U.S. Beauty Subscription Box Market Size, Share & Trend Analysis Report By Product (Skincare, Haircare, Makeup, Fragrance, Nail Care), By Price Range (Budget, Moderate, Premium), And Segment Forecasts, 2025 - 2030

PUBLISHED: November 5, 2024

PAGES: 110 Pages

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The U.S. beauty subscription box market size is anticipated to reach USD 3.97 billion by 2030, growing at a CAGR of 21.6% during the forecast period, i.e. 2025 to 2030, according to a new report by Grand View Research, Inc. The holiday season offers significant growth potential for beauty subscription boxes, driven by the increased demand for gift-giving. Consumers often seek subscription services as thoughtful and convenient presents, enhancing the joy of discovery for friends and family. Companies capitalize on this opportunity by curating special holiday-themed or limited-edition products. A notable example is the FabFitFun Holiday Luxe Box, valued at $545, which includes a curated selection of popular makeup, skincare, and lifestyle items, making it an appealing gift or self-indulgence. This strategy of offering exclusive, high-value products during the holiday season effectively attracts new subscribers.

Beauty subscription boxes attract different age groups for various reasons. Baby Boomers and Gen X value the convenience, reliability, and curated selections that simplify their health and self-care routines. They appreciate trusted brands and transparent pricing, benefiting from recurring deliveries that help maintain their grooming habits with minimal effort. In contrast, Millennials and Gen Z are drawn to personalization and novel experiences, favoring trendy beauty products tailored to their preferences. While Millennials prioritize customization and sustainability, Gen Z is heavily influenced by social media, seeking brands that embody inclusivity and environmental consciousness.

The popularity of beauty subscription boxes has surged as consumers crave curated experiences that introduce them to new products and trends. Brands like Birchbox, Ipsy, and Dollar Shave Club cater to this demand by offering a mix of sample and full-size items tailored to individual preferences. Notable innovations include IPSY's Glam Bag X, which delivers high-value, curated selections featuring renowned beauty brands. Additionally, the market is evolving to include niche options such as vegan and cruelty-free boxes, reflecting a growing consumer demand for ethical products.

Subscription services like Petit Vour provide luxury, non-toxic beauty products while rewarding customers with in-store credit, are further enhancing the appeal. Meanwhile, the emergence of men's subscription boxes, like those from Lizush, caters to the growing interest in self-care among men, offering curated products delivered conveniently to their doorsteps.

U.S. Beauty Subscription Box Market Report Highlights:

In 2024, skincare subscription box sales accounted for over 42% of the market share, driven by heightened self-awareness regarding personal care and the importance of maintaining skincare routines. The convenience of receiving curated skincare products at home has particularly attracted millennials and Gen Z, who prioritize self-care. Companies like IPSY and Birchbox have successfully leveraged this trend by offering personalized solutions tailored to individual needs, including acne-specific products.
Fragrance subscription box sales is projected to grow at a CAGR of 22.1% from 2025 to 2030. The demand for fragrance subscription boxes is driven by factors like personal expression, emotional appeal, and the desire to explore a variety of scents without committing to full-size bottles. Social media influence, celebrity endorsements, and gifting appeal also boost the market. Companies like SCENTBIRD offer curated selections from over 700 fragrances, including luxury brands like Bvlgari and Michael Kors, allowing consumers to experiment with new scents monthly. Collaborations, such as SCENTBIRD's expansion into Canada through a partnership with Asendia USA, further drive growth in response to rising demand.
In 2024, moderately priced beauty box sales represented over 41% of the market share, appealing to price-sensitive consumers with their combination of affordability and quality. These boxes enable first-time buyers and young beauty enthusiasts to explore new brands and product samples at accessible prices. Personalization based on user preferences enhances their appeal, while social media and celebrity endorsements drive interest, encouraging consumers to discover new products through tailored and affordable subscription experiences.
In October 2022, Ipsy announced a collaboration with singer and actress Becky G to release the Glam Bag X Becky G collection. Personally curated by Becky G, this limited-edition collection featured a variety of makeup and skincare products from popular brands, including items from her beauty brand, Tresluce Beauty. Subscribers to this special Glam Bag X edition gain access to exclusive products valued at up to USD 350, with Becky G's unique style and beauty expertise reflected in the handpicked selection. This collaboration offers Ipsy members a blend of premium beauty essentials curated by a pop culture icon.
Some of the leading market players in the U.S. include Ipsy, FabFitFun, Birchbox, SCENTBIRD, GlossyBox, and GQ Box. These companies have adopted new product launches, collaborations and partnerships, and mergers as key market growth strategies to gain a competitive edge.

