PUBLISHER: Grand View Research | PRODUCT CODE: 1611589
PUBLISHER: Grand View Research | PRODUCT CODE: 1611589
India Online Grocery Market Size, Share & Trends Analysis Report By Product (Fresh Produce, Breakfast & Dairy, Snacks & Beverages, Meat & Seafood, Staples & Cooking Essentials), By Payment Mode (Online, Offline), And Segment Forecasts, 2025 - 2030
India Online Grocery Market Growth & Trends:
The India online grocery market size is projected to reach USD 77.72 billion by 2030, according to a study conducted by Grand View Research, Inc. It is expected to expand at a CAGR of 44.9% from 2025 to 2030. The online grocery market in India has been thriving with consumers favoring the convenience of online shopping over neighborhood grocery retailers. Amid the COVID-19 pandemic, people have been careful to step out from the safety of their homes.
A rising number of individuals are shifting toward online grocery shopping for meeting their needs during the time of social distancing. The online grocery market in India, while still in its nascent stage, witnessed remarkable growth during the pandemic period and is set to pick up significantly as social distancing becomes the new normal and as traditional grocery retailing loses appeal across hitherto experience. Additionally, growing smartphone usage, coupled with the proliferation of the internet, is a key factor expected to boost market growth over the forecast period.
Furthermore, a rise in investments of Venture Capital and Private Equity (PE) funds into India's consumer internet and online retail sectors are likely to support the growth of the market. Moreover, in the coming years, the industry is expected to be driven by consumers using local languages over English from Tier-I as well as Tier-II and III cities. Hence, key players in the market are looking forward to adapting their platforms to local languages and establish improved voice search features to build their potential consumer base. Other appealing offers like fast delivery or same-day delivery, low delivery charges, cashback offers, and flexible return policies by online grocery platforms are also expected to drive the market in the foreseeable future.
Online grocery shopping is seen to be highly convenient and user-friendly; however, it has its challenges. A personalized experience, lack of physical evidence, and checking the product for its freshness before the purchase is absent while shopping online. The growing awareness of fitness and well-being, eating fresh and healthy food raises concerns about buying groceries online. Moreover, frauds associated while making an online purchase and payments, delays in the delivery, and delivery of damaged or expired goods are some of the other factors that are likely to hinder the market growth. Nevertheless, the adoption of the Internet of Things (IoT) is projected to provide lucrative opportunities for the market over the forecast period. IoT aids e-commerce companies keep track of their inventory with the use of IoT enabled devices within the network. These IoT-enabled devices help retailers provide real-time data and analyze the demand for several products across different regions and cities.
India Online Grocery Market Report Highlights:
- Based on product type, the staples and cooking essentials segment dominated the market with a share of 32.8% in 2024 owing to the constant shopping of staples
- The online payment method segment is expected to expand at the fastest CAGR over the forecast period. India's online grocery market, traditionally dominated by cash, is evolving to meet the demands of its increasingly smartphone-led online shopping culture, with cards and digital wallets rising in prominence
- By region, South India accounted for 34.3% share in 2024 and is expected to witness significant growth over the coming years. The West India region is anticipated to witness the second-highest growth over the forecast period
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Research Methodology
- 1.2.1. Information Procurement
- 1.3. Information or Data Analysis
- 1.4. Methodology
- 1.5. Research Scope and Assumptions
- 1.6. Market Formulation & Validation
- 1.7. Country Based Segment Share Calculation
- 1.8. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. India Online Grocery Market Variables, Trends, & Scope
- 3.1. Market Lineage Outlook
