PUBLISHER: Grand View Research | PRODUCT CODE: 1588706
PUBLISHER: Grand View Research | PRODUCT CODE: 1588706
Asia Pacific Gaming Market Size, Share & Trends Analysis Report By Device (Mobile, Console, Computer), By Type (Offline, Online), By Country, And Segment Forecasts, 2024 - 2030
Asia Pacific Gaming Market Size & Trends:
The Asia Pacific gaming market size was estimated at USD 136.5 billion in 2023 and is expected to grow at a CAGR of 10.9% from 2024 to 2030. The Asian gaming market is experiencing robust growth driven by several key factors that enhance accessibility, technological advancements, and changing consumer behaviors. Mobile gaming is at the forefront of this expansion, particularly in the Southeast Asian gaming market, where the proliferation of affordable smartphones and increased internet penetration have made gaming more accessible. As of 2023, smartphone adoption in the region reached approximately 78%, with projections suggesting it could rise to 90% by 2030, further bolstering the mobile gaming sector.
Investments in cloud gaming technologies are also on the rise. These technologies provide users with seamless experiences across devices without the need for high-end hardware. This trend is particularly beneficial in regions where gamers cannot access expensive consoles or PCs. The introduction of cloud-based services is expected to broaden the gaming options available to consumers.
There is an increasing focus on creating localized content that resonates with diverse cultural backgrounds across Asia. Game developers are tailoring their offerings to reflect regional preferences, which enhances player engagement and satisfaction. For instance, games with anime-inspired art styles are particularly popular in Japan, while historical mobile strategy games resonate well in China and South Korea. The integration of augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) technologies is transforming the gaming experience. These innovations create immersive environments that captivate players and enhance gameplay dynamics, further driving interest in online gaming across the region.
Technological innovations also play a crucial role in the market's growth. The introduction of high-speed internet, including 5G networks, enhances user experience by reducing latency and improving download speeds, which is vital for mobile gaming applications. This technological shift allows developers to create more sophisticated games that can be played seamlessly across various devices. Furthermore, cloud gaming and virtual reality advancements open new avenues for immersive gaming experiences, attracting a broader audience. The youth demographic in Asia-Pacific significantly influences market trends, as younger consumers exhibit a strong affinity for mobile and social gaming. This demographic shift increases demand for games and shapes the types of games that gain popularity. Social interaction through gaming platforms fosters community engagement, making gaming a lifestyle choice rather than just entertainment.
eSports is gaining traction as a significant growth driver within the gaming industry. The intersection of mobile gaming and eSports has led to increased viewership and participation in competitive gaming events, which attract substantial sponsorship and investment from various sectors. For instance, tournaments for popular games like Garena Free Fire have drawn millions of viewers, highlighting the potential for monetization through advertising and sponsorships.
Investments in cloud gaming technologies are also on the rise, providing users with seamless experiences across devices without the need for high-end hardware. This trend is particularly beneficial in regions where gamers may not have access to expensive consoles or PCs12. The introduction of cloud-based services is expected to broaden the scope of gaming options available to consumers. There is an increasing focus on creating localized content that resonates with diverse cultural backgrounds across Asia. Game developers are tailoring their offerings to reflect regional preferences, which enhances player engagement and satisfaction4. For instance, games with anime-inspired art styles are particularly popular in Japan, while historical mobile strategy games resonate well in China and South Korea. The integration of augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) technologies is transforming the gaming experience. These innovations create immersive environments that captivate players and enhance gameplay dynamics, further driving interest in online gaming across the region.
Furthermore, regulatory hurdles present another layer of complexity for the gaming industry in Asia. Varied regulations across different countries can create confusion for developers and publishers looking to enter new markets. Issues such as age restrictions, content censorship, and taxation can limit the types of games that can be offered or increase operational costs, making it challenging for companies to navigate the regulatory landscape effectively.
