PUBLISHER: Grand View Research | PRODUCT CODE: 1588730
PUBLISHER: Grand View Research | PRODUCT CODE: 1588730
The global hummus market size was estimated at USD 3.85 billion in 2023 and is expected to grow at a CAGR of 11.1% from 2024 to 2030. The market is experiencing robust growth, driven by several key factors that reflect changing consumer preferences and lifestyle trends. This expansion is primarily driven by increasing health consciousness among consumers, who are gravitating towards nutritious, plant-based foods. Hummus, rich in protein and fiber, has become a favored option for those adopting vegetarian and vegan diets, further fueled by the rising awareness of its health benefits. This trend is particularly pronounced among millennials and health-focused individuals who seek convenient yet nutritious options in their diets.
Another notable trend is the diversification of flavors and product offerings. Classic hummus remains popular due to its versatility, but there is a growing demand for innovative varieties such as roasted garlic and red pepper hummus, appealing to adventurous palates13. The convenience of ready-to-eat hummus products available in supermarkets and online platforms has also contributed to its widespread adoption.
Moreover, the growing popularity of plant-based diets has significantly contributed to the market's expansion. As more consumers adopt vegan or vegetarian lifestyles, hummus has emerged as a staple due to its versatility and health benefits. The product's appeal is further enhanced by its ability to serve as a flavorful accompaniment to various dishes, making it a preferred choice for those looking to enhance their meals with healthy ingredients.
The rise of e-commerce and digital shopping platforms has also played a crucial role in the hummus market's growth. With increasing internet penetration, consumers are now more inclined to purchase food products online, benefiting from the convenience of home delivery and a wider variety of options. This shift has prompted traditional retailers to enhance their online presence, thereby expanding their reach and catering to the evolving shopping habits of consumers.
In addition, mass merchandisers have become significant players in the distribution of hummus. These retailers offer attractive discounts and promotions on bulk purchases, which not only incentivizes consumers but also ensures that they have access to fresh and high-quality products. As these stores continue to dominate the market share, they are expected to further drive sales growth through enhanced shopping experience.
Regional dynamics also influence the hummus market. Asia Pacific is anticipated to witness the fastest growth due to urbanization, rising disposable incomes, and an increasing acceptance of diverse culinary practices. Countries like India, Australia, and China are leading this trend as consumers become more adventurous with their food choices.
The market faces several significant restraints that could hinder its growth trajectory in the coming years. One of the primary challenges is product adulteration, which has emerged as a major concern. Reports of contaminated hummus, often due to the inclusion of harmful artificial ingredients or improper labeling, have led to product recalls and a decline in consumer trust. For instance, notable cases of salmonella contamination and undeclared allergens have prompted recalls from major brands like Sabra and Wegmans, negatively impacting consumer confidence and sales in the industry.
The increased competition from alternative plant-based dips, such as tahini and salsa, poses another challenge. As consumers explore diverse options for healthy snacking, these alternatives may divert attention and sales away from hummus products.
Global Hummus Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global hummus market report based on product, packaging, distribution channel, and region: