Printed Tissue Paper Market Size, Share & Trends Analysis Report By Product (Toilet Paper, Napkin, Facial Tissue, Kitchen Tissue), By Distribution Channel, By End-use (Household, Commercial), By Region, And Segment Forecasts, 2025

The global printed tissue paper market size is expected to reach USD 1,106.7 million by 2030, registering a CAGR of 4.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market is expected to witness considerable growth owing to rising adoption of hygienic products and replacement to conventional products for personal care.

Growing use of tissue papers has driven the manufacturers to introduce specialty products to retain the large customer base from inclining to other substitutes. Therefore, companies such as papermart, jukeboxprint, and noissues are coming up with customized printed tissue papers in order to target the premium customers with higher disposable income.

Facial tissue is expected to be the fastest growing category owing to the high consumption of the product by females. This is on account of the better hygiene and personal care level of the females in comparison to the male crowd. In addition, females are more inclined towards usage of new and trendy products in order to convey a style statement to the society. Moreover, new product innovation with better features including antioxidant, alcohol clean, and charcoal cleaning are anticipated to augment the product demand in the near future.

The supermarkets/hypermarkets generated a revenue of USD 293.4 million in 2018 and is anticipated to witness significant growth from 2019 to 2025. This segment is popular owing to its benefits such as providing the consumers an advantage of scanning the product before purchase that influences their buying decision.Moreover, availability of a wide range of products offered by different brands enables consumers to compare between each brand.

The layout of this distribution channel and discounts by the leading brands have also increased the sales volume in the supermarket and hypermarket medium. The organized retail sectors have been driving the printed tissue paper market by providing ample space and visibility for the existing and new brands to offer their products.

Furthermore, the household and commercial sectors use the customized tissue paper and related products offered by companies including beetatissues and noissues in order to portray a higher standard of living and services. This is expected to open new segments for the companies. Therefore, the market is expected to witness significant growth in the developing countries including India, China, and Bangladesh on account of adoption of western standards of living and hygiene.

Printed Tissue Paper Market Report Highlights:

Based on products, the toilet paper segment dominated the global printed tissue paper industry with a revenue share of 25.5% in 2024. This product has experienced significant demand from a large number of household users and commercial users.
Supermarkets & hypermarkets dominated the global printed tissue paper industry in 2024. The availability of this product through supermarkets and hypermarkets primarily attracts many existing customers.
The commercial segment held the largest revenue share of the global printed tissue paper market in 2024. The commercial use is primarily driven by industries such as tourism & hospitality, facility management, healthcare, homecare, government, and others.
Asia Pacific dominated the global printed tissue paper market with a revenue share of 33.4% in 2024.
North America tissue paper industry is expected to experience the highest CAGR from 2025 to 2030.

Product Code: GVR-3-68038-383-6

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Printed Tissue Paper Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. Printed Tissue Paper Market: Product Estimates & Trend Analysis

5.1. Printed Tissue Paper Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
- 5.3.1. Toilet Paper
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Napkin
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Facial Tissue
  - 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.4. Kitchen Tissue
  - 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.5. Others
  - 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Printed Tissue Paper Market: Distribution Channel Estimates & Trend Analysis

6.1. Printed tissue paper Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 6.3.1. Convenience Stores
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Supermarket/Hypermarket
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3. Online
  - 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.4. Other
  - 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Printed Tissue Paper Market: End Use Estimates & Trend Analysis

7.1. Printed tissue paper Market, By End Use: Key Takeaways
7.2. End Use Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by End Use, 2018 - 2030 (USD Million)
- 7.3.1. Households
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Commercial
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Printed tissue paper Market: Regional Estimates & Trend Analysis

