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PUBLISHER: Grand View Research | PRODUCT CODE: 1611559
PUBLISHER: Grand View Research | PRODUCT CODE: 1611559
Video As A Service Market Size, Share & Trends Analysis Report By Application, By Cloud Deployment Mode (Public Cloud, Private Cloud), By Vertical (BFSI, Education), By Region, And Segment Forecasts, 2025 - 2030
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Video As A Service Market Growth & Trends:
The global video as a service market size is estimated to reach USD 56.34 billion by 2030, registering to grow at a CAGR of 33.7% from 2025 to 2030 according to a new report by Grand View Research, Inc. The demand for video communications among organizations has been accelerating, which has enabled the market to gain momentum. The demand for high-quality conferencing and the networks to support it on an array of devices continues to grow. Data is stored in the cloud, and equipment is simplified into touchscreen interfaces while managed service vendors supply software applications and push hardware manufacturers into partnerships roles. All such factors are contributing to the growth of the video as a service (Vaas) market.
Moreover, multiparty or point-to-point conferencing solutions have given access to vast amounts of data about meeting habits. A conferencing platform aided with Artificial Intelligence (AI) and machine learning has allowed the video collaboration platform to optimize and increase the efficacy of meetings by deploying facial recognition technologies and virtual assistants. AI in VaaS solutions has enabled organizations to determine the optimal length of a forum, the best time of the day to hold a meeting, and the ideal number of participants. In addition, voice recognition has helped the enterprises analyze the content of the sessions, draw a comparative analysis between conferences in the organization, and offer suggestions about connections among people with complementary skills.
The growing demand for VaaS owing to the globalization of businesses is expected to emerge as a significant driver for market growth. VaaS is also likely to find more applications in the corporate, education, healthcare, government, and media & entertainment end-use segments. The rapid growth in telemedicine and online education in the emerging economies of Asia Pacific is anticipated to play a pivotal role in driving the demand for VaaS solutions. However, high initial investments in the purchase and deployment of Video Conferencing (VC) solutions and concerns related to the privacy and security of information are significant restraints of the market growth. The high cost of delivering video services can be attributed to high-quality video communication devices, data security software solutions for the secure transmission of data, and the training of employees.
Video As A Service Market Report Highlights:
- The corporate communications segment dominated the market with a revenue share of 30.0% in 2024. This dominance can be attributed to the increasing reliance on video conferencing tools for internal and external communications within organizations.
- The hybrid cloud segment dominated the market with the highest revenue share in 2024, which can be attributed to its ability to offer flexibility and scalability to organizations.
- The education segment dominated the market with the highest revenue share in 2024, primarily due to the accelerated adoption of online learning platforms and virtual classrooms.
Product Code: GVR-4-68039-523-5
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
Chapter 3. Video as a Service Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.2. Market Restraint Analysis
- 3.2.3. Industry Challenge
- 3.3. Industry Analysis Tools
- 3.3.1. PORTER's Analysis
- 3.3.1.1. Bargaining power of the suppliers
- 3.3.1.2. Bargaining power of the buyers
- 3.3.1.3. Threats of substitution
- 3.3.1.4. Threats from new entrants
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
- 3.3.2.1. Political landscape
- 3.3.2.2. Economic and social landscape
- 3.3.2.3. Technological landscape
- 3.3.1. PORTER's Analysis
Chapter 4. Video as a Service Market: Application Estimates & Trend Analysis
- 4.1. Video as a Service Market, By Application: Key Takeaways
- 4.2. Application Movement Analysis & Market Share, 2024 & 2030
- 4.3. Market Estimates & Forecasts, By Application, 2018 - 2030 (USD Million)
- 4.3.1. Corporate Communications
- 4.3.1.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.3.2. Training and Development
- 4.3.2.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.3.3. Marketing and Client Engagement
- 4.3.3.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.3.4. Broadcast Distribution
- 4.3.4.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.3.5. Content Creation and Management
- 4.3.5.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.3.6. Others
- 4.3.6.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.3.1. Corporate Communications
Chapter 5. Video as a Service Market: Cloud Deployment Mode Estimates & Trend Analysis
- 5.1. Video as a Service Market, By Cloud Deployment Mode: Key Takeaways
- 5.2. Cloud Deployment Mode Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, By Cloud Deployment Mode, 2018 - 2030 (USD Million)
- 5.3.1. Public Cloud
- 5.3.1.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.3.2. Private Cloud
- 5.3.2.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.3.3. Hybrid Cloud
- 5.3.3.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.3.1. Public Cloud
Chapter 6. Video as a Service Market: Vertical Channel Estimates & Trend Analysis
- 6.1. Video as a Service Market, By Vertical: Key Takeaways
- 6.2. Vertical Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, By Vertical, 2018 - 2030 (USD Million)
- 6.3.1. BFSI
- 6.3.1.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.3.2. Healthcare and Life Sciences
- 6.3.2.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.3.3. Retail and E-commerce
- 6.3.3.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.3.4. IT and Telecom
- 6.3.4.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.3.5. Education
- 6.3.5.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.3.6. Government and Public Sector
- 6.3.6.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.3.7. Media and Entertainment
- 6.3.7.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.3.8. Others
- 6.3.8.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.3.1. BFSI
Chapter 7. Video as a Service Market: Regional Estimates & Trend Analysis
- 7.1. Video as a Service Market: Regional Outlook
- 7.2. Regional Marketplaces: Key Takeaways
- 7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
- 7.4. North America
- 7.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.2. U.S.
