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PUBLISHER: Grand View Research | PRODUCT CODE: 1611622
PUBLISHER: Grand View Research | PRODUCT CODE: 1611622
Asia Pacific Underwear Market Size, Share & Trends Analysis Report By Gender (Men, Women), By Distribution Channel (Department Stores, Supermarkets, Underwear Shop, Online), By Region, And Segment Forecasts, 2025 - 2030
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Asia Pacific Underwear Market Growth & Trends:
The Asia Pacific underwear market size is expected to reach USD 40.76 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to grow at a CAGR of 7.7% from 2025 to 2030. The growth is mainly driven by evolving consumer preferences, increased disposable income, and rising awareness of premium and branded innerwear. With a shift in preference for comfortable, fashionable, and functional underwear, especially in countries like India, China, and Japan; brands are expanding their offerings to meet diverse consumer demands. The trend toward urbanization and lifestyle upgrades is fostering greater demand for premium innerwear options.
Additionally, the growth of e-commerce and digital retail has made it easier for consumers to access a wide range of brands and styles, further boosting market growth. Key drivers include a surge in younger consumers who value style and comfort, the growing influence of international brands, and a heightened focus on sustainability, prompting companies to invest in eco-friendly materials.
The competitive landscape is marked by the presence of both established players, such as Jockey, Triumph, and Wacoal, and emerging local brands that are tapping into regional trends and offering price-competitive products. As the market continues to grow, innovation, brand differentiation, and digital marketing strategies are becoming critical for capturing consumer loyalty in the Asia Pacific market for underwear.
Asia Pacific Underwear Market Report Highlights:
- Based on gender, the women segment accounted for the largest revenue share of 64.8% in 2024. The cultural shifts promote acceptance of diverse body shapes and sizes, women in the region are actively seeking brands that cater to various body types with inclusive sizing options.
- The sales of underwear through online channels are anticipated to grow at a CAGR of 8.6% from 2025 to 2030. Online platforms allow consumers to browse and purchase underwear from the comfort of their homes, which is particularly valuable for those in busy urban centers or remote areas with limited access to physical stores.
- The underwear market in India is projected to grow at a CAGR of 12.5% from 2025 to 2030 fueled by rising disposable incomes, urbanization, and changing social attitudes toward personal care and fashion.
Product Code: GVR-4-68040-484-4
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Genders & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Information & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segmental Outlook
- 2.3. Regional Outlook
Chapter 3. Asia Pacific Underwear Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Sales & Retail Channel Analysis
- 3.3.2. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis-
- 3.5.1. Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. Asia Pacific Underwear Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Influencing Buying Behavior
- 4.4. Consumer Service Adoption Trends
- 4.5. Key Observations & Findings
Chapter 5. Asia Pacific Underwear Market: Gender Estimates & Trend Analysis
- 5.1. Gender Movement Analysis & Market Share, 2024 & 2030
- 5.2. Men
- 5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3. Women
- 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. Asia Pacific Underwear Market: Distribution Channel Estimates & Trend Analysis
- 6.1. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 6.2. Food Service
- 6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3. Department Stores
- 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.4. Supermarkets
- 6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.5. Underwear Shop
- 6.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.6. Online
- 6.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.6.2. Company Owned Website
- 6.6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.6.3. E-commerce
- 6.6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.7. Others
- 6.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. Asia Pacific Underwear Market: Regional Estimates & Trend Analysis
- 7.1. Regional Movement Analysis & Market Share, 2024 & 2030
- 7.2. Asia Pacific
- 7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.2. China
- 7.2.2.1. Key country dynamics
- 7.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.3. Hong Kong
- 7.2.3.1. Key country dynamics
- 7.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.4. Taiwan
- 7.2.4.1. Key country dynamics
- 7.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.5. South Korea
- 7.2.5.1. Key country dynamics
- 7.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.6. Indonesia
- 7.2.6.1. Key country dynamics
- 7.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.7. Philippines
- 7.2.7.1. Key country dynamics
- 7.2.7.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.8. Vietnam
- 7.2.8.1. Key country dynamics
- 7.2.8.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.9. Thailand
- 7.2.9.1. Key country dynamics
- 7.2.9.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.10. Malaysia
- 7.2.10.1. Key country dynamics
- 7.2.10.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.11. Singapore
- 7.2.11.1. Key country dynamics
- 7.2.11.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.12. India
- 7.2.2.1 Key country dynamics
- 7.2.2.2 Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. Competitive Analysis
- 8.1. Recent developments & impact analysis by key market participants
- 8.2. Company Categorization
- 8.3. Participant's Overview
- 8.4. Financial Performance
- 8.5. Gender Benchmarking
- 8.6. Company Market Share Analysis, 2024 (%)
- 8.7. Company Heat Map Analysis
- 8.8. Strategy Mapping
- 8.9. Company Profiles
- 8.9.1. Wacoal Holdings Corp.