8.1. Printed tissue paper Market: Regional Outlook
8.2. Regional Marketplaces: Key Takeaways
8.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
- 8.3.1. North America
  - 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 8.3.1.2. U.S.
    - 8.3.1.2.1. Key country dynamics
    - 8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 8.3.1.3. Canada
    - 8.3.1.3.1. Key country dynamics
    - 8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 8.3.1.4. Mexico
    - 8.3.1.4.1. Key country dynamics
    - 8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.2. Europe
  - 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 8.3.2.2. U.K.
    - 8.3.2.2.1. Key country dynamics
    - 8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 8.3.2.3. Germany
    - 8.3.2.3.1. Key country dynamics
    - 8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 8.3.2.4. France
    - 8.3.2.4.1. Key country dynamics
    - 8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 8.3.2.5. Italy
    - 8.3.2.5.1. Key country dynamics
    - 8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.3. Asia Pacific
  - 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 8.3.3.2. China
    - 8.3.3.2.1. Key country dynamics
    - 8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 8.3.3.3. India
    - 8.3.3.3.1. Key country dynamics
    - 8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 8.3.3.4. Japan
    - 8.3.3.4.1. Key country dynamics
    - 8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.4. Latin America
  - 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 8.3.4.2. Argentina
    - 8.3.4.2.1. Key country dynamics
    - 8.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.5. Middle East & Africa
  - 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 8.3.5.2. South Africa
    - 8.3.5.2.1. Key country dynamics
    - 8.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 9. Printed Tissue Paper Market: Competitive Analysis

9.1. Recent developments & impact analysis, by key market participants
9.2. Company Categorization
9.3. Participant's Overview
9.4. Financial Performance
9.5. Product Benchmarking
9.6. Company Heat Map Analysis
9.7. Strategy Mapping
9.8. Company Profiles
- 9.8.1. APP Group
  - 9.8.1.1. Company Overview
  - 9.8.1.2. Financial Performance
  - 9.8.1.3. Product Portfolios
  - 9.8.1.4. Strategic Initiatives
- 9.8.2. Beeta Tissue
  - 9.8.2.1. Company Overview
  - 9.8.2.2. Financial Performance
  - 9.8.2.3. Product Portfolios
  - 9.8.2.4. Strategic Initiatives
- 9.8.3. Georgia - Pacific
  - 9.8.3.1. Company Overview
  - 9.8.3.2. Financial Performance
  - 9.8.3.3. Product Portfolios
  - 9.8.3.4. Strategic Initiatives
- 9.8.4. KCWW (Kimberly-Clark Worldwide, Inc.)
  - 9.8.4.1. Company Overview
  - 9.8.4.2. Financial Performance
  - 9.8.4.3. Product Portfolios
  - 9.8.4.4. Strategic Initiatives
- 9.8.5. Lotus Tissue Papers Products
  - 9.8.5.1. Company Overview
  - 9.8.5.2. Financial Performance
  - 9.8.5.3. Product Portfolios
  - 9.8.5.4. Strategic Initiatives
- 9.8.6. P&G
  - 9.8.6.1. Company Overview
  - 9.8.6.2. Financial Performance
  - 9.8.6.3. Product Portfolios
  - 9.8.6.4. Strategic Initiatives
- 9.8.7. Clean Paper, Inc.
  - 9.8.7.1. Company Overview
  - 9.8.7.2. Financial Performance
  - 9.8.7.3. Product Portfolios
  - 9.8.7.4. Strategic Initiatives
- 9.8.8. Hengan International Group Company Ltd.
  - 9.8.8.1. Company Overview
  - 9.8.8.2. Financial Performance
  - 9.8.8.3. Product Portfolios
  - 9.8.8.4. Strategic Initiatives
- 9.8.9. CMPC
  - 9.8.9.1. Company Overview
  - 9.8.9.2. Financial Performance
  - 9.8.9.3. Product Portfolios
  - 9.8.9.4. Strategic Initiatives
- 9.8.10. Cascades
  - 9.8.10.1. Company Overview
  - 9.8.10.2. Financial Performance
  - 9.8.10.3. Product Portfolios
  - 9.8.10.4. Strategic Initiatives