- 7.4.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.3. Canada
- 7.4.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.4. Mexico
- 7.4.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5. Europe
- 7.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5.2. UK
- 7.5.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5.3. Germany
- 7.5.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5.4. France
- 7.5.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6. Asia Pacific
- 7.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.2. China
- 7.6.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.3. Japan
- 7.6.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.4. India
- 7.6.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.5. Australia
- 7.6.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.6. South Korea
- 7.6.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.7. Latin America
- 7.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.7.2. Brazil
- 7.7.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.8. Middle East and Africa
- 7.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.8.2. UAE
- 7.8.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.8.3. KSA
- 7.8.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.8.4. South Africa
- 7.8.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 8. Competitive Landscape
- 8.1. Company Categorization
- 8.2. Company Market Positioning
- 8.3. Company Heat Map Analysis
- 8.4. Company Profiles/Listing
- 8.4.1. Adobe
- 8.4.1.1. Company Overview
- 8.4.1.2. Financial Performance
- 8.4.1.3. Product Portfolio
- 8.4.1.4. Recent Developments/ Strategic Initiatives
- 8.4.2. Alphabet, Inc.
- 8.4.2.1. Company Overview
- 8.4.2.2. Financial Performance
- 8.4.2.3. Product Portfolio
- 8.4.2.4. Recent Developments/ Strategic Initiatives
- 8.4.3. Amazon Web Services, Inc.
- 8.4.3.1. Company Overview
- 8.4.3.2. Financial Performance
- 8.4.3.3. Product Portfolio
- 8.4.3.4. Recent Developments/ Strategic Initiatives
- 8.4.4. Avaya, LLC
- 8.4.4.1. Company Overview
- 8.4.4.2. Financial Performance
- 8.4.4.3. Product Portfolio
- 8.4.4.4. Recent Developments/ Strategic Initiatives
- 8.4.5. Cisco Systems, Inc.
- 8.4.5.1. Company Overview
- 8.4.5.2. Financial Performance
- 8.4.5.3. Product Portfolio
- 8.4.5.4. Recent Developments/ Strategic Initiatives
- 8.4.6. GoTo
- 8.4.6.1. Company Overview
- 8.4.6.2. Financial Performance
- 8.4.6.3. Product Portfolio
- 8.4.6.4. Recent Developments/ Strategic Initiatives
- 8.4.7. HP Development Company, L.P.
- 8.4.7.1. Company Overview
- 8.4.7.2. Financial Performance
- 8.4.7.3. Product Portfolio
- 8.4.7.4. Recent Developments/ Strategic Initiatives
- 8.4.8. RingCentral, Inc.
- 8.4.8.1. Company Overview
- 8.4.8.2. Financial Performance
- 8.4.8.3. Product Portfolio
- 8.4.8.4. Recent Developments/ Strategic Initiatives
- 8.4.9. Zoho Corporation Pvt. Ltd.
