PUBLISHER: Grand View Research | PRODUCT CODE: 1611555
PUBLISHER: Grand View Research | PRODUCT CODE: 1611555
The Europe, Middle East and India OTC multivitamins and minerals supplements market size is expected to reach USD 20.64 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 11.9% from 2025 to 2030. Rising expenditure by sports nutrition market players on in-store promotions and advertising features is expected to promote the accessibility and popularity of multivitamins and minerals supplements over the next eight years in the concerned regions.
Growing consumer awareness regarding the benefits of a nutritious and healthy diet and overall wellness has led to the robust growth of the OTC multivitamin and minerals supplements industry. Gym workouts and other fitness activities are becoming a part of the daily routine of the younger generation across these countries, which demand necessary health supplements, thereby helping the industry grow. These supplements are believed to impart exceptional health benefits necessary for maintaining good vision, normal appetite, healthy skin, red blood cell formation, and nervous system.
Increasing geriatric population, food innovation, changing lifestyle, rising healthcare costs, medical discoveries, and suppositions regarding the higher prices of the products have facilitated the demand for OTC multivitamins and minerals supplements. Moreover, the consumption of these supplements can reduce total and low-density lipoprotein (LDL) cholesterol, thus reducing the problems related to coronary heart disease.
The outbreak of the COVID-19 pandemic has created strong awareness regarding the importance of immunity and immunity-boosting products, which is anticipated to fuel the industry growth even further. The rising availability of the product in the form of gummies and lollipop induced with novel flavors is projected to drive the demand for multivitamins and mineral supplements among children.