.1. Food & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 6.4. Sports & Fitness
- 6.4.1. Sports & Fitness Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 6.5. Travel & Holiday
- 6.5.1. Travel & Holiday Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 6.6. Fashion & Lifestyle
- 6.6.1. Fashion & Lifestyle Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 6.7. Others
- 6.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 7. Influencer Marketing Platform Market: Regional Estimates & Trend Analysis
- 7.1. Influencer Marketing Platform Market Share, By Region, 2024 & 2030 (USD Billion)
- 7.2. North America
- 7.2.1. North America Influencer Marketing Platform Market Estimates and Forecasts, 2018 - 2030 (USD billion)
- 7.2.2. U.S.
- 7.2.2.1. U.S. Influencer Marketing Platform Market Estimates and Forecasts, 2018 - 2030 (USD billion)
- 7.2.3. Canada
- 7.2.3.1. Canada Influencer Marketing Platform Market Estimates and Forecasts, 2018 - 2030 (USD billion)
- 7.2.4. Mexico
- 7.2.4.1. Mexico Influencer Marketing Platform Market Estimates and Forecasts, 2018 - 2030 (USD billion)
- 7.3. Europe
- 7.3.1. Europe Influencer Marketing Platform Market Estimates and Forecasts, 2018 - 2030 (USD billion)
- 7.3.2. U.K.
- 7.3.2.1. U.K. Influencer Marketing Platform Market Estimates and Forecasts, 2018 - 2030 (USD billion)
- 7.3.3. Germany
- 7.3.3.1. Germany Influencer Marketing Platform Market Estimates and Forecasts, 2018 - 2030 (USD billion)
- 7.3.4. France
- 7.3.4.1. France Influencer Marketing Platform Market Estimates and Forecasts, 2018 - 2030 (USD billion)
- 7.4. Asia Pacific
- 7.4.1. Asia Pacific Influencer Marketing Platform Market Estimates and Forecasts, 2018 - 2030 (USD billion)
- 7.4.2. China
- 7.4.2.1. China Influencer Marketing Platform Market Estimates and Forecasts, 2018 - 2030 (USD billion)
- 7.4.3. Japan
- 7.4.3.1. Japan Influencer Marketing Platform Market Estimates and Forecasts, 2018 - 2030 (USD billion)
- 7.4.4. India
- 7.4.4.1. India Influencer Marketing Platform Market Estimates and Forecasts, 2018 - 2030 (USD billion)
- 7.4.5. South Korea
- 7.4.5.1. South Korea Influencer Marketing Platform Market Estimates and Forecasts, 2018 - 2030 (USD billion)
- 7.4.6. Australia
- 7.4.6.1. Australia Influencer Marketing Platform Market Estimates and Forecasts, 2018 - 2030 (USD billion)
- 7.5. Latin America
- 7.5.1. Latin America Influencer Marketing Platform Market Estimates and Forecasts, 2018 - 2030 (USD billion)
- 7.5.2. Brazil
- 7.5.2.1. Brazil Influencer Marketing Platform Market Estimates and Forecasts, 2018 - 2030 (USD billion)
- 7.6. Middle East and Africa
- 7.6.1. Middle East and Africa Influencer Marketing Platform Market Estimates and Forecasts, 2018 - 2030 (USD billion)
- 7.6.2. UAE
- 7.6.2.1. UAE Influencer Marketing Platform Market Estimates and Forecasts, 2018 - 2030 (USD billion)
- 7.6.3. Saudi Arabia
- 7.6.3.1. Saudi Arabia Influencer Marketing Platform Market Estimates and Forecasts, 2018 - 2030 (USD billion)
- 7.6.4. South Africa
- 7.6.4.1. South Africa Influencer Marketing Platform Market Estimates and Forecasts, 2018 - 2030 (USD billion)
Chapter 8. Competitive Landscape
- 8.1. Company Categorization
- 8.2. Company Market Positioning
- 8.3. Company Heat Map Analysis
- 8.4. Company Profiles/Listing
- 8.4.1. Upfluence
- 8.4.1.1. Participant's Overview
- 8.4.1.2. Financial Performance
- 8.4.1.3. Product Benchmarking
- 8.4.1.4. Strategic Initiatives
- 8.4.2. AspireIQ, Inc.
