PUBLISHER: Grand View Research | PRODUCT CODE: 1611528
PUBLISHER: Grand View Research | PRODUCT CODE: 1611528
The global A2P messaging market size is expected to reach USD 96.73 billion by 2030, registering a CAGR of 5.4% from 2025 to 2030, as per the new report by Grand View Research, Inc. The global penetration and adoption of mobile devices are essential factors that contribute to the growth of the global market. With the increasing number of smartphone and feature phone users, there is a greater need for mobile communication and messaging services. Application-to-person (A2P) messaging allows businesses to interact effectively with their customers by providing transactional alerts, notifications, and promotional messages. The rapid expansion of mobile applications throughout diverse industries has played a crucial role in driving the growth of the market.
Businesses have found immense value in utilizing these mobile apps as they offer a user-friendly platform for customer interaction and personalized message delivery. Integrating A2P messaging APIs empowers companies to seamlessly incorporate advanced messaging capabilities into their mobile apps, thereby streamlining processes, such as sending automated messages, authentication codes, and other transactional notifications. A2P messaging presents a convenient and economical way for businesses to interact with customers. This technology allows for the prompt delivery of crucial information, including appointment reminders, confirmations of orders, delivery updates, and promotional offers.
Businesses can strengthen customer engagement, enhance customer service, and foster customer loyalty. Furthermore, industries, such as banking, e-commerce, healthcare, and travel, heavily depend on A2P messaging for the secure verification of transactions and communication. The COVID-19 pandemic had a positive impact on the market. A rise in e-commerce activities brought about by the pandemic prompted a significant increase in online shopping among individuals. A2P messaging has become a crucial tool for sending important notifications, such as order confirmations, delivery updates, and other relevant information, to customers. It is anticipated that this reliance on A2P messaging will persist alongside the continuous growth of e-commerce.