Organic Deodorant Market Size, Share & Trends Analysis Report By Type (Sticks/Creams, Sprays), By Distribution Channel (Supermarkets/Hypermarkets, Online), By Region, And Segment Forecasts, 2025

The global organic deodorant market size is expected to reach USD 316.1 million by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 14.8% from 2025 to 2030. Organic deodorants have been gaining significant popularity due to increasing awareness regarding harmful effects of aluminum salts, especially among the female consumers.

Popularity of plant based and natural beauty and hygiene products has encouraged the manufacturers to introduce organic deodorants that are less harmful to the skin, thereby driving consumer preference for this market. For instance, organic brands such as Weleda, Speick, Sebamed, and Nivea have benefitted by introducing aluminum salt free natural and skin friendly deodorants.

As per consumer trends, about 16% of men and 14% of women have reported to face skin irritation by deodorants and antiperspirants, which is expected to drive the demand for organic products infused with hypoallergenic formulations. Moreover, expansion of distribution channel both in terms of offline and online has widened the scope of visibility of such products.

One of the most popular beauty e-retailers, Nykaa plans to expand its presence by opening up 30 physical stores across India by 2020, which is expected to increase the visibility of its self and other brand products, organic deodorant being one of them. Moreover, it has plans to open 90 offline stores for its Nykaa Luxe Nykaa On Trend stores by 2020.

Supermarkets/Hypermarkets accounted for a revenue share of 57.9% in 2018. Physical display of products and ability to check the product attributes have been the major factors driving the popularity of supermarkets/hypermarkets. The layout of the supermarket and promotional campaigns by leading brands have also increased the sales volume in the supermarket and hypermarket segment.

For instance, in U.S., Credo Beauty had opened six stores between 2017 and 2018. Furthermore, in October 2018, the company planned to further increase its offline stores in the next few years. Increasing launch of organic concept stores by market players is also expected to boost the organic deodorant market growth during the forecast period.

Sprays accounted for the largest share of 46.5% in 2018. Sprays have been witnessing significant growth due to its long term existence and extensive use by the Indian consumers. U.S. was the only exception, wherein sticks were considered to be the single largest deodorant generating the maximum sales. However, sales of stick deodorants in U.S. are expected to witness a decline due to the shift in the innovation focus towards sprays, which is expected to contribute to the growth of sprays.

Europe accounted for the largest share of 34.8% in 2018. Majority of the demand in the region is generated by Germany and France, which accounted for a share of 19.2% and 16.9% respectively, in 2018. Some of the product launches in Europe are the launch of U.K.-based Elsa's Organic Skinfoods Ocean Natural Deodorant Creme in 2019. It is a unisex cream containing natural ingredients such as tea tree, coconut oil, rose geranium peppermint, and patchouli, which offers 24 hour protection.

A French aromatherapy brand, Laboratoire Saint Come Deocouvert Natural Body Deodorant eliminates odor by absorbing them through active molecules present in its fruit-based formulation. It claims to contain 70% natural alcohol and is also packaged in a 100% recyclable bottle.

Organic Deodorant Market Report Highlights:

The sprays segment dominated the market with the largest revenue share of 48.2% in 2024. Spray deodorants are favored for their ease of application and quick-drying properties, making them highly convenient for on-the-go consumers.
The sticks/creams segment is expected to grow at the fastest CAGR of 15.2% over the forecast period. Sticks and creams offer a more targeted and long-lasting application, which appeals to consumers seeking effective odor control and all-day freshness.
Supermarkets and hypermarkets dominated the market with the largest revenue share in 2024. These large retail outlets offer a wide variety of products, allowing consumers to compare and choose from numerous brands.
In 2024, organic deodorant dominated the market in Europe, with a revenue share of 34.3%. European consumers are increasingly aware of the potential health risks associated with synthetic chemicals in conventional deodorants, leading to a growing preference for natural and organic alternatives.