- 8.4.2.1. Participant's Overview
- 8.4.2.2. Financial Performance
- 8.4.2.3. Product Benchmarking
- 8.4.2.4. Strategic Initiatives
- 8.4.3. Grapevine Marketing, LLC
- 8.4.3.1. Participant's Overview
- 8.4.3.2. Financial Performance
- 8.4.3.3. Product Benchmarking
- 8.4.3.4. Strategic Initiatives
- 8.4.4. Later Influence
- 8.4.4.1. Participant's Overview
- 8.4.4.2. Financial Performance
- 8.4.4.3. Product Benchmarking
- 8.4.4.4. Strategic Initiatives
- 8.4.5. Klear (Meltwater).
- 8.4.5.1. Participant's Overview
- 8.4.5.2. Financial Performance
- 8.4.5.3. Product Benchmarking
- 8.4.5.4. Strategic Initiatives
- 8.4.6. NeoReach
- 8.4.6.1. Participant's Overview
- 8.4.6.2. Financial Performance
- 8.4.6.3. Product Benchmarking
- 8.4.6.4. Strategic Initiatives
- 8.4.7. Traackr, Inc.
- 8.4.7.1. Participant's Overview
- 8.4.7.2. Financial Performance
- 8.4.7.3. Product Benchmarking
- 8.4.7.4. Strategic Initiatives
- 8.4.8. Webfluential
- 8.4.8.1. Participant's Overview
- 8.4.8.2. Financial Performance
- 8.4.8.3. Product Benchmarking
- 8.4.8.4. Strategic Initiatives
- 8.4.9. Hypetap
- 8.4.9.1. Participant's Overview
- 8.4.9.2. Financial Performance
- 8.4.9.3. Product Benchmarking
- 8.4.9.4. Strategic Initiatives
- 8.4.10. CreatorIQ
- 8.4.10.1. Participant's Overview
- 8.4.10.2. Financial Performance
- 8.4.10.3. Product Benchmarking
- 8.4.10.4. Strategic Initiatives
- 8.4.1. Upfluence
Product Code: GVR-4-68038-159-7
List of Tables
- Table 1 Global influencer marketing platform market size estimates & forecasts 2018 - 2030 (USD Billion)
- Table 2 Global influencer marketing platform market, by region 2018 - 2030 (USD Billion)
- Table 3 Global influencer marketing platform market, by application 2018 - 2030 (USD Billion)
- Table 4 Global influencer marketing platform market, by organization size 2018 - 2030 (USD Billion)
- Table 5 Global influencer marketing platform market, by end use 2018 - 2030 (USD Billion)
- Table 6 Campaign management influencer marketing platform market, by region 2018 - 2030 (USD Billion)
- Table 7 Search & discovery influencer marketing platform market, by region 2018 - 2030 (USD Billion)
- Table 8 Analytics & reporting influencer marketing platform market, by region 2018 - 2030 (USD Billion)
- Table 9 Influencer management influencer marketing platform market, by region 2018 - 2030 (USD Billion)
- Table 10 Large enterprises influencer marketing platform market, by region 2018 - 2030 (USD Billion)
- Table 11 SME's influencer marketing platform market, by region 2018 - 2030 (USD Billion)
- Table 12 Food & entertainment influencer marketing platform market, by region 2018 - 2030 (USD Billion)
- Table 13 Sports & fitness influencer marketing platform market, by region 2018 - 2030 (USD Billion)
- Table 14 Travel & holiday influencer marketing platform market, by region 2018 - 2030 (USD Billion)
- Table 15 Fashion & lifestyle influencer marketing platform market, by region 2018 - 2030 (USD Billion)
- Table 16 Others machine tending influencer marketing platform market, by region 2018 - 2030 (USD Billion)
- Table 17 North America influencer marketing platform market, by application 2018 - 2030 (USD Billion)
- Table 18 North America influencer marketing platform market, by organization size 2018 - 2030 (USD Billion)
- Table 19 North America influencer marketing platform market, by end use 2018 - 2030 (USD Billion)
- Table 20 North America influencer marketing platform market, by organization size 2018 - 2030 (USD Billion)
- Table 21 U.S. Influencer marketing platform market, by application 2018 - 2030 (USD Billion)
- Table 22 U.S. Influencer marketing platform market, by organization size 2018 - 2030 (USD Billion)
- Table 23 U.S. Influencer marketing platform market, by end use 2018 - 2030 (USD Billion)
- Table 24 Canada influencer marketing platform market, by application 2018 - 2030 (USD Billion)
- Table 25 Canada influencer marketing platform market, by organization size 2018 - 2030 (USD Billion)
- Table 26 Canada influencer marketing platform market, by end use 2018 - 2030 (USD Billion)
- Table 27 Mexico influencer marketing platform market, by application 2018 - 2030 (USD Billion)
- Table 28 Mexico influencer marketing platform market, by organization size 2018 - 2030 (USD Billion)
- Table 29 Mexico influencer marketing platform market, by end use 2018 - 2030 (USD Billion)
