Facial Hair Care Wipes Market Size, Share & Trends Analysis Report By Distribution Channel (Online, Offline), By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa), And Segment Forecasts, 2025

The global facial hair care wipes market size is expected to reach USD 4.43 million by 2030, registering a CAGR of 6.8% from 2025 to 2030, according to a new report by Grand View Research, Inc. Facial hair care wipes have been gaining an increasing traction among the male consumers on account of their changing lifestyle and perception towards beard styling and maintenance as a fashion statement.

The wellness and grooming industry for men has been on the rise and contributing significantly to the growth of the market over the past few years. Surge in disposable income, fashion and celebrity endorsement, and adoption of western culture are expected to drive the market. Furthermore, elevated standard of living and rapid urbanization are contributing to the growth of the male personal care industry.

According to a study conducted by Assocham, one of the trade associations in India, men who fall in the age group of 18 to 25 spend more money on grooming and personal care products, such as beard care products, than women in India. Nowadays, men are becoming more conscious about their looks and they want to look better and physically attractive to draw attention in the society.

Furthermore, men working in the rigorous environment need to have daily care for their facial hair. A research conducted by Switzerland's Hirslanden Clinic stated that men with beard carry more germs and bacteria in their beard than dogs carry in their fur. Taking this into consideration, facial hair care wipes are formulated using combination of essential oils, such as jojoba, argan, and coconut oil, along with anti-bacterial solution, which will keep the beard dirt and bacteria free.

The online distribution channel held the largest market share in 2019. Rising popularity of online shopping and surge in the number of internet and smartphone users are the major factors boosting the segment growth. Moreover, the online retail platform offers cashback and doorstep delivery services, thus drive the sale of facial hair wipes through online channel in the forecast period.

There has been a shift in men's perception towards grooming and taking care of themselves. Increasing penetration of social media and rise of influencer marketing lead to an increase in the sale of male grooming products, including facial hair wipes. Offline distribution platforms such as convenient stores, departmental stores, and salons contribute to the sales of facial hair care wipes.

Facial Hair Care Wipes Market Report Highlights:

The online distribution channels dominated the global facial hair care wipes market and accounted for the largest revenue share of 75.9% in 2024. This growth is attributed to the increasing popularity of e-commerce.
Offline distribution channels are expected to grow at a CAGR of 6.9% from 2025 to 2030, owing to the tactile experience they offer consumers. Physical retail stores allow customers to inspect products firsthand, ensuring they meet their expectations before purchase.
Europe facial Hair Care Wipes market dominated the global market and accounted for the largest revenue share of 51.1% in 2024. This growth is attributed to the increasing demand for personal hygiene products.

Product Code: GVR-4-68038-691-2

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Facial Hair Care Wipes Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Facial Hair Care Wipes Market: Distribution Channel Estimates & Trend Analysis

4.1. Facial Hair Care Wipes Market, By Distribution Channel: Key Takeaways
4.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
4.3. Market Estimates & Forecasts, By Distribution Channel, 2018 - 2030 (USD Thousand)
- 4.3.1. Online
  - 4.3.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
- 4.3.2. Offline
  - 4.3.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Thousand)