Product Code: GVR-3-68038-400-0

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Organic Deodorant Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. Organic Deodorant Market: Type Estimates & Trend Analysis

5.1. Organic Deodorant Market, By Type: Key Takeaways
5.2. Type Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Type, 2018 - 2030 (USD Million)
- 5.3.1. Roll Ons
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Sticks/Creams
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Sprays
  - 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Organic Deodorant Market: Distribution Channel Estimates & Trend Analysis

6.1. Organic Deodorant Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 6.3.1. Supermarkets/Hypermarkets
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Convenience Stores
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3. Online
  - 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Organic Deodorant Market: Regional Estimates & Trend Analysis

7.1. Organic Deodorant Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
- 7.3.1. North America
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.2. U.S.
    - 7.3.1.2.1. Key country dynamics
    - 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.3. Canada
    - 7.3.1.3.1. Key country dynamics
    - 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.4. Mexico
    - 7.3.1.4.1. Key country dynamics
    - 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Europe
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.2. UK
    - 7.3.2.2.1. Key country dynamics
    - 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.3. Germany
    - 7.3.2.3.1. Key country dynamics
    - 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.4. France
    - 7.3.2.4.1. Key country dynamics
    - 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.5. Italy
    - 7.3.2.5.1. Key country dynamics
    - 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.6. Spain
    - 7.3.2.6.1. Key country dynamics
    - 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Asia Pacific
  - 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.2. China
    - 7.3.3.2.1. Key country dynamics
    - 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.3. India
    - 7.3.3.3.1. Key country dynamics
    - 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.4. Japan
    - 7.3.3.4.1. Key country dynamics
    - 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.5. Australia & New Zealand
    - 7.3.3.5.1. Key country dynamics
    - 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.6. South Korea
    - 7.3.3.6.1. Key country dynamics
    - 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Latin America
  - 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.4.2. Brazil
    - 7.3.4.2.1. Key country dynamics
    - 7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Middle East & Africa
  - 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.5.2. South Africa
    - 7.3.5.2.1. Key country dynamics
    - 7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Organic Deodorant Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Unilever
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. Elsa's Organic Skinfoods
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. Alverde
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. Speick Naturkosmetik
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Weleda
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Laverana Digital GmbH & Co. KG
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. EO Products
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Buyindusvalley
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Lavanila
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. Sebamed
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-3-68038-400-0

List of Tables

Table 1. Global organic deodorant market: Key market driver analysis
Table 2. Global organic deodorant market: Key market restraint analysis
Table 3. Global organic deodorant market estimates & forecast, by type (USD Million)
Table 4. Global organic deodorant market estimates & forecast, by distribution channel (USD Million)
Table 5. North America organic deodorant market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 6. North America organic deodorant market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 7. North America organic deodorant market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 8. U.S. macro-economic outlay
Table 9. U.S. organic deodorant market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 10. U.S. organic deodorant market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 11. Canada macro-economic outlay
Table 12. Canada organic deodorant market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 13. Canada organic deodorant market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 14. Mexico macro-economic outlay
Table 15. Mexico organic deodorant market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 16. Mexico organic deodorant market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 17. Europe organic deodorant market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 18. Europe organic deodorant market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 19. Europe organic deodorant market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 20. U.K. macro-economic outlay
Table 21. U.K. organic deodorant market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 22. U.K. organic deodorant market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 23. Germany macro-economic outlay
Table 24. Germany organic deodorant market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 25. Germany organic deodorant market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 26. France macro-economic outlay
Table 27. France organic deodorant market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 28. France organic deodorant market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 29. Italy macro-economic outlay
Table 30. Italy organic deodorant market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 31. Italy organic deodorant market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 32. Spain macro-economic outlay
Table 33. Spain organic deodorant market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 34. Spain organic deodorant market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 35. Asia Pacific organic deodorant market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 36. Asia Pacific organic deodorant market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 37. Asia Pacific organic deodorant market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 38. China macro-economic outlay
Table 39. China organic deodorant market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 40. China organic deodorant market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 41. India macro-economic outlay
Table 42. India organic deodorant market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 43. India organic deodorant market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 44. Japan macro-economic outlay
Table 45. Japan organic deodorant market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 46. Japan organic deodorant market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 47. Australia & New Zealand macro-economic outlay
Table 48. Australia & New Zealand organic deodorant market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 49. Australia & New Zealand organic deodorant market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 50. South Korea macro-economic outlay
Table 51. South Korea organic deodorant market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 52. South Korea organic deodorant market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 53. Latin America organic deodorant market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 54. Latin America organic deodorant market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 55. Latin America organic deodorant market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 56. Brazil macro-economic outlay
Table 57. Brazil organic deodorant market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 58. Brazil organic deodorant market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 59. Middle East & Africa organic deodorant market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 60. Middle East & Africa organic deodorant market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 61. Middle East & Africa organic deodorant market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 62. South Africa macro-economic outlay
Table 63. South Africa organic deodorant market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 64. South Africa organic deodorant market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 65. Recent developments & impact analysis, by key market participants
Table 66. Company market share, 2024 (%)
Table 67. Company heat map analysis, 2024
Table 68. Companies implementing key strategies