- Table 30 Europe influencer marketing platform market, by application 2018 - 2030 (USD Billion)
- Table 31 Europe influencer marketing platform market, by organization size 2018 - 2030 (USD Billion)
- Table 32 Europe influencer marketing platform market, by end use 2018 - 2030 (USD Billion)
- Table 33 UK influencer marketing platform market, by application 2018 - 2030 (USD Billion)
- Table 34 UK influencer marketing platform market, by organization size 2018 - 2030 (USD Billion)
- Table 35 UK influencer marketing platform market, by end use 2018 - 2030 (USD Billion)
- Table 36 Germany influencer marketing platform market, by application 2018 - 2030 (USD Billion)
- Table 37 Germany influencer marketing platform market, by organization size 2018 - 2030 (USD Billion)
- Table 38 Germany influencer marketing platform market, by end use 2018 - 2030 (USD Billion)
- Table 39 France influencer marketing platform market, by application 2018 - 2030 (USD Billion)
- Table 40 France influencer marketing platform market, by organization size 2018 - 2030 (USD Billion)
- Table 41 France influencer marketing platform market, by end use 2018 - 2030 (USD Billion)
- Table 42 Asia pacific influencer marketing platform market, by application 2018 - 2030 (USD Billion)
- Table 43 Asia pacific influencer marketing platform market, by organization size 2018 - 2030 (USD Billion)
- Table 44 Asia pacific influencer marketing platform market, by end use 2018 - 2030 (USD Billion)
- Table 45 China influencer marketing platform market, by application 2018 - 2030 (USD Billion)
- Table 46 China influencer marketing platform market, by organization size 2018 - 2030 (USD Billion)
- Table 47 China influencer marketing platform market, by end use 2018 - 2030 (USD Billion)
- Table 48 India influencer marketing platform market, by application 2018 - 2030 (USD Billion)
- Table 49 India influencer marketing platform market, by organization size 2018 - 2030 (USD Billion)
- Table 50 India influencer marketing platform market, by end use 2018 - 2030 (USD Billion)
- Table 51 Japan influencer marketing platform market, by application 2018 - 2030 (USD Billion)
- Table 52 Japan influencer marketing platform market, by organization size 2018 - 2030 (USD Billion)
- Table 53 Japan influencer marketing platform market, by end use 2018 - 2030 (USD Billion)
- Table 54 South Korea influencer marketing platform market, by application 2018 - 2030 (USD Billion)
- Table 55 South Korea influencer marketing platform market, by organization size 2018 - 2030 (USD Billion)
- Table 56 South Korea influencer marketing platform market, by end use 2018 - 2030 (USD Billion)
- Table 57 Australia influencer marketing platform market, by application 2018 - 2030 (USD Billion)
- Table 58 Australia influencer marketing platform market, by organization size 2018 - 2030 (USD Billion)
- Table 59 Australia influencer marketing platform market, by end use 2018 - 2030 (USD Billion)
- Table 60 Latin America influencer marketing platform market, by application 2018 - 2030 (USD Billion)
- Table 61 Latin America influencer marketing platform market, by organization size 2018 - 2030 (USD Billion)
- Table 62 Latin America influencer marketing platform market, by end use 2018 - 2030 (USD Billion)
- Table 63 Brazil influencer marketing platform market, by application 2018 - 2030 (USD Billion)
- Table 64 Brazil influencer marketing platform market, by organization size 2018 - 2030 (USD Billion)
- Table 65 Brazil influencer marketing platform market, by end use 2018 - 2030 (USD Billion)
- Table 66 Middle East & Africa influencer marketing platform market, by application 2018 - 2030 (USD Billion)
- Table 67 Middle East & Africa influencer marketing platform market, by organization size 2018 - 2030 (USD Billion)
- Table 68 Middle East & Africa influencer marketing platform market, by end use 2018 - 2030 (USD Billion)
- Table 69 South Africa influencer marketing platform market, by application 2018 - 2030 (USD Billion)
- Table 70 South Africa influencer marketing platform market, by organization size 2018 - 2030 (USD Billion)
- Table 71 South Africa influencer marketing platform market, by end use 2018 - 2030 (USD Billion)
- Table 72 Saudi Arabia influencer marketing platform market, by application 2018 - 2030 (USD Billion)
- Table 73 Saudi Arabia influencer marketing platform market, by organization size 2018 - 2030 (USD Billion)