Chapter 5. Facial Hair Care Wipes Market: Regional Estimates & Trend Analysis

5.1. Facial Hair Care Wipes Market: Regional Outlook
5.2. Regional Marketplaces: Key Takeaways
5.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Thousand)
- 5.3.1. North America
  - 5.3.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
  - 5.3.1.2. U.S.
    - 5.3.1.2.1. Key Country Dynamics
    - 5.3.1.2.2. Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
  - 5.3.1.3. Canada
    - 5.3.1.3.1. Key Country Dynamics
    - 5.3.1.3.2. Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
  - 5.3.1.4. Mexico
    - 5.3.1.4.1. Key Country Dynamics
    - 5.3.1.4.2. Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
- 5.3.2. Europe
  - 5.3.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
  - 5.3.2.2. UK
    - 5.3.2.2.1. Key Country Dynamics
    - 5.3.2.2.2. Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
  - 5.3.2.3. Germany
    - 5.3.2.3.1. Key Country Dynamics
    - 5.3.2.3.2. Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
  - 5.3.2.4. France
    - 5.3.2.4.1. Key Country Dynamics
    - 5.3.2.4.2. Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
  - 5.3.2.5. Italy
    - 5.3.2.5.1. Key Country Dynamics
    - 5.3.2.5.2. Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
  - 5.3.2.6. Spain
    - 5.3.2.6.1. Key Country Dynamics
    - 5.3.2.6.2. Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
- 5.3.3. Asia Pacific
  - 5.3.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
  - 5.3.3.2. China
    - 5.3.3.2.1. Key Country Dynamics
    - 5.3.3.2.2. Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
  - 5.3.3.3. India
    - 5.3.3.3.1. Key Country Dynamics
    - 5.3.3.3.2. Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
  - 5.3.3.4. Japan
    - 5.3.3.4.1. Key Country Dynamics
    - 5.3.3.4.2. Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
  - 5.3.3.5. Australia & New Zealand
    - 5.3.3.5.1. Key Country Dynamics
    - 5.3.3.5.2. Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
- 5.3.4. Latin America
  - 5.3.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
  - 5.3.4.2. Brazil
    - 5.3.4.2.1. Key Country Dynamics
    - 5.3.4.2.2. Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
  - 5.3.4.3. Argentina
    - 5.3.4.3.1. Key Country Dynamics
    - 5.3.4.3.2. Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
- 5.3.5. Middle East & Africa
  - 5.3.5.1. Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
  - 5.3.5.2. South Africa
    - 5.3.5.2.1. Key Country Dynamics
    - 5.3.5.2.2. Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
  - 5.3.5.3. UAE
    - 5.3.5.3.1. Key Country Dynamics
    - 5.3.5.3.2. Market Estimates and Forecast, 2018 - 2030 (USD Thousand)

Chapter 6. Facial Hair Care Wipes Market: Competitive Analysis

6.1. Recent Developments & Impact Analysis, By Key Market Participants
6.2. Company Categorization
6.3. Participant's Overview
6.4. Financial Performance
6.5. Distribution Channel Benchmarking
6.6. Company Market Share Analysis, 2024 (%)
6.7. Company Heat Map Analysis
6.8. Strategy Mapping
6.9. Company Profiles
- 6.9.1. Procter & Gamble (Gillette)
  - 6.9.1.1. Company Overview
  - 6.9.1.2. Financial Performance
  - 6.9.1.3. Distribution Channel Portfolios
  - 6.9.1.4. Strategic Initiatives
- 6.9.2. Beardbrand
  - 6.9.2.1. Company Overview
  - 6.9.2.2. Financial Performance
  - 6.9.2.3. Distribution Channel Portfolios
  - 6.9.2.4. Strategic Initiatives
- 6.9.3. Manscaped
  - 6.9.3.1. Company Overview
  - 6.9.3.2. Financial Performance
  - 6.9.3.3. Distribution Channel Portfolios
  - 6.9.3.4. Strategic Initiatives
- 6.9.4. The Art of Shaving
  - 6.9.4.1. Company Overview
  - 6.9.4.2. Financial Performance
  - 6.9.4.3. Distribution Channel Portfolios
  - 6.9.4.4. Strategic Initiatives
- 6.9.5. Old Spice
  - 6.9.5.1. Company Overview
  - 6.9.5.2. Financial Performance
  - 6.9.5.3. Distribution Channel Portfolios
  - 6.9.5.4. Strategic Initiatives
- 6.9.6. Jack Black
  - 6.9.6.1. Company Overview
  - 6.9.6.2. Financial Performance
  - 6.9.6.3. Distribution Channel Portfolios
  - 6.9.6.4. Strategic Initiatives
- 6.9.7. Burt's Bees
  - 6.9.7.1. Company Overview
  - 6.9.7.2. Financial Performance
  - 6.9.7.3. Distribution Channel Portfolios
  - 6.9.7.4. Strategic Initiatives
- 6.9.8. Nivea
  - 6.9.8.1. Company Overview
  - 6.9.8.2. Financial Performance
  - 6.9.8.3. Distribution Channel Portfolios
  - 6.9.8.4. Strategic Initiatives
- 6.9.9. Cremo Company
  - 6.9.9.1. Company Overview
  - 6.9.9.2. Financial Performance
  - 6.9.9.3. Distribution Channel Portfolios
  - 6.9.9.4. Strategic Initiatives
- 6.9.10. L'Oreal
  - 6.9.10.1. Company Overview
  - 6.9.10.2. Financial Performance
  - 6.9.10.3. Distribution Channel Portfolios
  - 6.9.10.4. Strategic Initiatives