List of Figures

Fig. 1 Organic deodorant market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Global parent industry and organic deodorant size (USD Million)
Fig. 11 Global organic deodorant size, 2018 to 2030 (USD Million)
Fig. 12 Organic deodorant market: Penetration & growth prospect mapping
Fig. 13 Organic deodorant market: Value chain analysis
Fig. 14 Organic deodorant market: Dynamics
Fig. 15 Organic deodorant market: Porter's five forces analysis
Fig. 16 Organic deodorant market estimates & forecast, by type (USD Million)
Fig. 17 Roll ons market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 18 Sticks/creams market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 19 Sprays market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 20 Organic deodorant market estimates & forecast, by distribution channel (USD Million)
Fig. 21 Organic deodorant market estimates & forecasts for supermarkets/hypermarkets, 2018 - 2030 (USD Million)
Fig. 22 Organic deodorant market estimates & forecasts for online, 2018 - 2030 (USD Million)
Fig. 23 Organic deodorant market: Regional outlook, 2024 & 2030 (USD Million)
Fig. 24 Regional marketplace: Key takeaways
Fig. 25 North America organic deodorant market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 26 U.S. organic deodorant market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 27 Canada organic deodorant market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 28 Mexico organic deodorant market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 29 Europe organic deodorant market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 30 Germany organic deodorant market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 31 UK organic deodorant market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 32 France organic deodorant market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 33 Italy organic deodorant market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 34 Spain organic deodorant market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 35 Asia Pacific organic deodorant market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 36 China organic deodorant market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 37 India organic deodorant market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 38 Japan organic deodorant market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 39 Australia & New Zealand organic deodorant market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 40 South Korea organic deodorant market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 41 Latin America organic deodorant market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 42 Brazil organic deodorant market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 43 Middle East & Africa organic deodorant market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 44 South Africa organic deodorant market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 45 Key company categorization
Fig. 46 Company market share analysis, 2024
Fig. 47 Strategic framework of organic deodorant

Organic Deodorant Market Size, Share & Trends Analysis Report By Type (Sticks/Creams, Sprays), By Distribution Channel (Supermarkets/Hypermarkets, Online), By Region, And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

Organic Deodorant Market Growth & Trends:

Organic Deodorant Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Organic Deodorant Market Variables, Trends & Scope

Chapter 4. Consumer Behavior Analysis

Chapter 5. Organic Deodorant Market: Type Estimates & Trend Analysis

Chapter 6. Organic Deodorant Market: Distribution Channel Estimates & Trend Analysis

Chapter 7. Organic Deodorant Market: Regional Estimates & Trend Analysis

Chapter 8. Organic Deodorant Market: Competitive Analysis

List of Tables

List of Figures