PUBLISHER: Grand View Research | PRODUCT CODE: 1588660
PUBLISHER: Grand View Research | PRODUCT CODE: 1588660
Central And South America Automotive Wrap Films Market Size, Share & Trends Analysis Report By Application (Heavy Duty Vehicles, Medium Duty Vehicles, Light Duty Vehicles), By Country, And Segment Forecasts, 2025 - 2030
Central & South America Automotive Wrap Films Market Growth & Trends:
The Central and South America automotive wrap films market size is anticipated to reach USD 207.3 million by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 3.8% from 2025 to 2030. Automotive wrap films are increasingly being used in various applications including light, medium, and heavy duty vehicles. Growing sign and graphics industry, increasing demand for outdoor advertising, and low cost of wrap films compared to vehicle paint are the prominent factors propelling the market growth.
Rising market for out-of-home or outdoor advertising in emerging countries, such as Argentina, Brazil, Mexico, Chile, and Columbia is anticipated to drive the demand for auto wrap films. Factors such as, rapid urbanization and popular trend of vehicle customization are expected to further propel the product demand. Advancements in printhead, inkjet, and media technologies is also likely to fuel the market growth. Changing consumer lifestyle, rise in youth population, and popularity of automobile graphics are the other key regional growth drivers.
Transit advertising has emerged as an effective means of outdoor advertising in recent years. Application of automotive wrap films helps turning any vehicle into a moving billboard, thereby allowing the ability to reach millions of consumers. Auto wrap films also protect the vehicle from scratches, scuffs, stone chipping, and sun fading, thus encapsulating the vehicle finish and maintaining its resale value. Fleet wraps are suitable for promotion and advertisement of new products as well as marketing events. It boosts brand recognition by 15 times more than other advertising mediums. The developing product distribution channels has also made these products readily available to the users. All these factors are anticipated to positively influence growth of the Central and South America automotive wrap films market over the forecast period.
Central And South America Automotive Wrap Films Market Report Highlights:
- Light duty vehicles emerged as the fastest growing application segment in 2024. Auto wrapping is cost-effective solution than automotive paint, especially for high-end vehicles
- Vinyl segment is anticipated to witness significant growth over the forecast period. Rising demand for environment-friendly and energy saving products and solutions is expected to drive the demand of vinyl films over polyurethane films
- Brazil accounted for 35.2% of the Central & South America market share in 2024 and is projected to expand at a CAGR of 19.7% over forecast period
- Increasing investment from government and private institutions in the regional transportation sector to replace old vehicles fleet is expected to drive the growth
- The automotive wrap films market in Peru is expected to grow at a CAGR of 7.9% over the forecast period, owing to the rising popularity of wraps as an advertising medium.
- The Mexico automotive wrap films market had a revenue share of 25.1% in 2024, driven by advancements in printing technology that allows for vibrant and customizable designs.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Insights
- 2.2. Segmental Outlook
- 2.3. Competitive Outlook
Chapter 3. Central and South America Automotive Wrap Films Market Variables, Trends & Scope
- 3.1. Central and South America Automotive Wrap Films Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.3. Technology Overview
- 3.4. Average Price Trend Analysis
- 3.5. Supply-Demand GAP Analysis, 2024
- 3.6. Regulatory Framework
- 3.6.1. Policies and Incentive Plans
- 3.6.2. Standards and Compliances
- 3.6.3. Regulatory Impact Analysis
- 3.7. Market Dynamics
- 3.7.1. Market Driver Analysis
- 3.7.2. Market Restraint Analysis
- 3.7.3. Industry Challenges
- 3.8. Porter's Five Forces Analysis
- 3.8.1. Supplier Power
- 3.8.2. Buyer Power
- 3.8.3. Substitution Threat
- 3.8.4. Threat from New Entrant
- 3.8.5. Competitive Rivalry
- 3.9. PESTEL Analysis
- 3.9.1. Political Landscape
- 3.9.2. Economic Landscape
- 3.9.3. Social Landscape
- 3.9.4. Technological Landscape
- 3.9.5. Environmental Landscape
- 3.9.6. Legal Landscape
Chapter 4. Central and South America Automotive Wrap Films Market: Application Outlook Estimates & Forecasts
- 4.1. Central and South America Automotive Wrap Films Market: Application Movement Analysis, 2024 & 2030
- 4.1.1. Heavy Duty Vehicles
- 4.1.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 4.1.2. Medium Duty Vehicles