- 3.2. Market Dynamics
- 3.2.1. Market Drivers Analysis
- 3.2.2. Market Restraints Analysis
- 3.2.3. Industry Challenge
- 3.3. India Online Grocery Market Analysis Tools
- 3.3.1. Industry Analysis - Porter's
- 3.3.1.1. Bargaining power of the suppliers
- 3.3.1.2. Bargaining power of the buyers
- 3.3.1.3. Threats of substitution
- 3.3.1.4. Threats from new entrants
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
- 3.3.1. Industry Analysis - Porter's
Chapter 4. India Online Grocery Market: Product Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. India Online Grocery Market: Product Movement Analysis, 2024 & 2030 (USD Million)
- 4.3. Fresh Produce
- 4.3.1. Fresh Produce Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4. Breakfast & Dairy
- 4.4.1. Breakfast & Dairy Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.5. Snacks & Beverages
- 4.5.1. Snack & Beverages Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.6. Meat & Seafood
- 4.6.1. Meat & Seafood Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.7. Staples & Cooking Essentials
- 4.7.1. Staples & Cooking Essentials Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.8. Others
- 4.8.1. Other Products Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 5. India Online Grocery Market: Payment Mode Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. India Online Grocery Market: Payment Mode Movement Analysis, 2024 & 2030 (USD Million)
- 5.3. Online
- 5.3.1. Online Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4. Offline (COD)
- 5.4.1. Offline (COD) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 6. India Online Grocery Market Region Estimates & Trend Analysis
- 6.1. India Online Grocery Market Share, By Region, 2024 & 2030, USD Million
- 6.2. South
- 6.2.1. South India Online Grocery Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.3. North
- 6.3.1. North India Online Grocery Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4. West
- 6.4.1. West India Online Grocery Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.5. East
- 6.5.1. East India Online Grocery Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 7. Competitive Landscape
- 7.1. Company Categorization
- 7.2. Company Market Positioning
- 7.3. Company Heat Map Analysis
- 7.4. Company Profiles/Listing
- 7.4.1. Amazon India Pvt. Ltd.
- 7.4.1.1. Participant's Overview
- 7.4.1.2. Financial Performance
- 7.4.1.3. Application Benchmarking
- 7.4.1.4. Strategic Initiative
- 7.4.2. BigBasket
- 7.4.2.1. Participant's Overview
- 7.4.2.2. Financial Performance
- 7.4.2.3. Application Benchmarking
- 7.4.2.4. Strategic Initiative
- 7.4.3. DMart Ready
- 7.4.3.1. Participant's Overview
- 7.4.3.2. Financial Performance
- 7.4.3.3. Application Benchmarking
- 7.4.3.4. Strategic Initiative
- 7.4.4. Flipkart Supermart
- 7.4.4.1. Participant's Overview
- 7.4.4.2. Financial Performance
- 7.4.4.3. Application Benchmarking
- 7.4.4.4. Strategic Initiative
- 7.4.5. Godrej Nature's Basket Ltd.
- 7.4.5.1. Participant's Overview
- 7.4.5.2. Financial Performance
- 7.4.5.3. Application Benchmarking
- 7.4.5.4. Strategic Initiative
- 7.4.6. Blink Commerce Private Limited (Blinkit)
- 7.4.6.1. Participant's Overview
- 7.4.6.2. Financial Performance
- 7.4.6.3. Application Benchmarking
- 7.4.6.4. Strategic Initiative
- 7.4.7. Nature's Basket
- 7.4.7.1. Participant's Overview
- 7.4.7.2. Financial Performance
- 7.4.7.3. Application Benchmarking
- 7.4.7.4. Strategic Initiative
- 7.4.8. Paytm E-Commerce Pvt. Ltd. (Paytm Mall)
- 7.4.8.1. Participant's Overview
- 7.4.8.2. Financial Performance
- 7.4.8.3. Application Benchmarking
- 7.4.8.4. Strategic Initiative
- 7.4.9. Reliance Retail Ltd. (Reliance Fresh)
- 7.4.9.1. Participant's Overview
- 7.4.9.2. Financial Performance
- 7.4.9.3. Application Benchmarking
- 7.4.9.4. Strategic Initiative
- 7.4.10. Spencer's Retail
- 7.4.10.1. Participant's Overview
- 7.4.10.2. Financial Performance
- 7.4.10.3. Application Benchmarking
- 7.4.10.4. Strategic Initiative
- 7.4.11. Star Quik (Fiora Online Limited)
- 7.4.11.1. Participant's Overview
- 7.4.11.2. Financial Performance
- 7.4.11.3. Application Benchmarking
- 7.4.11.4. Strategic Initiative
- 7.4.12. Swiggy (Instamart)
- 7.4.12.1. Participant's Overview
- 7.4.12.2. Financial Performance
- 7.4.12.3. Application Benchmarking
- 7.4.12.4. Strategic Initiative
- 7.4.13. UrDoorstep eRetail Pvt. Ltd.