Product Code: GVR-4-68038-691-2

List of Tables

Table 1. Facial Hair Care Wipes Market: Key Market Driver Analysis
Table 2. Facial Hair Care Wipes Market: Key Market Restraint Analysis
Table 3. Facial Hair Care Wipes Market Estimates & Forecast, by Distribution Channel (USD Thousand)
Table 4. Online Market Estimates & Forecasts, 2018 - 2030 (USD Thousand)
Table 5. Offline Market Estimates & Forecasts, 2018 - 2030 (USD Thousand)
Table 6. Facial Hair Care Wipes Market Estimates & Forecast, by Region (USD Thousand)
Table 7. North America Facial Hair Care Wipes Market Estimates and Forecast, by Country, 2018 - 2030 (USD Thousand)
Table 8. North America Facial Hair Care Wipes Market Estimates and Forecast, by Distribution Channel, 2018 - 2030 (USD Thousand)
Table 9. U.S. Macro-economic Outlay
Table 10. U.S. Facial Hair Care Wipes Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
Table 11. U.S. Facial Hair Care Wipes Market Estimates and Forecast, by Distribution Channel, 2018 - 2030 (USD Thousand)
Table 12. Canada Macro-economic Outlay
Table 13. Canada Facial Hair Care Wipes Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
Table 14. Canada Facial Hair Care Wipes Market Estimates and Forecast, by Distribution Channel, 2018 - 2030 (USD Thousand)
Table 15. Mexico Macro-economic Outlay
Table 16. Mexico Facial Hair Care Wipes Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
Table 17. Mexico Facial Hair Care Wipes Market Estimates and Forecast, by Distribution Channel, 2018 - 2030 (USD Thousand)
Table 18. Europe Facial Hair Care Wipes Market Estimates and Forecast, by Country, 2018 - 2030 (USD Thousand)
Table 19. Europe Facial Hair Care Wipes Market Estimates and Forecast, by Distribution Channel, 2018 - 2030 (USD Thousand)
Table 20. UK Macro-economic Outlay
Table 21. UK Facial Hair Care Wipes Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
Table 22. UK Facial Hair Care Wipes Market Estimates and Forecast, by Distribution Channel, 2018 - 2030 (USD Thousand)
Table 23. Germany Macro-economic Outlay
Table 24. Germany Facial Hair Care Wipes Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
Table 25. Germany Facial Hair Care Wipes Market Estimates and Forecast, by Distribution Channel, 2018 - 2030 (USD Thousand)
Table 26. France Macro-economic Outlay
Table 27. France Facial Hair Care Wipes Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
Table 28. France Facial Hair Care Wipes Market Estimates and Forecast, by Distribution Channel, 2018 - 2030 (USD Thousand)
Table 29. Italy Macro-economic Outlay
Table 30. Italy Facial Hair Care Wipes Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
Table 31. Italy Facial Hair Care Wipes Market Estimates and Forecast, by Distribution Channel, 2018 - 2030 (USD Thousand)
Table 32. Spain Macro-economic Outlay
Table 33. Spain Facial Hair Care Wipes Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
Table 34. Spain Facial Hair Care Wipes Market Estimates and Forecast, by Distribution Channel, 2018 - 2030 (USD Thousand)
Table 35. Asia Pacific Facial Hair Care Wipes Market Estimates and Forecast, by Country, 2018 - 2030 (USD Thousand)
Table 36. Asia Pacific Facial Hair Care Wipes Market Estimates and Forecast, by Distribution Channel, 2018 - 2030 (USD Thousand)
Table 37. China Macro-economic Outlay
Table 38. China Facial Hair Care Wipes Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
Table 39. China Facial Hair Care Wipes Market Estimates and Forecast, by Distribution Channel, 2018 - 2030 (USD Thousand)
Table 40. India Macro-economic Outlay
Table 41. India Facial Hair Care Wipes Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
Table 42. India Facial Hair Care Wipes Market Estimates and Forecast, by Distribution Channel, 2018 - 2030 (USD Thousand)
Table 43. Japan Macro-economic Outlay
Table 44. Japan Facial Hair Care Wipes Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
Table 45. Japan Facial Hair Care Wipes Market Estimates and Forecast, by Distribution Channel, 2018 - 2030 (USD Thousand)
Table 46. Australia & New Zealand Macro-economic Outlay
Table 47. Australia & New Zealand Facial Hair Care Wipes Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
Table 48. Australia & New Zealand Facial Hair Care Wipes Market Estimates and Forecast, by Distribution Channel, 2018 - 2030 (USD Thousand)
Table 49. Latin America Facial Hair Care Wipes Market Estimates and Forecast, by Country, 2018 - 2030 (USD Thousand)
Table 50. Latin America Facial Hair Care Wipes Market Estimates and Forecast, by Distribution Channel, 2018 - 2030 (USD Thousand)
Table 51. Brazil Macro-economic Outlay
Table 52. Brazil Facial Hair Care Wipes Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
Table 53. Brazil Facial Hair Care Wipes Market Estimates and Forecast, by Distribution Channel, 2018 - 2030 (USD Thousand)
Table 54. Argentina Macro-economic Outlay
Table 55. Argentina Facial Hair Care Wipes Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
Table 56. Argentina Facial Hair Care Wipes Market Estimates and Forecast, by Distribution Channel, 2018 - 2030 (USD Thousand)
Table 57. Middle East & Africa Facial Hair Care Wipes Market Estimates and Forecast, by Country, 2018 - 2030 (USD Thousand)
Table 58. Middle East & Africa Facial Hair Care Wipes Market Estimates and Forecast, by Distribution Channel, 2018 - 2030 (USD Thousand)
Table 59. South Africa Macro-economic Outlay
Table 60. South Africa Facial Hair Care Wipes Market Estimates and Forecast, 2018 - 2030 (USD Thousand)
Table 61. South Africa Facial Hair Care Wipes Market Estimates and Forecast, by Distribution Channel, 2018 - 2030 (USD Thousand)
Table 62. UAE Facial Hair Care Wipes Market Estimates and Forecast, by Distribution Channel, 2018 - 2030 (USD Thousand)
Table 63. Recent Developments & Impact Analysis, By Key Market Participants
Table 64. Company Market Share, 2024 (%)
Table 65. Company Heat Map Analysis, 2024
Table 66. Companies Implementing Key Strategies

