Agave Spirits Market Size, Share & Trends Analysis Report By Product (Tequila, Mezcal), By Point of Sale (Off Premise, On Premise), By Region, And Segment Forecasts, 2024

The global agave spirits market was estimated at USD 13.5 billion in 2023 and is expected to grow at a CAGR of 9.3% from 2024 to 2030. Growing demand for premium and ultra-premium spirits is a key driver for market growth. Consumers increasingly seek high-quality products that emphasize unique characteristics and traditional production methods. This trend has led to a surge in demand for artisanal spirits, which often come from single estates and use organic cultivation practices.

The increasing health consciousness among consumers is also seen as a key driver for agave spirits market growth. Tequila is perceived as a healthier option compared to other spirits due to its lower sugar and calorie content, particularly when consumed without a mixer. This is in line with changing consumer preferences toward healthier drinking habits. In addition, the increasing preference towards sipping spirits instead of shots, a significant shift in consumer habits and market trends, is further expected to promote market growth.

The cocktail culture has significantly boosted the popularity of agave spirits. Bartenders are creatively incorporating tequila and mezcal into diverse cocktail offerings, making these spirits more accessible and appealing to a broader audience. Classic cocktails like margaritas and innovative drinks have contributed to increased consumer interest. Agave spirits are gaining traction beyond traditional markets in North America, with growing popularity in regions like Europe and Asia. This expansion is fueled by increasing consumer interest in Mexican culture and cuisine, further driving demand for tequila and mezcal.

In spite of the growing demand for agave spirits, a few factors could negatively impact the market in the near future. The tequila industry is subject to stringent regulations regarding production, labeling, and geographical indications. Compliance with these regulations can be costly and time-consuming, particularly for smaller or new producers needing more resources to navigate complex legal requirements.

Tequila production relies heavily on blue agave, which has a long maturation period. Fluctuations in agave crop yields can lead to shortages and price volatility, impacting production costs and profitability. Additionally, recent disruptions in global supply chains due to events like the COVID-19 pandemic have further complicated sourcing and distribution efforts.

Global Agave Spirits Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global agave spirits market report on the basis of product, packaging, and region:

Product Outlook (Revenue, USD Billion, 2018 - 2030)
Tequila
Mezcal
Others (Raicilla, Bacanora, etc)
Point of Sale Outlook (Revenue, USD Billion, 2018 - 2030)
On Premise
Off-Premise
Regional Outlook (Revenue, USD Billion, 2018 - 2030)
North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Spain
Asia Pacific
- China
- Japan
- India
- Australia & New Zealand
- South Korea
Central & South America
- Brazil
Middle East & Africa
- South Africa

Product Code: GVR-4-68040-480-2

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Product Outlook
2.3. Packaging Outlook
2.4. Competitive Landscape Outlook

Chapter 3. Agave spirits Market Variables, Trends & Scope

3.1. Market Lineage Outlook
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Outlooks
- 3.3.2. Manufacturing and Technology Trends
- 3.3.3. Sales/ Dairy Alternative Channel Analysis
- 3.3.4. Profit Margin Analysis
3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
3.5. Industry Analysis - Porter's Five Forces Analysis
3.6. Market Entry Strategies

Chapter 4. Agave spirits Market: Product Estimates & Trend Analysis

4.1. Agave spirits Market, by Product: Key Takeaways
4.2. Product Movement Analysis & Market Share, 2023 & 2030
4.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Billion)
- 4.3.1. Tequila
  - 4.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 4.3.2. Mezcal
  - 4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 4.3.3. Others
  - 4.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 5. Agave spirits Market: Point of Sale Estimates & Trend Analysis

5.1. Agave spirits Market, by Point of Sale: Key Takeaways
5.2. Point of Sale Movement Analysis & Market Share, 2023 & 2030
5.3. Market Estimates & Forecasts, by Packaging, 2018 - 2030 (USD Billion)
- 5.3.1. On Premise
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.2. Off-Premise
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Agave spirits Market: Regional Estimates & Trend Analysis

