PUBLISHER: Grand View Research | PRODUCT CODE: 1609988
PUBLISHER: Grand View Research | PRODUCT CODE: 1609988
The North America traditional toilet seat market size is expected to reach USD 1,367.1 million by 2030, registering a CAGR of 5.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market growth is being driven by factors such as growing consumer demand for enhanced bathroom aesthetics and comfort, along with increased awareness about hygiene and sanitation standards, which is prompting homeowners and businesses to invest in high-quality and innovative toilet seat solutions.
With the expanding real estate and commercial construction sectors, the bathroom fittings market is expected to grow in the coming years. According to a study published by the U.S. Department of Housing and Urban Development and the U.S. Census Bureau in July 2023, privately owned output caused overall housing starts to rise by 5.9% since July 2022 to a seasonally adjusted annual rate of 1.45 million units. These increasing developments in the residential household category are expected to drive the need for traditional toilet seats in North America.
Innovations in terms of aesthetics and functionality offer opportunities for market expansion of traditional toilet seats in North America. U.S.-based Ginsey Home Solutions, for instance, offers cushioned toilet seats made of soft vinyl that aids during winters to avoid chilly hard seats. This toilet seat is designed to accommodate all elongated fixtures and comes complete with all essential nuts and bolts required for the installation process.
Market players have been entering the market through partnerships with real estate companies or builders. For instance, Shea Homes, an American homebuilding company, has collaborated with various bathroom product manufacturers such as Kohler Co. and Moen Incorporated. Similarly, new entrants also can partner with home building companies to compete with the above-mentioned major players in the market.
Consumers often seek a resilient and budget-friendly choice that provides a more enhanced aesthetic appeal compared to traditional plastic materials. Responding to these preferences, market participants are introducing products that align with these consumer needs. Bath Royale, a manufacturer based in North Carolina, specializes in providing high-grade polypropylene toilet seats. These seats are resistant to stains and do not chip or peel. They are available in three colors-Biscuit/Linen, Almond/Bone, and White.