Product Code: GVR-3-68038-383-6

List of Tables

Table 1. Global printed tissue paper market: Key market driver analysis
Table 2. Global printed tissue paper market: Key market restraint analysis
Table 3. Global printed tissue paper market estimates & forecast, by product (USD Million)
Table 4. Global printed tissue paper market estimates & forecast, by distribution channel (USD Million)
Table 5. Global printed tissue paper market estimates & forecast, by end use (USD Million)
Table 6. North America printed tissue paper market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 7. North America printed tissue paper market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 8. North America printed tissue paper market estimates & forecast, by distribution channel (USD Million)
Table 9. North America printed tissue paper estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 10. U.S. macro-economic outlay
Table 11. U.S. printed tissue paper market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 12. U.S. printed tissue paper market estimates & forecast, by distribution channel (USD Million)
Table 13. U.S. printed tissue paper market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 14. Canada macro-economic outlay
Table 15. Canada printed tissue paper market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 16. Canada printed tissue paper market estimates & forecast, by distribution channel (USD Million)
Table 17. Canada printed tissue paper market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 18. Mexico macro-economic outlay
Table 19. Mexico printed tissue paper market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 20. Mexico printed tissue paper market estimates & forecast, by distribution channel (USD Million)
Table 21. Mexico printed tissue paper market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 22. Europe printed tissue paper market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 23. Europe printed tissue paper market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 24. Europe printed tissue paper market estimates & forecast, by distribution channel (USD Million)
Table 25. Europe printed tissue paper market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 26. U.K. macro-economic outlay
Table 27. U.K. printed tissue paper market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 28. U.K. printed tissue paper market estimates & forecast, by distribution channel (USD Million)
Table 29. U.K. printed tissue paper market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 30. Germany macro-economic outlay
Table 31. Germany printed tissue paper market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 32. Germany printed tissue paper market estimates & forecast, by distribution channel (USD Million)
Table 33. Germany printed tissue paper market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 34. France macro-economic outlay
Table 35. France printed tissue paper market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 36. France printed tissue paper market estimates & forecast, by distribution channel (USD Million)
Table 37. France printed tissue paper market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 38. Italy macro-economic outlay
Table 39. Italy printed tissue paper market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 40. Italy printed tissue paper market estimates & forecast, by distribution channel (USD Million)
Table 41. Italy printed tissue paper market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 42. Asia Pacific printed tissue paper market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 43. Asia Pacific printed tissue paper market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 44. Asia Pacific printed tissue paper market estimates & forecast, by distribution channel (USD Million)
Table 45. Asia Pacific printed tissue paper market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 46. China macro-economic outlay
Table 47. China printed tissue paper market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 48. China printed tissue paper market estimates & forecast, by distribution channel (USD Million)
Table 49. China printed tissue paper market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 50. India macro-economic outlay
Table 51. India printed tissue paper market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 52. India printed tissue paper market estimates & forecast, by distribution channel (USD Million)
Table 53. India printed tissue paper market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 54. Japan macro-economic outlay
Table 55. Japan printed tissue paper market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 56. Japan printed tissue paper market estimates & forecast, by distribution channel (USD Million)
Table 57. Japan printed tissue paper market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 58. Latin America printed tissue paper market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 59. Latin America printed tissue paper market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 60. Latin America printed tissue paper market estimates & forecast, by distribution channel (USD Million)
Table 61. Latin America printed tissue paper market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 62. Argentina macro-economic outlay
Table 63. Argentina printed tissue paper market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 64. Argentina printed tissue paper market estimates & forecast, by distribution channel (USD Million)
Table 65. Argentina printed tissue paper market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 66. Middle East & Africa printed tissue paper market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 67. Middle East & Africa printed tissue paper market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 68. Middle East & Africa printed tissue paper market estimates & forecast, by distribution channel (USD Million)
Table 69. Middle East & Africa printed tissue paper market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 70. South Africa macro-economic outlay
Table 71. South Africa printed tissue paper market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 72. South Africa printed tissue paper market estimates & forecast, by distribution channel (USD Million)
Table 73. South Africa printed tissue paper market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 74. Recent developments & impact analysis, by key market participants
Table 75. Company heat map analysis, 2024
Table 76. Companies implementing key strategies