- 4.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 4.1.3. Light Duty Vehicles
- 4.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 4.1.1. Heavy Duty Vehicles
Chapter 5. Central and South America Automotive Wrap Films Market Country Outlook Estimates & Forecasts
- 5.1. Country Snapshot
- 5.2. Central and South America Automotive Wrap Films Market: Country Movement Analysis, 2024 & 2030
- 5.3. Brazil
- 5.3.1. Market Estimates And Forecast, By Application, 2018 - 2030 (USD Million)
- 5.4. Argentina
- 5.4.1. Market Estimates And Forecast, By Application, 2018 - 2030 (USD Million)
- 5.5. Mexico
- 5.5.1. Market Estimates And Forecast, By Application, 2018 - 2030 (USD Million)
- 5.6. Chile
- 5.6.1. Market Estimates And Forecast, By Application, 2018 - 2030 (USD Million)
- 5.7. Colombia
- 5.7.1. Market Estimates And Forecast, By Application, 2018 - 2030 (USD Million)
Chapter 6. Competitive Landscape
- 6.1. Recent Developments & Impact Analysis, By Key Market Participants
- 6.2. Vendor Landscape
- 6.2.1. Company Categorization
- 6.2.2. List of Key Distributors And Channel Partners
- 6.2.3. List of Potential Customers/End Users
- 6.3. Competitive Dynamics
- 6.3.1. Competitive Benchmarking
- 6.3.2. Strategy Mapping
- 6.3.3. Heat Map Analysis
- 6.4. Company Profiles/Listing
- 6.4.1. Avery Dennison Corporation
- 6.4.1.1. Participant's Overview
- 6.4.1.2. Financial Performance
- 6.4.1.3. Product Benchmarking
- 6.4.1.4. Strategic Initiatives
- 6.4.2. Arlon Graphics, LLC
- 6.4.2.1. Participant's Overview
- 6.4.2.2. Financial Performance
- 6.4.2.3. Product Benchmarking
- 6.4.2.4. Strategic Initiatives
- 6.4.3. 3M
- 6.4.3.1. Participant's Overview
- 6.4.3.2. Financial Performance
- 6.4.3.3. Product Benchmarking
- 6.4.3.4. Strategic Initiatives
- 6.4.4. Kay Premium Marking Films (KPMF) Ltd.
- 6.4.4.1. Participant's Overview
- 6.4.4.2. Financial Performance
- 6.4.4.3. Product Benchmarking
- 6.4.4.4. Strategic Initiatives
- 6.4.5. Ritrama S.p.A.
- 6.4.5.1. Participant's Overview
- 6.4.5.2. Financial Performance
- 6.4.5.3. Product Benchmarking
- 6.4.5.4. Strategic Initiatives
- 6.4.6. Hexis S.A.
- 6.4.6.1. Participant's Overview
- 6.4.6.2. Financial Performance
- 6.4.6.3. Product Benchmarking
- 6.4.6.4. Strategic Initiatives
- 6.4.7. VViViD Vinyl
- 6.4.7.1. Participant's Overview
- 6.4.7.2. Financial Performance
- 6.4.7.3. Product Benchmarking
- 6.4.7.4. Strategic Initiatives
- 6.4.8. ORAFOL Europe GmbH
- 6.4.8.1. Participant's Overview
- 6.4.8.2. Financial Performance
- 6.4.8.3. Product Benchmarking
- 6.4.8.4. Strategic Initiatives
- 6.4.9. JMR Graphics.
- 6.4.9.1. Participant's Overview
- 6.4.9.2. Financial Performance
- 6.4.9.3. Product Benchmarking
- 6.4.9.4. Strategic Initiatives
- 6.4.1. Avery Dennison Corporation
List of Tables
- Table 1 List of Abbreviations
- Table 2 Central and South America Automotive Wrap Films Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- Table 3 Central and South America Automotive Wrap Films Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
- Table 4 Brazil Automotive Wrap Films Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- Table 5 Argentina Automotive Wrap Films Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- Table 6 Mexico Automotive Wrap Films Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- Table 7 Chile Automotive Wrap Films Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- Table 8 Colombia Automotive Wrap Films Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- Table 9 Peru Automotive Wrap Films Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
List of Figures
- Fig. 1 Market Segmentation
- Fig. 2 Information Procurement
- Fig. 3 Data Analysis Models
- Fig. 4 Market Formulation and Validation
- Fig. 5 Market Snapshot
- Fig. 6 Segmental Outlook- Media and Application
- Fig. 7 Competitive Outlook
- Fig. 8 Value Chain Analysis
- Fig. 9 Market Dynamics
- Fig. 10 Porter's Analysis
- Fig. 11 PESTEL Analysis
- Fig. 12 Central and South America Automotive Wrap Films Market, by Application: Key takeaways
- Fig. 13 Central and South America Automotive Wrap Films Market, by Application: Market Share, 2024 & 2030
- Fig. 14 Light Duty Vehicles Market, 2018 - 2030 (USD Million)
- Fig. 15 Medium Duty Vehicles Market, 2018 - 2030 (USD Million)
- Fig. 16 Heavy Duty Vehicles Market, 2018 - 2030 (USD Million)
- Fig. 17 Central and South America Automotive Wrap Films Market, by Country: Key takeaways
- Fig. 18 Central and South America Automotive Wrap Films Market, by Country: Market share, 2024 & 2030
- Fig. 19 Brazil Market, 2018 - 2030 (USD Million)
- Fig. 20 Argentina Market, 2018 - 2030 (USD Million)
- Fig. 21 Mexico Market, 2018 - 2030 (USD Million)
- Fig. 22 Chile Market, 2018 - 2030 (USD Million)
- Fig. 23 Colombia Market, 2018 - 2030 (USD Million)
- Fig. 24 Peru Market, 2018 - 2030 (USD Million)