- 8.4.9.1. Company Overview
- 8.4.9.2. Financial Performance
- 8.4.9.3. Product Portfolio
- 8.4.9.4. Recent Developments/ Strategic Initiatives
- 8.4.10. Zoom Communications, Inc.
- 8.4.10.1. Company Overview
- 8.4.10.2. Financial Performance
- 8.4.10.3. Product Portfolio
- 8.4.10.4. Recent Developments/ Strategic Initiatives
- 8.4.1. Adobe
Product Code: GVR-4-68039-523-5
List of Tables
- Table 1. Global Video as a service market: Key market driver analysis
- Table 2. Global Video as a service market: Key market restraint analysis
- Table 3. Global Video as a service market estimates & forecast, by application (USD Million)
- Table 4. Global Video as a service market estimates & forecast, by cloud deployment mode (USD Million)
- Table 5. Global Video as a service market estimates & forecast, by vertical (USD Million)
- Table 6. Global Video as a service market estimates & forecast, by region (USD Million)
- Table 7. North America video as a service market estimates and forecast, by country, 2018 - 2030 (USD Million)
- Table 8. North America video as a service market estimates and forecast, by application, 2018 - 2030 (USD Million)
- Table 9. North America video as a service market estimates and forecast, by cloud deployment mode, 2018 - 2030 (USD Million)
- Table 10. North America video as a service market estimates and forecast, by vertical, 2018 - 2030 (USD Million)
- Table 11. U.S. video as a service market estimates and forecast, 2018 - 2030 (USD Million)
- Table 12. U.S. video as a service market estimates and forecast, by application, 2018 - 2030 (USD Million)
- Table 13. U.S. video as a service market estimates and forecast, by cloud deployment mode, 2018 - 2030 (USD Million)
- Table 14. U.S. video as a service market estimates and forecast, by vertical, 2018 - 2030 (USD Million)
- Table 15. Canada video as a service market estimates and forecast, 2018 - 2030 (USD Million)
- Table 16. Canada video as a service market estimates and forecast, by application, 2018 - 2030 (USD Million)
- Table 17. Canada video as a service market estimates and forecast, by cloud deployment mode, 2018 - 2030 (USD Million)
- Table 18. Canada video as a service market estimates and forecast, by vertical, 2018 - 2030 (USD Million)
- Table 19. Mexico video as a service market estimates and forecast, 2018 - 2030 (USD Million)
- Table 20. Mexico video as a service market estimates and forecast, by application, 2018 - 2030 (USD Million)
- Table 21. Mexico video as a service market estimates and forecast, by cloud deployment mode, 2018 - 2030 (USD Million)
- Table 22. Mexico video as a service market estimates and forecast, by vertical, 2018 - 2030 (USD Million)
- Table 23. Europe video as a service market estimates and forecast, by country, 2018 - 2030 (USD Million)
- Table 24. Europe video as a service market estimates and forecast, by application, 2018 - 2030 (USD Million)
- Table 25. Europe video as a service market estimates and forecast, by cloud deployment mode, 2018 - 2030 (USD Million)
- Table 26. Europe video as a service market estimates and forecast, by vertical, 2018 - 2030 (USD Million)
- Table 27. UK video as a service market estimates and forecast, 2018 - 2030 (USD Million)
- Table 28. UK video as a service market estimates and forecast, by application, 2018 - 2030 (USD Million)
- Table 29. UK video as a service market estimates and forecast, by cloud deployment mode, 2018 - 2030 (USD Million)
- Table 30. UK video as a service market estimates and forecast, by vertical, 2018 - 2030 (USD Million)
- Table 31. Germany video as a service market estimates and forecast, 2018 - 2030 (USD Million)
- Table 32. Germany video as a service market estimates and forecast, by application, 2018 - 2030 (USD Million)
- Table 33. Germany video as a service market estimates and forecast, by cloud deployment mode, 2018 - 2030 (USD Million)
- Table 34. Germany video as a service market estimates and forecast, by vertical, 2018 - 2030 (USD Million)
- Table 35. France video as a service market estimates and forecast, 2018 - 2030 (USD Million)
- Table 36. France video as a service market estimates and forecast, by application, 2018 - 2030 (USD Million)
- Table 37. France video as a service market estimates and forecast, by cloud deployment mode, 2018 - 2030 (USD Million)
- Table 38. France video as a service market estimates and forecast, by vertical, 2018 - 2030 (USD Million)
- Table 39. Asia Pacific video as a service market estimates and forecast, by country, 2018 - 2030 (USD Million)
- Table 40. Asia Pacific video as a service market estimates and forecast, by application, 2018 - 2030 (USD Million)
- Table 41. Asia Pacific video as a service market estimates and forecast, by cloud deployment mode, 2018 - 2030 (USD Million)
- Table 42. Asia Pacific video as a service market estimates and forecast, by vertical, 2018 - 2030 (USD Million)
- Table 43. China video as a service market estimates and forecast, 2018 - 2030 (USD Million)
- Table 44. China video as a service market estimates and forecast, by application, 2018 - 2030 (USD Million)
- Table 45. China video as a service market estimates and forecast, by cloud deployment mode, 2018 - 2030 (USD Million)
- Table 46. China video as a service market estimates and forecast, by vertical, 2018 - 2030 (USD Million)
- Table 47. India video as a service market estimates and forecast, 2018 - 2030 (USD Million)
- Table 48. India video as a service market estimates and forecast, by application, 2018 - 2030 (USD Million)
- Table 49. India video as a service market estimates and forecast, by cloud deployment mode, 2018 - 2030 (USD Million)
- Table 50. India video as a service market estimates and forecast, by vertical, 2018 - 2030 (USD Million)
- Table 51. Japan video as a service market estimates and forecast, 2018 - 2030 (USD Million)
- Table 52. Japan video as a service market estimates and forecast, by application, 2018 - 2030 (USD Million)
- Table 53. Japan video as a service market estimates and forecast, by cloud deployment mode, 2018 - 2030 (USD Million)
- Table 54. Japan video as a service market estimates and forecast, by vertical, 2018 - 2030 (USD Million)
- Table 55. Australia video as a service market estimates and forecast, 2018 - 2030 (USD Million)
- Table 56. Australia video as a service market estimates and forecast, by application, 2018 - 2030 (USD Million)
- Table 57. Australia video as a service market estimates and forecast, by cloud deployment mode, 2018 - 2030 (USD Million)
- Table 58. Australia video as a service market estimates and forecast, by vertical, 2018 - 2030 (USD Million)
- Table 59. South Korea video as a service market estimates and forecast, 2018 - 2030 (USD Million)
- Table 60. South Korea video as a service market estimates and forecast, by application, 2018 - 2030 (USD Million)
- Table 61. South Korea video as a service market estimates and forecast, by cloud deployment mode, 2018 - 2030 (USD Million)
- Table 62. South Korea video as a service market estimates and forecast, by vertical, 2018 - 2030 (USD Million)
- Table 63. Latin America video as a service market estimates and forecast, by country, 2018 - 2030 (USD Million)
- Table 64. Latin America video as a service market estimates and forecast, by application, 2018 - 2030 (USD Million)
- Table 65. Latin America video as a service market estimates and forecast, by cloud deployment mode, 2018 - 2030 (USD Million)
- Table 66. Latin America video as a service market estimates and forecast, by vertical, 2018 - 2030 (USD Million)
- Table 67. Brazil video as a service market estimates and forecast, 2018 - 2030 (USD Million)
- Table 68. Brazil video as a service market estimates and forecast, by application, 2018 - 2030 (USD Million)
- Table 69. Brazil video as a service market estimates and forecast, by cloud deployment mode, 2018 - 2030 (USD Million)
- Table 70. Brazil video as a service market estimates and forecast, by vertical, 2018 - 2030 (USD Million)
- Table 71. Middle East & Africa video as a service market estimates and forecast, by country, 2018 - 2030 (USD Million)
- Table 72. Middle East & Africa video as a service market estimates and forecast, by application, 2018 - 2030 (USD Million)
- Table 73. Middle East & Africa video as a service market estimates and forecast, by cloud deployment mode, 2018 - 2030 (USD Million)
- Table 74. Middle East & Africa video as a service market estimates and forecast, by vertical, 2018 - 2030 (USD Million)
- Table 75. UAE video as a service market estimates and forecast, 2018 - 2030 (USD Million)
- Table 76. UAE video as a service market estimates and forecast, by application, 2018 - 2030 (USD Million)
- Table 77. UAE video as a service market estimates and forecast, by cloud deployment mode, 2018 - 2030 (USD Million)
- Table 78. UAE video as a service market estimates and forecast, by vertical, 2018 - 2030 (USD Million)
- Table 79. KSA video as a service market estimates and forecast, 2018 - 2030 (USD Million)
- Table 80. KSA video as a service market estimates and forecast, by application, 2018 - 2030 (USD Million)
- Table 81. KSA video as a service market estimates and forecast, by cloud deployment mode, 2018 - 2030 (USD Million)
- Table 82. KSA video as a service market estimates and forecast, by vertical, 2018 - 2030 (USD Million)
- Table 83. South Africa video as a service market estimates and forecast, 2018 - 2030 (USD Million)
- Table 84. South Africa video as a service market estimates and forecast, by application, 2018 - 2030 (USD Million)
- Table 85. South Africa video as a service market estimates and forecast, by cloud deployment mode, 2018 - 2030 (USD Million)
- Table 86. South Africa video as a service market estimates and forecast, by vertical, 2018 - 2030 (USD Million)
- Table 87. Recent developments & impact analysis, by key market participants
- Table 88. Company heat map analysis, 2024
- Table 89. Companies implementing key strategies
List of Figures
- Figure 1. Video as a service market segmentation
- Figure 2. Market research process
- Figure 3. Information procurement
- Figure 4. Primary research pattern
- Figure 5. Market research approaches
- Figure 6. Value chain-based sizing & forecasting
- Figure 7. Parent market analysis
- Figure 8. Market formulation & validation
- Figure 9. Video as a service market snapshot
- Figure 10. Video as a service market segment snapshot
- Figure 11. Video as a service market competitive landscape snapshot
- Figure 12. Market research process
- Figure 13. Market driver relevance analysis (Current & future impact)
- Figure 14. Market restraint relevance analysis (Current & future impact)
- Figure 15. Video as a service market estimates & forecast, by application (USD Million)
- Figure 16. Video as a service market estimates & forecast, by cloud deployment mode (USD Million)
- Figure 17. Video as a service market estimates & forecast, by vertical (USD Million)
- Figure 18. Regional marketplace: Key takeaways
- Figure 19. North America video as a service market estimates & forecast, 2018 - 2030 (USD Million)
- Figure 20. U.S. video as a service market estimates & forecast, 2018 - 2030 (USD Million)
- Figure 21. Canada video as a service market estimates & forecast, 2018 - 2030 (USD Million)
- Figure 22. Mexico video as a service market estimates & forecast, 2018 - 2030 (USD Million)
- Figure 23. Europe video as a service market estimates & forecast, 2018 - 2030 (USD Million)
- Figure 24. Germany video as a service market estimates & forecast, 2018 - 2030 (USD Million)
- Figure 25. UK video as a service market estimates & forecast, 2018 - 2030 (USD Million)
- Figure 26. France video as a service market estimates & forecast, 2018 - 2030 (USD Million)
- Figure 27. Asia Pacific video as a service market estimates & forecast, 2018 - 2030 (USD Million)
- Figure 28. China video as a service market estimates & forecast, 2018 - 2030 (USD Million)
- Figure 29. India video as a service market estimates & forecast, 2018 - 2030 (USD Million)
- Figure 30. Japan video as a service market estimates & forecast, 2018 - 2030 (USD Million)
- Figure 31. Australia video as a service market estimates & forecast, 2018 - 2030 (USD Million)
- Figure 32. South Korea video as a service market estimates & forecast, 2018 - 2030 (USD Million)
- Figure 33. Latin America video as a service market estimates & forecast, 2018 - 2030 (USD Million)
- Figure 34. Brazil video as a service market estimates & forecast, 2018 - 2030 (USD Million)
- Figure 35. Middle East & Africa video as a service market estimates & forecast, 2018 - 2030 (USD Million)
- Figure 36. UAE video as a service market estimates & forecast, 2018 - 2030 (USD Million)
- Figure 37. KSA video as a service market estimates & forecast, 2018 - 2030 (USD Million)
- Figure 38. South Africa video as a service market estimates & forecast, 2018 - 2030 (USD Million)
- Figure 39. Strategy framework
- Figure 40. Company categorization
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