6.1. Agave spirits Market: Regional Outlook
6.2. Regional Movement Analysis & Market Share, 2023 & 2030
6.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Billion)
- 6.3.1. North America
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 6.3.1.2. U.S.
    - 6.3.1.2.1. Key country dynamics
    - 6.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 6.3.1.3. Canada
    - 6.3.1.3.1. Key country dynamics
    - 6.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 6.3.1.4. Mexico
    - 6.3.1.4.1. Key country dynamics
    - 6.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.2. Europe
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 6.3.2.2. Germany
    - 6.3.2.2.1. Key country dynamics
    - 6.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 6.3.2.3. U.K.
    - 6.3.2.3.1. Key country dynamics
    - 6.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 6.3.2.4. France
    - 6.3.2.4.1. Key country dynamics
    - 6.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 6.3.2.5. Italy
    - 6.3.2.5.1. Key country dynamics
    - 6.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 6.3.2.6. Spain
    - 6.3.2.6.1. Key country dynamics
    - 6.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.3. Asia Pacific
  - 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 6.3.3.2. China
    - 6.3.3.2.1. Key country dynamics
    - 6.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 6.3.3.3. Japan
    - 6.3.3.3.1. Key country dynamics
    - 6.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 6.3.3.4. India
    - 6.3.3.4.1. Key country dynamics
    - 6.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 6.3.3.5. Australia & New Zealand
    - 6.3.3.5.1. Key country dynamics
    - 6.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 6.3.3.6. South Korea
    - 6.3.3.6.1. Key country dynamics
    - 6.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.4. Central & South America
  - 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 6.3.4.2. Brazil
    - 6.3.4.2.1. Key country dynamics
    - 6.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.5. Middle East & Africa
  - 6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 6.3.5.2. South Africa
    - 6.3.5.2.1. Key country dynamics

Chapter 7. Competitive Analysis

7.1. Recent Developments & Impact Analysis, by Key Market Participants
7.2. Company Categorization
7.3. Participant's Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Share Analysis, 2023 (%)
7.7. Company Heat Map Analysis
7.8. Strategy Mapping
7.9. Company Profiles
- 7.9.1. Jose Cuervo
- 7.9.2. Don Julio
- 7.9.3. Patron
- 7.9.4. Casamigos
- 7.9.5. 1800 Tequila
- 7.9.6. Gran Centenario
- 7.9.7. Hornitos
- 7.9.8. Espolon
- 7.9.9. El Jimador
- 7.9.10. Olmeca (including Olmeca Altos)
- 7.9.11. Del Maguey
- 7.9.12. Mezcal Vago
- 7.9.13. Amores
- 7.9.14. Sasma BV
- 7.9.15. Suntory Holdings Limited

Product Code: GVR-4-68040-480-2

List of Tables

Table 1 Agave spirits market - Key market driver analysis
Table 2 Agave spirits market - Key market restraint analysis
Table 3 Agave spirits market estimates & forecast, by product (USD Billion)
Table 4 Agave spirits market estimates & forecast, by point of sale (USD Billion)
Table 5 North America Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Table 6 North America Agave spirits market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 7 North America Agave spirits market revenue estimates and forecast by point of sale, 2018 - 2030 (USD Billion)
Table 8 U.S. macro-economic outlay
Table 9 U.S. Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Table 10 U.S. Agave spirits market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 11 U.S. Agave spirits market revenue estimates and forecast by point of sale, 2018 - 2030 (USD Billion)
Table 12 Canada macro-economic outlay
Table 13 Canada Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Table 14 Canada Agave spirits market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 15 Canada Agave spirits market revenue estimates and forecast by point of sale, 2018 - 2030 (USD Billion)
Table 16 Mexico macro-economic outlay
Table 17 Mexico Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Table 18 Mexico Agave spirits market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 19 Mexico Agave spirits market revenue estimates and forecast by point of sale, 2018 - 2030 (USD Billion)
Table 20 Europe Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Table 21 Europe Agave spirits market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 22 Europe Agave spirits market revenue estimates and forecast by point of sale, 2018 - 2030 (USD Billion)
Table 23 Germany macro-economic outlay
Table 24 Germany Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Table 25 Germany Agave spirits market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 26 Germany Agave spirits market revenue estimates and forecast by point of sale, 2018 - 2030 (USD Billion)
Table 27 U.K. macro-economic outlay
Table 28 U.K. Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Table 29 U.K. Agave spirits market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 30 U.K. Agave spirits market revenue estimates and forecast by point of sale, 2018 - 2030 (USD Billion)
Table 31 France macro-economic outlay
Table 32 France Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Table 33 France Agave spirits market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 34 France Agave spirits market revenue estimates and forecast by point of sale, 2018 - 2030 (USD Billion)
Table 35 Italy macro-economic outlay
Table 36 Italy Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Table 37 Italy Agave spirits market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 38 Italy Agave spirits market revenue estimates and forecast by point of sale, 2018 - 2030 (USD Billion)
Table 39 Spain macro-economic outlay
Table 40 Spain Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Table 41 Spain Agave spirits market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 42 Spain Agave spirits market revenue estimates and forecast by point of sale, 2018 - 2030 (USD Billion)
Table 43 Asia Pacific Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Table 44 Asia Pacific Agave spirits market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 45 Asia Pacific Agave spirits market revenue estimates and forecast by point of sale, 2018 - 2030 (USD Billion)
Table 46 China macro-economic outlay
Table 47 China Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Table 48 China Agave spirits market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 49 China Agave spirits market revenue estimates and forecast by point of sale, 2018 - 2030 (USD Billion)
Table 50 Japan macro-economic outlay
Table 51 Japan Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Table 52 Japan Agave spirits market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 53 Japan Agave spirits market revenue estimates and forecast by point of sale, 2018 - 2030 (USD Billion)
Table 54 India macro-economic outlay
Table 55 India Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Table 56 India Agave spirits market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 57 India Agave spirits market revenue estimates and forecast by point of sale, 2018 - 2030 (USD Billion)
Table 58 Australia macro-economic outlay
Table 59 New Zealand macro-economic outlay
Table 60 Australia & New Zealand Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Table 61 Australia & New Zealand Agave spirits market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 62 Australia & New Zealand Agave spirits market revenue estimates and forecast by point of sale, 2018 - 2030 (USD Billion)
Table 63 South Korea macro-economic outlay
Table 64 South Korea Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Table 65 South Korea Agave spirits market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 66 South Korea Agave spirits market revenue estimates and forecast by point of sale, 2018 - 2030 (USD Billion)
Table 67 Central & South America Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Table 68 Central & South America Agave spirits market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 69 Central & South America Agave spirits market revenue estimates and forecast by point of sale, 2018 - 2030 (USD Billion)
Table 70 Brazil macro-economic outlay
Table 71 Brazil Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Table 72 Brazil Agave spirits market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 73 Brazil Agave spirits market revenue estimates and forecast by point of sale, 2018 - 2030 (USD Billion)
Table 74 Middle East & Africa Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Table 75 Middle East & Africa Agave spirits market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 76 Middle East & Africa Agave spirits market revenue estimates and forecast by point of sale, 2018 - 2030 (USD Billion)
Table 77 South Africa macro-economic outlay
Table 78 South Africa Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Table 79 South Africa Agave spirits market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 80 South Africa Agave spirits market revenue estimates and forecast by point of sale, 2018 - 2030 (USD Billion)
Table 81 Recent developments & impact analysis, by key market participants
Table 82 Company market share, 2023
Table 83 Company heat map analysis
Table 84 Companies undergoing key strategies