- Table 74 Saudi Arabia influencer marketing platform market, by end use 2018 - 2030 (USD Billion)
- Table 75 UAE influencer marketing platform market, by application 2018 - 2030 (USD Billion)
- Table 76 UAE influencer marketing platform market, by organization size 2018 - 2030 (USD Billion)
- Table 77 UAE influencer marketing platform market, by end use 2018 - 2030 (USD Billion)
List of Figures
- Fig. 1 Influencer marketing platform market segmentation
- Fig. 2 Information procurement
- Fig. 3 Data analysis models
- Fig. 4 Market formulation and validation
- Fig. 5 Data validating & publishing
- Fig. 6 Influencer marketing platform market snapshot
- Fig. 7 Influencer marketing platform market segment snapshot
- Fig. 8 Influencer marketing platform market competitive landscape snapshot
- Fig. 9 Market research process
- Fig. 10 Market driver relevance analysis (current & future impact)
- Fig. 11 Market restraint relevance analysis (current & future impact)
- Fig. 12 Influencer marketing platform market, by application, key takeaways
- Fig. 13 Influencer marketing platform market, by application, market share, 2024 & 2030
- Fig. 14 Campaign management market estimates & forecasts, 2018 - 2030 (USD Billion)
- Fig. 15 Search & discovery market estimates & forecasts, 2018 - 2030 (USD Billion)
- Fig. 16 Analytics & reporting market estimates & forecasts, 2018 - 2030 (USD Billion)
- Fig. 17 Influencer management market estimates & forecasts, 2018 - 2030 (USD Billion)
- Fig. 18 Influencer marketing platform market, by organization size, key takeaways
- Fig. 19 Influencer marketing platform market, by organization size, market share, 2024 & 2030
- Fig. 20 Large Enterprises market estimates & forecasts, 2018 - 2030 (USD Billion)
- Fig. 21 SME's market estimates & forecasts, 2018 - 2030 (USD Billion)
- Fig. 22 Influencer marketing platform market, by end use, key takeaways
- Fig. 23 Influencer marketing platform market, by end use, market share, 2024 & 2030
- Fig. 24 Food & entertainment market estimates & forecasts, 2018 - 2030 (USD Billion)
- Fig. 25 Sports & fitness market estimates & forecasts, 2018 - 2030 (USD Billion)
- Fig. 26 Travel & holiday market estimates & forecasts, 2018 - 2030 (USD Billion)
- Fig. 27 Fashion & lifestyle market estimates & forecasts, 2018 - 2030 (USD Billion)
- Fig. 28 Others market estimates & forecasts, 2018 - 2030 (USD Billion)
- Fig. 29 North America influencer marketing platform market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 30 U.S. influencer marketing platform market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 31 Canada influencer marketing platform market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 32 Mexico influencer marketing platform market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 33 Europe influencer marketing platform market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 34 UK influencer marketing platform market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 35 Germany influencer marketing platform market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 36 France influencer marketing platform market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 37 Asia pacific influencer marketing platform market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 38 China influencer marketing platform market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 39 Japan influencer marketing platform market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 40 South Korea influencer marketing platform market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 41 India influencer marketing platform market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 42 Australia influencer marketing platform market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 43 Latin America influencer marketing platform market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 44 Brazil influencer marketing platform market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 45 MEA influencer marketing platform market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 46 South Africa influencer marketing platform market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 47 UAE influencer marketing platform market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 48 Strategic framework
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