List of Figures

Fig. 1 Printed tissue paper market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Global parent industry and printed tissue paper market size (USD Million)
Fig. 11 Global printed tissue paper size, 2018 to 2030 (USD Million)
Fig. 12 Printed tissue paper market: Penetration & growth prospect mapping
Fig. 13 Printed tissue paper market: Value chain analysis
Fig. 14 Printed tissue paper market: Dynamics
Fig. 15 Printed tissue paper market: Porter's five forces analysis
Fig. 16 Printed tissue paper market estimates & forecast, by product (USD Million)
Fig. 17 Toilet paper printed tissue paper market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 18 Napkins printed tissue paper market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 19 Facial Tissue printed tissue paper market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 20 Kitchen Tissue printed tissue paper market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 21 Other printed tissue paper market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 22 Printed tissue paper market estimates & forecast, by distribution channel (USD Million)
Fig. 23 Printed tissue paper market estimates & forecasts for supermarkets & hypermarkets, 2018 - 2030 (USD Million)
Fig. 24 Printed tissue paper market estimates & forecasts for convenience stores, 2018 - 2030 (USD Million)
Fig. 25 Printed tissue paper market estimates & forecasts for online, 2018 - 2030 (USD Million)
Fig. 26 Printed tissue paper market estimates & forecasts for other channels, 2018 - 2030 (USD Million)
Fig. 27 Printed tissue paper market estimates & forecast, by end use (USD Million)
Fig. 28 Printed tissue paper market estimates & forecasts for household, 2018 - 2030 (USD Million)
Fig. 29 Printed tissue paper market estimates & forecasts for commercial, 2018 - 2030 (USD Million)
Fig. 30 Printed tissue paper market: Regional outlook, 2024 & 2030, (USD Million)
Fig. 31 Regional marketplace: Key takeaways
Fig. 32 North America printed tissue paper market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 33 US printed tissue paper market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 34 Canada printed tissue paper market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 35 Mexico printed tissue paper market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 36 Europe printed tissue paper market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 37 Germany printed tissue paper market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 38 UK printed tissue paper market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 39 France printed tissue paper market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 40 Italy printed tissue paper market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 41 Asia Pacific printed tissue paper market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 42 China printed tissue paper market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 43 India printed tissue paper market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 44 Japan printed tissue paper market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 45 Latin America printed tissue paper market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 46 Argentina printed tissue paper market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 47 Middle East & Africa printed tissue paper market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 48 South Africa printed tissue paper market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 49 Key company categorization
Fig. 50 Strategic framework of printed tissue paper

Printed Tissue Paper Market Size, Share & Trends Analysis Report By Product (Toilet Paper, Napkin, Facial Tissue, Kitchen Tissue), By Distribution Channel, By End-use (Household, Commercial), By Region, And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

Printed Tissue Paper Market Growth & Trends:

Printed Tissue Paper Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Printed Tissue Paper Market Variables, Trends & Scope

Chapter 4. Consumer Behavior Analysis

Chapter 5. Printed Tissue Paper Market: Product Estimates & Trend Analysis

Chapter 6. Printed Tissue Paper Market: Distribution Channel Estimates & Trend Analysis

Chapter 7. Printed Tissue Paper Market: End Use Estimates & Trend Analysis

Chapter 8. Printed tissue paper Market: Regional Estimates & Trend Analysis

Chapter 9. Printed Tissue Paper Market: Competitive Analysis

List of Tables

List of Figures