- 8.9.1.1. Company Overview
- 8.9.1.2. Financial Performance
- 8.9.1.3. Gender Benchmarking
- 8.9.1.4. Strategic Initiatives
- 8.9.2. Aimer Group
- 8.9.2.1. Company Overview
- 8.9.2.2. Financial Performance
- 8.9.2.3. Gender Benchmarking
- 8.9.2.4. Strategic Initiatives
- 8.9.3. Triumph International
- 8.9.3.1. Company Overview
- 8.9.3.2. Financial Performance
- 8.9.3.3. Gender Benchmarking
- 8.9.3.4. Strategic Initiatives
- 8.9.4. Jockey
- 8.9.4.1. Company Overview
- 8.9.4.2. Financial Performance
- 8.9.4.3. Gender Benchmarking
- 8.9.4.4. Strategic Initiatives
- 8.9.5. Uniqlo
- 8.9.5.1. Company Overview
- 8.9.5.2. Financial Performance
- 8.9.5.3. Gender Benchmarking
- 8.9.5.4. Strategic Initiatives
- 8.9.6. Sabina
- 8.9.6.1. Company Overview
- 8.9.6.2. Financial Performance
- 8.9.6.3. Gender Benchmarking
- 8.9.6.4. Strategic Initiatives
- 8.9.7. BYC Co., Ltd.
- 8.9.7.1. Company Overview
- 8.9.7.2. Financial Performance
- 8.9.7.3. Gender Benchmarking
- 8.9.7.4. Strategic Initiatives
- 8.9.8. Lux Industries Ltd.
- 8.9.8.1. Company Overview
- 8.9.8.2. Financial Performance
- 8.9.8.3. Gender Benchmarking
- 8.9.8.4. Strategic Initiatives
- 8.9.9. Rupa & Co. Ltd.
- 8.9.9.1. Company Overview
- 8.9.9.2. Financial Performance
- 8.9.9.3. Gender Benchmarking
- 8.9.9.4. Strategic Initiatives
- 8.9.10. Dollar Industries Ltd.
- 8.9.10.1. Company Overview
- 8.9.10.2. Financial Performance
- 8.9.10.3. Gender Benchmarking
- 8.9.10.4. Strategic Initiatives
- 8.9.1. Wacoal Holdings Corp.