Asia Pacific Gaming Market Report Segmentation
This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the Asia Pacific gaming market report based on device, type, and country:
- Device Outlook (Revenue, USD Billion, 2018 - 2030)
- Mobile
- Console
- Computer
- Type Outlook (Revenue, USD Billion, 2018 - 2030)
- Offline
- Online
- Regional Outlook (Revenue, USD Billion, 2018 - 2030)
- Asia Pacific
- China
- Japan
- India
- Australia & New Zealand
- South Korea
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Device Outlook
- 2.3. Packaging Outlook
- 2.4. Competitive Landscape Outlook
Chapter 3. Asia Pacific Gaming Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Outlooks
- 3.3.2. Manufacturing and Technology Trends
- 3.3.3. Sales/ Dairy Alternative Channel Analysis
- 3.3.4. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis - Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. Asia Pacific Gaming Market: Device Estimates & Trend Analysis
- 4.1. Asia Pacific Gaming Market, by Device: Key Takeaways
- 4.2. Device Movement Analysis & Market Share, 2023 & 2030
- 4.3. Market Estimates & Forecasts, by Device, 2018 - 2030 (USD Billion)
- 4.3.1. Mobile
- 4.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 4.3.2. Console
- 4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 4.3.3. Computer
- 4.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 4.3.1. Mobile
Chapter 5. Asia Pacific Gaming Market: Type Estimates & Trend Analysis
- 5.1. Asia Pacific Gaming Market, by Type: Key Takeaways
- 5.2. Type Movement Analysis & Market Share, 2023 & 2030
- 5.3. Market Estimates & Forecasts, by Type, 2018 - 2030 (USD Billion)
- 5.3.1. Offline
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.2. Online
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.1. Offline
Chapter 6. Asia Pacific Gaming Market: Regional Estimates & Trend Analysis
- 6.1. Asia Pacific Gaming Market: Regional Outlook
- 6.2. Regional Movement Analysis & Market Share, 2023 & 2030
- 6.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Billion)
- 6.3.1. Asia Pacific
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.1.2. China
- 6.3.1.2.1. Key country dynamics
- 6.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.1.3. Japan
- 6.3.1.3.1. Key country dynamics
- 6.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.1.4. India
- 6.3.1.4.1. Key country dynamics
- 6.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.1.5. Australia & New Zealand
- 6.3.1.5.1. Key country dynamics
- 6.3.1.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.1.6. South Korea
- 6.3.1.6.1. Key country dynamics
- 6.3.1.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.1. Asia Pacific
Chapter 7. Competitive Analysis
- 7.1. Recent Developments & Impact Analysis, by Key Market Participants
- 7.2. Company Categorization
- 7.3. Participant's Overview
- 7.4. Financial Performance
- 7.5. Device Benchmarking
- 7.6. Company Market Share Analysis, 2023 (%)
- 7.7. Company Heat Map Analysis
- 7.8. Strategy Mapping
- 7.9. Company Profiles
- 7.9.1. Tencent Holdings Ltd
- 7.9.2. NetEase
- 7.9.3. Bandai Namco Entertainment
- 7.9.4. Sony Corporation
- 7.9.5. Nintendo Co. Ltd
- 7.9.6. Nexon
- 7.9.7. NCSoft
- 7.9.8. Netmarble Corporation
- 7.9.9. Asiasoft Corporation Public Company Limited
- 7.9.10. IGG Inc.