List of Figures

Fig. 1 Facial Hair Care Wipes Market Segmentation
Fig. 2 Information Procurement
Fig. 3 Primary Research Pattern
Fig. 4 Primary Research Approaches
Fig. 5 Primary Research Process
Fig. 6 Market Snapshot
Fig. 7 Segment Snapshot
Fig. 8 Regional Snapshot
Fig. 9 Competitive Landscape Snapshot
Fig. 10 Global Parent Industry and Facial Hair Care Wipes Size (USD Thousand)
Fig. 11 Global Facial Hair Care Wipes size, 2018 to 2030 (USD Thousand)
Fig. 12 Facial Hair Care Wipes Market: Penetration & Growth Prospect Mapping
Fig. 13 Facial Hair Care Wipes Market: Value Chain Analysis
Fig. 14 Facial Hair Care Wipes Market: Dynamics
Fig. 15 Facial Hair Care Wipes Market: Porter's Five Forces Analysis
Fig. 16 Facial Hair Care Wipes Market Estimates & Forecast, by Distribution Channel (USD Thousand)
Fig. 17 Online Market Estimates & Forecasts, 2018 - 2030 (USD Thousand)
Fig. 18 Offline Market Estimates & Forecasts, 2018 - 2030 (USD Thousand)
Fig. 19 Regional Marketplace: Key Takeaways
Fig. 20 North America Facial Hair Care Wipes Market Estimates & Forecast, 2018 - 2030 (USD Thousand)
Fig. 21 US Facial Hair Care Wipes Market Estimates & Forecast, 2018 - 2030 (USD Thousand)
Fig. 22 Canada Facial Hair Care Wipes Market Estimates & Forecast, 2018 - 2030 (USD Thousand)
Fig. 23 Mexico Facial Hair Care Wipes Market Estimates & Forecast, 2018 - 2030 (USD Thousand)
Fig. 24 Europe Facial Hair Care Wipes Market Estimates & Forecast, 2018 - 2030 (USD Thousand)
Fig. 25 Germany Facial Hair Care Wipes Market Estimates & Forecast, 2018 - 2030 (USD Thousand)
Fig. 26 UK Facial Hair Care Wipes Market Estimates & Forecast, 2018 - 2030 (USD Thousand)
Fig. 27 France Facial Hair Care Wipes Market Estimates & Forecast, 2018 - 2030 (USD Thousand)
Fig. 28 Italy Facial Hair Care Wipes Market Estimates & Forecast, 2018 - 2030 (USD Thousand)
Fig. 29 Spain Facial Hair Care Wipes Market Estimates & Forecast, 2018 - 2030 (USD Thousand)
Fig. 30 Asia Pacific Facial Hair Care Wipes Market Estimates & Forecast, 2018 - 2030 (USD Thousand)
Fig. 31 China Facial Hair Care Wipes Market Estimates & Forecast, 2018 - 2030 (USD Thousand)
Fig. 32 India Facial Hair Care Wipes Market Estimates & Forecast, 2018 - 2030 (USD Thousand)
Fig. 33 Japan Facial Hair Care Wipes Market Estimates & Forecast, 2018 - 2030 (USD Thousand)
Fig. 34 Australia & New Zealand Facial Hair Care Wipes Market Estimates & Forecast, 2018 - 2030 (USD Thousand)
Fig. 35 Latin America Facial Hair Care Wipes Market Estimates & Forecast, 2018 - 2030 (USD Thousand)
Fig. 36 Brazil Facial Hair Care Wipes Market Estimates & Forecast, 2018 - 2030 (USD Thousand)
Fig. 37 Middle East & Africa Facial Hair Care Wipes Market Estimates & Forecast, 2018 - 2030 (USD Thousand)
Fig. 38 South Africa Facial Hair Care Wipes Market Estimates & Forecast, 2018 - 2030 (USD Thousand)
Fig. 39 UAE Facial Hair Care Wipes Market Estimates & Forecast, 2018 - 2030 (USD Thousand)
Fig. 40 Key Company Categorization
Fig. 41 Company Market Share Analysis, 2024
Fig. 42 Strategic Framework of Facial Hair Care Wipes

Facial Hair Care Wipes Market Size, Share & Trends Analysis Report By Distribution Channel (Online, Offline), By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa), And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

Facial Hair Care Wipes Market Growth & Trends:

Facial Hair Care Wipes Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Facial Hair Care Wipes Market Variables, Trends & Scope

Chapter 4. Facial Hair Care Wipes Market: Distribution Channel Estimates & Trend Analysis

Chapter 5. Facial Hair Care Wipes Market: Regional Estimates & Trend Analysis

Chapter 6. Facial Hair Care Wipes Market: Competitive Analysis

List of Tables

List of Figures