Product Code: GVR-4-68040-485-6

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Materials & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Information & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Product Outlook
2.3. Price Range Outlook
2.4. Competitive Landscape Snapshot

Chapter 3. U.S. Beauty Subscription Box Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Behavior
4.4. Consumer Product Adoption Trends
4.5. Observations & Recommendations

Chapter 5. U.S. Beauty Subscription Box Market: Product Estimates & Trend Analysis

5.1. U.S. Beauty Subscription Box Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by product, 2018 - 2030 (USD Million)
- 5.3.1. Skincare
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 5.3.1.2. Facial Skincare
    - 5.3.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    - 5.3.1.2.2. Lotions, Face Creams, & Moisturizers
      - 5.3.1.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    - 5.3.1.2.3. Cleansers & Face Wash
      - 5.3.1.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    - 5.3.1.2.4. Facial Serums
      - 5.3.1.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    - 5.3.1.2.5. Face Masks
      - 5.3.1.2.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    - 5.3.1.2.6. Sunscreen/Sun Care
      - 5.3.1.2.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    - 5.3.1.2.7. Others
      - 5.3.1.2.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 5.3.1.3. Body Skincare
    - 5.3.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    - 5.3.1.3.2. Hair Removal Products
      - 5.3.1.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    - 5.3.1.3.3. Lotions, Creams, & Moisturizers
      - 5.3.1.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    - 5.3.1.3.4. Body Sunscreen/Sun Care
      - 5.3.1.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    - 5.3.1.3.5. Body Scrub
      - 5.3.1.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    - 5.3.1.3.6. Others
      - 5.3.1.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Haircare
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 5.3.2.2. Shampoo
    - 5.3.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 5.3.2.3. Conditioner
    - 5.3.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 5.3.2.4. Oils
    - 5.3.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 5.3.2.5. Serums
    - 5.3.2.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 5.3.2.6. Others
    - 5.3.2.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Makeup
  - 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.4. Fragrance
  - 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.5. Nail Care
  - 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.6. Others
  - 5.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. U.S. Beauty Subscription Box Market: Price Range Estimates & Trend Analysis

6.1. U.S. Beauty Subscription Box Market, By Price Range: Key Takeaways
6.2. Price Range Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by price range, 2018 - 2030 (USD Million)
- 6.3.1. Budget
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Moderate
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3. Premium
  - 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. U.S. Beauty Subscription Box Market: Competitive Analysis

7.1. Recent developments & impact analysis, by key market participants
7.2. Company Categorization
7.3. Participant's Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Share Analysis, 2024 (%)
7.7. Company Heat Map Analysis
7.8. Strategy Mapping
7.9. Company Profiles
- 7.9.1. Ipsy
  - 7.9.1.1. Company Overview
  - 7.9.1.2. Financial Performance
  - 7.9.1.3. Product Portfolios
  - 7.9.1.4. Strategic Initiatives
- 7.9.2. Birchbox
  - 7.9.2.1. Company Overview
  - 7.9.2.2. Financial Performance
  - 7.9.2.3. Product Portfolios
  - 7.9.2.4. Strategic Initiatives
- 7.9.3. Allure Beauty Box
  - 7.9.3.1. Company Overview
  - 7.9.3.2. Financial Performance
  - 7.9.3.3. Product Portfolios
  - 7.9.3.4. Strategic Initiatives
- 7.9.4. FabFitFun
  - 7.9.4.1. Company Overview
  - 7.9.4.2. Financial Performance
  - 7.9.4.3. Product Portfolios
  - 7.9.4.4. Strategic Initiatives
- 7.9.5. GlossyBox
  - 7.9.5.1. Company Overview
  - 7.9.5.2. Financial Performance
  - 7.9.5.3. Product Portfolios
  - 7.9.5.4. Strategic Initiatives
- 7.9.6. Petit Vour LLC
  - 7.9.6.1. Company Overview
  - 7.9.6.2. Financial Performance
  - 7.9.6.3. Product Portfolios
  - 7.9.6.4. Strategic Initiatives
- 7.9.7. Beachly (Retention Brands WV, LLC)
  - 7.9.7.1. Company Overview
  - 7.9.7.2. Financial Performance
  - 7.9.7.3. Product Portfolios
  - 7.9.7.4. Strategic Initiatives
- 7.9.8. SCENTBIRD
  - 7.9.8.1. Company Overview
  - 7.9.8.2. Financial Performance
  - 7.9.8.3. Product Portfolios
  - 7.9.8.4. Strategic Initiatives
- 7.9.9. Klever Beauty Box
  - 7.9.9.1. Company Overview
  - 7.9.9.2. Financial Performance
  - 7.9.9.3. Product Portfolios
  - 7.9.9.4. Strategic Initiatives
- 7.9.10. Chic Beauty Inc.
  - 7.9.10.1. Company Overview
  - 7.9.10.2. Financial Performance
  - 7.9.10.3. Product Portfolios
  - 7.9.10.4. Strategic Initiatives
- 7.9.11. Beauty Heroes
  - 7.9.11.1. Company Overview
  - 7.9.11.2. Financial Performance
  - 7.9.11.3. Product Portfolios
  - 7.9.11.4. Strategic Initiatives
- 7.9.12. GQ Box
  - 7.9.12.1. Company Overview
  - 7.9.12.2. Financial Performance
  - 7.9.12.3. Product Portfolios
  - 7.9.12.4. Strategic Initiatives

Product Code: GVR-4-68040-485-6

List of Tables

Table 1. U.S. beauty subscription box market: Key market driver analysis
Table 2. U.S. beauty subscription box market: Key market restraint analysis
Table 3. U.S. beauty subscription box market estimates & forecast, by product, 2018 - 2030 (USD Million)
Table 4. Skincare subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 5. Facial skincare subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 6. Lotions, face creams, & moisturizers subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 7. Cleansers & face wash subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 8. Facial serums subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 9. Face masks subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 10. Sunscreen/sun care subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 11. Other facial skincare subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 12. Body skincare subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 13. Hair removal products subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 14. Lotions, creams, & moisturizers subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 15. Body sunscreen/sun care subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 16. Body scrub subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 17. Other body skincare subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 18. Haircare subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 19. Shampoo subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 20. Conditioner subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 21. Hair oil subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 22. Hair serum subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 23. Other haircare subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 24. Makeup subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 25. Fragrance subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 26. Nail care subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 27. Other beauty subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 28. U.S. beauty subscription box market estimates & forecast, by price range, 2018 - 2030 (USD Million)
Table 29. Budget beauty subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 30. Moderately priced beauty subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 31. Premium beauty subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Table 32. Recent developments & impact analysis, by key market participants
Table 33. Company market share, 2024
Table 34. Company heat map analysis
Table 35. Companies implementing key strategies

List of Figures

Figure 1. U.S. beauty subscription box market segmentation
Figure 2. Information procurement
Figure 3. Primary research pattern
Figure 4. Primary research approaches
Figure 5. Primary research process
Figure 6. Market snapshot
Figure 7. Segment snapshot
Figure 8. Regional snapshot
Figure 9. Competitive landscape snapshot
Figure 10. Parent industry and U.S. beauty subscription box market size, 2024 (USD Million)
Figure 11. U.S. beauty subscription box market: Value chain analysis
Figure 12. U.S. beauty subscription box market: Dynamics
Figure 13. U.S. beauty subscription box market: Porter's five forces analysis
Figure 14. Factors affecting buying decisions in U.S. beauty subscription box market
Figure 15. U.S. beauty subscription box market, by product: Key takeaways
Figure 16. U.S. beauty subscription box market: Product movement analysis, 2024 & 2030 (%)
Figure 17. Skincare subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 18. Facial skincare subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 19. Lotions, face creams, & moisturizers subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 20. Cleansers & face wash subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 21. Facial serums subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 22. Face masks subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 23. Sunscreen/sun care subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 24. Other facial skincare subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 25. Body skincare subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 26. Hair removal products subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 27. Lotions, creams, & moisturizers subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 28. Body sunscreen/sun care subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 29. Body scrub subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 30. Other body skincare subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 31. Haircare subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 32. Shampoo subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 33. Conditioner subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 34. Hair oil subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 35. Hair serum subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 36. Other haircare subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 37. Makeup subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 38. Fragrance subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 39. Nail care subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 40. Other beauty subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 41. U.S. beauty subscription box market, by price range: Key takeaways
Figure 42. U.S. beauty subscription box market: Price range movement analysis, 2024 & 2030 (%)
Figure 43. Budget beauty subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 44. Moderately priced beauty subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 45. Premium beauty subscription box market estimates & forecast, 2018 - 2030 (USD Million)
Figure 46. Key company categorization
Figure 47. Company market share analysis, 2024
Figure 48. Strategic framework of U.S. beauty subscription box market