- 7.4.13.1. Participant's Overview
- 7.4.13.2. Financial Performance
- 7.4.13.3. Application Benchmarking
- 7.4.13.4. Strategic Initiative
- 7.4.14. Zepto (KiranaKart Technologies Private Limited)
- 7.4.14.1. Participant's Overview
- 7.4.14.2. Financial Performance
- 7.4.14.3. Application Benchmarking
- 7.4.14.4. Strategic Initiative
- 7.4.15. Milkbasket
- 7.4.15.1. Participant's Overview
- 7.4.15.2. Financial Performance
- 7.4.15.3. Application Benchmarking
- 7.4.15.4. Strategic Initiative
- 7.4.1. Amazon India Pvt. Ltd.
List of Tables
- Table 1 India Online Grocery Market, by Region, 2018 - 2030 (USD Million)
- Table 2 India Online Grocery Market, by Product, 2018 - 2030 (USD Million)
- Table 3 India Online Grocery Market, by Payment Mode, 2018 - 2030 (USD Million)
- Table 4 South Online Grocery Market, by Product, 2018 - 2030 (USD Million)
- Table 5 South Online Grocery Market, by Payment Mode, 2018 - 2030 (USD Million)
- Table 6 North Online Grocery Market, by Product, 2018 - 2030 (USD Million)
- Table 7 North Online Grocery Market, by Payment Mode, 2018 - 2030 (USD Million)
- Table 8 West Online Grocery Market, by Product, 2018 - 2030 (USD Million)
- Table 9 West Online Grocery Market, by Payment Mode, 2018 - 2030 (USD Million)
- Table 10 East Online Grocery Market, by Product, 2018 - 2030 (USD Million)
- Table 11 East Online Grocery Market, by Payment Mode, 2018 - 2030 (USD Million)
List of Figures
- Fig. 1 India online grocery market segmentation
- Fig. 2 Market research process
- Fig. 3 Information procurement
- Fig. 4 Primary research pattern
- Fig. 5 Market research approaches
- Fig. 6 Value chain-based sizing & forecasting
- Fig. 7 Parent market analysis
- Fig. 8 Market formulation & validation
- Fig. 9 India online grocery market snapshot
- Fig. 10 India online grocery market segment snapshot
- Fig. 11 India online grocery market competitive landscape snapshot
- Fig. 12 Market research process
- Fig. 13 Market driver relevance analysis (Current & future impact)
- Fig. 14 Market restraint relevance analysis (Current & future impact)
- Fig. 15 India online grocery market: Product outlook key takeaways (USD Million)
- Fig. 16 India online grocery market: Product movement analysis (USD Million), 2024 & 2030
- Fig. 17 Fresh produce market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 18 Breakfast & dairy market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 19 Snacks & beverages market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 20 Meat & seafood market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 21 Staples & cooking essentials market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 22 Other products market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 23 India online grocery market: Payment mode outlook key takeaways (USD Million)
- Fig. 24 India online grocery market: Payment mode movement analysis (USD Million), 2024 & 2030
- Fig. 25 Online payment mode market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 26 Offline (COD) payment mode market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 27 Regional marketplace: Key takeaways
- Fig. 28 India online grocery market: Regional outlook, 2024 & 2030, USD Million
- Fig. 29 South India Online Grocery market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 30 North India Online Grocery market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 31 West India Online Grocery market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 32 East India Online Grocery market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 33 Strategy framework
- Fig. 34 Company categorization