- 7.9.11. Com2uS Corporation
- 7.9.12. Krafton
- 7.9.13. Pearl Abyss
- 7.9.14. Garena SEA Group
- 7.9.15. Kingsoft Corporation Ltd
List of Tables
- Table 1 Asia Pacific Gaming Market - Key market driver analysis
- Table 2 Asia Pacific Gaming Market - Key market restraint analysis
- Table 3 Asia Pacific Gaming Market estimates & forecast, by device (USD Billion)
- Table 4 Asia Pacific Gaming Market estimates & forecast, by type (USD Billion)
- Table 5 Asia Pacific Asia Pacific Gaming Market estimates and forecast, 2018 - 2030 (USD Billion)
- Table 6 Asia Pacific Asia Pacific Gaming Market revenue estimates and forecast by device, 2018 - 2030 (USD Billion)
- Table 7 Asia Pacific Asia Pacific Gaming Market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
- Table 8 China macro-economic outlay
- Table 9 China Asia Pacific Gaming Market estimates and forecast, 2018 - 2030 (USD Billion)
- Table 10 China Asia Pacific Gaming Market revenue estimates and forecast by device, 2018 - 2030 (USD Billion)
- Table 11 China Asia Pacific Gaming Market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
- Table 12 Japan macro-economic outlay
- Table 13 Japan Asia Pacific Gaming Market estimates and forecast, 2018 - 2030 (USD Billion)
- Table 14 Japan Asia Pacific Gaming Market revenue estimates and forecast by device, 2018 - 2030 (USD Billion)
- Table 15 Japan Asia Pacific Gaming Market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
- Table 16 India macro-economic outlay
- Table 17 India Asia Pacific Gaming Market estimates and forecast, 2018 - 2030 (USD Billion)
- Table 18 India Asia Pacific Gaming Market revenue estimates and forecast by device, 2018 - 2030 (USD Billion)
- Table 19 India Asia Pacific Gaming Market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
- Table 20 Australia macro-economic outlay
- Table 21 New Zealand macro-economic outlay
- Table 22 Australia & New Zealand Asia Pacific Gaming Market estimates and forecast, 2018 - 2030 (USD Billion)
- Table 23 Australia & New Zealand Asia Pacific Gaming Market revenue estimates and forecast by device, 2018 - 2030 (USD Billion)
- Table 24 Australia & New Zealand Asia Pacific Gaming Market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
- Table 25 South Korea macro-economic outlay
- Table 26 South Korea Asia Pacific Gaming Market estimates and forecast, 2018 - 2030 (USD Billion)
- Table 27 South Korea Asia Pacific Gaming Market revenue estimates and forecast by device, 2018 - 2030 (USD Billion)
- Table 28 South Korea Asia Pacific Gaming Market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
- Table 29 Recent developments & impact analysis, by key market participants
- Table 30 Company market share, 2023
- Table 31 Company heat map analysis
- Table 32 Companies undergoing key strategies
List of Figures
- Fig. 1 Asia Pacific Gaming Market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Device snapshot
- Fig. 8 End-use snapshot
- Fig. 9 Regional snapshot
- Fig. 10 Competitive landscape snapshot
- Fig. 11 Asia Pacific Gaming Market size, 2018 to 2030 (USD Billion)
- Fig. 12 Asia Pacific Gaming Market: Penetration & growth prospect mapping
- Fig. 13 Asia Pacific Gaming Market: Value chain analysis
- Fig. 14 Asia Pacific Gaming Market: Profit margin analysis
- Fig. 15 Asia Pacific Gaming Market: Market dynamics
- Fig. 16 Asia Pacific Gaming Market: Porter's five forces analysis
- Fig. 17 Asia Pacific Gaming Market, by device: Key Takeaways
- Fig. 18 Asia Pacific Gaming Market: Device movement analysis, 2023 & 2030 (%)
- Fig. 19 Mobile market estimates and forecast, 2018 - 2030 (USD Billion)
- Fig. 20 Console market estimates and forecast, 2018 - 2030 (USD Billion)
- Fig. 21 Computer market estimates and forecast, 2018 - 2030 (USD Billion)
- Fig. 22 Asia Pacific Gaming Market, by type: Key Takeaways
- Fig. 23 Asia Pacific Gaming Market: Regional outlook, 2023 & 2030 (USD Billion)
- Fig. 24 Regional marketplace: Key takeaways
- Fig. 25 Asia Pacific Asia Pacific Gaming Market estimates and forecast, 2018 - 2030 (USD Billion)
- Fig. 26 China Asia Pacific Gaming Market estimates and forecast, 2018 - 2030 (USD Billion)
- Fig. 27 Japan Asia Pacific Gaming Market estimates and forecast, 2018 - 2030 (USD Billion)
- Fig. 28 India Asia Pacific Gaming Market estimates and forecast, 2018 - 2030 (USD Billion)
- Fig. 29 Australia & New Zealand Asia Pacific Gaming Market estimates and forecast, 2018 - 2030 (USD Billion)
- Fig. 30 South Korea Asia Pacific Gaming Market estimates and forecast, 2018 - 2030 (USD Billion)
- Fig. 31 Key company categorization
- Fig. 32 Company market share analysis, 2023
- Fig. 33 Strategic framework of Asia Pacific Gaming Market
