PUBLISHER: Grand View Research | PRODUCT CODE: 1588747
PUBLISHER: Grand View Research | PRODUCT CODE: 1588747
The global virtual fitting room market size is expected to reach USD 20.65 billion by 2030, registering a CAGR of 24.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. The prevalence of high-tech simulations to mimic face-to-face buying behavior with the help of advanced 3D technologies is expected to drive the market growth. Furthermore, the intervention of digital transformation technologies, such as Artificial Intelligence (AI) and Augmented Reality (AR), is projected to create numerous growth opportunities for virtual fitting rooms over the forecast period. Virtual try-on technology is proving to be highly advantageous for retailers and is experiencing a surge in consumer adoption and preference in the current market landscape.
The virtual fitting room technology has been efficiently enabling consumers to try and reject products before ordering, thereby converting one-time buyers into repeat customers. For instance, in August 2022, be Retail Social, a virtual try-on and virtual fitting room platform, launched its first customer product called Get Cutie. This category sells vintage-inspired handmade garments and is the first fashion retailer to use accelerator and extension services, which is helping customers to virtually try-on the garments with the help of an avatar and make the buying decision accordingly.
This, in turn, is expected to boost the market demand over the forecast period. Furthermore, companies are developing advancements to enhance the sensory experience, including tactile, fabric, and texture perception, for consumers making online purchases. This aims to decrease return rates and foster brand loyalty. In addition, the virtual fitting room technology gathers extensive data, enabling the marketing analytics team to enhance customer experience and bolster brand recognition. This breakthrough in the retail industry leverages purchase data to inform future business strategies, thereby driving growth in the market over the forecast period.