Product Code: GVR-4-68040-484-4
List of Tables
- Table 1 Asia Pacific Underwear market - Key market driver analysis
- Table 2 Asia Pacific Underwear market - Key market restraint analysis
- Table 3 Men's underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Table 4 Women underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Table 5 Asia Pacific underwear market estimates and forecast through department stores, 2018 - 2030 (USD Million)
- Table 6 Asia Pacific Underwear market estimates and forecast, through supermarkets, 2018 - 2030 (USD Million)
- Table 7 Asia Pacific Underwear market estimates and forecast, through underwear shop, 2018 - 2030 (USD Million)
- Table 8 Asia Pacific Underwear market estimates and forecast through online stores, 2018 - 2030 (USD Million)
- Table 9 Asia Pacific Underwear market estimates and forecast, through company owned websites, 2018 - 2030 (USD Million)
- Table 10 Asia Pacific Underwear market estimates and forecast through e-commerce, 2018 - 2030 (USD Million)
- Table 11 Asia Pacific Underwear market estimates and forecast through other channel, 2018 - 2030 (USD Million)
- Table 12 Asia Pacific underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Table 13 Asia Pacific underwear market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
- Table 14 Asia Pacific underwear market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
- Table 15 China macro-economic outlay
- Table 16 China underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Table 17 China underwear market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
- Table 18 China underwear market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
- Table 19 India macro-economic outlay
- Table 20 India underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Table 21 India underwear market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
- Table 22 India underwear market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
- Table 23 Hong Kong macro-economic outlay
- Table 24 Hong Kong underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Table 25 Hong Kong underwear market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
- Table 26 Hong Kong underwear market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
- Table 27 Taiwan macro-economic outlay
- Table 28 Taiwan underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Table 29 Taiwan underwear market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
- Table 30 Taiwan underwear market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
- Table 31 South Korea macro-economic outlay
- Table 32 South Korea underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Table 33 South Korea underwear market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
- Table 34 South Korea underwear market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
- Table 35 Indonesia macro-economic outlay
- Table 36 Indonesia underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Table 37 Indonesia underwear market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
- Table 38 Indonesia underwear market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
- Table 39 Philippines macro-economic outlay
- Table 40 Philippines underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Table 41 Philippines underwear market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
- Table 42 Philippines underwear market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
- Table 43 Vietnam macro-economic outlay
- Table 44 Vietnam underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Table 45 Vietnam underwear market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
- Table 46 Vietnam underwear market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
- Table 47 Thailand macro-economic outlay
- Table 48 Thailand underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Table 49 Thailand underwear market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
- Table 50 Thailand underwear market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
- Table 51 Malaysia macro-economic outlay
- Table 52 Japan underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Table 53 Japan underwear market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
- Table 54 Japan Asia Pacific underwear market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
- Table 55 Singapore macro-economic outlay
- Table 56 Singapore underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Table 57 Singapore underwear market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
- Table 58 Singapore underwear market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
- Table 59 India macro-economic outlay
- Table 60 Singapore underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Table 61 Singapore underwear market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
- Table 62 Singapore underwear market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
List of Figures
- Fig. 1 Asia Pacific Underwear market snapshot
- Fig. 2 Asia Pacific Underwear market segmentation & scope
- Fig. 3 Asia Pacific Underwear market penetration & growth prospect mapping
- Fig. 4 Asia Pacific Underwear market value chain analysis
- Fig. 5 Asia Pacific Underwear market dynamics
- Fig. 6 Asia Pacific Underwear market Porter's Five Forces analysis
- Fig. 7 Asia Pacific Underwear market: Gender movement analysis, 2024 & 2030 (%)
- Fig. 8 Men's underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 9 Women underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 10 Asia Pacific Underwear market: Distribution channel movement analysis, 2024 & 2030 (%)
- Fig. 11 Asia Pacific underwear market estimates and forecast through department stores, 2018 - 2030 (USD Million)
- Fig. 12 Asia Pacific Underwear market estimates and forecast, through supermarkets, 2018 - 2030 (USD Million)
- Fig. 13 Asia Pacific Underwear market estimates and forecast, through underwear shop, 2018 - 2030 (USD Million)
- Fig. 14 Asia Pacific Underwear market estimates and forecast through online stores, 2018 - 2030 (USD Million)
- Fig. 15 Asia Pacific Underwear market estimates and forecast, through company owned websites, 2018 - 2030 (USD Million)
- Fig. 16 Asia Pacific Underwear market estimates and forecast through e-commerce, 2018 - 2030 (USD Million)
- Fig. 17 Asia Pacific Underwear market estimates and forecast through other channel, 2018 - 2030 (USD Million)
- Fig. 18 Asia Pacific underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 19 China underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 20 India underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 21 Hong Kong underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 22 Taiwan underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 23 South Korea underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 24 Indonesia underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 25 Philippines underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 26 Vietnam underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 27 Thailand underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 28 Malaysia underwear market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 29 Singapore underwear market estimates and forecast, 2018 - 2030 (USD Million)
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