List of Figures

Fig. 1 Agave spirits market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Product snapshot
Fig. 8 Point of sale snapshot
Fig. 9 Regional snapshot
Fig. 10 Competitive landscape snapshot
Fig. 11 Agave spirits market size, 2018 to 2030 (USD Billion)
Fig. 12 Agave spirits market: Penetration & growth prospect mapping
Fig. 13 Agave spirits market: Value chain analysis
Fig. 14 Agave spirits market: Profit margin analysis
Fig. 15 Agave spirits market: Market dynamics
Fig. 16 Agave spirits market: Porter's five forces analysis
Fig. 17 Agave spirits market, by product: Key Takeaways
Fig. 18 Agave spirits market: Product movement analysis, 2023 & 2030 (%)
Fig. 19 Tequila market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 20 Mezcal market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 21 Others market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 22 Agave spirits market, by point of sale: Key Takeaways
Fig. 23 Agave spirits market: Point of sale movement analysis, 2023 & 2030 (%)
Fig. 24 On Premise market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 25 Off-Premise market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 26 Agave spirits market: Regional outlook, 2023 & 2030 (USD Billion)
Fig. 27 Regional marketplace: Key takeaways
Fig. 28 North America Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 29 U.S. Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 30 Canada Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 31 Mexico Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 32 Europe Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 33 U.K. Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 34 Germany Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 35 France Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 36 Italy Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 37 Spain Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 38 Asia Pacific Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 39 China Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 40 Japan Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 41 India Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 42 Australia & New Zealand Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 43 South Korea Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 44 Central & South America Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 45 Brazil Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 46 Middle East & Africa Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 47 South Africa Agave spirits market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 48 Key company categorization
Fig. 49 Company market share analysis, 2023
Fig. 50 Strategic framework of Agave spirits market

Agave Spirits Market Size, Share & Trends Analysis Report By Product (Tequila, Mezcal), By Point of Sale (Off Premise, On Premise), By Region, And Segment Forecasts, 2024 - 2030

Description

Table of Contents

List of Tables

Agave Spirits Market Size & Trends:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Agave spirits Market Variables, Trends & Scope

Chapter 4. Agave spirits Market: Product Estimates & Trend Analysis

Chapter 5. Agave spirits Market: Point of Sale Estimates & Trend Analysis

Chapter 6. Agave spirits Market: Regional Estimates & Trend Analysis

Chapter 7. Competitive Analysis

List of Tables

List of Figures